Tag: Hari Menon

  • Bigbasket launches BB Matrix

    Bigbasket launches BB Matrix

    Mumbai: Bigbasket, a TATA Enterprise, has unveiled BB Matrix, the all-in-one SaaS-based supply chain platform that offers complete visibility across the entire supply chain to enterprises, globally. It enables user organizations to get real-time updates, quickly track bottlenecks, and take data-backed decisions to build resilient supply chains.

    The launch comes at a time when there is a robust demand for supply chain management software globally. According to a Gartner report, global annual SCM software spend will reach $62 billion in 2028, up from $29 billion in 2023, with a CAGR of 16.3 per cent. Spearheaded by  Bigbasket co-founder and CEO Hari Menon and Bigbasket chief product and technology officer, Rakshit Daga, BB Matrix is said to be capable of offering next-generation supply chain solutions to cut costs and increase productivity that the industry needs. The SaaS-based solution has made it possible to reduce transportation costs by nearly 50 per cent, lower the lead time by around 60 per cent, and ensure up to 100 per cent supply chain visibility, with its cutting-edge solutions.

    Speaking about this, Bigbasket CPTO & head of SaaS business Rakshit Daga said, “To cater to the pressing demand for agile, robust, and cost-efficient supply chains, we have made BB Matrix available to enterprises across different sectors that go beyond retail and e-commerce, like manufacturing, automobiles, aviation, consumer goods, etc. This platform is the outcome of over a decade of supply chain excellence at Bigbasket and has a proven scalability of up to 15 million monthly transactions today, integrating AI-driven automation, and enhanced visibility, from first mile to mid-mile to last mile. BB Matrix is an extensive SaaS platform with its Warehouse Management System (WMS), Transport Management System (TMS), and Order Management System (OMS), enabling end-to-end transformation of supply chains.”

    Adding further, BB Matrix head of sales & marketing Manish Mishra said, “BB Matrix provides comprehensive ongoing support that encompasses configuration and optimization, seamless data integration with over 150 ERP, CRM, and POS tools, and flawless migration as well to its customers. In addition, Tata BB Matrix is capable of offering its solutions in international markets like the US, Middle East, SEA, and Africa regions as well. This holistic approach sets BB Matrix apart as a singular and expert solution provider, tailored for the demands of the modern supply chain landscape.”

    BB Matrix can seamlessly adapt to changing market conditions. Whether there is a need to forecast inventory, stock replenishment, storage, payments, delivery, or handling returns, the platform provides real-time updates and helps in identifying bottlenecks in a jiffy. This enables users to make data-driven decisions, which is required to build resilient supply chain processes. BB Matrix brings to the table a humongous infrastructure and network globally with a close to 99.1 per cent on-time delivery record to help its clients deliver an excellent customer experience and achieve optimal outcomes in their supply chain operations. 

  • HDS creates ‘#TheBigShot’ campaign for Bing

    HDS creates ‘#TheBigShot’ campaign for Bing

    MUMBAI: Hungama Digital Services has created a unique and one-of-its kind photography led social media campaign for Bing, one of the leading search engines by Microsoft.
     

    Bing’s homepage displays spectacular images across genres that people like to engage with; keeping this as the driving thought, HDS designed Bing’s #TheBigShot campaign that aims to bring together budding photographers to share their images with Bing and MSN to become part of Bing’s homepage imagery. The 6 week contest kick started on 10th March, 2014. Weekly themes will be unveiled by the Jury, thus inviting entries for submission in each of the categories.
     

    “We are very pleased to partner with Hungama Digital Services for this initiative. The Bing search engine is steadily gaining momentum and its visual richness is one of its top features. We are therefore excited about reaching out to top photographers across the country with our joint campaign”, says Vinay Kumar, APAC Head, Bing Partnerships.

    A celebrated jury comprising leading photographers of India such as Hari Menon, Rathika Ramaswamy, Venky of Photriya Photography and Dr. Ceaser Sengupta will not only be screening the entries, they will also aid amateur photographers with tips and tutorials to hone their photographic skills. The jury will declare a weekly winner in each of the categories, who will have their image featured on the Bing homepage for a day. Bing will also enlarge the image to poster size and send it across to them. Besides being featured in the downloadable wallpaper pack of the Microsoft website, the winning entries will be featured prominently on Bing and MSN India Facebook pages.

     
    “Images can have a very deep and lasting impact. Bing is a pioneer in this space with the beautiful imagery that goes on every day on the search engine. It makes for a beautiful experience! So we thought, why not involve our fans and ask them to contribute? Through #TheBigShot campaign, we want to nurture budding photographers and provide them with a platform to showcase their work, making it a one of its kind social media campaign”, says Kunal Arora, Head Digital Services, Hungama Digital Services.
     

    Bing’s #TheBigShot campaign reaches out to anyone and everyone who is interested in photography including amateur photographers. It will include all forms of photography across categories and themes such as People and Cultures of India, Emotions, Wildlife, Birds, Landscapes, Cityscapes and Night Life, In the lap of Nature, Macro, Micro, flora and fauna as well as Abstract.
     

    In order to participate in the contest, fans have to follow Bing India’s official Facebook page and submit their images for various themes suggested by Bing India over a span of 6 weeks.