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Tag: Hari Krishnan

  • Cheil Worldwide SW Asia announces a raft of creative appointments

    Cheil Worldwide SW Asia announces a raft of creative appointments

    MUMBAI: Cheil Worldwide SW Asia [Cheil India] has bolstered its creative department with the appointment of seven new members.

     

    The names include Jayant Mathew, Varun Goswami, Joy Sen Gupta, Prashant Sharma, Navajyoti Pegu (Oyio), Prasanth G and Ankur Kalita.

     

     “These are truly exhilarating times at Cheil India as we see top talent making a beeline to join us,” said Cheil Worldwide SW Asia COO Hari Krishnan. “This creative infusion will give impetus to our philosophy of ideas that move in creating winning solutions for our clients.”

     

     “At Cheil, we are always on the lookout for talent and we have been steadily filling the place with good people at all levels. This time, however, an opportunity presented itself because of which we were able to open our doors to all these guys in a matter of a couple of months,” added Cheil Worldwide, SW Asia chief creative officer Nima DT Namchu.

     

    At Cheil India, Jayant Mathew will be partnering Navin Theeng, group creative director-copy. Both Varun Goswami and Joy Sen Gupta will be working as a team as will be the case with the duo- Prashant Sharma, and Navajyoti Pegu (Oyio). Prasanth G will be working on brand Samsung for SAARC and Ankur Kalita will report to Navin Theeng.

     

    Jayant Mathew moves from Publicis where he was creative director and will now take charge as group creative director – art.

     

    Varun Goswami and Joy Sen Gupta, both join from Lowe Delhi where they were unit creative directors. Goswami’s will join sr creative director –copy while Gupta is the new senior creative director –art.

     

    Prashant Sharma joins from McCann World Group where he was creative director- art and will join in as senior creative director-art. Similarly, Navajyoti Pegu (Oyio) will be joining as senior creative director- copy who was earlier with McCann World Group.

     

    Prasanth G joins from JWT and will be the new sr creative director-art.

     

    Ankur Kalita has moved from McCann World Group, where he was creative leader at their New Delhi office.  His current designation will be creative director – copy.

  • Cheil Worldwide SW Asia reinforces digital offering

    Cheil Worldwide SW Asia reinforces digital offering

    MUMBAI: In a move to strengthen its digital presence, Cheil Worldwide SW Asia (Cheil India) has appointed digital domain specialist, Rahul Nanda as senior vice president new business digital.

     

    Nanda, moves from Web Chutney where he was partner & president, until it was acquired by Denstu India. He comes with more than 19 years of experience and expertise across various sectors including digital marketing, application development, mobile communications, DTH including an ISP.

     

    Reporting to Cheil Worldwide SW Asia SVP & head digital Rajesh Bhatia, Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities.

     

    Cheil Worldwide SW Asia COO Hari Krishnan said, “Cheil India is growing exponentially and with digital being a key quotient for new business acquisition, Rahul’s coming on board reflects this momentum. I am positive that his entrepreneurial genius will work in furthering our digitally-integrated vision.” 

     

     “With the scale and skill of our digital offering today, I believe, we are rightly positioned to aggressively take our proposition to a much wider audience base. And we needed someone of the stature and pedigree of Rahul to fulfill that agenda. I am delighted with his coming on board,” added Bhatia.

     

    Nanda who started his career with the National Informatics Centre as a management analyst said, “I find this new role to be about future-proofing the agency and creating a truly ‘digitally-integrated’ agency.”

     

    A techie at heart, Nanda is an Economics Graduate from Delhi University, and holds a Masters in Business Administration with a specialisation in IT from FORE School of Management.

  • Cheil Worldwide SW Asia powers up digital quotient

    Cheil Worldwide SW Asia powers up digital quotient

    MUMBAI: Cheil Worldwide SW Asia announced the appointment of Avinash Joshi as media director, where he will be responsible for the agency’s social media practice.

     

    Joshi is a digital marketing expert with over 15 years of experience in leveraging social insights, trends in emerging technology and human interaction to understand, explain, predict and influence consumer behaviour in digital, social and emerging channels. 

     

    Cheil Worldwide SW Asia COO Hari Krishnan said, “Avinash is an incredibly passionate yet methodical advocate of social media. His multi-faceted experience across project management, creative, technology and media will be immensely valuable for our clients at Cheil India.”

     

    “While most of the digital verticals are headed by seasoned skill leaders at Cheil India, social media leadership had remained a gap area for us.  With Avinash coming onboard, am sure, we will not just offer best in class social solutions but strengthen our overall digital offering to clients”, added Cheil Worldwide SW Asia senior VP & digital head Rajesh Bhatia.

     

    Joshi joins from SapientNitro were he was serving as digital account director and social media lead-India, growing the practice through relationships in North America, Europe and APAC.

     

    Over the years he has managed brands including Coca Cola – Burn, Sprite and Thums Up, Citibank India, Citibank US, Unilever – Lifebuoy & Lipton, Pernod Ricard – Chivas Regal & Blenders Pride, Yum – Taco Bell India, Fiat Chrysler – Fiat and Jeep India, Abbott, MetLife, Carlton and United Breweries, Lava International – Xolo, United Nations, UNICEF, United Nations Statistics Division, United Nations Development Programme, United Nations Development Coordination Office/Development Group and WHO, Red Cross (Thailand), National Statistical Office, Government of India, State Planning Commission, Government of Madhya Pradesh (India), HIV AIDs Data Hub, Asia Pacific among others.

     

    Prior to SapientNitro, Joshi has worked with GutsGo, Avalon Information Systems, UNICEF DevInfo Support Group, Wisitech (formerly, Orient InfoSolutions) and Sunstar Communication Systems Ltd.

  • Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

    Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

    MUMBAI: Cheil Worldwide SW Asia has appointed Atishi Pradhan as chief strategy officer.

    At the agency, Pradhan will lead the integrated strategy function, encompassing traditional, digital, retail and experiential divisions. She will also be spearheading the agency’s proprietary category/consumer knowledge initiatives and guide both current and potential clients on brand marketing strategies.

    On the appointment, Cheil Worldwide SW Asia chief operating officer Hari Krishnan said, “We are delighted to have Atishi on board to lead our integrated strategy function. As Cheil exponentially continues to grow business and capability, the need is to establish thought leadership. Atishi brings the much-needed mindset and experience for us to focus and succeed in this area. Her ability to create engaging, strategically-led ideas will be invaluable to Cheil.”

    Prior to this, Pradhan was with Mogae Media, which she joined in February 2012 as chief strategy officer. She has over two and a half decades of experience in diverse categories ranging from FMCG to technology, education and health under her belt.

    Talking about her new role, Pradhan said, “I am really excited about working at Cheil. I believe there are many exciting opportunities ahead as it is an era where technology and new media are transforming everything around them. I look to bring about transformations that drive brand solutions and create brand opportunities.”

  • Cheil Worldwide SW Asia to illuminate Halonix

    Cheil Worldwide SW Asia to illuminate Halonix

    MUMBAI: Cheil Worldwide SW Asia has been awarded the complete creative communications mandate for Halonix Technolgies’ consumer lighting business in a multi-agency pitch.

    A known name in the lighting sector, Halonix has emerged as one of the largest manufacturers of compact fluorescent lamp (CFL), LED and Halogen lamps, suitable for commercial as well as residential establishments. This aggressive consumer lighting marketing strategy is aimed at achieving a lead position for brand Halonix in the consumer lighting segment.

    Confirming the win, Cheil Worldwide SW Asia COO Hari Krishnan said, “These are exciting times at Cheil India. Given our strong, digital, retail, visual merchandising and shopper marketing arms, the move is to integrate so that the sum of our parts is greater than the whole. Building the brand Halonix will provide us with yet another opportunity to showcase our ‘Unavoidably Integrated‘ promise.”

    Commenting on Cheil’s appointment as Halonix’s communication partner, Halonix Technologies COO Rakesh Zutshi said, “Cheil’s understanding and strategy for Halonix consumer lighting clearly echoed the next level rationale required for consumer engagement and we are looking forward to illuminating times in our partnership with Cheil.”

    CrystalEyes founder and executive director Amar Wadhwa (who manage marketing for Halonix Technologies) said, “Cheil’s integrated expertise and understanding that a consumer lighting brand will be built not just through advertising but through the deployment of the idea through a plethora of relevant touchpoints is what won them the business.”

  • Hari Krishnan joins Cheil Worldwide SW Asia as COO

    MUMBAI: Hari Krishnan has joined Cheil Worldwide SW Asia as chief operating officer.

    Krishnan joins from WPP where he was head of the global team on the Ford account. The team members were drawn from JWT, Mindshare and Wunderman.

    Krishnan will start his new role from January 2013 and lead Cheil Worldwide SW Asia’s growth agenda. He will aim at enhancing the agency’s record for delivering diverse communications solutions and make it a strong integrated agency.

    Krishnan’s career in advertising and communications spans over two decades during which he has held senior leadership roles with JWT India, Grey Worldwide and Bates India, among others. As the head of WPP Global Team Ford he set up the first co-located office of three different specialist agencies for WPP in the Asia-Pacific Region.

    Cheil Worldwide SW Asia president and head of regional HQ John Koo said, “We are delighted to have Hari take charge as the COO for the region. He has a proven track record in developing corporate strategy while managing on ]going operations. His strength in building teams and people development is a perfect fit for Cheil. Moreover, his extensive knowledge and experience will go a long way in driving the business forward.”

    Cheil Worldwide global CSO Bruce Haines added, “Having Hari on board demonstrates our resolution to take the Indian market, which we identified as strong growth prospects. Our team in India has been very successful in both attracting new clients and providing good creatives. I am thrilled to have Hari lead the winning team.”

    Krishnan said, “Cheil is an innovative, forward thinking communications agency which has carved out a niche for itself through its integrated service offering. The recent acquisitions of The Barbarian Group, Open Tide and its partnership with the iconic Beattie McGuiness Bungay make it a powerhouse solution provider for brands across categories in India. Also, 12 Cannes Lions this year demonstrates the Agency fs commitment to idea excellence. I see exceptional potential for leveraging Cheil fs credentials for growth and look forward to working with the stellar team to make this vision a reality.”

    Prior to establishing WPP Global Team Ford India, Krishnan was at JWT India as executive business director, PepsiCo Beverages, where he led agency teams on the PepsiCo portfolio comprising Pepsi Cola, Slice, Mountain Dew, Mirinda, Tropicana and Aquafina. At Grey, Krishnan led the agency as general manager and branch head of its New Delhi office. Prior to that at Bates India, he played a pivotal role in consolidating the teams after the Bates takeover of Clarion. Preceding this, he was with Ogilvy & Mather, and Anthem (now TBWA).

  • Grey to handle Pigeon’s creative mandate

    MUMBAI: Bengaluru-based home appliances manufacturer Stovekraft has awarded the creatives duties for its brand Pigeon Home Appliances.

    Grey‘s Bengaluru office will be in charge of the account which includes the brand‘s complete product portfolio.

    Sources peg the account size at Rs 300 million.

    Mindshare holds the media mandate for the brand.

    The pitch for the account was initiated nearly a month back and included five agencies apart from Grey – Contract, Rediffusion Y&R, Lowe, Percept and Euro RSCG. The final round of the pitch included Lowe, Percept and Grey.

    Confirming the news of the win to indiantelevision.com Grey South VP and branch head Hari Krishnan said, “As a category, the home appliances segment has very few brands that are present at a national level and Pigeon is one of them. The brand communication will be aimed at consolidating Pigeon‘s presence and visibility across India.”

    The agency plans to carry a 360 degree media campaign for Pigeon over time, though the immediate focus will be on traditional mediums like TV, print and outdoor. “In this case, retail will also be a very important touch point with activations and store promotions,” adds Krishnan. 

  • Grey bags Muthoot’s creative biz

    MUMBAI: Grey Worldwide has won the creative mandate of Muthoot Group following a multi-agency pitch held in Delhi and subsequently in Cochin.

    The business will be handled out of agency‘s Delhi office, with Grey‘s Bangalore office also playing a key role for the South Market.

    The Muthoot Group has gold loan business, financial Services, securities and a host of allied interests. Grey has been mandated to handle all of these. Having established itself in the South, the Muthoot Group is now seeking to enter and consolidate its presence in the North, West and East markets.

    Grey Delhi VP and branch head Dip Sengupta said, “It‘s a great win ! From the very first meetings with the Muthoot Group, we were moved by the ethics and value systems that drive this great brand. Our task is to help make the brand iconic.”

    “It was great to be a part of such a diverse pitch and of course to win it eventually! It takes a lot to identify a powerful brand idea and to make it relevant for Muthoot‘s diverse markets. It was a great challenge and we look forward to this partnership,” Grey Bangalore, VP and branch head Hari Krishnan added.