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Tag: Hari Krishnan

  • Britannia puts Tilt in the oven as creative partner for bakery blitz

    Britannia puts Tilt in the oven as creative partner for bakery blitz

    MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.

    The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.

    “For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.

    Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.

    “We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.

  • Bajaj appoints Tilt Brand Solutions as brand & communications partner

    Bajaj appoints Tilt Brand Solutions as brand & communications partner

    MUMBAI: When a brand built on trust, durability, and innovation decides to level up, it calls for a partner that can match its ambitions. Bajaj has brought Mumbai-based Tilt Brand Solutions on board as its official brand and communications agency on record for its consumer appliances and lighting portfolios. With Bajaj’s ongoing premiumisation journey, this partnership aims to sharpen its positioning under the ethos “Built For Life”.

    Bajaj Electricals head of advertising & brand management, Devika Sachdev shared her enthusiasm for the collaboration, “We’re happy to have Tilt Brand Solutions onboard as true partners in this pivotal phase of brand growth. Their passion for the brand and innovative approach will help us craft meaningful solutions and experiences that not only resonate with today’s discerning consumers but also strengthen Bajaj’s position as a modern, premium brand in a dynamic marketplace.”

    Devika and hari

    Tilt Brand Solutions will drive go-to-market strategies, integrated brand communication planning, and positioning initiatives to reinforce Bajaj as a contemporary and aspirational choice in an evolving market.

    Tilt Brand Solutions group chief business officer, Hari Krishnan highlighted the agency’s commitment to the brand’s evolution, “We are excited to partner with Bajaj at this pivotal point in the brand’s journey. As an industry leader for long, we are grateful for the trust they’ve placed in us to enable their ongoing transformation and support the expansion and consolidation of their reach across the nation and wider consumer segments. Our partnership will focus on through-the-line brand positioning, communication, and management across touchpoints.”

    With Tilt Brand Solutions at the helm of Bajaj’s brand strategy, the future looks bright—and built to last.

     

  • Mullen Lintas creates a new narrative for Manipal Hospitals with their latest brand campaign

    Mullen Lintas creates a new narrative for Manipal Hospitals with their latest brand campaign

    Mumbai– Mullen Lintas, one of MullenLowe Lintas Group’s acclaimed creative agencies, has unveiled an exciting new advertising campaign in collaboration with Manipal Hospitals, one of the leading healthcare providers in the country, aimed at inspiring individuals to prioritise their own well-being. The campaign encourages audiences to adopt a proactive approach to their health, ultimately preventing the need for reactive critical care situations.

    In an era where healthcare communication has become all about expertise, equipment, facilities etc., Manipal Hospitals and Mullen Lintas have collaborated to convey a powerful emotional message through the thought-provoking campaign. The central theme revolves around the idea ‘Take Care Of Yourself’ which communicates the core message that the best way to prevent reactive critical care is by taking care of our own health every single day. Manipal Hospitals strongly encourages taking preventive care of your health on a daily basis so that you are less dependent on curative, critical medical help.

    Commenting on the relatability of the campaign, Manipal Health Enterprises COO, Pvt. Ltd Karthik Rajagopal said “In today’s fast-paced world, we often neglect our well-being in the pursuit of success, losing our quality of health. Following this insight, we decided to launch a brand campaign ‘The best gift that we can give to our near and dear ones is the gift of our own good health.’

    For this, I would like to applaud the efforts of Mullen Lintas and director, Gauri Shinde, in bringing this idea to life. We’re grateful for this partnership and hope everyone will appreciate this message.”

    Through a masterful blend of emotional storytelling and poignant narratives, Mullen Lintas Bangalore captures the essence of personal health journeys through various stages of life. Each story resonates with viewers on a deeply relatable level, underlining the importance of adopting balanced lifestyles, the need to exercise regularly, and early intervention. The multi-film campaign subtly highlights the potential consequences of neglecting one’s health, while also celebrating the positive outcomes that arise from being proactive.

    Mullen Lintas CEO  Hari Krishnan said, “Healthcare communication has for a long time been about brands talking about themselves to consumers, almost in a one-way approach, about their expertise, facilities, infrastructure etc. We felt that the time is right to elevate the conversation. As one of the pioneers in modern healthcare in India, the onus of exemplifying thought leadership rests with Manipal Hospitals. With this as our guiding light, we conceived a campaign that, at its heart, is all about encouraging people to take care of their health so they never need to be taken care of in a hospital. It’s very bold in that sense, for a brand to consciously decide to not talk about themselves and the team at Manipal Hospitals deserves all the credit for taking this leap.”

  • Publicis Groupe India appoints Hari Krishnan as managing director & head of content

    Publicis Groupe India appoints Hari Krishnan as managing director & head of content

    Mumbai: Publicis Groupe India on Thursday announced that it has further strengthened its fast-growing content practice with the appointment of Hari Krishnan as managing director and head of Publicis Content.

    Publicis Content is a strategic ‘horizontal’ practice which can be tapped into by any Publicis Groupe agency brand to deliver custom-created, multi-channel content solutions for brands. Its solutions span across content insight & strategy, social & influencer marketing, media content partnerships, publishing, and innovation in the metaverse and web 3.0.

    Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence, and seamless delivery to the rapidly expanding field of branded content. He will lead the Groupe’s expert teams of dedicated content specialists, as well as shape further the Groupe’s creative products, particularly around advice to brands about how to participate in culture.

    He is a seasoned leader with a breadth of experience across creative, media, and integrated agencies, as well as most recently at his own strategic innovation consultancy, CultureDrum, where he collaborated on content innovation territories such as AR and gaming with India’s leading media agencies; co-created ‘Virtual Bharat,’ a culture-content channel; and worked with several start-up businesses on brand strategy and storytelling.

    Prior to CultureDrum, Hari was managing director Zenith India; chief operating officer Cheil Worldwide; country head global team blue at WPP and executive director JWT. He has led large global brands such as PepsiCo, Samsung, Ford, and Nestlé.

    Speaking on the appointment of Hari Krishnan, Publicis Groupe South Asia CEO Anupriya Acharya said, “Given that more and more brands are looking for newer, continuous storytelling formats, Publicis Groupe’s Content Practice is witnessing exceptional demand from advertisers for unique solutions at the intersection of media, data, and creativity. Hari, with his proven track-record and passion for content, is a perfect fit for the role, and I am sure that he will advance our content offering still further, through platform-fit ideation, data-led intelligence, strong IP leverage and innovation partnerships.”

    Publicis Content Global chief content officer Mark Waugh said, “Hari’s a proven innovator with a unique blend of agency and independent start-up experience. As Publicis Groupe clients survey the new content battlefields of agile social content, immersive AR, gaming influencer marketing and the emerging metaverse, his leadership and technical expertise will show them where and how to win in their category.”

    Hari Krishnan said, “This is an incredible opportunity, and I am excited to be joining Publicis Groupe India at a time of such great momentum, expansion, and growth. I look forward to bringing in best-of-breed content solutions and platform-native creativity for the Groupe’s outstanding roster of clients. The power of one model, encompassing capabilities like data, media, tech, and production, offers so much more potential for innovative, agile, and scaled content that elevates brands and helps them lead in a challenging, dynamic environment.”

    Krishnan replaces Ravpreet Ganesh, who is now moving on from the Groupe. “Ravpreet’s contribution is invaluable. She’s played multiple roles within the Groupe over the years and has been integral to our growth and success. We thank her and wish her all the very best in future endeavours.” said Acharya.

  • Mullen Lintas appoints Hari Krishnan as CEO, effective from Jan 2020

    Mullen Lintas appoints Hari Krishnan as CEO, effective from Jan 2020

    MUMBAI: Mullen Lintas  has announced the appointment of Hari Krishnan as the chief executive officer of the company. The appointment will be effective, January 2020. Krishnan moves from Lowe Lintas, where he was the president and spearheading the South operations of the agency.

    MullenLowe Lintas Group CEO, Virat Tandon said, “When we were looking for the best person to lead the agency as CEO, Hari was a natural choice. He has the best credentials in the country as a P&L leader, an entrepreneur and as a brand and idea champion.”

    Tandon said,” Hari's appointment is another big step to ensure that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies.”

    According to the Group CEO, Hari’s insatiable appetite for growth, challenges, and creative excellence makes him the perfect candidate to drive Mullen Lintas into its next phase of growth and discovery.

    Mullen Lintas CEO Hari Krishnan said “If Lowe Lintas is like an aircraft carrier in the high seas – solid, powerful and battle-ready 24/7, then Mullen Lintas is a turbocharged, supercar with a V12 engine that has zoomed its way into the top 10 list, punching well above its weight and leaving behind some of its illustrious counterparts.”

    According to Krishnan, the creative firepower, pace, agility and intensity of Mullen Lintas is just what brands need in a marketing world that is mutating and evolving rapidly.

    Being scary and excited to embark new journey, Krishnan said, looking forward to partnering the amazingly talented and passionate gang of Mullenials.

    Donning the new role at Mullen Lintas, his mandate will be to further strengthen the agency's position and reputation in the industry.

    Krishnan has worked across multiple product categories and consumer segments with and experience of over 20 years in the advertising and marketing industry. Before his stint at Lowe Lintas, South, he was the CEO of MullenLowe Group, Sri Lanka where he led the acquisition and transformation of the agency leading it to become the Effie Agency of the Year back in 2015.

    From global brands to start-up brands, Krishnan has partnered a diverse portfolio and has led large multi-cultural teams and P&L operations successfully. He has experience working with brands such as GREY Global, JWT and was VP Marketing at Star TV, in the past.

    The key brands he has partnered include Unilever, Britannia, MRF, Flipkart, Swiggy, Phonepe, Tanishq, Fastrack, Titan, Arvind Brands, Parle, Ferrero Rocher, 3M, DELL, Ford, Maruti Suzuki, Audi, Future Group amongst others.

    Under his watch at Lowe Lintas, Bangalore, the agency has seen a slew of new business acquisitions such as PhonePe, Xiaomi, ShareChat, MedLife, Cure.fit, Lenskart, Cricbuzz, 3M Scotch Brite, Manipal Healthcare, Britannia Timepass, Shell Lubricants, etc.

  • Hari Krishnan appointed executive director TBWA

    Hari Krishnan appointed executive director TBWA

    MUMBAI: TBWA India is rolling out a new process of data, experience design and communications planning as part of the agency’s new creative approach. This is in line with its global agenda of adding further depth to the ‘Disruption’ framework to arrive at a more effective creative product. 

    Driving this integration is Hari Krishnan who was recently appointed as Executive Director and will head the agency’s Delhi operations. He will also lead the Agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as JWT, Cheil, Grey, Bates and Ogilvy. He was Managing Director of Zenith Media prior to his entrepreneurial venture in Content.

    Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, says: “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.” 

    On his new role, Hari Krishnan says: “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”. 

    The TBWA Delhi leadership team also includes Antony Rajkumar, Strategy Head; and Ashwin Parthiban, Creative Head.