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Tag: Haresh Nayak

  • Dentsu expands India executive council post Ohri’s relocation

    Dentsu expands India executive council post Ohri’s relocation

    MUMBAI: With an aim to drive the group’s business in India, Dentsu Aegis Network has expanded its executive council in the country. The move comes post the recent relocation of Rohit Ohri to Singapore.

     

    The council consists of leaders of all the Network companies and heads of key functions. This will give the network in India an opportunity to offer specialist services to their clients under one umbrella.

     

    Chaired by Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin, the executive council includes Anand Bhadkamkar (Group Finance), Dimple Maheshwary (HR), Divya Karani (Dentsu Media), Simi Sabhaney (Dentsu Communications), Makato Nakao (Japanese International Clients), Kartik Iyer (Carat), Haresh Nayak (Posterscope), Sidharth Rao (Dentsu Webchutney), Narayan Devanathan (Dentsu Creative Impact), Shamsuddin Jasani (Isobar), Vivek Bhargava (iProspect), Nabendu Bhattacharyya (Milestone Brandcom), Rajiv Dingra (WAT Consult), Umesh Shrikhande (Taproot Dentsu), S. Yesudas (Vizeum) and R. Ravishankar (psLIVE). C.P Arora will be a special invitee.

     

    “I am proud to say that we are the only media and advertising group in India to provide world-class specialist services with such depth under one umbrella,” said Bhasin. 

     

    “We want to offer our clients all the benefits of specialization without the hassles of silos and our unique One P&L structure enables us to do so. Consequently, the Executive Council has the important role of capitalizing on this advantage. Since we have been the fastest growing agency group for two years in a row, we are now amongst the top 3 groups in India. By Dec 2017 we aim to be the top 2, which will be a mandate for this Council,” he added.

     

    The members of the executive council will be encouraged to think beyond their immediate roles for the efficiency of the group’s 1700 personnel across seven cities and 15 companies. 

     

    With specialist companies like Posterscope and Milestone (OOH), Taproot Dentsu (creative), Carat (media) and with nearly 700 personnel across the digital space in SEO, SEM, and social media, the expanded Executive Council will now aim to build on this momentum.

  • Posterscope creates OOH campaign for Goodricke’s Roasted

    Posterscope creates OOH campaign for Goodricke’s Roasted

    MUMBAI: Gossip and tea are two indispensable elements when it comes to life in the metro city of Kolkata. Goodricke – along with its Darjeeling tea brand – Roasted, has strived to keep this spirit alive in every gathering. In a bid to give a boost to the soulful adda (gossip) culture of Kolkata, Goodricke has taken the outdoor route for the first time to promote their highest selling brand – Roasted – amongst masses as the most sought after Darjeeling tea brand in the country.

     

    Goodricke wanted the outdoor medium as the only mode of communication and it was indeed a challenge for Posterscope to craft a campaign. Since ‘adda’ was at the apex of the campaign brief, the primary target of the campaign was to target consumers at those touch points where mass-gatherings happen.

     

    Posterscope identified areas where people generally gather to gossip and used those spots as a part of its client-campaign strategy. Apart from using main media billboards, different formats such as metro signages, island branding, glass façade and BQS were used for the campaign.

     

    The campaign was rolled out in two phases wherein the initial burst was for a 30-day-period, which was followed up with a sustenance campaign for the next 30 days. In between, there were quite a few filler phases conducted, which were of short durations in a bid to give a time-boost to the campaign during the monthly buying cycles.

     

    Supporting the next two phases of the strategic road map, Hyperspace, the retail solution division under the Posterscope umbrella, will map all their retail counters under general trade. A retail audit was conducted to know the exact visibility challenges and consecutive solutions were given in terms of visibility enhancements at those stores; also customized executions were carried out to increase the brand recall at loose-tea counters under general trade.

     

    It is pertinent to note here that the whole campaign strategy has been to position ‘Roasted’ as an ‘Adda Starter’ among the masses and influence the buyer’s purchasing decisions, which is then tilted towards brand Roasted.

     

    Commenting on the campaign, Goodricke Group senior general manager Vikram Sungh Gulia said, “When it came to the positioning of Kolkata’s No.1 Darjeeling tea, we wanted Roasted to truly speak of the spirit in which it is bought, made and consumed in most households in this city. The two things that truly define the spirit of this city and its old world charm are tea and adda… both being complementary, in etiquette, in habit and in practice. For years, it has been a custom in this City of Joy, to sit and discuss politics, cinema and life in general, over a cup of tea. In the mornings before everyone goes to work, in the evenings when everyone comes back from work and several times in between. These tea sessions are almost always accompanied by an adda.”

     

    “Therefore, what better message could we send out than ‘Proti Chumuke Adda Jomuk’ (Let every sip be a conversation starter). Our current campaign idea, ‘Addai Attkhana’ also generates from the same idea of celebrating conversations. “Ahlade Atkhana’, the Bengali proverb, literally translates, as the utter joy and satisfaction one gets from unrestricted pampering. Our Roasted campaign is about indulging oneself, in such an adda,” he added.

     

    Posterscope India MD Haresh Nayak said, “The media strategy was aligned to ensure that the campaign matches the means of communication across all platform, be it outdoor or retail, within the consumer ecosystem. A very scientific method was put into the media planning, considering the brand value and insight and took great care in formulating and executing a plan that would create a powerful impact across the target group.”

  • Parle Agro partners Posterscope for Frooti rebranding campaign

    Parle Agro partners Posterscope for Frooti rebranding campaign

    MUMBAI: When Parle Agro decided to introduce a refreshingly new visual identity for its legendary mango drink ‘Frooti’, it vested the responsibility with Posterscope India for its Out-of-Home (OOH) communication.

     

    The new Frooti campaign is designed to be impactful with bold graphics and vibrant colours, wherein the communications focus is entirely on the visuals of the new packs that are depicted to be larger-than-life.

     

    The task put forth by the Parle Agro team to Posterscope India was to create a buzz about the brand’s new look and leave a lasting impression on the consumer’s mind such that it would support and boost its on-ground visibility.

     

    Posterscope conceptualised and created an outdoor implementation strategy for Frooti that was nothing less than omnipresent. It delivered month-long visibility to the brand across 100+ markets pan India to address the objective of establishing the product as a leader and as the voice of authority in its category. The campaign was not just high impact, juxtaposed against sustained visibility, but also exhibited high cost efficiency.

     

    Using its novel research study – Outdoor Consumer Survey (OCS), Posterscope conducted an analysis to target consumers wherein it identified the most relevant touch-points and high footfall locations across market segments. Further, with the help of its proprietary ‘Prism’ suite of tools, Posterscope created a judicious mix of impact, reach, frequency and intrigue by using a combination of large and small format media units.

     

    Meticulous planning was undertaken for appropriate media selection and media placement at key high traffic locations, arterial roads, congregation points, product consumption locations, hangout places and transit places. While the largeness was provided through billboards, the differentiation was created by the right kind of media mix that encapsulated more than 20 different outdoor media formats including street furniture and transit media. 

     

    To stand out and create differentiation in the cluttered metro markets, Posterscope created media clusters. For this, a combination of multiple media touch points were rolled-out within close proximity to create ‘The Frooti Life Zone’.

     

    The challenge for the Posterscope team was to get the campaign live almost simultaneously across a humungous geographical spread of metros, state capitals, tier 1 and tier 2 towns, tourist locations and national highways.

     

    Additionally, there were multiple creatives manifesting “The Frooti Life” that had to be used prudently to offer visual freshness to the campaign. It required extensive implementation, planning and flawless coordination from the Posterscope teams across regions to achieve this herculean task.

     

    Parle Agro JMD and CMO Nadia Chauhan said, “We are employing a differentiated marketing strategy with the entire brand revamp and new positioning for Frooti. With our new campaign, we want to make the brand relevant and appealing to consumers across generations and build higher aspirational values around it.”

     

    Posterscope APAC regional director Haresh Nayak added, “We are glad to be associated with the brand-revamping exercise of Frooti ensuring the creating of high impact visibility with the wide spread outdoor campaign.”

     

    Consequent to the task undertaken, the result was an extremely visible outdoor media campaign that was delivered seamlessly across 100+ markets and entailing nearly 2000 media units – all implemented in record time. 

  • Reach Mobile goes outdoor with Posterscope India

    Reach Mobile goes outdoor with Posterscope India

    MUMBAI: Technology today has an overbearing effect on consumers wherein the choices are innumerable. This sea of choices translates into a highly competitive landscape. Consumers are willing to experiment with the new that stands for upgraded technology and looks; something that translates into value for money. 

     

    Thus, Reach Mobile planned a high decibel campaign to maximize the opportunity staring in its face. The key business objectives included attracting the first time users and new Smartphone adopters to taste the use of smart phones at an economic pricing. The priority target audiences for this campaign are the new users of Smartphones in Sec B & C. OOH as a medium contributed in delivering brand imagery and impact, garnering a luminous impact.

     

    Reach Mobile, the latest diversification of the $1 billion Rashmi Group, has joined the outdoor bandwagon with Posterscope India.

     

    Posterscope India, the out-of-home agency from the Dentsu Aegis Network that has been handling both national and global mobile handset clients, has reaped in its expertise to provide a holistic approach where outdoor advertising is concerned. 

     

    With the objective ‘Your Smartphone – Your Reach’, Posterscope interestingly identified the reach of the target audience – where they move, retreat, socialise and spend most of their leisure time.

     

    The campaign objective was derived from the brand name itself with intent to reach out to the mass at all possible touch points. The campaign was covered in markets like West Bengal, Northeastern States, Orissa and Bihar in the first phase. 

     

    The next phase roll out will target Rajasthan, MP and Chattisgarh. 

     

    Reach Mobiles head corp comm and marketing Kinjal Desai said, “We have been successful in reaching out to all corners of the cities in which we have rolled out our campaign; the response is quite good in terms of trade & customer calls. The agency needs to be appreciated for devising such a strategic plan with a robust coverage.”

     

    Posterscope India managing director Haresh Nayak said, “It gives us immense pleasure to be a preferred agency for venturing into Outdoors. The media strategy was aligned to ensure that the campaign matches the means of communication and the consumer ecosystem. A very scientific method was put into the media planning, considering the brand value and insight and took great care in formulating and executing a plan that would create a powerful impact across the target group.”

  • Posterscope India unveils new campaign for IDBI Federal Life Insurance

    Posterscope India unveils new campaign for IDBI Federal Life Insurance

    MUMBAI: Posterscope India, the out-of-home agency from the Dentsu Aegis Network, has conceptualised and executed a high visibility out-of-home campaign for IDBI Federal Life Insurance.

    The task put forth by the IDBI Federal Life Insurance team was to popularise their flagship offering – ‘IDBI Federal Lifesurance Whole Life’ plan – in the market and to develop a visible and targeted campaign that would support and boost their on-ground sales.

    The objective of the campaign was to effectively reach out to the brand’s core target audience – males, 25-44 years, SEC A and B – across 100 locations pan India.

    The challenge awaiting the Posterscope team was twofold – first, the need to cover a humungous geographical spread in a short span and second, to juggle with multiple creatives in numerous languages. It was with the help of a well-crafted implementation strategy and effective co-ordination with the IDBI Federal team that Posterscope India managed to delivered a successful campaign within the stipulated timelines.

    Timely scheduling and appropriate choice of media was extremely essential for the campaign to break the clutter amidst heavy financial services advertising that took charge in the last quarter of the financial year.

    The campaign was executed with meticulous planning and effective consumer targeting through identification of relevant consumer touch points – media placement at key high traffic locations, arterial roads, congregation points and also near partner bank branches across all cities and appropriate media selection.

    The result culminated into a massive execution, entailing 350+ media units with 200+ unique artwork adaptations, multi location printing, with all media locally evaluated and approved.

    Additionally, a cinema screen advertising campaign was executed across multiplexes and single screen movie theatres in key markets across India to ensure that the brand’s message was well communicated and consumed by movie goers.

    Commenting on the campaign IDBI Federal Insurance chief strategy and marketing officer Aneesh Khanna said that in a category where most life insurance players have refrained from advertising whole life plans, it has taken the bold step of communicating a complex product in a simple, yet an interesting way.

    “Posterscope helped us reach out to mass India with our product proposition in a timely and a cost- efficient manner. Their choice of locations and media touchpoints has ensured that the communication stands out in the clutter of financial services advertising,” added Khanna.

    Posterscope Asia Pacific regional director Haresh Nayak said, “We are delighted with this appointment and thank the IDBI management for considering us worthy for OOH and Ambient offerings. We are confident that we can add strategic value in making the IDBI Federal brand a household name across the country.”

  • Dentsu Aegis Network’s retail division Hyperspace wins 11 awards at OMA 2015

    Dentsu Aegis Network’s retail division Hyperspace wins 11 awards at OMA 2015

    MUMBAI: Hyperspace India, the retail division from the Dentsu Aegis Network that functions under the Posterscope umbrella, won 11 awards at the fifth edition of POPAI (Point of Purchase Advertising International). Touted to be India’s largest retail design and solutions event, the event was held in Mumbai.

     

    Posterscope APAC managing director Haresh Nayak said, “We are glad that out of all the participants, we were the only agency to win 11 awards. This surely works as a great motivation to further eye for the best this year. Today Hyperspace is seen as a leading retail design studio that has created a remarkable presence for itself in the industry and has set a clear benchmark for the same.”

     

    The clients for which Hyperspace won the awards include Ferrero: Kinder joy (Best Retail activation), Mattel: Fisherprice (entertainment, media and toy display), Disney: Marvel (entertainment, media and toy display), Beam Suntory: WOW FSU (alcohol, tobacco and allied products), Mattel: Hotwheels kids toyfair (entertainment, media and toy display without manpower), Mattel: hotwheels (innovation and technology), Disney (household modern trade), Mattel: Hotwheels (entertainment, media and toy), Beam Suntory: WOW Gondola (alcohol, tobacco and allied products), Mattel: Hotwheels (Best retail activation with manpower) and Beam Suntory: WOW Wall unit (alcohol, tobacco and allied products).

     

    POPAI is a global association of Marketing-at-Retail that has been organising the prestigious OMA Awards over the last 50 years. OMA Awards recognizes the most innovative, engaging, and effective displays at retail. It brings together brand marketers, retailers, design firms, advertising agencies and the Marketing-At-Retail Industry as a whole. The main objective of OMA Awards is to recognize the talent and skill in designing, production, and presentation of In-Store Advertising.

  • OOH industry needs a common research currency: Haresh Nayak

    OOH industry needs a common research currency: Haresh Nayak

    MUMBAI: Remember posters all across the city walls, telling us which film to watch, where to shop or even which party to vote for? Times have changed since then. Today, from just being a reminder medium, the out-of-home business has grown manifold.

     

    Over the last decade, the sector has seen an accelerated evolution of the outdoor business in India. OOH has truly evolved from posters buying to outdoor planning and buying where it is about OOH communications i.e. consumer centric holistic thinking. 

     

    Keeping in mind that the medium can be used effectively, both strategically and tactically, to achieve brand communication objectives, Posterscope, has changed and quickly evolved to the changing needs of the market.

     

    The OOH communication group, which is growing over 60 per cent y-o-y, has launched its new tool Prism Creative across Asia Pacific. The tool, which helps clients gauge how their creative will look on the OOH medium, will reduce the amount of errors, thus helping clients to visualise their campaign better.

     

    The tool, now available to Posterscope clients across the region, will visually show if an advert isn’t suitable for OOH media – with too much text, unsuitable colours or layout errors, and campaigns can be changed before they run.  Prism Creative has the facility to switch from day to night visuals, play digital videos and do a distance check of creative.

     

    A team of five people worked for almost six months talking to clients, vendors and agencies in 10 countries, taking their feedback and then worked with the development team to get the tool rolling. “Simple, useful tools such as these are instrumental in growing our clients businesses as we grow our own and differentiating ourselves in market place so we have a stronger offering,” says Posterscope Asia Pacific regional director Haresh Nayak.

     

    As per FICCI-KPMG 2014 report, the OOH industry has grown by 5.5 per cent CAGR from 2007 to 2013. “Tier II and III markets have been the focus for the last year. And this continues to grow this year as well showing deep penetration to the audiences in rural to create brand awareness supported with innovations and new media,” highlights Nayak while adding that last year OOH was ruled by real estate and BFSI.

     

    This year post elections, it will continue to be real estate with development in regulation of property. “Besides, FMCG has grown with the sector and will further get reactivated with the launch of products and variants,” he adds.

     

    When asked how important is OOH today in a brand’s communication plan? Nayak answers, “Customer engagement is the new mantra for advertisers and the OOH space is no different resulting into high impact, high reach and high recall. Brands want a way to create differentiation and outdoor agencies are working towards creating innovative and creative outdoor solution further competing with new advertising mediums such as digital, mobile and social media through media integration which will only increase in the future.”

     

    Even though, the OOH industry in India is growing at a stable rate, it can grow exponentially if the sector is able to get a few things right. For instance, the sector does lack good research and accountability mechanism in India. “Though a lot of agencies have their own research but the industry needs a common research currency. Also, good trade practices will go long way. Things like quality benchmarking, trade licensing etc if mandated and standardised will only help the industry to grow further,” Nayak believes.

     

    Also, as cities grow, the clutter in outdoor media will only increase and this is a genuine concern for trade professionals. In India with the increase in clutter, the quality of media is not improving and hence, it will kill the medium in the long run. The two key elements needed to stand out in this medium are innovation and engagement sustaining the brand message. “With the changing scenario where consumers are spending a lot of time out of home, the crucial thing is to be consistent with the brand value, to ensure that the message is delivered effectively  and to be as innovative as possible to reach out to the consumers in the cluttered environment,” concludes Nayak.

  • PSI crosses border with ACCA

    PSI crosses border with ACCA

    MUMBAI:  PSI, an international arm of Posterscope, was entrusted with the duty of creating a high impact outdoor campaign for Association of Chartered Certified Accountants (ACCA) internationally, in South Asia.

     

    With an aim to reinforce ACCA’s presence and the gamut of work it does, it has ventured into the outdoor turf, globally. PSI owing to its extensive reach across borders implemented a highly effective outdoor campaign which was built on a sophisticated media strategy.

     

    The brief was to harbor impactful presence in student dominated locations and city centers. PSI tapped its resourceful network of outdoor in South Asia and working in tandem with a renowned media players there, captured the key cities of south Asia impeccably. The campaign was implemented in Karachi, Lahore and Islamabad for duration of two months. Further to ensure impact large formats like billboards, gantries were used. The campaign reaped high amount of visibility and success.

     

    Posterscope regional director APAC Haresh Nayak said, “We are particularly proud of this campaign given that it was done in South Asia Our strong international alliances and expertise in these markets was the key to this campaigns success. We are committed to ACCA and are happy to be associated with them”.

  • A sunshine year for outdoor industry

    A sunshine year for outdoor industry

    MUMBAI: Got distracted while driving through the highway? Then blame it on the rise of the hoardings.

     

    What was not an essential part of any advertisers’ marketing plan when the television was on rise has now once again caught everyone’s attention as numerous channels quote premium rates.

     

    “It is an in-your-face advertising. While one can skip and miss an ad on TV, it is very rare that one will miss out a life-size hoarding,” say media observers while adding that it is also the cheapest form.

     

    Metros continue to garner the largest share (in excess of 50 per cent) of the outdoor pie. However, in line with the trend witnessed in the last couple of years, the Tier II and III cities continue to outperform the larger metros. The reason for this is the fact that a large number of campaigns are being projected for Tier II and Tier III audiences. Nonetheless, since the cost of media is lower, the percentage contribution is almost negligible. Regionally, north and west contribute up to 60 per cent of the total advertisement spend in OOH.

     

    Interestingly, billboards are cherry-picked by brands and planners alike as it makes for approximately 55 per cent of the format used by outdoor advertisers 2013. Thirty-four per cent of revenue came from transit mediums.  

     

    However, thanks to economic uncertainties and who will come to power, the year 2013 saw muted growth of the Indian outdoor advertising industry. The current story is quite different.

     

    According to the Ficci report of 2014, brand owners spent approximately Rs 19.3 billion in 2013 on OOH which was only five per cent of their total advertisement spends. The projected spends this year is close to Rs 21.2 billion. 

     

    The general election gave many advertising agencies reasons to rejoice, especially the ones in the outdoor business. According to a senior media planner from Maxus, political parties on an average had spent 20 per cent of their marketing budget on outdoors.

     

    “Election campaigns came as an additional benefit to us beside our regular business. From the starting of the year, we started receiving bookings for our sites by various national parties. For three months, March, April and May, all our sites were booked. Anticipating this demand, we had expanded our portfolio, much earlier, which included big size hoardings at prominent areas, extensive reach in tier II and tier III cities, unbeatable pricing points and transparent policies,” says Global Advertisers managing director Sanjeev Gupta.

     

    The first half was in favour of political advertising; the other categories which also spent and continue to do so on outdoors are real estate and e-commerce companies that are leaving no stone unturned to woo customers. While there are many low spenders, the categories which slashed their spends drastically are telecom, automobile, consumer electronics and banking, financial services and insurance (BFSI).

     

    According to media experts, though inventories appeared to be completely occupied during election seasons, they are not sure about the revenue numbers. The pricing during a political advertising campaign roll was highly influential and negotiated on the basis of personal relations. Having said, many outdoor players are happy with the start of the business.

     

    The forward trend

     

    Innovation is the key to survive in the competitive business and this is the reason today advertisers want more than just plain vanilla hoardings. They prefer them with illumination, advance public utility structures especially for short duration campaigns. “Flip billboards (flip hoardings) is now becoming a new trend in the advertising industry,” mentions Gupta.

     

    Laqshya Media chief operating officer Atul Srivastav highlights that the two trends, which have recently sprung in the outdoor space, are emergence of vendor based agencies and consolidation of media ownership business.  

     

    “Outdoor is moving to become Out-of-Home in true sense of it. The lines are blurring, no longer do we have compartments of 20x40s to qualifying as an outdoor. With mobile, tabs etc seeping in rapidly and with the consumer constantly being on the go, the trend is to create campaigns that engage consumers when they are out of home. Thus, while our age old hoardings remain essential, we approach the medium with an open mind and give integration a lot of importance,” believes  Posterscope Group India managing director Haresh Nayak.

     

    Monsoon, a worry?    

    If one goes by what the MET has to say about the monsoon this year then OOH players have little to worry.

     

    Though weak monsoon will affect the economic sentiments, experts believe that the new government will able to handle the situation. Hence, resulting in better spends even in the coming months which will be more than last years.

                                                                                                                                                                                                                                                                     “We are expecting good sale in monsoon season. Presently, it has brought us clients of resorts, hotels, holiday destinations, tourism, education sector, amusement parks and many more. In our attempt to have full occupancy during the monsoon season, we have introduced various selling concepts in our business such as hoardings on rotation basis, barter plans, mix-media plan, tier I & tier II cities plan and many more,” reveals Gupta.

     

    The industry, overall, now waits for a better festive season which will be followed after the unpredictable monsoons. Currently, many show launches are lined up by the entertainment sector which the outdoor industry is betting high on.  

     

    The future is bright like our streets for the OOH sector.

  • Brandscope India launches new communication for Embassy Group

    Brandscope India launches new communication for Embassy Group

    MUMBAI: Brandscope India – the outdoor arm of the Posterscope Group again hits another nail of innovation in the outdoor space in Bangalore for the launch of Embassy Group’s luxury property – Embassy Pristine, Bangalore one of the leading property developers of India. The objective of the campaign is to introduce the new property in an impactful and unique manner stating its USPs for a sustainable lifestyle.

     
    Given the stated objective the Embassy’s creative agency Oysters Advertising devised this innovation to create a visual impact through a 3D effect of the elements highlighting the features of the property on the billboard. Brandscope then implemented this effectively. Four such innovations underlining 24 x 7 water supply by putting live buckets, solar energy by putting solar panels, rain water harvesting by sintex tanks, pollution free transportation by cycling  to work  elevated the connect with the target group.  
     

    Speaking about the campaign, Reeza Sebastian, Head – Residential Marketing, Embassy Group, said, “OOH has been a large part of our media mix and we have found the traditional Outdoor medium to be far more effective in communicating our message around residential projects. We wanted to particularly highlight the sustainability initiatives at our lake front project, Embassy Pristine in Bangalore and keeping this in mind, our agency Oysters Advertising has conceived a very innovative and clutter breaking campaign that has resonated well with new customers”.

     
    Explaining the concept behind the campaign, Arun Kumar, Creative Director, Oysters Advertising, said,” “The idea  was to start a conversation and develop a social campaign that engaged our core audience While we have always endeavoured at Oysters to deliver out of the box solutions for Embassy, we sought to challenge the OOH box with the Embassy Pristine campaign. The objective of communicating the green initiatives and its real everyday benefits came to be distilled in the line “Green living gets real at Embassy Pristine” . The innovative concept developed by our team along with the strong support from Embassy Group and the flawless execution by Brandscope went a long way  in making the campaign a huge success.”

     
    Addressing the innovation, Haresh Nayak, Managing Director, Posterscope Group commented, “While we are increasingly being surrounded by new age digital opportunities, this campaign suggests that innovative campaigns can be intelligently delivered on traditional outdoor properties when combined with the right operational expertise.”

    Fabian Cowan, Vice President, Brandscope India added, “The essence of a good concept lies in its effective implementation. The client’s belief in our abilities to carry out this well thought out innovation was the key to this successful campaign and we consider it a privilege to be associated with Embassy Group.”

     
    The Embassy Pristine Outdoor Innovation Campaign was recently awarded ‘Silver’ at the 4th exchange4media OOH Advertising Awards 2014, in the category ‘Best Creative in others’.