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Tag: Haresh Nayak

  • Posterscope rolls out ‘Frooti’ OOH campaign

    Posterscope rolls out ‘Frooti’ OOH campaign

    MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife.

    The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the campaign is centred on a deep understanding of the consumers, derived from primary research (OCS), patented analytical tools (PRISM) and accumulated knowledge. Posterscope zeroed down on strategic locations to reach the core TG and create maximum impact.

    Building on the brief, Posterscope India crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, bus shelters, mall media, gantries, unipoles, bus wraps, utilities, pillars, mobile vans etc.In an attempt to create impact multiple creatives are being used across cities. Every creative invariably has been highlighting the brand though # Live the Frooti life. The campaign has been executed in 160 plus cities that include the top 8 metros, the tier 1 and tier 2 cities.

    Parle Agro JMD and CMO Nadia Chauhan. said, “OOH has played an important role in delivering the communication objectives of the Live #TheFrootiLife campaign. The medium enabled us to leverage the strongest part of our creative assets; the brand’s visual identity. Posterscope has aligned with our brand strategy ensuring our campaigns achieve maximum impact.”

    Posterscope APAC regional director Haresh Nayak said “The Frooti story is built on an enormous legacy. And therefore, the crafting of any campaign for this product has to match up to that legacy that Frooti brings along.

    We have been servicing this client since 2013 and every campaign that we have built for them, has led us to rethink each and every tested strategy and create something novel, new and authentic.”

  • Dentsu Aegis Network bags 22 metals at ACEF

    Dentsu Aegis Network bags 22 metals at ACEF

    MUMBAI: Dentsu Aegis Network has bagged 22 metals at the Asian Customer Engagement Forum (ACEF) Awards that was held on 29 April. 

    Posterscope India has bagged 17 awards while Carat India garnered three medals each in gold, silver and bronze for Microsoft and Philips India.  Posterscope India has also bagged 6 awards in gold, silver and bronze and was also named as the most admired OOH media agency for customer engagement.

    Commenting on the wins, Posterscope Asia Pacific regional director and Posterscope Group India MD Haresh Nayak said, “I am extremely humbled to see Posterscope India win such recognition at a pan-Asia level. Such wins give us immense motivation to work hard for our clients and help us garner appreciation for our work across the industry. I hope we continue to work at this pace and produce fantastic work for our clients even in the future.”

    The network’s experiential marketing division Fountainhead MKTG has won two gold medals while the agency’s work for Mahindra Imperio Royale has won the most effective BTL campaign of the year award. Apart from these, the Mahindra Mitra Mahotsav- Mechanic Premier League was awarded as the most innovative loyalty program of the year award.

    Here is the list of wins from Posterscope India:

  • Dentsu Aegis Network bags 22 metals at ACEF

    Dentsu Aegis Network bags 22 metals at ACEF

    MUMBAI: Dentsu Aegis Network has bagged 22 metals at the Asian Customer Engagement Forum (ACEF) Awards that was held on 29 April. 

    Posterscope India has bagged 17 awards while Carat India garnered three medals each in gold, silver and bronze for Microsoft and Philips India.  Posterscope India has also bagged 6 awards in gold, silver and bronze and was also named as the most admired OOH media agency for customer engagement.

    Commenting on the wins, Posterscope Asia Pacific regional director and Posterscope Group India MD Haresh Nayak said, “I am extremely humbled to see Posterscope India win such recognition at a pan-Asia level. Such wins give us immense motivation to work hard for our clients and help us garner appreciation for our work across the industry. I hope we continue to work at this pace and produce fantastic work for our clients even in the future.”

    The network’s experiential marketing division Fountainhead MKTG has won two gold medals while the agency’s work for Mahindra Imperio Royale has won the most effective BTL campaign of the year award. Apart from these, the Mahindra Mitra Mahotsav- Mechanic Premier League was awarded as the most innovative loyalty program of the year award.

    Here is the list of wins from Posterscope India:

  • Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.

    The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.

    The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

    Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”

    Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”

  • Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.

    The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.

    The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

    Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”

    Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Posterscope partners Project Everyone to deliver digital OOH campaign

    Posterscope partners Project Everyone to deliver digital OOH campaign

    MUMBAI: Posterscope will be participating in Project Everyone – the brainchild of filmmaker and Comic Relief founder Richard Curtis, with an aim to share the UN sustainable development goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

     

    Project Everyone founder Richard Curtis said, “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope has been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”

     

    Posterscope is joining forces with their media partners across the globe to supply advertising space to display the adverts, which have been designed by Curtis and raise awareness of the initiative. 

     

    They have engaged with 125 partners to date for the ad to be shown in 450 cities, around 28 different countries, in busy central locations with high footfall including CST station in India, Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur and Times Square in New York.

     

    Posterscope global CEO Annie Rickard added, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”

     

    Posterscope group India Asia Pacific & managing director regional director Haresh Nayak said, “We are delighted to be part of this global social initiative, which highlights our global capabilities in the out of home domain, our ambient media offerings in India and our vision of reaching out to the connected consumer in a socially responsible and effective manner.”

  • Posterscope launches measurement tool Ambit Analyser

    Posterscope launches measurement tool Ambit Analyser

    MUMBAI: In a bid to attract well-thought-through investments into the growing out-of-home (OOH) category of ambient media, Ambient OOH has designed and launched a new path breaking research tool to drive away advertisers’ woes. Ambient OOH, the ambient media agency under Dentsu Aegis Network’s Posterscope umbrella, has invested a substantial amount towards the crafting and development of this new research matrix.

     

    Ambient media is all about capturing captive audiences who spend considerable amount of their leisure time at various active locations such as gyms, coffee shops, multiplexes, clubs, salons and shopping malls. Therefore, in a bid to develop the new tool, Ambient OOH took the help of Dentsu Aegis Network’s proprietary research study – the Outdoor Consumer Survey (OCS) that aided in analysing the target audience touch-points. 

     

    Ambit Analyser will help craft a rationalised multi touch-point plan across more than 24 dwell time locations that house captive audiences. Also, given Ambit Analyser’s system design, the plans can be fashioned within much lesser time and with more accuracy.

     

    As part of the development process of Ambit Analyser, Ambient OOH graded each property across the various touch points on multiple factors including footfalls, trade density, ticket pricing and thus, arrived at a visibility index. The tool has been linked to the OCS, which has a sample size of 12,000+ respondents. It has also incorporated the data for 24 touch-points across metros, mini metros and tier II cities.

      

    Dentsu Aegis Network chairman & CEO South Asia, Posterscope and psLive – Asia Pacific chairman Ashish Bhasin said, “Posterscope’s Ambient OOH has done pioneering work in developing Ambient Analyser. Ambient media is becoming extremely important and has very little research and tools available. So, in keeping with Dentsu Aegis Network’s leadership status in OOH, we felt that the time was right to make this large investment in a proprietary tool, the only one of its kind in India.”

     

    Posterscope Asia Pacific regional director and Posterscope Group managing director Haresh Nayak added, “Ambient OOH is the future and, with the growth of digital and technology in this space, it will lead to accountable and engaging communication with the consumer in a relaxed mind frame. Ambit Analyser is one such initiative to give our clients a first of its kind, accountable and impactful campaign, leading to physical and digital engagement.”

     

    Ambient OOH vice president Deepak Kumar said, “Currently, ambient media in India is extremely fragmented and diverse in nature. And with no comparative data to fall back on, each media owner claims to be the best. Simultaneously, advertisers are constantly pressing on media effectiveness and efficient ROI. Hence, there was a need for transparency and accountability for advertisers to have trust on the ambient media touch-points.”

  • Northpoint Centre of Learning & Dentsu Aegis launch OOH Advertising programme

    Northpoint Centre of Learning & Dentsu Aegis launch OOH Advertising programme

    MUMBAI: Given the technological metamorphosis that out-of-home (OOH) is currently witnessing, it has emerged as one of the fastest growing segments in the Marketing Communications industry.

     

    For the young job seeking community, the sector has opened up lucrative career opportunities. Consequently, with much room to maneuver for ambitious youngsters, Dentsu Aegis Network and Northpoint have announced the launch of the ‘Post Graduate Program in Out Of Home Advertising (The PGP-OOHA) programme. 

     

    The PGP-OOHA programme is being conducted by Northpoint Centre of Learning, a Management Resource Development Centre, located in Khandala, in collaboration with the leading out-of-home agencies – Posterscope India and Milestone Brandcom.

     

    Designed to develop future managers, the course is a six-month fast-track post graduate career programme.  It is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential and how they are all inter-related. 

     

    The course comprises modules, research projects and workshops followed by an internship with Posterscope and Milestone Brandcom.

     

    A strong emphasis will be laid on student performance evaluation through projects and practical assignments and research done by the students. While the entire semester will provide a comprehensive perspective of OOH advertising and communications, the latter part will be project-based with hands-on production and execution experiences.

     

    Northpoint Centre of Learning chairman Prem Mehta said, “The launch of this program is another step in keeping with Northpoint’s mission to prepare young graduates for careers in specialised areas of business.  Once again, Northpoint has tied up with the leaders in the OOH industry to ensure relevance of training content, training by industry professionals and substantial field and on-job internships to prepare job-ready managers.”

     

    Dentsu Aegis Network chairman and CEO South Asia and Posterscope and psLive – Asia Pacific chairman Ashish Bhasin stated, “Today, Dentsu Aegis Network is amongst the fastest growing communications groups in India and understand the need of trained talent that the industry currently needs. Therefore, we are committed to developing professional talent for the industry as a partner on this programme.”

     

    Dentsu Aegis Network will consider all successful candidates for final placement.

     

    Milestone Brandcom MD and CEO Nabendu Bhattacharyya opined, “Our objective is to create and attract talent to the OOH Industry where no such formal program existed prior to this, we believe this OOH program will benefit many new entrants as well as the existing trade practitioners in this dynamic Industry. Our, overall objective is to bring in fresh minds into the OOH Communications business for the exponential growth of the Industry. As a Leading OOH Group, “OOH Program” is our contribution to the Industry.”

     

    Posterscope Asia Pacific regional director and Posterscope Group India managing director Haresh Nayak added, “Posterscope has always prided itself in being innovators, be it in terms of team construct, offerings, services or thought leadership for the last 7 years. This initiative is an extension of that belief, of ‘innovating the way brands are built’ and talented people are the nucleus of innovation. This platform will attract and nurture these talents who will be the future minds and leaders in the Out of Home space.”