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Mumbai: Posterscope India MD and Posterscope president APAC Haresh Nayak has quit dentsu International. Along with Nayak, dentsu India SVP & Indeed CSR head Sahil Arora has also announced his departure from the...
New Delhi: Dentsu International on Monday announced the launch of its sports marketing unit in India. Born out of the Dentsu Group, one of the world’s...
NEW DELHI: Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division C’Lab with its global branded content division The Story Lab...
NEW DELHI: Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network (DAN), has announced the elevation of Deepak Kumar to the role of...
MUMBAI: “Hey there, Good to see you, it was lonely out there, now that you are back we can talk.” Did you see this digital billboard...
MUMBAI: OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the...
MUMBAI: Hyperspace India, the shopper marketing agency under Dentsu Aegis Network has appointed former Madison Retail paradigm’s deputy general manager, Sandeep Sawant to lead the operations....
Mumbai: Dentsu Aegis Network recently announced the restructuring of its Rural Marketing under its shopper marketing agency, Hyperspace. This development has been introduced in the light...
MUMBAI: Posterscope India, the out-of-home specialist from Dentsu Aegis Network, has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including...
MUMBAI: Handset maker, Vivo, has appointed Posterscope India and Laqshya Solutions as its out of home agencies. According to a media report, the size of the...
MUMBAI: V-Mart Retail has partnered with Dentsu Impact and CLab, to launch its new campaign introducing the Bollywood pair of Ayushmann Khurrana and Bhumi Pednekar as...
MUMBAI: Posterscope India, the out of home division of Dentsu Aegis Network, has launched its OOH rate benchmarking tool called – rateOOHmeter. The tool is one...
MUMBAI: With the launch of CLab, the media and advertising conglomerate Dentsu Aegis Network, which operates 25 businesses in India, has expanded its footprint into celebrity...
MUMBAI: Hyperspace, the retail arm of Posterscope Group India, a part of Dentsu Aegis Network, has elevated Arti Singh to a national role. In her new...
MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of...
MUMBAI: Hyperspace, the retail design studio arm of Posterscope India, part of Dentsu Aegis Network, has won the retail mandate for SBI Life Insurance. The mandate...
MUMBAI: InDeed, Dentsu Aegis Network’s newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach. InDeed,...
MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards....
MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards....
MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of...
MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of...
MUMBAI: Dentsu Aegis Network has bagged 22 metals at the Asian Customer Engagement Forum (ACEF) Awards that was held on 29 April. Posterscope India has bagged...
MUMBAI: Dentsu Aegis Network has bagged 22 metals at the Asian Customer Engagement Forum (ACEF) Awards that was held on 29 April. Posterscope India has bagged...
MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India. The CB Hornet...
MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India. The CB Hornet...
MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to...
MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to...
MUMBAI: Posterscope will be participating in Project Everyone – the brainchild of filmmaker and Comic Relief founder Richard Curtis, with an aim to share the UN sustainable development...
MUMBAI: In a bid to attract well-thought-through investments into the growing out-of-home (OOH) category of ambient media, Ambient OOH has designed and launched a new path...
MUMBAI: Given the technological metamorphosis that out-of-home (OOH) is currently witnessing, it has emerged as one of the fastest growing segments in the Marketing Communications industry....
MUMBAI: With an aim to drive the group’s business in India, Dentsu Aegis Network has expanded its executive council in the country. The move comes post the recent relocation...
MUMBAI: Gossip and tea are two indispensable elements when it comes to life in the metro city of Kolkata. Goodricke – along with its Darjeeling tea...
MUMBAI: When Parle Agro decided to introduce a refreshingly new visual identity for its legendary mango drink ‘Frooti’, it vested the responsibility with Posterscope India for...
MUMBAI: Technology today has an overbearing effect on consumers wherein the choices are innumerable. This sea of choices translates into a highly competitive landscape. Consumers are willing...
MUMBAI: Posterscope India, the out-of-home agency from the Dentsu Aegis Network, has conceptualised and executed a high visibility out-of-home campaign for IDBI Federal Life Insurance. The...
MUMBAI: Hyperspace India, the retail division from the Dentsu Aegis Network that functions under the Posterscope umbrella, won 11 awards at the fifth edition of POPAI...
MUMBAI: Remember posters all across the city walls, telling us which film to watch, where to shop or even which party to vote for? Times have...
MUMBAI: PSI, an international arm of Posterscope, was entrusted with the duty of creating a high impact outdoor campaign for Association of Chartered Certified Accountants (ACCA)...
MUMBAI: Got distracted while driving through the highway? Then blame it on the rise of the hoardings. What was not an essential part of any...
MUMBAI: Brandscope India – the outdoor arm of the Posterscope Group again hits another nail of innovation in the outdoor space in Bangalore for the launch...
MUMBAI: Haresh Nayak has been appointed as the regional director for out-of-home (OOH) specialist Posterscope in Asia Pacisic by Dentsu Aegis Network. Nayak will report...
MUMBAI: Recognising the paradigm shift in the way the Out of Home media has changed, Posterscope India Group has launched its out-of-home offering, Ambient OOH. Building...
MUMBAI: The looming slowdown in the Indian advertising industry will badly hit the outdoor medium, according to media agencies who are revising their forecasts for this...
Mumbai: Coffee major Nescafe has launched a 360 degree integrated campaign to ensure that its consumers ‘shake and make‘ and chill with cold coffee this summer....
MUMBAI: Aegis Media’s OOH company, Posterscope, has completed three years in India. To celebrate, Posterscope has planned India’s first celebration party on a billboard in Worli,...
