Tag: Haresh Karamchandani

  • HyFun serves up winter warmth with tasty new twists

    HyFun serves up winter warmth with tasty new twists

    MUMBAI: As winter rolls in and the festive season beckons, HyFun Foods is turning up the heat in India’s frozen aisle with an irresistible new range of indulgent snacks. The brand, known for its innovative frozen food offerings, has launched a fresh lineup that promises to bring warmth, flavour, and convenience to homes across the country, just in time for the cosy months ahead.

    From street-style classics to global comfort bites, the new collection is a melting pot of taste and texture designed to suit every palate and occasion. Highlights from the menu include the fiery Mumbai aloo vada with a spicy thecha twist, crispy hash brown mini triangles, crunchy tater tots, cheesy mozzarella stix, and flavour-packed puffets in pizza Italiano and zingy schezwan flavours. Rounding out the range are hearty juicy momos in mix veg and paneer variants, and manchurian balls with gravy mix for those who crave a restaurant-style Chinese fix at home.

    HyFun Foods managing director and group CEO Haresh Karamchandani said, “At HyFun, our focus has always been on creating innovative, high-quality frozen foods that combine taste with convenience. With this winter launch, we’re going beyond potato-based products to offer Indian households a wider variety of frozen snacks that make everyday cooking simpler and more enjoyable.”

    Blending authentic Indian favourites with global inspirations, HyFun’s latest creations aim to make snacking easier and gatherings more flavourful. Whether it’s a festive get-together or a quiet night in, these quick-fix delights promise the perfect mix of comfort, crunch, and creativity, straight from the freezer to the plate.

  • Fry and Mighty HyFun celebrates India’s global potato power play

    Fry and Mighty HyFun celebrates India’s global potato power play

    MUMBAI: As the world bites into French Fries Day, India is frying high and it’s not just about the spuds. Frozen fries are having a global moment, and India’s making sure it has a seat and a plate at the table. Leading the charge is Hyfun Foods, which on this French Fries Day celebrates not just the golden crisp, but a golden opportunity: turning India into a global hub for potato innovation.

    In FY 2023–24, India exported over 135,877 tonnes of frozen French fries worth Rs 1,478.73 crore, with Hyfun contributing the lion’s share to this crispy crusade. From straight cut to crinkle to peri-peri fries, HyFun now serves up potato perfection in over 40 countries.

    But beyond the global stats and sizzling exports lies a quiet revolution back home in Gujarat’s potato fields.

    What began as a modest contract-farming initiative with 200 farmers has now grown into Hyfarm, an agri-arm that supports over 7,000 smallholders across 35,000 plus acres in North Gujarat. And by 2028, HyFun aims to empower 30,000 plus farmers, focusing on climate-smart practices and stable income models.

    “At HyFun, growth has never been just about numbers. It’s about empowering farmers, advancing agriculture with science and technology, and creating a profitable and sustainable future,” said Hyfun Foods managing director & group CEO Haresh Karamchandani.

    Home to one of Asia’s largest potato processing plants, HyFun’s Gujarat facility can process over 1,000 tonnes of potatoes daily, blending agritech precision with palate-pleasing versatility from hash browns to coated fries.

    This French Fries Day, Hyfun isn’t just celebrating a snack, it’s celebrating India’s place on the global plate, powered by its farmers, technology, and taste buds.

    Because when it comes to putting India on the global food map these fries are just the beginning.

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