Tag: #HarDilMumbai

  • Tata Mumbai Marathon sets philanthropic record of raised 58 cr before race day

    Tata Mumbai Marathon sets philanthropic record of raised 58 cr before race day

    Mumbai: The 19 edition of Asia’s one of the prestigious Marathon events, the Tata Mumbai Marathon (TMM) has witnessed an achievement, as 267 NGOs collectively raised a record-breaking Rs 58 crores, reaffirming its status as India’s largest sporting platform for philanthropy. The success of this endeavour is attributed to the collaborative efforts with United Way Mumbai (UWM), the event’s esteemed Philanthropy Partner.

    In its role as the Philanthropy Partner, UWM has played a pivotal role in building capacities of partnering non-profits to raise funds and awareness for their projects. UWM ensures a transparent, cause-neutral, level-playing field by providing a robust digital platform. UWM maximizes the fundraising opportunities of the limited running spots available at TMM and distributes them equitably between the NGOs.

    The evolution of philanthropy at TMM is remarkable, progressing from a cumulative total of Rs 43 Lacs by 12 NGOs in the inaugural edition, to surpassing Rs 400 crores today, benefiting over 750 NGOs.

    United Way Mumbai CEO George Aikara said, “I would like to congratulate all the participating NGOs for the remarkable philanthropic success of the Tata Mumbai Marathon. We have been the Philanthropy Partner of the TMM since 2009 and have witnessed the marathon’s evolution into a strong catalyst of social impact. The participation of 12,000 individuals this year and a record-breaking fundraising effort, highlights the marathon’s unique ability to engage and inspire. The funds and awareness raised through TMM will allow our NGO partners to lend a helping hand and make a lasting impact.”

    Central Chinmaya Mission Trust CEO Manisha Khemlani said, “The secret sauce of my success is my family, my team. My mission is my family and being the CEO of the organisation, I am fortunate enough to be participating in raising funds for the marathon. We work to raise funds for education, starving children and more. Swami Chinmaya Ji, the founder believes that a child spends a lot of time in school and the values that are given in school are very important. We have a four pillar system, we look at the physical, mental, intellectual and spiritual personality of the child. Interestingly, about 45 per cent of our 82 schools are either in remote areas or in these two tier cities. Thanks to the support of the Tata Mumbai marathon and Procam who help us reach out to over 600 children with scholarships solely because of the awareness and the opportunity to raise funds. I’m very grateful to Procam International, United Way of Mumbai for giving us this opportunity to combine fitness and fundraising.”

    Speaking on the occasion, Cuddles Foundation Nayi Disha Resource Centre, Family Planning Association India, Mira Joshi said, When I was younger I saw my dad raising funds every single year. He used to tell me how he helped different people and the things that he had done. When I turn 12, I could qualify for the dream run. I decided that I too wanted to help people. My father was my inspiration.”

    Adventures Beyond Barriers Foundation Divyanshu Ganatra said, “Tata Mumbai Marathon is one of the best platforms to create awareness, raise funds and reach out to the right people. When we started last year in 2023 we supported 100, and this year, we were able to support 300 children. Now we have reached four states, Delhi, Kolkata, Mumbai, and Bangalore impacting 1000 people’s lives directly. Thank you Tata Mumbai Marathon for giving us an equal platform that allows the world’s biggest CEOs and the most invisible minority populations in the world to come together and run.”

    This edition marks a historic turnout, featuring an unprecedented participation of more than 12,000 individuals actively running to champion diverse causes. Notably, nearly 10,000 of these participants hail from the corporate sector. The Tata Mumbai Marathon (TMM) has solidified its position as the preferred event for India Inc., leveraging its distinctive capacity to involve employees, generate funds, and contribute significantly to philanthropy through CSR contributions. Remarkably, this segment alone has contributed an impressive sum exceeding Rs 22 crores.

    The heartbeat of TMM’s philanthropic impact lies in individuals creating awareness and fundraising for diverse causes. This year, 1100 individuals are actively raising funds for civic issues, culture, sports, education, environment, health, human rights, inclusion, and more. Notably, 151 individuals have raised over Rs 1.75 lakh each to become ‘Change Runners’.

    Procam International Joint MD Vivek Singh said, ‘ At Tata Mumbai Marathon, runners have already collected over Rs 58 crores, a feat that has never been achieved before race day. I am honoured to witness the spirit of sportsmanship and the philanthropic heartbeat of every runner who made this possible. TMM stands as a unique sporting platform, the only one of its kind, empowering participants to raise substantial funds, and making each step a stride towards positive change. At TMM, each year, more and more are choosing to run with purpose, with compassion, and together create a lasting positive impact on the world we co-habit.” It is truly # HarDilMumbai

    The highest individual fundraiser, Manisha Khemlani, has achieved an outstanding feat by raising over Rs 7.6 crores making her the highest Fundraising Individual in the history of the TMM. With Ms Khemlani, the other notable fundraisers include her colleague Darshini Bhatt who raised over Rs 4.1 crores for the Central Chinmaya Mission Trust.

    The Mother-daughter duo of Dr. Meera Mehta and Dr. Bijal Mehta have both raised over Rs 1 and Rs 2 crores respectively with Villy Doctor, Shyam Jasani, Sunit Kothari, Utppal Mehta, each raising over Rs 1 crore.

    Additionally, Rajkumar Jain and Murlikrishnan must be recognised for raising over Rs 50 lakhs each.Shaurya Banga stands out as the highest Young Leader, below the age of 21, having raised over Rs 50 lakhs.

    As part of top-up donations, 3,365 runners chose to contribute beyond the participation fee, accumulating a substantial collection of Rs 23 lakhs to benefit 49 NGOs. This philanthropic gesture not only reflects the benevolence of the running community but also amplifies the impact of the Tata Mumbai Marathon beyond the race track.

    This year as part of The Green Bib initiative, TMM and UWM have raised over Rs 27 lakhs to plant through 4,371 trees. The TMM Green Bib is an initiative that allows runners to contribute to the plantation and maintenance of trees in the TMM Agro Forest. The donations have come from over 2,500 runners. This Agri-Horti initiative supports environmental sustainability, and augments farmer income, thru optimum utilisation of their existing acreage. For this pilot edition of the Green Bib, UWM has targeted the Solapur District of Maharashtra.

    Tata Mumbai Marathon continues to inspire and catalyze positive change through its unique blend of sports and philanthropy, leaving an enduring impact on society.

     

  • Tata Mumbai Marathon 2024 draws 59,000 participants across on-ground and virtual

    Tata Mumbai Marathon 2024 draws 59,000 participants across on-ground and virtual

    Mumbai: Asia’s prestigious Tata Mumbai Marathon (TMM) will witness over 56,000 participants take to the start line at the glorious Chhatrapati Shivaji Maharaj Terminus on Sunday, 21 January. Joining from different parts of the world will be an additional 2900 runners participating virtually through the TMM app.

    This iconic event has ushered in a running revolution that has redefined our country’s health, fitness, and giving paradigm. For the 19 edition of the event, the country will stand in unison as the city bursts to life in a celebration of #HarDilMumbai.

    TMM 2024 has broken all barriers with an overwhelming response from the running community across all categories. The Marathon – our feature race for the first time has crossed the 11,000 participant mark. This is a testament to how the running culture in India has evolved in the last two decades, with running becoming the fastest-growing urban sport.

    This World Athletics Gold Label Road race will witness in action defending champions and event record holders Ethiopians Hayle Lemi Berhanu and Anchialem Haymanot take center stage. Reigning Olympic and World Champion in Pole Vault Katie Moon along with marathon running icon Meb Keflezighi will add sheen to the Sunday morning as Event Ambassadors boosting morale and serving as an inspiration for runners.

    Deepak Kesarkar, guardian minister, Mumbai & minister for education, Govt. of Maharashtra said, “Tata Mumbai Marathon is the pride of India. It is not just a marathon, but it is a run for a cause. Mumbai is really proud to have Tata and TCS, as the flagbearers of this event. The kind of donations that are raised for various organisations is really praiseworthy. Because of such, the heritage of philanthropy is kept intact. Mumbai is very much similar to London with the kind of structures that we have. This is another attraction for all the participants who are coming from all over the world to participate. I welcome the event and we are there to extend our help. Our honourable CM and Deputy CM will be coming personally for the event. We are all for the slogan #HarDil Mumbai which is in the hearts of Mumbaikars and Indians.”

    Tata Sons head of brand and marketing Adrian Terron said “We are proud to be associated with the Tata Mumbai Marathon, an event that embodies athletic excellence and community spirit. With over 56,000 participants, including Mumbaikars and runners from across India and the world, TMM 2024 is set to be a remarkable display of human endurance and spirit. It will be truly inspiring to see each participant, from the elite to the first-time marathoners, pushing their boundaries to achieve the extraordinary. We extend our best wishes to all the participants, and hope that they have a successful and memorable running experience.”

    The Rs 405,000 prize money event will be spearheaded by the Defending Champion and the first Indian to win the Asian Marathon Championship in 2017 – Gopi T. Also toeing the start line will be 2020 champion Srinu Bugatha and Tirtha Kumar Pun, the 2023 Vasai Virar Mayor’s Marathon winner.

    Last year’s runner up Aarti Patil will be gunning for her maiden title and will be challenged by Jigmet Dolma, the runner-up in 2017 and 2019.

    The Indian men and women marathon winners will bag Rs 5,00,000 each, further incentivised with a Rs 2,00,000 course record bonus.

    In the half marathon category, Asian Games Silver Medallist Kartik Kumar and Bronze- medallist Gulveer Singh will be the main attraction and will be challenged by TSK 25K 2023 winner Sawan Barwal.

    TCS sr. vice president & country head of India business Ujjwal Mathur said “As we step into the New Year, TCS is thrilled to kick off 2024 with the Tata Mumbai Marathon, a celebration of resilience, togetherness, and the invigorating power of sport. As the title sponsor of the most iconic marathons in the world, the Tata Mumbai Marathon holds a special place in our commitment to sports and well-being. Our association with this iconic event reflects our brand ethos, emphasizing self-confidence, community spirit, and a positive future,”.

    IDFC FIRST Bank head of retail liabilities & branch banking, Chinmay Dhoble said, “We are thrilled to partner with the marquee marathon event, TATA Mumbai Marathon that celebrates the city of dreams, Mumbai. This event marks another year of our collaboration with the largest marathon in Asia. This association reinforces the Bank’s commitment to be involved in our customer’s journey, both fitness & financial. We look forward to an event that inspires camaraderie and honours their #JourneyToTheStart!”.

    HIGHLIGHTS 2024

    Over the years, the Tata Mumbai Marathon has been privileged to have some of the most esteemed brands associated with it. This year, two new partners have joined the fray – Club Vistara as the loyalty partner and Adhata as the institution partner.

    Association with Club Vistara, India’s rewarding frequent flyer program, aims to enhance the overall experience for the participants. Runners and their one additional person can enjoy unparalleled advantages, including exceptional deals on airfare, exclusive onboard offers, and special enrolment privileges with Club Vistara.

    Representing the Club Vistara, Vistara CCO Deepak Rajawat said, “We at Vistara, an airline owned by Tata Sons and Singapore Airlines formed in 2014, celebrate our 9 anniversary, and we are privileged to be the first-ever airlines to partner with Tata Mumbai Marathon. Club Vistara’s loyalty program has 35 partners on board, and Tata Mumbai Marathon is the first-ever sporting platform that we have partnered with. We look forward to promoting fitness and wellness as part of our initiatives within Club Vistara.”

    Since its inception, the Tata Mumbai Marathon has been an inclusive event and the Senior Citizen’s Run has been an integral part of this movement. For the 2024 edition, Adhata Trust an NGO working for over a decade with and for older persons with a mission to spread awareness, contribute, and promote the welfare of Senior Citizens through Holistic Wellbeing programs has joined as the Institution Partner.

    Exclusive Race Day, Tee By ASICS, Sports Goods Partner ASICS, the iconic Japanese sportswear brand has been a longstanding partner of the Tata Mumbai Marathon. For the 2024 edition, the brand will present all marathoners with a specially designed Race Day Tee-Shirt to honor their enthusiasm, effort, and steely resolve.

    Limited Edition Bisleri Bottles, The Hydration Partner, Bisleri has launched limited edition bottles featuring three top Indian Elite full marathon runners – Defending Champion & former Asian Marathon Champion Gopi T, TMM 2020 winner Srinu Bugatha and Marathon Runner Jigmet Dolma.

    Cosplay Your Way in the Dream Run!

    Unleash your inner pop icon at the Run in Costume Contest presented by Imagica at the Dream Run. Make your dash dressed as Wonder Woman, Jawan, or any character that fires your fandom, and race to glory on a track that’s as vibrant as our city’s pop culture pulse. Individuals and groups have a chance to win fabulous prizes by Imagica, cash rewards, and the title of Mumbai’s Run in Costume Champion!
    Live Performance by Saregama Artists
    To celebrate and applaud the efforts of all participants, TMM 2024 along with Saregama Artists will host a musical treat in the post-finish zone. Noted performers such as Varsha Singh Dhanao, Raja Hasan, Jaan Kumar Sanu, DJ Swattrex, Pranav Chandran, Avinash Gupta, Girish Chawala, Sherrin & DJ Pablo will perform renditions of popular Bollywood songs.

    Mumbai Festival

    The much-anticipated ‘Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture, and diversity. This nine-day fiesta with collaborations from Tata Mumbai Marathon and the Kala Ghoda Arts Festival will be a mix of popular events along with a music fest, an expo, cinema and beach fests, a movie competition, a cricket clinic, start-up fest, among others.

    Representing the Mumbai Festival, Jayshree Bhoj, Principal Secretary Tourism, Govt. of Maharashtra, said, “This is the very first time, the government of Maharashtra has come up with an idea of Mumbai festival, which celebrates the spirit of Mumbai. The Government of Maharashtra plans to make it an annual event. I am grateful and obliged that we are partnering with the Tata Mumbai Marathon in our very first year. I am hoping this association could go a long way. I wish the Tata Mumbai marathon the very best”.

    Procam International Jt. MD Vivek Singh said, “The past six months have been phenomenal for Tata Mumbai Marathon, as we hit new records with the teeming registration count. We worked in tandem with the state and civic authorities to ensure a seamless race and with brands to deliver innovations and elevate the participant’s race day experience.”

    He further added that marathon efforts have been made by all stakeholders, and this will culminate in an unforgettable journey for runners, stakeholders, and everyone associated with the Tata Mumbai Marathon. Today, participating in TMM means becoming a part of something bigger, a mosaic of strength, courage, and Mumbai’s indomitable spirit. Good luck and Godspeed to everyone who will be a part of the 2024 edition.”

    MIRCHI GET ACTIVE EXPO

    The Mirchi Get Active Expo, is a one-stop destination to experience the latest offerings in the health, fitness, and wellness industry. It is also a hub for all confirmed participants to collect running bibs, study race day instructions and timelines, approach plans, layout plans, security arrangements, traffic restrictions, road closures, and other provisions that will come into force on Race Day.

    Date & Time:

    17th to 19th January 2024 – 10.30 a.m. to 7.00 p.m 20th January 2024 – 10.00 a.m. to 5.00 p.m.

    Venue: Kalina University Campus, Gate no. 2, Sports Complex open ground, Vidyanagari, Kalina, Santacruz (East).

    The Tata Mumbai Marathon is supported by the Government of Maharashtra, the Ministry of Youth Affairs & Sports, the Ministry of External Affairs, the Ministry of Home Affairs, MCGM, Mumbai Police, Sports Authority of India, the Athletics Federation of India, World Athletics (WA), Association of International Marathons & Distance Races (AIMS) and Global Sports Communication.

    For more information about the Tata Mumbai Marathon 2024 visit, https://tatamumbaimarathon.procam.in/

     

  • ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    Mumbai: ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024. ASICS brand athlete Rohan Bopanna along with actress & avid runner Gul Panag unveiled the new collection at ASICS store on Linking Road in Mumbai.

    The vibrant design of this collection by ASICS conveys a strong story of energy, persistence and passion for running. The Gel Kayano™ 30 limited edition shoes are designed with a unique blend of colours like electric blue/aquarium for men and white sun coral for women to appeal to both male and female runners.

    The specially crafted GEL-KAYANOTM 30 running shoe has Mumbai 2024 emblazoned on the side. The shoe provides maximum comfort and style reflecting Mumbai’s colourful culture. The GEL-KAYANOTM 30 shoes are equipped with advanced features like a 4D guidance system for stability and FF BLASTTM PLUS ECO cushioning for softness the shoes aim to energise runner’s every stride of their run.

    The limited-edition race day t-shirt design shows the circular pattern that encapsulates the spirit of unity via the “Enso” motif from Japanese traditions. It is crafted in seven symbolic colours denoting various facets of life, the collection aims to bring all marathon participants together in a harmonious cooperation towards a shared goal. The t-shirt and shoe bring out the complete essence of the city of Mumbai and will connect and bond well with the runners of Tata Mumbai Marathon 2024.

    ASICS India and South ASIA managing director Rajat Khurana said, “We are delighted to have Rohan Bopanna and Gul Panag on board to reveal our official merchandise for the Tata Mumbai Marathon 2024. Inspired by the dynamic energy of this city and event, our goal is to design apparel that empower athletes at every skill level to unleash their complete potential. This collection is a testament to our dedication in fostering a commitment to help individuals achieve their athletic goals.”

    Commenting on the event, ASICS brand athlete Rohan Bopanna said, “I am glad to be a part of this special day being a Brand Athlete for ASICS India and unveiling the official merchandise for the Tata Mumbai Marathon 2024 is truly special. As an athlete, I believe having the innovatively designed gear that seamlessly blends style with high performance is paramount. These specially crafted GEL-KAYANOTM 30 shoe and t-shirt perfectly captures the vibrant energy of the city.”

    Procam International managing director Anil Singh said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam family. They have continuously set new benchmarks with top-of-the-line event merchandise which are highly sought after by our participants. As we gear up for the 19 edition of the Tata Mumbai Marathon, here’s a race filled with inspiration, determination and the beating heart of India in every step #HarDilMumbai.”

    The TATA Mumbai Marathon 2024, is a world athletics gold label road race and will be hosted on Sunday 21 January 2024.The event will be flagged off from the historic Chhatrapati Shivaji Maharaj Terminal.