ITV

Tag: Hardik Patel

  • Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Mumbai: Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. Following a competitive pitch process, Eggfirst will assist Reid & Taylor Apparel in expanding across established and emerging Indian markets, enhancing the brand creatively and fostering growth.

    Commenting on the association, Reid & Taylor Apparel CEO- Apparel & Retail, Subrata Siddhanta said, “In addition to our elegant range of men’s formal wear, the brand is also going to offer world-class casual wear. With a rich legacy of quality and style, Reid & Taylor Apparel aims to redefine men’s fashion offering a range of exquisite garments tailored for the modern gentleman. We are pleased to welcome Eggfirst as our advertising agency of record, bringing differentiated expertise as advertising agency with deep consumer understanding, and a robust combination of mainstream and digital expertise. Eggfirst approach is characterized by a personal connect, deep involvement, and extreme integrity that ensure they are as good as their word. We are excited to partner with Eggfirst to elevate our brand with innovative and impactful advertising.”

    Finquest Group managing director Hardik Patel said, “We chose Eggfirst as our agency as they come with incredible advertising and digital experience, and I quite appreciated their deeply thought-through creative. I am confident that the team at Eggfirst will help us build engaging communication in line with our vision to engage closely with our consumers.”

    Eggfirst founder & managing director Ravikant Banka said, “We are thrilled to partner with Reid & Taylor Apparel. The business is in an exciting phase of growth, and the agency is incredibly delighted to be a part of this growth journey for the brand.”

  • Parle Products rallies for a cause this Holi with ‘Holi Ke Mazelo’ campaign

    Parle Products rallies for a cause this Holi with ‘Holi Ke Mazelo’ campaign

    MUMBAI: Parle Products has launched a new digital film on the occasion of Holi titled ‘Holi Ke Mazelo’. The digital film carries the crucial message of water conservation during the festival and features its popular fruit flavored candy Mazelo. The film aims to sensitise people to the fact that the festival of colours can be celebrated with equal fun and gusto while being environmentally conscious at the same time.

    The film opens on a playful and fun note with two children discussing how they plan to celebrate Holi this year and unfolds to reveal their resolve to conserve water during celebrations due to its scarcity. The digital film carries a message that if children understand the necessity to save water during Holi then why not everyone else. The film closes with the tagline ‘Iss Holi Paani Nahi, Khushiyon Ke Mazelo’.

    Speaking about the campaign, Parle Products senior category head Krishna Rao said, “Holi occupies a special place in each of our hearts. We all cherish such exciting memories of the fun we would have with colours during the festival while growing up. This year, our objective was to stir up the nostalgia that we all have around playing Holi and simultaneously remind everyone that the essence of the festival lies in the fun that’s shared while playing it rather than how it is played. From there, it was only apt to bring Mazelo into the picture, being the popular and colourful and fun filled brand that it is.”

    Director Hardik Patel and producer Trupti Kataria who have both been associated with advertising for 10 years now, were really excited when approached for the Parle Mazelo film. “It’s a great initiative by Parle! We wanted to create a film that not only encourages people to conserve water during Holi but also keeps the spirit of the festival intact. In today’s day, this connect is absolutely necessary and is, ultimately, for the greater good.”

  • Rajat Sharma to set ‘Chunav Manch’ agenda on 15 Oct, grill leaders

    Rajat Sharma to set ‘Chunav Manch’ agenda on 15 Oct, grill leaders

    MUMBAI: Gujarat, the state which is inarguably the epicentre of contemporary Indian politics, is gearing up for Assembly Elections 2017. With the confirmation of a strong participation from all major political forces in play, Ahmedabad the nerve centre of the state is all geared-up to host India TV Chunav Manch, channel’s flagship Election Conclave.

    The political fervour has started to grip none but all across the country like never before – to say the least the upcoming elections in Prime Minister’s home state are almost seen as run-up to the 2019 Lok Sabha Elections. To capture the rising political fever in the state and to keep the viewers on the top of the news spectrum, nation’s leading news broadcaster India TV has announced Ahmedabad edition of “Chunav Manch – full-day Mega Conclave”.

    India’s foremost news personality, India TV Chairman and Editor-in-Chief Rajat Sharma shall lead the charge to set the agenda of the long eventful day. He along with his team of leading India TV Anchors shall grill the political big-wheelers who shall be present for the occasion. The landmark conclave shall unofficially mark the commencement of a hugely anticipated high-decibel campaigns by all major political parties in the state.

    India TV Events have always been recognized for excellence both in terms of execution and participation. As being rightly anticipated, the Ahmedabad edition of Chunav Manch shall host an impressive set of dignitaries along with nation’s & state’s top political stakeholders.

    Amongst those who are most likely to be present for the day include – Finance Minister Arun Jaitely, BJP President Amit Shah, Gujarat CM Vijay Rupani, Former CMs – Anandiben Patel & Shankersinh Vaghela, Congress Leaders Ahmed Patel & Arjun Modhwadia and Political Activist Hardik Patel.

    India TV MD Ritu Dhawan announcing Chunav Manch – Ahmedabad said, “As a leading News Channel, our primary responsibility towards our viewers is providing them with rich content together with maintaining a healthy share of original content in our programming mix. We are simply fulfilling our Brand promise.”

    “As I have held in the past as well, we compete only with ourselves and given the benchmarks we have been able to create, going forward is always a motivation,” she added.

    Chunav Manch – Ahmedabad is scheduled for 15 October 2017 and will be telecast live on India TV through the day.

  • TRAI norms violated in VoIP minutes sale

    TRAI norms violated in VoIP minutes sale

    MUMBAI: Norms set by the Telecom Regulatory Authority of India norms were flouted in the sale of voice-over-internet-protocol (VoIP) minutes to illegal call centres in Ahmedabad. An official said that TRAI offered VoIP bandwidth for a certain fee to licence-holders.

    A four-member panel of IPS officers led by Ahmedabad police chief A K Singh, formed to investigate the bogus ‘call centre’ racket, is probing how the TRAI norms were violated in the sale of VoIP minutes to illegal call centres. Illicit call centres utilised VoIP minutes to defraud US citizens worth lakhs a few days ago.

    TRAI had earlier this year planned to set inter-connection charges for Voice over Internet Protocol (VoIP) calls once the Department of Telecom (DoT) amended the relevant clause. The regulator suggested amending the licence provision for inter-connection at the IP level, which would ease Internet-based calls, alternatively known as VoIP calls.

    Officials in Ahmedabad (Gujarat) were studying how other regulatory norms were violated by the alleged racketeers. Other agencies such as the department of industries and department of science and technology could keep a watch on such centres. A police officer said the alleged nexus between the accused and the police was also being probed.

    The crime branch last week arrested Hardik Patel (a namesake of the controversial Patel leader), who had allegedly sold the minutes to a call centre in the Chandkheda area of Ahmedabad. Officials are investigating if Patel had a licence to sell VoIP minutes or if he purchased them from another licence-holder and then sold them to one Pritesh Joshi who managed call centre.

    A telecom company is required to pay inter-connection charges when its subscriber makes a call to one on another network. The charge gets added up in the final price, which the subscriber has to pay. At present, there are no inter-connection charges for VoIP calls as the licence did not have a clause for inter-connection at IP level.

    There was no means of determining the charges till the time licence is amended. Recommending to amend the licence, TRAI said there was no explicit clause relating to inter-connection at the IP level. Since IP-based networks, the regulator said, are continuing to grow, and traditional circuit switch networks are being slowly phased out, there is a requirement to facilitate inter-connection.

  • TRAI norms violated in VoIP minutes sale

    TRAI norms violated in VoIP minutes sale

    MUMBAI: Norms set by the Telecom Regulatory Authority of India norms were flouted in the sale of voice-over-internet-protocol (VoIP) minutes to illegal call centres in Ahmedabad. An official said that TRAI offered VoIP bandwidth for a certain fee to licence-holders.

    A four-member panel of IPS officers led by Ahmedabad police chief A K Singh, formed to investigate the bogus ‘call centre’ racket, is probing how the TRAI norms were violated in the sale of VoIP minutes to illegal call centres. Illicit call centres utilised VoIP minutes to defraud US citizens worth lakhs a few days ago.

    TRAI had earlier this year planned to set inter-connection charges for Voice over Internet Protocol (VoIP) calls once the Department of Telecom (DoT) amended the relevant clause. The regulator suggested amending the licence provision for inter-connection at the IP level, which would ease Internet-based calls, alternatively known as VoIP calls.

    Officials in Ahmedabad (Gujarat) were studying how other regulatory norms were violated by the alleged racketeers. Other agencies such as the department of industries and department of science and technology could keep a watch on such centres. A police officer said the alleged nexus between the accused and the police was also being probed.

    The crime branch last week arrested Hardik Patel (a namesake of the controversial Patel leader), who had allegedly sold the minutes to a call centre in the Chandkheda area of Ahmedabad. Officials are investigating if Patel had a licence to sell VoIP minutes or if he purchased them from another licence-holder and then sold them to one Pritesh Joshi who managed call centre.

    A telecom company is required to pay inter-connection charges when its subscriber makes a call to one on another network. The charge gets added up in the final price, which the subscriber has to pay. At present, there are no inter-connection charges for VoIP calls as the licence did not have a clause for inter-connection at IP level.

    There was no means of determining the charges till the time licence is amended. Recommending to amend the licence, TRAI said there was no explicit clause relating to inter-connection at the IP level. Since IP-based networks, the regulator said, are continuing to grow, and traditional circuit switch networks are being slowly phased out, there is a requirement to facilitate inter-connection.