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Tag: Hardik Pandya

  • IPL 2021: boAt becomes audio partner for six teams

    IPL 2021: boAt becomes audio partner for six teams

    NEW DELHI: Indian-based consumer electronics brand boAt has teamed up with six franchises in this year's edition of the Indian Premier League (IPL). The d2c brand is the audio partner for Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. 

    boAt revealed that it will launch a limited edition of TWS Airdopes inspired by the insignia and colours of the teams, to cater to the fans of the respective teams. The brand logo will be displayed on the helmets and team caps of Punjab Kings and Royal Challengers Bangalore.

    Ahead of IPL 14, the brand has kicked off the #SoundOfChampions digital campaign aimed at celebrating the league’s winning moments. It has also roped in Hardik Pandya, Shikhar Dhawan, Rishabh Pant, Prithvi Shaw, Mayank Agarwal, and KL Rahul as brand ambassadors. 

    "Cricket has always been a religion in our country and the league will boost overall consumer confidence. We want to welcome the IPL teams back to India by launching TWS earbuds with the teams’ insignia," said boAt co-founder Aman Gupta. 

    The #SoundOfChampions campaign aims to strengthen boAt's bonding with cricket. With this promotional strategy, the company is trying to elevate the emotion and passion that cricket and sounds evoke in the minds of Indians. 

  • boAt is ‘Official Audio Partner’ for six IPL Teams

    boAt is ‘Official Audio Partner’ for six IPL Teams

    NEW DELHI: boAt – a consumer tech brand that is an amalgamation of action sports, music, and fashion becomes the official audio sponsor for six IPL teams -Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. 

    boAt has been partnering with IPL teams since 2018, and this year the brand has leaped by becoming the audio sponsor for six teams. boAt has launched limited-edition earphones, headphones, and speakers inspired by the insignia and colors of the teams, to cater to the fans of the respective teams. The starting price of these licensed products is Rs 499 and will be available online on sites like Amazon.in, Flipkart, and more. 

    The brand’s very own boAtheads (brand ambassadors) Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Prithvi Shaw, and KL Rahul will also be playing with the respective teams. With the brand motto of bringing stadium experience to the home, the association this time is bigger than ever 

    boAt lifestyle co-founder Aman Gupta said, “The announcement of the Indian Premier League (IPL) has brought back the excitement amongst viewers and advertisers who were starved of original sports content. Due to the pandemic, work from home (WFH), workout from home, learning from home, cinema at home has become the new normal and with IPL the consumers will also witness another first – Stadium at home. Cricket is no less than a religion in India, will be viewed with no less than a stadium like an ambiance. IPL season will give the right push to not only speakers, sound-bars, and earphones but the overall audio industry. We are optimistic with our limited edition of headphones and speakers, the experience for our consumers will be bass-heavy”.  

    IMG Reliance has been working closely with boAt on all their sports partnerships. On boAt and associations, IMG Reliance head of sales Nikhil Bardia commented, “Excited to have boAt as our official audio partners, they truly know how to increase the decibel of excitement for the millennial of the country.” 

    Work from home (WFH), workout from home, cinema at home, and study from home has acted as catalyst and boAt has witnessed a 20 per cent surge in demand for its products in Covid2019 times. The brand has also crossed Rs 500 crore (FY 2019-20) in gross revenues in just over 4 years. The ‘Made for India’ brand has ramped up quickly and is now ranked as the No.1 brand in the earwear (headphones & earphones) segment, with around 20 per cent market share as per the data released by leading IT market research and advisory firm International Data Corporation (IDC). 

  • Shikhar Dhawan signs deal with IMG Reliance

    Shikhar Dhawan signs deal with IMG Reliance

    NEW DELHI: IMG Reliance today announced that Indian cricket star Shikhar Dhawan has signed an exclusive worldwide marketing and management agreement with the company – specialised in talent management, sports sponsorship & marketing.

    Since the launch of the Talent Management division in 2016, IMG Reliance has enjoyed great momentum, adding some of the cricket’s most exciting starts to its roster including Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and now the prolific batsman Shikhar Dhawan.

    “I think what IMG Reliance brings to the table is quite dynamic and unique in India. I am very excited to partner with the company which has expertise across so many different platforms,” said Dhawan. “While I continue to focus on my cricket and bringing laurels to the nation, off-the-field, I know I have my new team at IMG Reliance to help me maximize my talent.”

    Dhawan is one of the most charismatic and talented players of this generation. One of the finest openers in the history of Indian cricket, Dhawan has led the team to numerous wins single-handedly. Dhawan has been one of the most prolific scorers for India in the limited overs format accumulating close to 6000 runs at an enviable average of over 45.

    “Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals,” said IMG Reliance head-talent & sponsorship Nikhil Bardia.

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  • Monster Energy welcomes Indian cricketer Hardik Pandya to the team

    Monster Energy welcomes Indian cricketer Hardik Pandya to the team

    Mumbai: Global energy drinks brand Monster Energy has partnered with its first cricketer globally, Indian all-rounder, Hardik Pandya. Hardik will be the new face of the brand in India. He is not only known for his aggression on the cricket field, but also for his unabashed confidence and irreverent attitude off the field. With this association, Monster Energy aims to further inspire the youth of India to become fierce, powerful and self – confident. Hardik will be the first Indian athlete to be signed by the brand.

    The brand has teamed up with some of the world’s most accomplished sports personalities to inspire the rising passion for action sports and motorsports across disciplines. These include Ultimate Fighting Championship Superstar, Conor McGregor, MotoGP Legend, Valentino Rossi, 6x Formula One World Champion, Lewis Hamilton, and 6x X-Games gold medalist Jackson Strong, the recent feature in a major video campaign with Monster Energy in India. The brand has also on-boarded a classic mix of sporting heroes pushing boundaries and testing limits in their chosen disciplines.

    Hardik Pandya commented, “I’m delighted to be a part of the Monster Energy family. I have always believed in living my passion and following my dream, which is what motivates me to approach every day with the same zeal, energy and fearlessness.”

    “I’m glad that Monster Energy also stands for the same philosophy through their collaboration with other sportspersons, which I admire. I look forward to this exciting and cool association,” added Pandya, who is managed exclusively by IMG-Reliance.

    John Ludeke, Senior Director of Marketing, Asia said, “Hardik’s supercharged personality and athleticism embody the Monster Energy ethos. With his fearless attitude and aggressive style, he is pushing the boundaries of world cricket which makes him a great fit for the Monster Energy brand.”
     
    For more information please visit https://www.monsterenergy.com/in/en   

  • HalaPlay appoints L&K Saatchi and Saatchi as creative agency

    HalaPlay appoints L&K Saatchi and Saatchi as creative agency

    MUMBAI: HalaPlay, a popular fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties.

    The agency has rolled out a brand new campaign featuring Hardik and Krunal Pandya to promote HalaPlay’s fantasy cricket platform, playing on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when the platform’s huge winnings are at stake. The high-decibel campaign has been launched on all media platforms.

    Commenting on the campaign and the agency appointment, HalaPlay co-founder Prateek Anand said, “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers. L&K Saatchi & Saatchi  helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”

    L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”

    Nazara Technologies Ltd chief executive officer Manish Agarwal mentioned, “We at Nazara, were looking for creative partners who can match the passion of HalaPlay founders to build a lasting legacy in the shortest possible time. The team at L&K Saatchi & Saatchi has been more than an equal match to the challenges thrown at them. This is a fantastic start to a long journey which all the teams have embarked upon and we are confident of establishing HalaPlay as a very strong consumer brand.”a

  • Gillette severs ties with cricketer Hardik Pandya

    Gillette severs ties with cricketer Hardik Pandya

    MUMBAI: The controversial remarks made by cricketer Hardik Pandya and KL Rahul have cost them a lot. While BCCI has suspended the duo from playing any form of cricket until final adjudication of the matter, the brands associated with them have also started reviewing their associations.

    Gillette India has already suspended its association with Hardik Pandya, who was appointed as the brand ambassador for men’s shaving razor Gillette Mach3 just a few months back. In an official statement, a Gillette spokesperson stated, “Hardik Pandya’s recent comments do not reflect the values of Gillette. We have suspended our association with Hardik until we decide on further course of action.”

    As per certain other media reports, other brands associated with the cricketers are also in the process of reviewing their terms. While Hardik Pandya endorses brands such as Gillette and D:FY, Puma’s sportswear brand, KL Rahul is associated with names like Puma and Curefit.

    Meanwhile, online streaming platform Hotstar has taken down the controversial episode from its site.

  • Hotstar pulls down Hardik Pandya, KL Rahul’s ‘Koffee with Karan’ episode

    Hotstar pulls down Hardik Pandya, KL Rahul’s ‘Koffee with Karan’ episode

    MUMBAI: Koffee with Karan season 6’s latest episode, which featured Indian cricketers Hardik Pandya and KL Rahul was the most talked about episode on social media. The duo has not just been criticised on social media but has also displeased the Board of Cricket Control in India (BCCI) by making sexist remarks on the show.

    The episode was aired last Sunday on Star World and was available on Star’s OTT platform Hotstar. However, currently all the other episodes of Koffee with Karan are available except for the one that featured Pandya and Rahul.

    The cricketers have now been served with a notice, where they have to give an explanation and based on the explanation, they might be banned from playing cricket. CoA member Diana Edulji has already sought legal opinion and will be talking to BCCI top brass over the possible ban.

    After receiving the notice, Pandya apologised tweeting, "After reflecting on my comments on Koffee with Karan, I would like to apologise to everyone concerned who I may have hurt in any way. Honestly, I got a bit carried away with the nature of the show. In no way did I mean to disrespect or hurt anyone's sentiments. Respect." Rahul hasn’t given any public statement with regard to his involvement in the show

  • Gillette launches new MACH3 START with Hardik Pandya

    Gillette launches new MACH3 START with Hardik Pandya

    MUMBAI: Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch – the MACH3 START.

    Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who are just starting to shave.

    Guys take pride in their tools – a drill, a game controller, a razor and hence, Gillette has come up with this innovative handle, which features blades that are thinner than a surgeon’s scalpel and coated with a diamond-like-carbon, making the blades stronger, resulting in a close and comfortable shave– even on the 15th shave. Available in a sleek, blue hue, the MACH3 START feels extraordinarily comfortable to hold and allows guys to have total control in any situation – when shaving at the sink or in the shower.

    “Gillette takes pride in launching the new MACH3 START which is designed for the millennials who want the added benefit of a secure grip for total control even in wet conditions during a shave. It is being introduced at a lower price point to be more accessible to young men and those who are just starting to shave,” says P&G associate director and country category leader for shave care Indian sub-continent Karthik Srivatsan.

    “It’s important that guys feel equipped to face every day with the right attitude and confidence,” adds brand ambassador Hardik Pandya. “I am excited to be the face of MACH3 Start, that not only takes care of the different grooming needs of the youth but also their preferred looks, different skin types and is also pocket-friendly.”

    In addition to the launch of the MACH3 START with Aqua-Grip, Gillette is improving the MACH3 family with sharper blades on the MACH3 original to go up against tough beard hair. The blades are made with high quality stainless steel that is precisely thinned and coated for durability to ultimately cut through beard hair with greater ease. Over the past 20 years, Gillette MACH3 has continued to innovate and advance in precision technology and has delivered on craftsmanship to uphold its reputation.

    Gillette MACH3 START with aqua-grip will be available across all modern retail outlets and ecommerce platforms pan India and is priced at Rs 169.

    Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash.

  • The rise of brand Rohit Sharma

    The rise of brand Rohit Sharma

    MUMBAI: He is the only batsman in the world to score double century twice in limited overs, the maximum number of individual sixes (16) in an ODI match and the only captain to win the Indian Premier League (IPL) title thrice. The vice-captain of the Indian cricket team also leads Mumbai Indians (MI) in the IPL. We’re talking of none other than Rohit ‘Superman’ Sharma.

    Sharma, who lived in a small suburb in Mumbai and didn’t change schools because of financial constraints, today lives in a high-end plush apartment in Worli that costs a whopping Rs 30 crore. But this is not the story about how he became a household name or a prominent player in the Indian cricket team. The hitman has also become a ‘hit’ among leading brands that are willing to splurge millions to sign him as the brand ambassador.

    While he makes a pretty decent amount from his cricketing career where he receives an enormous annual salary of Rs 11.5 crore, Sharma draws in an average of over Rs 10 crore annually from brand endorsements. According to industry estimates, his net worth is projected to grow further by approximately 38 per cent by the end of year 2018.

    In a career spanning 11 years, Sharma has endorsed brands such as Maggi, Fair and Lovely, Lays, Nissan, energy drink Restless, Nasivion nasal spray, Ceat Tyres, Swiss watches company Hublot, Aristocrat by VIP luggage, Adidas and Oppo mobiles.

    While one may think that his brand choices haven’t really been wise and astute in the last few years, he gradually seems to be getting a hang of how the game of brand endorsement is played. Only in 2018, he became the brand ambassador for Relispray, Sharp television and recently the mobile accessories brand Conekt. The renowned tire company Ceat also pays him Rs 3 crore every year to put the brand’s sticker on his cricket bat.

    Though the quality and level of brands he has been choosing in the last few years have gone up considerably, it is still a long way for him before he can become the favourite of every brand. Currently, Indian cricket team captain Virat Kohli seems to be every brand’s go-to person as his brand equity was valued higher than football star Lionel Messi in the Forbes top 10 list of global athletes of 2017 with an estimated value of $14.5 million.

    Although the early glamour also pushed Kohli to advocate Pepsi and Fair & Lovely Men in 2011, he eventually decided to move away from these brands in 2017. He refused to renew the contract, saying at the time that he would not ask people to consume something that he himself does not. Kohli said, “Things that I’ve endorsed in the past – I won’t take names — but something that I feel that I don’t connect to anymore. If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it.”

    Following this move by the captain, Sharma too does not see himself selling or endorsing a product that he doesn’t believe in. He says that he is extremely cautious about the brands he endorses. In an interview with Indiantelevision.com, Sharma said, “I am extremely cautious about the brands I associate myself with. I don’t want to be selling or getting involved with something that I don’t use myself. I genuinely believe in having a connection with a brand that you endorse and if that’s missing, there is no point in selling fake products/ideas to people. 

    But how does he really decide on signing a brand or giving it a miss? Says the MI captain, “Whenever I choose to endorse a product, I want my fans and people to experience the product and enjoy it as well. A lot of brands that I have endorsed are used by me and if I don’t see any camaraderie between me and the brand, I don’t go ahead with the association.”

    Lately, newcomer Hardik Pandya is also getting better acceptance in the market than the proven and seasoned Sharma. Pandya is increasingly getting brands despite being new as he is flamboyant, stylish and supports different looks and hairstyles.

    The hitman still has a long road and career ahead and his star value is unlikely to dim anytime in the future.

  • Hardik Pandya becomes face of Sin Denims

    Hardik Pandya becomes face of Sin Denims

    MUMBAI: With a new generation, comes a new set of ideals. Today’s youth is dynamic, aggressive and unconventional. They are not scared to follow their dreams; they are strong, passionate and fearless.

    Sin denim is all set to launch its first TVC ‘Game Changer’ featuring its brand ambassador Hardik Pandya.

    The campaign brings out the new, eccentric and confident youth which are set to change the game and make a variance in the society. Apart from being a potential all-rounder in the game of cricket, Pandya is a flamboyant figure full of confidence that the youth look up to as a progressive icon.

    From his style quotient to his fitness regime, his flair and personality is what makes him the best match for the TVC initiated by Sin Denim. From chasing their dreams to breaking the rules, the campaign emphases on how the youth have evolved to a point where nothing can stop them from being the game changers.

    Catering to the essentials and customs of the youth, Sin denim is a young, fun, quirky and vibrant brand, which is ready to break the shackles and pre-determined norms of the world. Sin Denim also pushes its boundaries on creativity and quality, ensuring that every product is unique and caters to the youth. Through this distinct campaign, Sin denim is conveying a whole new phase of contemporary and youth thinking.

    Sin Denim is the flagship brand of Clothing Culture. The brand gives utmost importance to understand the thought process and the requirement of the youth of today while designing the garments.

    Clothing Culture Ltd director Vijaylaxmi Poddar says, “The season is going be a #GameChanger for us as we move ahead with the gen next. The youth are the most important section of a society, as they are the future. Only they can make a difference and emerge as the #GameChangers. With this campaign, we are creating the vision and validation of Sin denim as a brand that appeals to the new generation.”

    Various television channels such as MTV, VH1, India TV and 9XM to name a few, will preview the TVC reaching out to million households. With the forward thinking and a fresh approach, the TVC will also be featured in more than 1000 theatre screens across pan India including some of the most popular multiplexes like PVR and Inox. Along with the print campaign in the leading newspapers, the campaign will flash on key multi-city hoardings, covering about 100 cities.

    Sin Denim’s product range encompasses fashion denims, casual shirts, cotton trousers, t-shirts, sweatshirts and jackets. Apart from being present in 1300 multi brand outlets, the brand is available in premium chains like Central, Reliance Trends, Unlimited, Brand Factory, Lulu, amongst the others. The brand is aggressively pursuing the expansion of its own exclusive stores.  Sin Denim is well entrenched in the market of South, East and North India and has extensive overseas presence in Sri Lanka and Middle East through shop-in-shops and premium chain Lulu.