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Tag: Hardik Pandya

  • Onsitego unveils new brand positioning with Hardik Pandya

    Onsitego unveils new brand positioning with Hardik Pandya

    Mumbai: With the festive season being around the corner, Onsitego has launched its new brand campaign featuring Hardik Pandya and positioning itself as “Protection ka All-Rounder.”

    For over a decade, Onsitego has been the flag bearer of the Indian device care industry. The Company has constantly brought new offerings under its Extended Warranty & Damage Protection plans coupled with best-in-class customer experience. Its “No Questions Asked” policy, paperless process and pan India service make it a clear favorite of retailers and consumers.

    While the company covers all devices, the commercial showcases instances from daily lives where people end up damaging their phones. Hardik then reassures the consumers by saying, “Phone hai toh Bigdega, aur Bigdega toh Banega.” The spot highlights Onsitego’s role in the life of consumers wherein devices are very likely to face some issues during usage and Onsitego will always be there to help.

    Onsitego CEO & founder Kunal Mahipal said, “Powered by easy EMI options, people today buy a Rs. 5000 per month phone vs. a Rs. 80,000 phone paid in one go. In case it gets damaged, the cost of repair can go up to 70-80% of the device price & needs to be paid upfront. Our affordably-priced plans safeguard consumers from such unfortunate expenses. However, in India, only a small fraction of consumers buy protection plans. Our new brand campaign aims to increase consumer awareness about protection plans and underlines the role Onsitego plays.”

    “Onsitego is not only enhancing the after-sales service experience of the consumers, but it is also redefining the entire device care industry.  I think everyone out there should know about this and ensure their devices stay protected,” added Pandya, who is exclusively managed by RISE Worldwide.

    The commercial will be aired on digital media & popular social media sites. In a unique approach to creating awareness around device protection plans at the point of sale, the spot will also be aired inside all the leading electronic stores across the country that have partnered with Onsitego.

  • Gatorade launches ‘Sweat Makes You Shine’ campaign with Hardik Pandya

    Gatorade launches ‘Sweat Makes You Shine’ campaign with Hardik Pandya

    Mumbai: Gatorade, PepsiCo India’s iconic hydration brand, has made a marquee announcement to launch its first television commercial in a decade in India. This eagerly awaited campaign, titled ‘Sweat Makes You Shine,’ features youth icon, Hardik Pandya.

    The ‘Sweat Makes You Shine’ campaign is set to captivate audiences nationwide with its powerful message on the significance of hydration in contributing to achieving great performance. The campaign emphasizes Gatorade’s commitment to inspire young individuals to lead active lifestyles and reinstates the important role hydration plays in helping them unlock their full potential.

    In the compelling film, we witness the inspiring journey of Hardik Pandya illustrating that true success only comes when your talent is amplified with sweat and hard work.  As he’s hailed ‘Man of the Match’ for his extraordinary talent, a bead of sweat on his forehead takes us back to the scenes of his tireless training – each moment a testament to his persistent commitment and sweating it out to achieve his goals, bringing out the fact that it is his hard work and sweat that makes his talent shine. Throughout, Gatorade stands as his unwavering companion, helping him hydrate and propelling him forward. Hardik accepts his honor and acknowledges that it’s his sweat and hard work that magnifies his talent, echoing the importance of preparation and Gatorade’s role in keeping him hydrated.

    Speaking on the campaign, PepsiCo India associate director – energy & hydration Ankit Agarwal said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. With our latest campaign, we hope to inspire professional athletes or anyone who enjoys an active lifestyle to keep pushing the limits and stay hydrated in their fitness journey with Gatorade.”

    Commenting on the campaign, cricketer Hardik Pandya, who is exclusively managed by RISE Worldwide, said, “I strongly believe in the transformative potential of hard work, unwavering determination, and putting in the effort.  With this campaign alongside Gatorade, I aim to emphasize the importance of these principles to my fans, reinforcing the value of dedicating oneself to working harder and, in turn, maintaining peak performance through consistent hydration.”

    “As an athlete, there is no short cut to success – it takes dedication, hard work and discipline to outshine. Our campaign spotlights Gatorade as the perfect partner to help you keep pushing your limits in this journey to success. And who better than Hardik Pandya one of the most successful and iconic sports personalities to bring home this message.” said Leo Burnett CEO and chief creative officer – South Asia Raj Deepak Das.

    Gatorade’s new campaign will be amplified through a 360-degree campaign across television, digital, outdoor, and social media. Gatorade is available in three variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/ apps.

  • BigMuscles Nutrition signs Hardik Pandya as brand ambassador

    BigMuscles Nutrition signs Hardik Pandya as brand ambassador

    Mumbai: BigMuscles Nutrition, a leading name in the health and fitness industry has signed Hardik Pandya, renowned international cricketer, as the brand ambassador for its wide range of nutritional supplements. This collaboration between fitness icon Hardik Pandya and BigMuscles Nutrition highlights their shared commitment to promoting a healthier lifestyle through high-quality protein nutrition.

    Premium Gold Whey Protein, its marquee product which is Informed Choice certified, a global quality assurance program for dietary supplement products, provides 25 gm of protein and 11 gm of essential amino acids per serving. It is designed for fitness enthusiasts, gym goers and high-performance athletes who need global quality-assured products to meet their fitness goals.

    BigMuscles Nutrition MD Suhel Vats said, “We are thrilled to have Hardik Pandya, a high-performing international athlete on board as our brand ambassador. Hardik’s reputation, dedication and passion for fitness and his commitment to excellence, perfectly align with our values at BigMuscles Nutrition. Our products are aligned with our performance-personified ambassador and are a part of his workout regime.  Our campaign #PerformanceHiPehchaan reflects the high-quality performance of our products that makes them acknowledged market leaders.”

    Premium Gold Whey Protein, a derivative of milk, is a high-biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. This concentrated source of amino acids facilitates muscle protein synthesis, essential for athletes and gym goers who undertake high-intensity workouts.

    Commenting on his association with BigMuscles Nutrition, Pandya, said, “As a professional athlete, I am very particular about my fitness and dietary regime. BigMuscles Nutrition’s Premium Gold Whey Protein is the perfect protein companion for individuals focusing on high intensity muscle-building workouts and looking for global standards in their supplement. I am excited about this campaign and look forward to having fitness enthusiasts experience this high-performance video.”

  • Onsitego & Hardik Pandya partner to expand device protection category in India

    Onsitego & Hardik Pandya partner to expand device protection category in India

    Mumbai: Onsitego, India’s leading device care company, has announced its partnership with Hardik Pandya, India’s cricketing sensation. Hardik Pandya will be the new face of the brand and will help Onsitego expand the device protection category in India.

    Onsitego has been the flag bearer of the device protection category for over a decade in India. The company has covered more than 1.5 crore devices through its extended warranty & damage protection plans. As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 per cent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

    By joining hands with Hardik Pandya, Onsitego aims to improve consumer awareness about the benefits of device protection plans. The combined impact of Onsitego’s presence across over 10,000 retail stores & Hardik’s influence amongst consumers will fuel the next stage of growth in the device protection market.

    Commenting on the strategic partnership, Onsitego Founder & CEO Kunal Mahipal said, “We are thrilled to welcome Hardik Pandya to the Onsitego family. Just as Hardik exemplifies leadership & excellence in cricket, Onsitego embodies leadership & excellence in the device care category. With Hardik on board, we look forward to expanding the device care category and continuing to offer the best in class service experience to consumers across the country.”

    Hardik Pandya, vice captain of India’s white ball cricket team, said, “As a consumer, I understand the pain whenever a device does not work properly & we all need a reliable partner like Onsitego to take care of them.”

    “I look forward to being a part of this exciting journey & contributing towards Onsitego’s mission of delivering WOW experience to all customers.” added Hardik, who is exclusively managed by RISE Worldwide.

  • adidas launches ‘3 Ka Dream’ campaign

    adidas launches ‘3 Ka Dream’ campaign

    Mumbai: Rooted in the belief ‘impossible is nothing’, adidas sets the stage for the ICC Men’s World Cup 2023 with its ‘3 Ka Dream’ campaign. A testament to the country’s unwavering support for team India, 3 Ka Dream gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.

    With lyrics crafted to evoke a sense of unity, ‘3 Ka Dream’ serves as a rallying cry for cricket enthusiasts, igniting a sense of belief to achieve the dream. While the track is sung by the talented Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside passionate fans.

    A beautiful montage of emotions of both cricketers and fans, the film brings alive the unwavering hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup. The campaign is an embodiment of adidas’ belief, where all it takes is passion to prove that Impossible Is Nothing.

    Speaking on the campaign launch, adidas India senior director Sunil Gupta said, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”

    Conceptualised by Creativeland Asia, ‘3 Ka Dream’ is more than just a campaign; it’s a nationwide movement that invites all of us to unite and dream boldly. To ensure that this powerful message resonates far and wide, adidas has employed a multi-pronged approach and will be leveraging a diverse range of media platforms, including digital, print, radio, and an on-ground retail activation that will give Indian fans a platform to showcase their support. Additionally, the heart-pounding anthem will also be available on all major audio platforms, including Spotify, Jio Saavn and more.

    In celebration of the World Cup being held in India, adidas has modified the recently revealed ODI jersey. Now the three white stripes on the shoulders will be replaced with the tricolour, and the BCCI logo will have two stars representing the 1983 and 2011 ODI victories. While team India will be seen sporting the same on the field during the World Cup matches, the jerseys will also be available for fans in limited numbers. Additionally, to mark the occasion, the brand has launched 2023 pairs of the adidas grand court, a special World Cup edition shoe, where the first two stripes will have 1983 and 2011 printed and for the third stripe an insert with 2023 will be given separately to complete the “3 ka Dream”. Both the limited-edition jerseys and adidas grand court shoes will be available for fans to purchase at all adidas stores and at https://www.adidas.co.in/cricket.

  • Hardik Pandya joins Gatorade family

    Hardik Pandya joins Gatorade family

    Mumbai: Gatorade today announced its association with cricket sensation and youth icon, Hardik Pandya. This dynamic partnership comes on the back of Gatorade’s mission to reiterate the importance of hydration whilst being active.

    Pandya is known for his fitness and active lifestyle coupled with an unwavering spirit to win. On the other hand, Gatorade® demonstrates the importance of hydration whilst sweating it out, to help you move forward. The synergies between both Pandya and Gatorade will further deepen the brand’s role as a hydration partner with the sports, fitness, and active-lifestyle community and motivate consumers to fuel themselves forward to achieve their fitness goals.

    Commenting on the association, PepsiCo India associate director – energy and hydration Ankit Agarwal said, “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”

    Sharing his excitement, cricketer Pandya, who is exclusively managed by RISE Worldwide commented, “For me Gatorade is more than just a beverage; it’s a symbol of determination and resilience. Staying hydrated is a crucial aspect of any athlete’s performance, and I am glad to partner with a brand that has a long history and legacy in rejuvenating athletes with over 55 years of expertise in the field of hydration.”

    Gatorade is available in three variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/ apps.

  • Gulf Oil ropes in Smriti Mandhana as a brand ambassador

    Gulf Oil ropes in Smriti Mandhana as a brand ambassador

    Mumbai: Gulf Oil Lubricants, a Hinduja Group Company, has on-boarded popular Indian women cricketing star and current vice-captain, Smriti Mandhana, as its new brand ambassador.

    With this, Gulf Oil becomes the first company in the lubricant space to appoint a woman cricketer as an ambassador to represent the organization and its ethos. Smriti Mandhana will join the pantheon of famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya.

    Gulf Oil recognises that the dynamics of the automotive segment have evolved with more women playing a pivotal role in the decision-making process of vehicular purchase and its further maintenance.

    With the addition of Smriti Mandhana to its group of inspiring ambassadors, the organization has taken cognizance of the changing consumer demographics, determined to appeal and cater to the new developing customer landscape in the segment.

    The new woman youth icon, Smriti, is the ideal brand ambassador as she embodies Gulf Oil’s strong sporting heritage, and her commitment to outperform is in line with the organisation’s values. Through this association, Gulf Oil aims to celebrate women’s power and inspire female audiences in the country while also honouring the achievements of Indian women cricketers.

    Commenting on the decision to rope in a female brand ambassador, Gulf Oil Lubricants’ managing director & CEO Ravi Chawla said, “In the recent past, we have witnessed a surging demand for our products from a new audience segment. As an organisation that is determined to lead with the evolving times, we seek to strengthen our brand recall among women vehicle owners in India. The remarkable Smriti Mandhana was a natural choice for us as she shares a lot of synergy in values with Gulf Oil. We have a long history of associating with top athletes in the country. Smriti undoubtedly enjoys a high level of popularity & credibility in the cricketing world at large. We believe this association will help us connect with consumers across the spectrum, male and female audiences alike, reinforcing our brand philosophy and enhancing our engagement with the sport of cricket.”

    Gulf Oil Lubricants head of marketing Amit Gheji added, “Smriti is a natural choice to represent the brand considering her achievements and wide appeal with the cricketing audience of our nation. The popularity and viewership of women’s cricket in India are expanding and we can only see it growing from here. Together, we look forward to creating exciting campaigns that will help the brand get even closer to its consumers. We already have MS Dhoni and Hardik endorsing our brand and now with the addition of Smriti, we look forward to living our brand promise of ‘Together, we’re Unstoppable’.”

  • Dream11’s new campaign for T20 World Cup urges fans to #DreamBig

    Dream11’s new campaign for T20 World Cup urges fans to #DreamBig

    Mumbai: Fantasy sports platform Dream11 has unveiled its new brand campaign #DreamBig for the ICC Men’s T20 World Cup 2021. Conceptualised and executed by Tilt Brand Solutions and Rehab Films, the campaign films bring to life inspiring, real-life stories of Indian cricketers and Dream11 brand ambassadors Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan.

    The brand has launched the campaign with the return of the T20 showpiece where passions run high and some players realise life-long dreams, not just theirs but also of their family, coaches, and teammates.  

    “Sport has always thrown up stories that drive fans to be inspired and achieve their own potential. We would like to encourage fans to strengthen their self-belief and go after their dreams, not just in sport but in any vocation they pursue,” said Dream11 chief marketing officer Vikrant Mudaliar.

    “#DreamBig celebrates this sentiment through the stories of the extraordinary people who had the tenacity and were relentless in the pursuit of fulfilling their dreams. This also resonates with us at Dream11, where dreaming big was a huge part of our journey — going from being a start-up to becoming the world’s largest fantasy sports platform with over 110 million users,” he added.

    The first film featuring Rohit Sharma leans on the origins of the cricketer’s ‘45’ numbered jersey, which, as we learn, is a lucky charm bestowed upon him by his mother.

    The second film with Rishabh Pant showcases the classic sports hero worship story of idolising a star and eventually rubbing shoulders with him on the same pedestal, the hero, in this case, being MS Dhoni, who was Pant’s idol and inspiration, well before anyone knew about the budding player or his talent.

    Hardik Pandya’s film portrays a story of humble beginnings. Pandya knew his chances were bleak but his sheer drive enabled him to Dream Big and achieve stardom from a near-impossible position.

    The fourth film on Jasprit Bumrah’s journey showcases the results of channeling raw talent and watching the results unfold. Long before breaking records for India, the young lad was infamous for breaking many objects in his house and locality.

    The fifth film featuring Shikhar Dhawan throws light on how elite sports is not about equals or competing at a level playing field.

    The campaign films are now live across multiple platforms including TV and digital.

    As the official fantasy sports partner of ICC Men’s T20 World Cup 2021, Dream11 will provide opportunities to millions of Indians to put their cricket knowledge and skills to test, and engage closely with the matches, said the brand.

    The T20 tournament features the world’s top-16 teams including India, England, Australia, West Indies, South Africa, Sri Lanka, New Zealand, Pakistan, and Bangladesh among others.

  • Britannia Bourbon brings out fun shenanigans between friends in new TVC

    Britannia Bourbon brings out fun shenanigans between friends in new TVC

    Mumbai: Britannia Bourbon has launched its new campaign by partnering with Indian cricketers – Hardik Pandya, Shreyas Iyer, and Deepak Chahar. The new TVC, which has Bourbon at the center of all the fun, brings out the desire for the iconic chocolaty snack. The TVC, conceptualised by McCann India- South, features the trio who are known to be friends on and off the cricket field.

    The ad film depicts Hardik pulling a minor heist on Shreyas and Deepak and brings out the brand’s proposition of “Original Friendship”. The simple yet relatable creative is one that every friends’ gang can relate to, based on the premise that Bourbon is so delicious that you wouldn’t want to share it even with your best buddies. The TVC celebrates the mischievous, unpretentious bonds between real friends and Britannia Bourbon’s role of igniting fun between such friends.

    “For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way,” said Britannia Industries, VP- marketing, Vinay Subramanyam.

    Speaking about the TVC, McCann Worldgroup head of creative – South, Sambit Mohanty said, “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness, and shenanigans.”

  • Cricketer Hardik Pandya signs up with MX TakaTak

    Kolkata: Short video platform MX TakaTak has onboarded cricketer Hardik Pandya on Monday. Pandya joins an increasing list of sportspersons who have joined the platform in the last few months. The Indian team player released an intriguing video as he makes a few bold fashion statements, grooving to the catchy MX TakaTak anthem.

    Here is a glimpse of what’s in store for the cricketer’s fans on MX TakaTak.

    With his eccentric yet incredible fashion sense already making headlines, Pandya takes it a notch higher on this short video app, giving his fans a chance to learn more about him off the field.

    Speaking on the same, Pandya said, “This platform allows me to show my fans my life beyond the field, and I am looking forward to participating in upcoming challenges while being at my candid best. I had a blast picking the looks for this announcement video, I love trying out new and offbeat fashion trends, and you’ll get to see more such fun videos in the time to come. While we all wait for things to be normal again, I hope to stay connected and entertain audiences through MX TakaTak.”

    MX TakaTak has shown exponential growth with consumer and creation experiences at its core. With maximum app downloads on Google Play Store and App Store in the first quarter of 2021, MX TakaTak has built a large community of content creators and long-tail influencers.