ITV

Tag: Hardcastle Restaurants Pvt Ltd

  • [Podcast] Media Minds: McDonald’s India West & South to improve focus on product differentiation, in-app experiences

    [Podcast] Media Minds: McDonald’s India West & South to improve focus on product differentiation, in-app experiences

    MUMBAI: From ‘Happy Meals’ to breakfast meals, McDonald’s has been an integral part of all our lives with its unique product propositions and more than that, great customer experiences. In the latest episode of ‘Media Minds’, we talk to the newly appointed marketing director of Hardcastle Restaurants Pvt Ltd, which manages McDonald’s India in South and West Region, Arvind RP, to talk about his plans for the brand.

    Arvind, who has been working in the marketing industry for decades now is excited to be a part of the McDonald’s family and is working hard to improve customer experience in stores and as well as on the newly developed app that has all the qualities to keep a consumer hooked.

    He shares that the brand will continue to launch product differentiations, and communication pieces that get the whole family together, serving reminiscent of good old times to some and offering an opportunity to make their own for others.

    Listen to the complete discussion here:

  • McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

    McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

    MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season.

    The first TVC shows two kids dressed as a lion and a deer ordering for a veg and a non-veg combo. After the server gives non-veg combo to the lion and veg combo to the deer, the kids quickly swap their order as the lion turns out to be a vegetarian.

    The second TVC features a man dressed as Raavan placing his order for multiple combos. The server takes the order and looks up to confirm and asks ‘that’s it sir’ and after seeing the costume with multiple heads, quickly corrects himself to say ‘sirs’. 

    These TVCs went on air early this week and will be aired on leading channels supported by digital and outdoor.

    Sharing his views on the newly launched campaign and TVC, Hardcastle Restaurants Pvt Ltd Director – Marketing and Communications Arvind RP said, “We are an everyday value brand and with McSaver combos, we are giving our customers great variety at a compelling price point, truly bringing alive the promise of value. The TVCs tap into the festivities and communicate the proposition in a quirky way.”

  • McDonald’s launches quirky TVCs

    McDonald’s launches quirky TVCs

    MUMBAI: Hardcastle Restaurants Pvt Ltd, the master franchisee of McDonald’s in West and South India, has launched three new TVCs to promote its ‘Thank God It’s Fry-Day!’ proposition. The restaurant is offering the customers free fries with its medium McSaver meal.

    The three TVCs, which have been conceptualised by DDB Mudra, reinforce the company’s brand promise of ‘easy to feel good’ and capture the customers’ absolute delight on getting free fries in a fun and quirky way. With this, the brand is all set to make its customers say ’i’m lovin’ it’ over and over again.

    This is an integrated campaign which will be aired across TV, digital and social platforms.

    Sharing his views on this campaign, Hardcastle Restaurants director – marketing and communications Arvind RP said, “At McDonald’s, we believe in offering our customers unparalleled value. Value for today’s customer is a combination of price, experience and variety and that is the key insight behind this campaign. We want to delight our customers and offer them wholesome and nutritious meal options, complete with our iconic fries. Our strategy is to drive value for our customers through our McSavers platform and position McDonald’s as a meal destination for all consumer groups.”

  • McDonald’s offers decade old menu prices for #10yearchallenge

    McDonald’s offers decade old menu prices for #10yearchallenge

    MUMBAI: While several brands have undertaken the #10yearchallenge in the past few days, McDonald’s latest attempt might be the best take so far. The brand is aggravating nostalgia amongst its patrons by offering its products at 10-year old prices. The offer can only be availed by McDonald’s app users for 10 days starting 23 January.

    The customers can simply show the offer within the app, which was launched by  Hardcastle Restaurants Pvt Ltd earlier this month, to the counter crew while placing the order, at any McDonald’s restaurant across West and South India.

    Hardcastle Restaurants general manager – brand extensions Akshay Jatia said, “As the 10 year challenge gained momentum, we at McDonald’s wanted to do something beyond just posting a picture or putting a post out on the social media. Over years, we have delivered unparalleled value to our customers. Through our own 10 year challenge, we wanted to provide our customers a unique value proposition and reinforce that while we have evolved over the last 10 years, we have not changed – we still continue to deliver unparalleled value.”

    Speaking further on the ‘McDonald’s’ app launch, he added, “We are committed to enhancing our digital capabilities and leveraging technology to deliver enhanced value and convenience to our customers. The new McDonald’s app, that lets our customers avail of a slew of attractive in-store offers at their fingertips, is a step in this direction.”

  • Arvind RP is new director of marketing, communications for McDonald’s west and south

    Arvind RP is new director of marketing, communications for McDonald’s west and south

    MUMBAI: Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall marketing and communications strategy for brand, to further strengthen its leadership in the QSR space.

    Prior to this, Arvind was working with Kaya Ltd as the head of marketing and analytics for the past six years.

    An alumnus of Bharathidasan Institute of Management, Trichy, Arvind has completed various executive education programs from Kellogg School of Management, Northwestern University, as well.

    He has over 18 years of experience in marketing and sales and Arvind has worked across geographies and categories including retail (Levi Strauss), consumer goods (Britannia), and automobiles (TVS Motor Company).