MUMBAI: This International Women’s day, Levi’s has unveiled the fifth season of the Levi’s #IShapeMyWorld campaign that celebrates the power of women, and their determination to inspire change. The new season is bigger, better and bolder as it beautifully weaves in 21 changemakers into a spirited music video that encourages women to shape their own destiny.
The video features a prolific line-up of female personalities who have come together from different industries such as entertainment, fashion, sports, journalism and social change to celebrate the spirit of women empowerment. The campaign brings together industry icons like Swara Bhasker, Hard Kaur and Anjali Lama who return from previous seasons and new faces like Neena Gupta, Kubbra Sait, Sandhya Menon, and Malini Agarwal.
True to the campaign thought that emphasises on the power of the collective, Levi’s assembled an all-female crew to execute this campaign and the track composed by singer songwriter Anushqa and rapper Hard Kaur.
Levi’s India director marketing Meeta Bharvani said, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds.”
“During the past 4 seasons of #ISMW, we drove inspiring stories of fearless women. This season we celebrate the power of the collective through women who are authentic, original and purposeful, all qualities that are inherent to the Levi’s® brand,” she added.
