ITV

Tag: Happy New year

  • I really wanted to be a part of ISL, says King Khan

    I really wanted to be a part of ISL, says King Khan

    KOLKATA: After a number of starts recently flaunting their football teams, King Khan, who already co-owns a cricket team, expressed his disappointment at not being able to be a part of the Indian Super League (ISL).

     

    The Baadshah of Bollywood who tried to buy the Kolkata franchise of the ISL said that he could not bring himself to buying another city.

     

    “I will say something which is unfortunate and sad for me. I really wanted to be a part of ISL and I wanted to own a football team but there was no way that I would have got Kolkata and if I can’t have Kolkata I can’t have any other city,” the superstar reckoned.

     

    “I was offered every other city but I said I won’t do it,” he added. “If we play football we have to play for Kolkata, you don’t play for any other city. I have all my love for Mumbai and Delhi but the city I back is Kolkata.”

     

    The brand ambassador of West Bengal, who was in Kolkata to promote his latest film Happy New Year described Kolkata as his ‘home’.

     

     “This is my hometown. I have been all over the world to promote this film. But I told them that one place where you have to come is Kolkata which is my own city,” SRK said.

     

    He, however, congratulated Ganguly, the co-owner for the ISL’s Kolkata franchise. “More deserving than me is ‘dada’ (Ganguly) and he should have it and I can’t compete with him…I wish ‘dada’ and everyone in the championship. I hope it does well.”

     

    He said the team is in better hands than him and would do well.

     

    “Even today when I was flying down I felt very sad that I don’t have the football team of Kolkata. I started IPL because I was told that IPL will extend into soccer. My love is for football. I play football, my son plays football and my daughter is the captain in football,” the actor-producer revealed.

     

    He also went to meet West Bengal Chief Minister Mamata Banerjee with Happy New Year co-actors Sonu Sood, Vivaan Shah and director Farah Khan. “She has told me that she has liked my film although I don’t think she had the time to watch the whole film. She is the ‘didi’ (elder sister), I do not see her only as a chief minister,” Khan said.

     

    Khan, who also co-owns IPL franchise Kolkata Knight Riders, said he had met everyone involved to buy the Kolkata ISL franchisee which was eventually bought jointly by former cricketer Sourav Ganguly, businessmen Harshavardhan Neotia, Sanjiv Goenka, Utsav Parekh and Spanish club Atletico Madrid.

  • ‘Happy New Year’ game is our biggest marketing tool: Shah Rukh Khan

    ‘Happy New Year’ game is our biggest marketing tool: Shah Rukh Khan

    MUMBAI: With Farah Khan’s Happy New Year already breaking records at the box office, the cast and crew has another reason to celebrate.

     

    Known for his marketing skills, the King of Bollywood, Shah Rukh Khan along with Vroovy (a joint venture between Hungama and game service company Gameshastra) launched the official Happy New Year game on iOS, Android and Facebook two days before the release of the film to enthrall the fans on the mobile devices.

     

    A week after its launch, the cast and crew on the movie along with Hungama Digital Media MD and CEO Neeraj Roy announced that the game witnessed more than 1.6 million game sessions in just a week and will soon cross the 50 million mark.

     

    Currently with eight levels in the game, it has six playable characters. The characters are meticulously modelled after the real life actors from the movie – SRK (Charlie), Deepika Padukone (Mohini), Sonu Sood (Jag), Boman Irani (Tammy), Abhishek Bachchan (Nandu) and Vivaan Shah (Rohan).

     

    The goal of the game is to complete a heist successfully by navigating through a barrage of obstacles in eight different environments such as the bank, the dockyard, the streets of Dubai etc. The obstacles come in the form of guards, mercenaries, flamethrowers, flaming barrels etc. The final level takes place in the Atlantis hotel where the heist will take place.

     

    The mobile game encapsulates the essence of the film, which allows gamers to play as Champion Charlie, Marvelous Mohini, Notorious Nandu, Juggernaut Jag, Terrific Tammy or Rowdy Rohan and gear up for an action-packed adventure where they have to unlock doors, break walls, hack alarm systems, and outmaneuver guards.

     

    According to Roy, the game employs a one of a kind tag team format in which the player can switch between characters within a level.

     

    “Besides the single player story mode, there is also a real time multiplayer mode in which you can invite your friend through Facebook and race against them or duel with a random opponent if you wish”, he added.

     

    Talking about the extent in which the game was helpful in marketing the movie, superstar Shah Rukh Khan said, “The game is making a huge effect. It is the biggest marketing tool for us currently in the country. People in India are a little more bent towards online video games. The attempt is to entice the younger generation which loves games.”

     

    “Social media’s reach is not as much as you would like it to be in India, but internationally social media helps a lot in the promotion and marketing of the films,” he added expressing his views on social media’s effect on movies’ reach.

     

    Adding to that, Roy opined, “In India, the gaming sector is growing significantly. There are over a 100 million smart phones in the country, even where people don’t have computers they use phones and hence, moves like giving a miss call for the trailer or launching the game will reach more audiences even in the most interior parts of the country increasing the reach of the film.”

     

    Commenting on expanding the game in future, Roy revealed that they will release a new version of the game in a couple of months. They are also planning to increase the number of levels.

     

    “The game is available for free download currently but add-ons and more levels will cost the user a bit extra,” he added.

     

    Happy and content with the game gaining popularity, the director of the movie said, “The game appeals to audiences of all age group like the movie. It is easy to play, user friendly and most of all, it is not bloody which makes it suitable for children to play.”

     

    From launching the trailer on Whatsapp to initiating the SLAM tour and a dance reality show, the team has also promoted the film on popular television shows like ‘Comedy Nights with Kapil’, ‘Kaun Banega Crorepati’ and ‘Taarak Mehta Ka Ooltah Chashmah’. King Khan certainly did not leave any stone unturned when it came to promotions and marketing of Happy New Year.

     

    Happy New Year, which released in the theatres on 24 October has already collected Rs 108.86 crore in the opening weekend. The movie stars Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah and Jackie Shroff. Directed by Farah Khan, the movie has been produced by Red Chillies. 

  • ‘Happy New Year’ collects Rs 95 crore at the opening weekend

    ‘Happy New Year’ collects Rs 95 crore at the opening weekend

    MUMBAI: Being a solo release with a festival weekend to back it up, Happy New Year took a bumper opening day as expected. The film was well promoted and a big hype was created around it before its release. Although the film did not enjoy positive public reports, such a big film would hardly be affected on its opening day, especially considering the release period.

     

    However, the film’s collections started dropping from day two. The collections given out to the media are controlled by the producers, Red Chillies, while distributors have been instructed not to reveal figures to media. The figures put together from sources come to around Rs 95 crore. The collections have shown a bigger drop as the new week begins and the long weekend of holidays is over. 

     

    Mumbai 125KM collects Rs 1.5 crore in its first week. Sonali Cable fails to cross even the crore mark in its first week collecting just Rs 85 lakh. Ekkees Topon Ki Salaami fared badly in the first week and totally sank in the second week managing to collect just Rs 10 lakh. Its two week total rounds up to Rs 1.65 crore. Tamanchey, another wasted effort, collects Rs 10 lakh in its second week and its two week collections total up to Rs 1.35 crore. Haider adds Rs 3.5 crore for its third week to take its three week tally to Rs 48.95 crore. Bang Bang has collected about Rs 8.05 crore for its third week taking its three week total to Rs 144.65 crore. 

  • Happy New Year: Fast forward please!

    Happy New Year: Fast forward please!

    MUMBAI: When Farah Khan makes a film, she does not carry with her the burden of logic or justification. This is a caper movie and since caper movies can’t be very different from each other, the film has to count on its ensemble cast and how the film is scripted and treated. On this count, the star cast cannot help much.

     

    Shah Rukh Khan does odd jobs,including street fights, for a living. He has an axe to grind with Jackie Shroff who is a big shot in Dubai. His desire for revenge is overwhelming. Shah Rukh’s father, Anupam Kher, was an honest man who specialised in making the world’s most secure safe vaults. He had made one such rare safe for Jackie Shroff who rents it out for safekeeping of diamonds worth crores. The safe opens with a combination of a password and thumb print.

     

    Since Kher made the safe, only his thumb impression and password worked on the safe. He wants Jackie to change it but instead Jackie drugs him and steals diamonds worth crores. Kher is framed, jailed and later commits suicide. It has been eight years since and Shah Rukh is waiting for a chance to get even.

     

    Shah Rukh soon gets a chance to reach not only Dubai but the very hotel where Jackie operates from and where his safe is located. There is a world dance competition in Dubai in the same hotel and it is scheduled during the same period as diamonds worth Rs 300 crore will be kept in the safe while in transit.

     

    Now, Shah Rukh needs to build a team. He gets two people, Sonu Sood and Boman Irani, in his own backyard. They both worked for Kher. Boman is an expert on safes. He finds world’s best hacker in Vivaan Shah and Abhishek Bachchan is the lookalike of Jackie’s son on whose thumb impression now the safe opens. Having found experts in the fields he needs, Shah Rukh now has one problem. None of these five can dance to save their lives and they have to win two local rounds before they qualify to represent India.

     

    For this, they find Deepika Padukone, a bar dancer who agrees to teach them dancing. The required glamour quotient is in. Their dancing does not improve but while VIvaan hacks the online voting for the team, the judges, Vishal Dadlani and Anurag Kashyap, are blackmailed into voting for them and they qualify. However, being chosen does not change the public opinion looking at the welcome they get in Dubai with eggs and rotten tomatoes.

     

    There are minor hitches but finally the day arrives when they commit the heist; it is also the day when the dance final is due.

     

    As mentioned, how different can one caper film be different from another? Not much. Hence one looks forward to what follows. The disappointment starts as soon as you see the censor certificate stating the running time of the film as 179 minutes 50 seconds (this is after eight minute deletion a few days before release). Then, as Shah Rukh goes about building his team, he takes almost one hour. The characters of Boman, Sonu, Vivaan and Abhishek are introduced with demonstrations of how their talents will help towards carrying out the heist. Deepika enters after one hour into the film. Almost all sequences are stretched: Sonu’s fight in the beginning and Shah Rukh’s rooftop fight for instance, feel never-ending.

     

    The film counts on comedy and humour to entertain but save for few occasions, comedy and humour both are childish. The romance is one-sided for almost entire length of the film. The film has three songs with appeal, of which ‘Indiawale…..’ has been overplayed but still liked as it comes at the end as a victory song. Photography is good. Heavy editing was needed. There is not much scope for histrionics. Shah Rukh gets the best lines and most footage and his usual self. However, he is surrounded taller and stronger guys around except Vivaan and that does not please the eye. Deepika has to dance and moisten her eyes on regular basis, which is it. Boman Irani is wasted. Vivaan has a pleasant look with a smiling face and acts well too. It is Abhishek who justifies the funny lines he gets, some good and some PJs. Jackie is fine.

     

    Happy New Year is at an advantage being a solo Diwali release while, on the other hand, it is also at disadvantage because of its length which makes only four shows a day possible. Looking at the response, it will have to make the most of the holiday weekend.

     

    Producer: Gauri Khan.

     

    Director: Farah Khan.

     

    Cast: Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Jackie Shroff, Boman Irani, Sonu Sood. Also in special appearances: Dino Morea, Prabhu Deva, Malaika Arora Khan, Anurag Kashyap, Vishal Dadlani, Sajid Khan, Anupam Kher.

  • A ‘Happy New Year’, this Diwali

    A ‘Happy New Year’, this Diwali

    The festival of lights, Diwali is here, signifying the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair.

    And as people gather to celebrate, the television channels have a special treat for viewers this Diwali.  

    Talking about the big bunch, Hindi general entertainment channels (GECs), Colors will run Diwali tracks across all its shows. The most popular characters Gutthi and Palak from Comedy Nights with Kapil will enter the Bigg Boss house and engage the contestants via a task. The winners/good performers will receive the Diwali gifts that have been sent by their family members. After Gutthi and Palak leave, the contestants will participate in a special fashion show where they will showcase their best ethnic outfits.

    In Beintehaa, Zain and Aaliya light up diyas to celebrate their first Diwali together and light crackers. Suraiyya gifts jewellery to her bahus. In Balika Vadhu, Diwali puja will be conducted in Udaipur and Jaitsar homes.

    One of the channel’s longest running show, Uttaran will have its own twists and tales. There will be a highpoint wherein Rani while bursting crackers finds herself trapped inside a burning house. When the fire is doused, they realise that Rani is missing. Overall, during Diwali, Meethi finds herself worried about Rani while trying her best to safeguard her from being sent to the brothel again.

    In Udann, Chakor ensures that a tempo of sweets and crackers comes to the village so that while she is celebrating Diwali in Lucknow, her parents and other people from her village will celebrate Diwali for the first time.

    With the festive season around the corner, Zee TV presents audiences with ‘Saat Din Khushiyon Ke’ – a Diwali special that will air celebratory content across all its primetime shows, giving viewers a chance to celebrate the festival of lights with their favourite actors.

     
    While Shah Rukh Khan celebrates Diwali on a special episode of Dil Se Naachein Indiawaale, a double dhamaka awaits one on Neele Chhatri Waale as Bhagwan Das runs into trouble with a jewellery shop on buying gold for his wife.

    In the popular show Aur Pyaar Ho Gaya, Raj and Avni re-unite and marry each other after a lot of trials and tribulations in a secret ceremony, away from home in Umargaon. On Jamai Raja, watch DD leave no stone unturned in making Sid and Roshni’s life miserable. She gives them the task of cleaning the entire house in preparation for Diwali, as they haven’t been able to pay the rent.

    Not to forget the digital side to it. While some will spend quality time with their families this Diwali, for those unable to visit their families back home, Zee gives them an opportunity to wish them on national television!

    Viewers can send in their wishes and messages from 23 – 25 October, through Facebook and Twitter and Zeetv.com/Diwali and win a chance to have their messages displayed on television.

    Not to be left behind, the sister channel of Sony Entertainment Television (SET), Sab, will telecast ‘Sab Ki Diwali Party’ on 22 October at 9pm. It will see a fantabulous congregation of television artists that celebrate the festival of lights and harmony with great festivity. Bundled with power-packed performances by leading television actors from different verticals, it will witness the Sab family coming together with more actors to create a magnanimous event replete with dance performances and melodious music.

    The show is woven into a story where the Badi Dooooor Se Aaye Hai star-cast invites various celebrities from Sab family and others such as Mouni Roy, Kritika Sengar, child celeb – Akshat and more to usher the Diwali festival together to enhance the joy of this momentous and auspicious occasion.

    Moreover, Gokuldham society members (from Taarak Mehta ka Ooltah Chashmah), are all set to celebrate the festival of lights amongst themselves. The residents get a unique idea to invite the king of Bollywood romance Shah Rukh Khan who comes to promote his upcoming movie – Happy New Year which hits the screens on 24 October.

     

    In celebrating this festival with audiences Big Magic presents the Big Diwali Special, a one hour festive spike on 20 October from 8-9 pm. The programming offering will see artists from across the shows of Ajab Gajab Ghar Jamai, Mahisagar and Raavi come together on the comic caper Uff! Yeh Nadaniyaan ensuring audiences have their dose of laughter during the celebrations.

    Adding spark this the festive, popular names like Upasana Singh, Himani Shivpuri, Sumit Vats and Vandana Pathak will be seen rejoicing the Diwali Mohatsav with the Nadaan Family. This extravagant celebration will provide an assortment of fun, entertainment, humour and laughter for all the loyal patrons.

    Reliance Broadcast Network COO Lavneesh Gupta believes that Diwali being the most celebrated festival in India and especially across the HSMs becomes an obvious and natural opportunity for us to connect with audiences and marketers.

    “Our hour-long Diwali special, is crafted to ensure entertainment sensibilities of our audiences are met, will deliver the perfect blend of entertainment riding on the pegs of humuor and the festive spirit. Adequately marketed, the special is another offering that strengthens connect. ”

    If you thought GECs were the only ones in the fray, think again. Movie channels too have added their own flavour of entertainment.

    &Pictures looks to give viewers something to dance about with the world television premiere of Mad About Dance on 23 October at 8 pm. This is part of the ‘Mad About Pictures’ Film Festival property that the channel is running.

    Zeel deputy business head, Hindi movie channels Ruchir Tiwari states: “We are pleased to premiere the World Television Premier of Mad About Dance, a film that is a complete entertainment package for all and an inspirational film for the youth. With a single-minded thought of bringing families together this Diwali, the film will make it more festive for our viewers.”

    Movies OK will reward its viewers with ‘Karo Diwali Share’ contest wherein audience has an opportunity to win Snapdeal e-vouchers worth Rs 10,000 and buy exciting Diwali gifts daily. Similarly, Star Gold too offers a Diwali Maha bonus, giving viewers a chance to daily win exciting prizes like home theatre, microwave, dishwasher, split A/C, refrigerator, bike and more. The grand prize to be won on the 24 October will be a car.

    Music channels are not shying away to celebrate the festival of lights in a big way. Vh1 brings to you the biggest contemporary chartbusters with a hand-picked compilation of a golden playlist. The playlist will feature the best international videos to cherish the festive season on 23 and 24 October from 8 am onwards.

    9X Jhakaas, the Marathi music channel, is celebrating Diwali in a unique way, with the kids from The Vatsalya Foundation orphanage. To give kids a Dream Diwali experience, it has partnered with actor and comedian, Siddharth Jadhav and Camlin India. As part of this initiative, Jadhav will spend an entire day with the kids spreading smiles with food, games and also some by gifting them super cool merchandise from Camlin India.

     

    Moreover, it will capture these moments and air them on the Channel as a special treat for the viewers, encouraging them to do their bit for the society. These episodes will air on 23 and 24 October at 11 am.

    Speaking of this CSR Initiative 9X Jhakaas vice president Rohan Rane says, “This Diwali we have decided to share this festival with the less fortunate kids through our initiative Jhakaas Dream Diwali. Through this initiative the channel is partnering with NGO’s to bring cheer and joy to the kids and fulfil their basic requirements or educational needs. We are grateful to our partner Camlin India and Siddharth Jadhav who have made this effort successful.”

    9XE will have a Diwali special with Shah Rukh Khan in a special interview with beat boxer Vineeth Vincent.

    9X Media chief programming officer Amar Tidke says, “Right from the Channel identity, which has a cool Rangoli treatment, to a Phataka Playlist specially curated to spread the festive spirit, the channel is enhancing the music viewing experience. Our popular animated characters – Bade, Chote, Bheegi Billi and Betel Nuts are celebrating Diwali in their own style by pulling a fast one on each other. Another of our popular features – ‘Do Pal Ka Interval’ a Bollywood parody, is based on the biggest box-office Diwali release.”

    The channels catering to the younger audiences doing their bit; Cartoon Network and Pogo bring the team of Happy New Year to the small screen.

    Celebrations full of masti had already taken off on 18 October with the entire cast who had featured with Oggy and the Cockroaches in a special titled Oggy aur Indiawaale. It was based on the theme of the movie – life gives every loser a chance to be a winner.

    Happy New Year’s Indiawaale also teamed up with India’s biggest superhero Chhota Bheem in a special titled Bade Dilwaale Bheem aur Indiawaale that saw its premiere on 19 October at 12 pm on Pogo. It featured what draws similarities between Indiawaale and Dholakpurwaale and bring out how different people can come together to achieve a common goal for a good cause.

    Pogo is also adding sparkles to Diwali with a line-up of movies and specials such as The Adventures of Sinbad, Chhota Bheem ki Baazi, Bheem Tussi Great Ho! and many more from 20 to 26 October at 12 pm.

    Moreover, it is gifting kids a chance to be a superhero with Chhota Bheem in his next movie! All kids have to do is participate in the ‘Be A Superstar’ contest from 20 to 26 October at 12 pm and answer the contest questions. There are many more exciting gifts to be won every 15 minutes.

    Last but not the least, Nick has something special for kids on Diwali with the release of the movie ‘Motu Patlu Kungfu Kings’ at 12:15 pm on 23 October.

     

  • E-commerce, the Santa Claus this Diwali

    E-commerce, the Santa Claus this Diwali

    With the festival of lights knocking at the door and gifting at its peak, the-commerce portals are raining flash sales, lucky draws, special portfolios and exclusive product launches. The season which kicked off the with the Big Billion Day by Flipkart to the week- long Diwali Dhamaka Sale from Amazon, the online buzz is getting louder each day.

    The portals, flushed with money from recent fund-raising efforts, are lining up steep discounts, exclusive merchandise, cash-back schemes, and other promotional offers for this year’s festive season, giving them an opportunity to sell more, gain market share and increase their valuations.

    According to Team Pumpkin co-founder Swati Nathani, the period of October till January is considered great for retail sales, starting with festive buying for Pujo and Diwali, to winter shopping in November, party shopping in December and then End of Season Sale in January. “The season sees an approximate 200-300 per cent increase from the average e-commerce sales. Obviously, post Diwali sales will not match to the level of Diwali, but on an average they are 20-30 per cent higher than average period sales,” said Nathani.

     

    Amazon India

    For the festive season, the e-commerce giant is offering discounts with minimum 16 per cent and maximum of up to 56 per cent discounts on products like laptops, mobiles, household items and home appliances. The e-retailer is giving up to 70 per cent discounts on home appliances, clothing & accessories, gifts, gadgets and jewellery along with an additional cash back offer on purchases made by Citibank cards.

    Talking about the Diwali, the offers and discounts, Amazon India country manager & VP Amit Agarwal said that the customers can look forward to Amazon.in as their one-stop Diwali shopping destination and that Amazon is offering its Indian customers great savings on thousands of products every hour through its discounts and offers.

    On 21 September,  Amazon.in kicked-off the 30 day online Shopping Dhamaka ahead of the peak festival season offering customers thousands of exciting new deals & offers on the hottest products; new store launches; first access to unique selections & premium brands,  exciting contests, etc.

    As part of the Online Shopping Dhamaka, Amazon.in hosted two major events including ‘Mission to Mars’ weekend between 4-6 October dedicated to the success of India’s Mangalyaan mission and the Diwali Dhamaka Week between 10-16 October.

    “We are humbled by the tremendous response from customers to the Online Shopping Dhamaka and all events hosted as part of this.  The response from customers on the first day of the Diwali Dhamaka Week went beyond our wildest expectations as we surpassed our biggest day. Traffic on that day was 200 per cent more than that on our previous biggest day. We are seeing a massive interest from all over the country including tier 2 markets like Pune, Ahmedabad, Jaipur, Surat, Vizag, Coimbatore, Patna, Bhopal, Nagpur, Chandigarh, Lucknow,” said an Amazon spokesperson.

    “Our seller clubs that have Rs 1 million+ & Rs 1 crore+ weekly sales increased by 44 per cent & 26 per cent respectively during the Diwali Dhamaka Week and sellers received orders from 868 non-metro cities,” he added.

    Electronics and Kitchen product categories grew by nearly six times during the Diwali Dhamaka week. In addition, we have received an overwhelming response from customers to all the exclusive launches that have taken place on Amazon.in during this period.

    “We have sold over 130,000 Micromax Canvas Android One smartphones, over 100,000 Coke Zero cans within two weeks of its launch, the Blackberry Passport has gone out-of-stock and we have sold hundreds of audio products of House of Marley,” the spokesperson informed.

    They also launched special festive design packaging and introduced gift boxes and gift wrapping paper in colours that match with the artwork on the gift boxes for Diwali.

     

    Flipkart-Myntra

    After offering crazy massive discounts on the Big Billion Day, raising Rs 600 crore as well as sending an apology letter to all its customers, Flipkart seems to have toned it down a bit.

    However, the industry that is currently surviving on discounts, the home-grown e-tailer is giving offers on select products. The site is hosting an electronic mela, giving massive discounts on televisions, camera, Smartphones, home appliances and others. The portal is offering 45-50 percent on home appliances like mixer grinders and induction cook-tops.

    The e-retailer is also holding an App lucky draw, where the lucky ones can win 3 days/2 nights holiday packages along with an additional cash back offer on purchases made by an SBI card.

    The e-commerce portal recently acquired the fashion portal Myntra as well as raised funds worth $1 billion.

    “Our aim is to help our sellers provide the best possible shopping options to our customers such that both sellers and customers benefit,” said a Flipkart spokesperson, talking about the Diwali sales.

    While the Bengaluru based portal is being cautious, its acquisition Myntra is giving discounts like 30 per cent off on no minimum value, up to 60 per cent off on festive collection and launching new private brands, Indian as well as international etc. Myntra has launched an exciting Diwali campaign ‘Myntra Cracker of a Sale’ from 7 -25 October.

    Myntra chief operating officer Ganesh Subramanian said, “Diwali is a period of festivity and cheer, where all of us buy new clothes, and want to ‘Look Good.’ The ‘Myntra Cracker of a Sale’ boasts of exciting brand offers from over 500 marquee brands and will also include exclusive collections from leading brands and designers which will be available only on Myntra.com.”

    “At Myntra, we are not restricting celebration only to clothes, but have also extended a personalized style service, the Style Helpline, where Myntra’s expert stylists will be available to answer everything from simple style queries to advice on getting the perfect festive look,” he added.

    Talking about the sales target, Subramanian revealed, “We expect it to be a record breaking Diwali, with over 3X growth in sales as compared to last year.”

    The fashion e-tailer also designed a ‘Made for Myntra Collection,’ which includes over 5,000 exclusive styles and collections by some of the most respected designers and brands like FCUK, UCB, Elle, SuperDry, Biba, FabIndia and Antony Moratto.

    The company is offering every shopper with assured money back with every order – minimum Rs 100 up to Rs 1 lakh and five gold vouchers from Tanishq, to be won every day.

     

    Snapdeal

    All set to lure customers to its portal, Snapdeal is offering 50 per cent off and 1+1 offer on many of its products. The Delhi-based e-tailer is also offering 60-70 per cent discount on mobile phones and gadgets.

    “The intention is to try and cater to every single consumer. Because we are trying to cater to everyone, we have products for everyone. There has been a big ensemble of celebrities, who have come on board for the same,” said Snapdeal VP-offline marketing Maneesh Goel.

    “We are aiming to double our normal sales this festive period like last year,” revealed Goel who added that the company is already seeing a 30 per cent increase in its daily order and sales average. Snapdeal recently crossed $1 billion (over Rs 6,100 crore) in sales this fiscal.

    The portal is offering up to 50 per cent discounts on home appliance, up to 40 per cent on watches, around 50 per cent on gadgets along with 1+1 offers on ethnic wears, footwear, clutches etc.

     

    Google India

    Celebrating the occasion, the search-engine giant Google has launched ‘Grand Diwali Mela’ to cash in on the festival of lights.

    Google has also set up a ‘Grand Diwali Mela’ website, which provides two activities that Indians love to indulge in: shopping and entertainment.

    The powered by sponsor for the site is Amazon India while the presented by sponsor is Lakme. Other sponsors for the site include OLX, Fiat, Line messenger, Horlicks among others. It has also partnered with Shah Rukh Khan’s Happy New Year, which is set to release on the day after Diwali.  

    It allows users from across India to try out everyday products through samples at Re 1, play games that are in sync with the cultural moment, stream movies for free and watch great content from the upcoming film Happy New Year.

    At the ‘Grand Diwali Mela,’ consumers can also experience gaming via a platform called Centerstage Hungama.com. On this online ‘zone’, consumers can stream two Bollywood films of their choice. A game called Diwali Chakri has been launched exclusively for this occasion. In association with Rummy Circle, it allows users to play with other card game enthusiasts across the country. Gaming hour will be from 9-10 pm and prizes include online offers and merchandise.

    Last month, Google stated plans of launching a virtual shopping and entertainment platform by tying up with the media buying agency GroupM. While GroupM is responsible for bringing brands onto the platform, Google provides the technical support.

    The website, which will run live till 22 October, invites patrons to try samples for products across various categories at just one rupee each, and to play and win awesome prizes and a chance to hang out with celebrities.

     

    Other sites

    Riding high on the festive season, CouponDunia, has brought together the country’s most popular e-commerce stores to give its users 30 exclusive offers over the next 15 days as part of ‘Deal-Wali Diwali’. These offers include: Rs 250 gift card on Rs 999 shopping for Amazon, Buy-1-Get-1-Free in Dominos, Flat 33 per cent off above Rs 2999 in FabFurnish, Flat 45 per cent off on Hotel Bookings at Goibibo, Flat Rs 500 off on Flights at Yatra.

    Jabong is also offering huge discounts on lifestyle products. On purchase of two products of American Swan, one can get one product of the company free. Apart from this, one can book a home with just Rs 999 under ‘Living Room Bonanza’ and will also be entitled to 20 per cent discount on total cost.

    With the massive discounts offered and customers being treated as kings, this Diwali marks the growth of the e-commerce sector in India. So, shop till the discounts last and we at Indiantelevision.com wish you a happy Diwali and a fun festive season.

     

  • “I will take this Mannat to Delhi!” says Shah Rukh

    “I will take this Mannat to Delhi!” says Shah Rukh

    MUMBAI: Everyone knows that Shah Rukh Khan’s sprawling, sea-facing mansion ‘Mannat’ – where he stays with his family – is his prized possession and a point of envy for countless others! But a young contestant named Mannat took the King Khan by surprise when she came to perform at the Ahmedabad auditions of Zee TV’s tour in search of India’s happiest dancer – Dil Se Naachein Indiawaale. All of six years old, Mannat is the youngest contestant on the show! She mesmerized the panel of celebrity judges aka the ‘Agents of Happiness’ the moment she set foot on stage. Cute Mannat captivated the audience and the judges alike with her act on song “Manwa Lage Re”, which left SRK & Deepika spell-bound!

    So taken was Deepika by this young one’s cuteness that Mannat was practically seen sitting in Deepika’s lap throughout the remaining half of the show. In sharp contrast to the previous contestants – a group of old ladies who made Deepika their bahu and even had her touching their feet, Mannat clearly called out to Deepika’s maternal instincts. She looked visibly heartbroken when she had to let go of Mannat.  

    Even as the celebrity panelists raved about the li’l wonder Mannat’s flawless ‘Dil Se’ act which touched everyone’s hearts, SRK mentioned sweetly “I will take this Mannat to Delhi” where the show will reach its exciting grand finale.

    Having scaled the pinnacle of brilliance in aesthetic and skillful dancing with DID, Zee TV has recently introduced India to yet another home-grown format … a genre of dancing that calls out to every Indian to brush aside considerations such as technique and training, just forget about their inhibitions and dance straight from the heart! Partnering with India’s biggest superstar Shah Rukh Khan’s Red Chillies Entertainment & ZEEL’s creative and production studio Essel Vision Productions Ltd, Zee TV brings viewers the biggest Diwali entertainment extravaganza with the hottest celebrity panel ever – Dil Se Naachein Indiawaale. The show will be India’s first ever multi-city dance tour in search of the happiest dancer! Conducted through a joyride on a special ‘Happy Dancing’ bus, the tour has started off in Mumbai, has made pit-stops at Ahmedabad, Indore and will head to Delhi in the coming days with a star-studded panel called the ‘Agents of Happiness’ comprising none other than Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Farah Khan, Sonu Sood, Boman Irani and Vivaan Shah.

     

    To jump on to this joyride, stay tuned to ‘Maruti Suzuki Alto K 10 DilSe Naachein Indiawaale Co-powered by Askmebazaar.com & L’Oreal Paris Fall Repair 3X’ every Saturday and Sunday at 9 PM, only on Zee TV.

     

  • Three more awards added to Deepika Padukone’s kitty this year

    Three more awards added to Deepika Padukone’s kitty this year

    MUMBAI: Adding more awards to her kitty, Deepika Padukone has bagged three awards at the Star Box Office India Awards 2014, for her performances throughout the year.

    She was awarded the ‘Actor of the Year – Female’ and ‘Romantic Jodi of the Year’ with Ranveer Singh for Goliyon Ki Rasleela… Ramleela.  In addition to this she was also given a special award ‘Ms Hat Trick’ for her back to back successes marking that she has had the highest cumulative box office collections over the past 3 years.

    Overwhelmed with all the love she received on the awards night, the Om Shanti Om actress tweeted, “Too much love tonight! Thank you Star and Box Office India!”

    Received grandly by global audiences throughout her SLAM world tour, the actress has received rave reviews for her performance in Finding Fanny as Angie.

    Deepika Padukone was seen wearing a backless black gown complemented her slender and tall frame, paired with gold coin earrings and berry red lipstick at the event.

    She will soon be seen in Happy New Year which is her third movie with Shah Rukh Khan. She is also shooting for Shoojit Sircar’s Piku alongside Amitabh Bachchan and Irfan Khan and Imtiaz Ali’s Tamasha with Ranbir Kapoor. The ace actress will then start shooting for Sanjay Leela Bhansali Bajirao Mastani with Ranveer Singh.

    ‘Star Box Office Awards’ recognizes the achievements of Hindi films at the box office and will be broadcasted on the 19 October 2014.

  • ‘Everest’ will break the clutter like ‘Mahabharat’: Nikhil Madhok

    ‘Everest’ will break the clutter like ‘Mahabharat’: Nikhil Madhok

    MUMBAI: A regular girl’s struggle to win her father’s acceptance is a story which we have all seen on television screens, but what differentiates this one from the others is the treatment.

    Set against extraordinary background of the magnificent Mount Everest, the upcoming show, ‘Everest’, on Star Plus aims to create history.

    Star India CEO Uday Shankar believes that the channel has always aimed to bring audiences, innovative content that takes the Indian television viewing experience to the next level and Everest is another big leap in that direction.

    He says, “We are proud to have partnered with a visionary like Ashutosh Gowariker who is one of the most adept story-tellers of our country. ‘Everest’ is a stunning visual delight and an attempt at presenting something never-seen-before to our viewers. I am sure that the story of our protagonist Anjali will resonate with millions in India and inspire them to conquer their own Everest.”

    In the same not, the channel’s general manager Gaurav Banerjee adds, “The series will re-define how television is made in this country considering its visual appeal and the way it will be presented.”

    Produced under Ashutosh Gowariker Productions (AGPPL) banner, the show is in line with the number one GEC’s strategy of offering innovative and differentiated content, it has been conceptualised, shot and presented on a scale never seen before on TV.

    With the use of a lot of heavy technical equipments like GoPro cameras, 4K technology and a lot more, 90 per cent of the show has already been canned in locations like Jodhpur, Mount Everest, NIM and Mumbai.

    The concept took shape in Gowariker’s mind about two years ago where he was confused between two themes. “First was about a girl child, about women empowerment and the other theme was about a sport that was not much talked about (mountaineering). I was not getting anywhere in terms of both the scripts. Then I thought why not to combine the two themes into one.”

    He further says that the whole idea of the show actually began with an insight that what are you willing to do for your dreams? A project of this scale demands a cast who will do complete justice to the roles endowed on them and Gowariker hand-picked the actors for each role after an extensive search.

    The series has brought together some of the finest artistes from both Bollywood and the Indian television industry. The show launches Shamata Anchan as Anjali Singh Rawat, the gutsy girl who is willing to climb Mt Everest in order to win her father’s love and respect. The two male leads of the show are Sahil Salathia as Arjun Sabharwal and Rohan Gandotra as Akash Joshi. The stellar cast also includes Suhasini Mulay, Mohan Kapoor, Milind Gunaji, Rajat Kapoor, Kishori Shahane and Manish Choudhary.

    And hence, the channel is pulling all its marketing muscles out to create buzz for it. The show emanates from a belief that everyone has a personal Everest they aspire to conquer, however the question is how far are they willing to go to conquer it?  

    Keeping this in mind it will launch a campaign asking viewers, #WhatsYourEverest. “We want to make this show feel very relevant to the audiences. People should not feel that this is a show about a mountaineering expedition,” states the channel’s SVP marketing Nikhil Madhok.

    The on-air promos talk about cancer patients winning over their Everest as they fight the disease, sports personnel making into the Indian team as they overcome their Everest. “This is the thought that we are building and we have activated this thought in digital and radio to establish to people that while the show is about Anjali’s journey, it is relevant to everybody,” answers Madhok.

    For the first time on television, a two and half minute theatrical promo has been made for a television series and while this will play on Star Plus at 7.58 pm on 18 October, it will also break in theatres with Shah Rukh Khan starrer ‘Happy New Year’.

    The channel has tied up with some of the outlets of Costa Coffee and has created an ‘Everest’ zone there wherein the temperature would be at just 5 degrees and waiters will serve the customers cold coffee wearing jackets. Customers will also be given a jacket when they enter the coffee shop and will find snow on the ground. Starting from 22 October, the activity will take place throughout the day for couple of weekends across various cities. “Basically the idea is to make sure that people get an experience of how Everest feels like,” says Madhok.

    It has also tied up with Fair and Lovely foundation and through the course of the series the channel will invite people, especially young women to write about an Everest in their life and will help them in conquering it.

    “That assistance could be anything – be it in terms of counselling or monetary assistance. It could be in face of education, somebody wants to get money to become a doctor, somebody wants to actually climb Mount Everest but don’t know how to fund the course. So, we will help them in these things,” reveals Madhok. For a certain set of lucky winners, the channel will help them achieve their Everest.

    The extensive 360 degree marketing campaign includes not just the entire Star Network and 30 other channels, but also activations on radio, outdoor innovations including 3D hoardings. It will be aggressively available in print as well and a huge presence on digital including the YouTube masthead and page takeovers in MSN and Yahoo.

    The new series will replace the on-going Sooraj Barjatia’s show – Pyaar Ka Dard Meetha Meetha Pyaara Pyaara, which has been constantly delivering good ratings at the TAM ratings chart and will air at 10 pm.

    Both Madhok and Banerjee believe that the last year has been good for the channel. “Most of the slots that we operate are the slot leaders. Wherever we would have put this show, it would have replaced a well-performing show,” says Madhok.

    Agreeing to Madhok, Banerjee adds: “At 10 pm, what we felt was that some of our iconic shows in the past have come at 10 pm and all the shows have worked wonders for us.”

    Madhok goes on to say that it did not do so much of number crunching and analysis because between 8-10 pm the audiences available are very similar. “Differences that you see are in very early prime time and LC1 markets are bigger. Those audiences sleep off at 10.30. Outside of that for us, all the slots are very viable.”

    The channel wanted to launch the show around winter and Madhok is confident that with winters coming in, people will enjoy the series more.

    Star Plus has got Fair and Lovely on-board as its title sponsor. It is co-powered by Godrej Ezee while Vinod Cookware has signed up as an associate sponsor.

    Talking about the ad-rate per 10-second slot, Madhok reveals that the cost of the show is significantly more expensive than anything else on the channel. “As sponsors have demonstrated, this is top quality television produced by an iconic filmmaker so people are happy to be associated and pay the premium required,” adds Madhok.

    He hopes that one of the things that ‘Everest’ will do is like ‘Mahabharat’, it will break the clutter. “It will look and feel different on television. And anything that breaks the clutter is something that brands want to associate with and are also happy to pay premiums.”

    “The first important thing when the show goes out is it should break the clutter and it should help in taking television agenda to the next level. Second thing is it should find a good strong loyal audience base,” responds Madhok.

    Though Madhok refused to divulge any numbers, media planners feel that the ad-rate for the new series will be four times more than the average regular rates that a fiction show demands. “Rates differ a bit depending on which show and at what time. For example, a show like Diya Aur Baati Hum will be much more expensive than a show like Suhani Aisi Ladki which airs at 6.30 pm,” states a media planner.

    Talking about the marketing spends; planners believe that in terms of share of marketing it will not be different from what Mahabharat demanded. Out of the total budget, planners estimate that 20 per cent would be spent on marketing.

     

     

  • Shah Rukh Khan receives Britain’s Global Diversity Award

    Shah Rukh Khan receives Britain’s Global Diversity Award

    MUMBAI: Adding to his list of honours, the king of Bollywood Shah Rukh Khan was recently presented with the ‘Global Diversity Award’ at the State Room of Britain’s House of Commons in London. The award is given to an outstanding individual who has made a major contribution to Worldwide Diversity.

     

    The Award was presented by the 136th leader of the office of speaker Rt Hon John Bercow MP while Chair of the Home Affairs committee Rt Hon Keith Vaz MP conducted the ceremony. Other members of the Parliament from both houses, Commons and Lords were also present at the occasion.

     

    He was presented with the Award for his outstanding achievements in the field of cinema and his involvement in philanthropic endeavours.

     

    Khan tweeted on the occasion expressing his gratitude, “Now at the Houses of Parliament to receive the Global Diversity Award….humbled & grateful. Thank you.”

     

    The Baadshah’s Happy New Year co-star Boman Irani also congratulated him for the achievement. “Proud of you… so very proud, for being bestowed the Global Diversity Award,” Irani tweeted.

     

    Previous recipients of the award are Bollywood megastar Amitabh Bachchan, actress Aishwarya Rai, Prime Minister of Bangladesh Sheikh Hasina, American civil rights leader Jesse Jackson, Formula One racer Lewis Hamilton, Jackie Chan, music legend Dionne Warwick among others.

     

    Shah Rukh has previously been honoured with several international awards, including Chevalier de la Legion d’Honneur (France’s highest civilian award), Wissame Al Kafaa Al Fikria (Morocco’s highest honour), Malaysian title of ‘Datuk’ (akin to the British knighthood) and several others. He has also been entrusted with being the Brand Ambassador of INTERPOL’s ‘Turn Back Crime’ Campaign recently.