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Tag: Happy mcgarrybowen

  • Happy mcgarrybowen launches Delhi-Gurgaon ops

    Happy mcgarrybowen launches Delhi-Gurgaon ops

    MUMBAI: The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

    The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala, who comes armed with over ten years of experience with Creativeland Asia and production thereafter, will be handling the agency’s business operations. Bodhisatwa, who has previously worked with JWT, Wieden+Kennedy (W&K) and Ogilvy, will be leading the creative efforts for Happy mcgarrybowen.

    Happy mcgarrybowen Gurgaon AVP Jay Gala says, “I am super excited to be a part of the Happy mcgarrybowen family. It has created exceptional work in the last decade. I look forward to partnering with the very talented team to deliver the agency’s vision and invigorate growth. I can’t wait to roll up my sleeves, get into the thick of things and get ready for happy times ahead.”

    Happy mcgarrybowen senior creative director Bodhisatwa Dasgupta adds, “There’s something about the word ‘Happy’. Something bright, friendly, cheerful, ridiculous, sunshiny. Here is an agency that at the heart of it, wants to create happy ideas. Joining Happy was a no-brainer. I’m excited and scared. Excited to create a unique kind of work, for a unique set of clients. And scared that I may have bitten off more than I can chew. Thankfully, there’s the infectious energy of the entire agency to get me by.”

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin mentions, “Happy mcgarrybowen has been expanding rapidly and it is brilliant to see them enter the Delhi NCR market, which today has some of the largest clients. And what an entry! A big bang entry with the Suzuki two-wheelers win and several more in the pipeline. I think this is a great step in Happy mcgarrybowen’s success path and in many ways, will transform the Delhi creative agency scenario as there are relatively few future-looking, new age creative agencies in that market.”

    Happy mcgarrybowen co-founder and CEO Kartik Iyer says, “It is really encouraging to see the keen interest brands here are showing in us. It is heartening to see the appreciation for our way of thinking and our way of working. Our foray into the market will be supported with a proper set- up, as the branch grows. I think we have found two very talented individuals who believe in our vision. All we have to do now is bring it alive.”

    Happy mcgarrybowen has won a slew of new businesses across categories in 2017 which include Duroflex, Cure.fit, Tally Solutions, Suzuki 2 wheelers and Wildcraft.

  • Happy mcgarrybowen appoints Mani as ECD & Madhavdas as SVP

    Happy mcgarrybowen appoints Mani as ECD & Madhavdas as SVP

    MUMBAI: Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has added creative and account management muscle in the team with the appointment of Rajesh Mani and Kunal Madhavdas as the agency’s first ever ECD and Sr. VP respectively.

    Armed with over 18 years of rich experience across agencies like BBH, Ogilvy, Leo Burnett and Commonwealth, Rajesh arrives at Happy to take up the Executive Creative Director role.

    Kartik Iyer, CEO, Happy mcgarrybowen, said, “Creative leadership is not just about the talent but more about having the maturity to nurture ideas. In Rajesh we found the natural energy to further that culture.”

    Having worked on many landmark campaigns, such as Vodafone’s Blackberry Boys, The Zoozoos, Lenovo’s Sumo film, many noted pieces on Marico, Chevrolet, Bajaj, Titan and more, Rajesh will head a few of Happy mcgarrybowen’s prime accounts – Ola, Suzuki and Jabong.

    Mani said, “The decision to join here felt like a natural progression. The mandate was simple and clear; to keep the creative flag flying high and that’s what I aim to do.”

    Meanwhile Kunal Madhavdas landed at Happy mcgarrybowen after stints at Lowe Lintas, JWT and McCann Erickson in a career that is 14 years in the making. Having overseen multiple blockbuster campaigns for Flipkart, TVS, Myntra, Fastrack, Britannia, Tata Tea, bagging multiple Effies and a couple of AME’s in the process, Kunal joins as Senior Vice President, working closely with Kartik Iyer and Samarjit Choudhry, COO, Happy mcgarrybowen.

    Madhavdas commented, “The intent and the capability to crack and execute integrated campaigns that work effectively across mediums is something most brands look for in their advertising partners today. Happy mcgarrybowen has consistently done that. I can sense happier times ahead, so keep watching!”

    The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary and serves as another example of how the agency is investing heavily in the finest talent in India to deliver the best for its clients.

    Samarjit Choudhry, COO, Happy mcgarrybowen, said, “With Kunal and now Rajesh, we have people who come from the same mindset.”

  • #NotForEveryone – Suzuki roles out two-wheelers’ campaign

    #NotForEveryone – Suzuki roles out two-wheelers’ campaign

    MUMBAI: Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer – Suzuki Motor Corporation, has rolled-out a brand new campaign — #NotForEveryone for the popular Gixxer portfolio of motorcycles. Celebrating the ‘exclusivity’ that sets apart a Gixxer owner from the crowd, #NotForEveryone is a pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels.

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    SMIPL EVP – sales and marketing Sajeev Rajasekhran said, “Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences by digging-out typecasts. In a segment that is cluttered with sameness, Gixxers have always offered customers an alternative with its blend of unique styling and functional excellence.  We are confident that this TVC will not only bring out the youth even more closer to the Gixxer brand, but will also inspire them to break away from  the shackles of conformism.”

    Happy mcgarrybowen CEO Kartik Iyer said about his firm’s first outing with Suzuki Two-wheelers, “The campaign idea was borne out of conversations with existing Gixxer owners. They all beamed a common passion around the bike, its looks and its performance. The other thing that clearly shined through is that they all are very proud of their unique choice. Our job was simple. Show the bike in all its glory and create a narrative that almost challenges the viewer. Taking on new-age stereotypes adds freshness to the campaign. Clearly this bike is not for those who want to ride with the pack, but ahead of it.”

    Campaign elements: TVC, Print, outdoor, Digital, Cinema 

    Client: SIMPL

    Creative Agency: Happy mcgarrybowen

    CEO: Kartik Iyer

    Director: Razneesh “Razy” Ghai

    Production House: Asylum Films

    TVC Details

    Title of film: Not For Everyone

    Duration: 45, 30 and 20 sec

    Campaign launch: 28/08/17

    Exposure: Television, Digital, Print

  • Happy mcgarrybowen, Tally Solutions create GST-ready software campaign

    MUMBAI: Tally Solutions, accounting and business management software, collaborated with Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, to launch its first campaign for its GST-ready software. With over 30 years of serving businesses across India, Tally is in an important position to deal with GST.

    The campaign centres around a clear message: ‘Tally Hai Toh Tayyar Hain’. The campaign drives home this message across film, print and digital by contrasting different kinds of business people and their approaches to GST. Essentially, it is the difference between those who adapt with times and those who don’t. The tonality of the campaign is light-hearted, yet it drives home a strong message.

    Speaking about the campaign, Happy mcgarrybowen CEO and co-founder Kartik Iyer in a statement said, “Working with tally has been an enriching experience at many levels. As pioneers in the business of Fintech, their insight and view into the GST era is unmatched. Their ability to break anything that is complex down to simple clear points is what makes them the leader undoubtedly. There is a lot to do together. We look forward to doing some great work for them.”

    Agency Credits:

    Agency: Happy mcgarrybowen

    CEO: Kartik Iyer
    COO: Samarjit Choudhry

    Creative
    CD(Art): Bobby Thomas
    ACD(Copy): Athul CT
    Art Director: Rashmi R.
    Creative Controller (Art):Sabu CV
    Creative Controller(Copy): Ben Samuel 

    Account Management
    Sr. VP: Kunal Madhavdas
    Account Supervisor: Aditi Chawla
    Account Executive: Meghna Majumdar

    Planning 
    Phalgun Reddy – Director-Strategy Planning 
    Nakul Bhat – Executive – Strategic Planning 

    Production House: Chrome Pictures

    Director: Vijay Veermal

    Producer: RoopaliSinghal

  • Wash United & Happy mcgarrybowen unite to bring about a change in social attitude

    MUMBAI: Wash United, an international non-profit organization and the initiator of the Menstrual Hygiene Day on 28 May, joined forces with Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, to create a digital-first awareness campaign in order to tear down walls of silence and stigma that surround menstruation.

    Wash United collaborated with spoken word artist Aranya Johar to create a compelling video called ‘To bleed without Violence’ along with Happy mcgarrybowen. The video features Aranya talking positively about the stigma around menstruation.

    Wash United managing director Nirmala Nair said, “Menstruation is a normal biological process. How is it possible that we cannot talk openly about something that is perfectly natural and without which none of us would exist? At Wash United, we constantly look for innovative solutions to create a positive shift in knowledge, attitude and behaviour and this campaign was one such effort. The campaign has sparked a conversation around the issue that has been much hushed about.”

    Happy mcgarrybowen MD and CCO PM Praveen Das commented, “I believe that the businesses we run are inextricably linked to the social-economic environments in which they function. Our firm belief in the merit of design thinking and problem solving around social causes has led us at Happy mcgarrybowen to set up an exclusive division for Social Behaviour Change Communication. This team currently focusses on initiatives for international NGOs such as Wash United, Swachh Bharat and Worldreader’s readtokids.com to name a few. We look forward to partnering with such organisations to create impactful programmes like we did for ‘Menstrual Hygiene Day’, in order to highlight the importance of such issues.”

    ‘To bleed without Violence’ went viral with 7.5 million views, in addition to being shared by Bollywood superstar Akshay Kumar in just four days. However, the true measure of success for this campaign was when the audience walked away educated and empathetic towards menstruation

  • Happy mcgarrybowen appoints Choudhry as COO – advt, makes key changes

    MUMBAI: Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has announced key structural changes to further strategise its business approach and strengthen its top-line leadership. As part of this change, PM Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects (SBCP).

    Das said, “The dream here is to use ‘design thinking’ to contribute something unique to design from India and create value for our clients. We also want to help B2B clients with solutions that fall between a digital and communication agency by leveraging technology and creating unique experiences with UI and UX, VR, AR, AI, Machine Learning, IOT (internet of things), etc. In SBCP too, we have been trying to use technology to solve communication challenges even as we patiently engage with continuous research and feedback to create and recreate communication for change. Yes, the process is slow but fulfilling and effective if done well. To accomplish this, we have put together a talented, top-of-line team of experts to deliver results.”

    Meanwhile, Happy mcgarrybowen has roped in Samarjit Choudhry as chief operating officer (COO), Advertising. Armed with more than 20 years of experience, Samarjit’s mandate here will be to run and grow the agency’s advertising business across the country. Prior to this, Samarjit was with Ogilvy Bangalore where he held the position of chief growth office. He was also instrumental in setting up Orchard in Bangalore and Black Pencil for the Leo Burnett Group. In his new role, he will report to Kartik Iyer, co-founder and CEO – Happy mcgarrybowen.

    Choudhry said, “Most agencies give lip service to integrated thinking. At Happy, it’s actually a way of life. This brings a unique perspective to the table and a very different understanding of the shopper of today. Also Kartik and Praveen are not just great people to work with, they are truly Happy people also. I quite look forward to our journey ahead of taking Happy mcgarrybowen to the Delhi and Mumbai markets.”

    Iyer will continue to oversee the advertising discipline for Happy mcgarrybowen. On the developments, Iyer said, “We have always wanted Happy mcgarrybowen to be a hybrid agency with multiple capabilities. Between Praveen and me, we are very clear what we want for Happy mcgarrybowen in the future. So it just makes absolute sense to split forces and give the attention each discipline needs.”

    “Samarjit comes with a rich experience of having built business units. His personality, in a lot of ways, echoes the values we believe in at Happy. We have entrusted him with the responsibility to running and growing the advertising business across the country. So we can concentrate on attracting the best talent and improving the creative product,” he added.