MUMBAI: Lotto is letting its feet do the talking. Riding high on early success in India’s sportswear and athleisure scene, the brand has launched Happy Feet, a campaign celebrating the simple yet profound way our feet express energy, joy, and individuality.
The film pairs modern, dynamic visuals with the iconic Kishore Kumar and R.D. Burman track Yeh jawani hai deewani, capturing everyday moments where every step tells a story. It’s a playful, youth-driven narrative that positions feet as the ultimate storytellers, and Lotto as the brand empowering them.
Happy Feet also kicks off a wider community movement, inviting audiences to celebrate authenticity and personality in motion. With this campaign, Lotto reinforces its place in India’s growing sneaker culture, blending heritage with contemporary relevance.
Agilitas, holding exclusive rights for Lotto in India, South Africa, and Australia, plans to expand the brand into sportswear, apparel, and accessories over the next year, signalling a shift in the market towards performance-driven yet personality-packed sportswear.
