Tag: Happy Ending

  • Bharti Airtel partners ErosNow for Wynk Movies

    Bharti Airtel partners ErosNow for Wynk Movies

    MUMBAI: Bharti Airtel has partnered with ErosNow for its carrier agnostic mobile application – Wynk Movies.

     

    A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other videos from a host of partners including ErosNow.

     

    With this partnership, users of Wynk Movies can access ErosNow’s Bollywood content offering new and classic Bollywood movies including exclusive online premieres like Tanu Weds Manu Returns, Shamitabh, Badlapur, Happy Ending and NH 10 even before their television premiere.

     

    While the app content can be accessed across 2G, 3G, 4G and Wi-Fi services, users can enjoy the app best on 4G given its seamless internet capability.

     

    Wynk CEO Kartik Sheth said, “We always partner with the best and are confident that having Eros’s premium content as one of channels on our app will help drive faster adoption for video services in the country. As smartphones penetrate deeper leading to a surge in the consumption of videos on mobile, Wynk Movies will further empower users to seamlessly access the best of video content on the move.”

     

    Eros Digital CEO Rishika Lulla Singh added, “Armed with our content library and first mover advantage, our vision for ErosNow is to fulfil the growing consumer need for endless premium entertainment on-demand and on-the-go, whether on their smartphones, tablets, laptops or internet enabled devices. An important part of our strategy is to be platform-agnostic and we are delighted to tie up with Airtel, a leading player in its space and a front runner in the 4G revolution where we believe our content and distribution synergies will create a win-win consumer proposition.”

     

    Eros International president – business development Kumar Ahuja said, “ErosNow has already garnered over 19 million registered users worldwide for ErosNow and we believe our integration with Airtel for their Wynk Movies platform will further give momentum to our customer acquisition strategy.”

  • ‘PK’ most viewed movie trailer on YouTube

    ‘PK’ most viewed movie trailer on YouTube

    MUMBAI: When it comes to India’s favourite pass time, nothing comes close to Bollywood.

     

    The growing user base of YouTube in India has driven movie producers/distributors to the platform to test the waters, and get instant reactions on the movie’s potential success at the Box Office.

     

    With over a billion users worldwide, Indian movie trailers are enjoyed by a global audience, but what matters the most to the producers is the viewership and popularity of trailers in India. In the list of the top 10 movie trailers viewed in India from October to December 2014, the trailer of PK rules the charts.

     

    Interestingly, horror has also emerged to be one of the most consumed genre when it comes to movie trailers with the trailer of Alone bagging the third position on the chart. Khamoshiyan, MSG, and Dolly ki Doli were also among the others that grabbed a place in the list of most watched trailers.

     

  • ‘The Badlapur Boys’ manage Rs 50 lakh at the BO

    ‘The Badlapur Boys’ manage Rs 50 lakh at the BO

    MUMBAI: The first sports film on the traditional Indian sport Kabaddi, The Badlapur Boys shows some figures worth its while collecting about Rs 50 lakh for the opening weekend.

     

    Main Aur Mr Right found no favour with the audience. Bhopal: A Prayer For Rain, a docudrama on the 1984 Bhopal gas leak tragedy, does too little too late. The film is just a past memory for most and it puts together just about Rs 1.25 crore in its first week. Sulemani Keeda has failed badly.

     

    Ungli has added Rs 60 lakh to its collections in second week taking its two week tally to Rs 15.4 crore. Zid has collected Rs 35 lakh in its second week to take its two week total to Rs 6.25 crore.

     

    Action Jackson, though counted among major productions, has failed miserably. The film with worse than mediocre content, opened badly not surprisingly ending its first week Rs 46.15 crore.

     

    Happy Ending ended its third week run with not such a happy ending. Kill/Dil managed to add Rs 10 lakh in its fourth week to take its four week tally to Rs 33.97 crore.

     

    Chaar Sahibzaade (Punjabi) is set to emerge as the biggest regional grosser of the recent times.

  • ‘Action Jackson’ reports Rs 29.1 crore at BO

    ‘Action Jackson’ reports Rs 29.1 crore at BO

    MUMBAI: Action Jackson has proved to be one of the worst films, content wise and the opening response has been poor for a top star film. The film has been able to put together a poor Rs 29.1 crore for its opening weekend.

    Sulemani Keeda too failed to find audience. Bhopal: A Prayer For Rain collected a symbolic Rs 70 lakh in its first weekend at the box office.

    Ungli has been poor; managing just Rs 14.8 crore in its first week at the box office. Zid which collected Rs 5.9 crore for its first week, is poor.

    Zed Plus, a satire on security to VIPs has failed to create ripples as it collects a poor Rs 55 lakh in its first week.

    Happy Ending too has failed miserably. The film has collected Rs 1.25 crore in its second week to take its two week total to Rs 14.75 crore.

    Chaar Sahibzaade continued to be rock steady as it added Rs 7.7 crore in its fourth week to take its four week total to Rs 30.8 crore.

    Kill/Dil has run its course adding just Rs 30 lakh in its third week taking its three week total to Rs 33.87 crore.

     

  • A poor week at the BO

    A poor week at the BO

    MUMBAI: Ungli is poor. The film has managed to garner just about Rs 9.55 crore for the first weekend. The film is stale and suffers due to poor title as well as the content. It is the poorest performers among Emraan Hashmi films.

     

    Zid has proved to be the second best in a very poor week. The film, where the producer and the director parted ways and unwanted, explicit scenes came in, failed to work. The film has proved to be an unmitigated disaster managing to collect about Rs 3.5 crore.

     

    Zed Plus, despite limited screenings, has not been able to draw crowds. Happy Ending is a disaster at Rs 19.1 crore in its first week.

     

    Kill/Dil adds another Rs 2.75 crore to its collections in the second week to take its two week total to Rs 33.57 crore.

     

    Chaar Sahib Zaade rocks. The film has added Rs 8.2 crore in its third week (includes Punjabi and Hindi versions) to take its three week total to Rs 23.1 crore.

     

    Happy New Year has added Rs 40 lakh in its fifth week taking its five week total to Rs 171.6 crore.

     

    Rang Rasiya has collected Rs 25 lakh in its third week to take its three week total to Rs 4.95 crore.

  • Not so ‘Happy Ending’ at the BO

    Not so ‘Happy Ending’ at the BO

    MUMBAI: Happy Ending is a reasonably funny film but opens weak as the film’s star cast lacks the draw at the box office and depends only on its public reports to sustain. During the weekend, the public reports were fair and so were the reviews, but the collections remained below par at Rs 13.5 crore for its opening weekend.

     

    The other release of the week, Titoo MBA remained very poor.

     

    Kill/Dil maintained well through the week, albeit on the lower side as appreciation was missing. Not a film befitting YRF repertoire. The film has collected Rs 30.82 crore for its first week and adding another Rs 1.54 for the second weekend.

     

    Chaar Sahibzaad (Animation) has made a record jump in its second week thanks to its Punjabi version. This should emerge as the biggest Punjabi hit on religious theme since the 1969 Punjabi film, Nanak Naam Jahaj Hai, produced by the Maheshwaris (Kalpanalok) who have a memorable Hindi hit around the same time in Kaajal, a Raajkumar starrer.

     

    The Shaukeens has added Rs 2.1 crore in its second week to take its two week total to Rs 20.6 crore. Rang Rasiya has collected Rs 75 lakh in its second week to take its two week total to Rs 4.7 crore.

     

    Super Nani has collected Rs 25 lakh in its third week to take its three week total to Rs 29.1 crore. Happy New Year has collected Rs 1.4 crore in its fourth week taking its four week tally to Rs 171.2 crore.

  • ‘Happy Ending’… Weekend watch

    ‘Happy Ending’… Weekend watch

    MUMBAI: Saif Ali Khan seems to be trying new ideas lately. His Go Goa Gone was a rare zombie movie on Indian screens. With Happy Ending, he tries something contemporary in theme and treatment. In other ways though, The hero is love proof; five affairs and he is still single because he refuses to or is not the kind to fall in love. No permanent commitments from him.  

    There was a time when shooting a film abroad was a novelty and, sort of, made up for a weak script to an extent. That is to say, the visuals helped distract the viewer from the narrative. That fad died out. People soon realised that shooting abroad was generally not relevant to the film. Yet, Happy Ending is based in the US and still things remain the same. All major players are Indian and always the bosses, while the whites are mere extras.

    Saif Ali Khan has written a book, Payback Time, which became a best seller. He is now a celebrity, loaded with cash, driving a convertible sports car and changing girlfriends frequently because he does not believe in love. He is living on his past glory and money. His best seller made him enough money to afford all of the above and his logic is, why work when I can enjoy life? However, he soon comes face to face with the fact of being, a one-book wonder. His money has run out and his car has been towed away for failing to pay instalments. It is over five years since his first and only best seller and cash as well as the glory have faded.

    Producers: Dinesh Vijan, Saif Ali Khan, Sunil Lulla.

    Directors: Raj Nidimoru, Krishna DK.

    Cast: Govinda, Saif Ali Khan, Ileana D’Cruz. Kalki Koechlin, Ranvir Shorey, in guest roles, Priety Zinta and Kareena Kapoor. 

    Saif’s problem doubles as he has also failed to live up to his commitment to deliver another manuscript to his publisher. To add to his misery his own agent has introduced another writer, Ileana D’Cruz, to the publishers who writes romantic mush which takes her to the top position. She is now a best seller.

    Saif is an ‘I specialist’, which is to say that he is all about “I, Me and Myself”. He does not see beyond his own nose. His encounter with Ileana starts with envy followed by mental games until he realises that she herself knows she is selling pulp to people through her bestsellers. Broke to the core, Saif needs money urgently. He also needs his convertible back besides money for booze and affairs. To add to his troubles, he is stalked by his last girlfriend, Kalki Koechlin. He had broken up with her but she is still in love with him and plans to spend rest of her life with him. This break up is one-sided because Saif has not been able to convey his decision to Kalki.

    This is when his agent convinces him to stoop a little and meet Govinda, a super star of single screens who wants to capture multiplex audience too, for which he needs a script. Saif is assigned to write it and he accepts it because, he is told, “Paise ka koi problem nahi.” The problem is, Saif is not a romedy writer which is what Govinda wants while Ileana specialises just in those! Also, another problem with Saif is that, he has written many manuscripts but never been able to complete any because he has never been able to find a happy ending. 

    Saif has his alter ego to guide him, which is a version of Saif who is potbellied, unkempt and always hogging on some food or other. On his say so, Saif manages to date Ileana over the weekend and they become friends. Next, Saif accompanies her to her book reading and book-signing road trip to another city. Spending the night in the same room, after initial resistance, both agree to have sex on the condition that there would be no binding, no saying ‘I love you’ on either side. 

    Predictably, love happens between them, which neither one of the two is willing to confess. It is time for Ileana to leave for India. Saif is uncomfortable but still refuses to believe he could fall in love. It takes some convincing from his ex, Preity Zinta, and his alter ego, the potbellied Saif, until he agrees to stop her before she boards her flight. His script with a happy ending is now ready for Govinda. 

    Happy Ending is a fun film most of the time despite the pace dropping in the second half; some trimming could make it racy. The film’s mainstay is its visuals and dialogue. The dialogue are witty and peppy and worth a chuckle. Direction is generally good with some patchy moments. Music holds appeal in the film more than it did on audio tracks. Of the cast, Govinda excels as a caricature of a super star. Ranvir Shorey does very well despite a small role. Saif, in both his roles, is underplayed; a wise thing to do after the debacle of Humshakals. Ileana is fair. Kalki is okay.

    Happy Ending caters mainly to high-end multiplex and metro crowd who can get its subtle humour, mostly thought up in English. A slow starter, Happy Ending is an ideal DVD watch.

  • ‘Happy Ending’ making match on Tinder

    ‘Happy Ending’ making match on Tinder

    MUMBAI: The much awaited Happy Ending that stars Saif Ali Khan, Ileana D’cruz, Govinda, Kalki Koechlin and Ranvir Shorey is set to release on 21 November. Directed by Raj & DK, Happy Ending is a story about two writers Yudi and Aanchal who are both commitment phobics, and their journey towards a happy ending. Pegged as a ‘Rom-Com about Rom-Coms’, the digital campaign for this film has gone ahead of the traditional social media of Facebook and Twitter and has explored the popular dating app Tinder.

    The lead pair of the film, Yudi and Aanchal (Saif and Ileana) joined Tinder three days prior to the release. Post the announcement on social media, a lot of people ‘matched’ their profiles on Tinder and started having a conversation with the characters. The activity quickly picked up and in less than an hour both their Tinder profiles had over 100 matches.

    On Twitter, many users engaged in fun conversations with Yudi & Aanchal where the characters asked them to meet them on 21 November hence popularising the release date.

    The Glitch group head entertainment strategy Mehak Sabat said, “Look around and you will find the youth is on Facebook, Twitter, Instagram and Tinder. If social media platforms are evolving, so should our movie promotion campaigns. With Happy Ending, we are the first to tap the potential of Tinder. We have gained immense traction on the app ever since we have launched this activity, and users are not only reacting to the novelty of the campaign but also relating with the movie protagonists.”

     “A small research in our circle helped us find out that Tinder is full of commitment-phobic people! Young boys and girls just looking to spend some fun time together not really caring about ‘Where is this relationship going?’ and knowing our characters as from Happy Ending Yudi & Aanchal, we were sure they would definitely  be the first ones to sign up on Tinder. What better way to get the boys to fall in awe of Aanchal and the girls to fall for Yudi?,” Eros International marketing team said.

     Happy Ending releases in theatres this Friday.

     

  • Preity Zinta back with Bhaiyyaji Superhit

    Preity Zinta back with Bhaiyyaji Superhit

    After doing a cameo with Saif Ali Khan in the US for a film titled Happy Ending, Preity Zinta is back in Mumbai.

     

    She has resumed shooting in India with Neeraj Pathak’s Bhaiyyaji Superhit where in her own words she has a “damned interesting role” opposite Sunny Deol. For the first time, Preity gets to play a bonafide rustic character. And she’s working hard to clean herself of the subtle American twang she has acquired during her frequent visits to the US where her brother lives.

     

    Last seen in her home-production Ishkq In Paris, the film’s failure left Preity disappointed but undeterred.

     

    Preity begins shooting for Bhaiyyaji Superhit in Udaipur this week. She plays a character from rural Uttar Pradesh. Sunny Deol plays her husband.