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Tag: Happy Creative

  • Grey group India hires Salil Inamdar as national head – digital

    Grey group India hires Salil Inamdar as national head – digital

    MUMBAI: Grey group India has appointed Salil Inamdar as the national head for digital content and creative, based in the Bangalore office.

     

    Inamdar joins from Interactive Avenues, where he was heading digital creative and content.

     

    He will spearhead his capabilities across all areas of digital communications for clients who avail digital services. Alongside he will also oversee work across all Grey group India offices.

     

    Inamdar will report to the agency’s president – digital services Leroy Alvares on the digital business and client needs; and creatively to chief creative officer Sandipan Bhattacharyya.

     

    Bhattacharyya said, “Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for re-purposing the digital offering at Grey. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.”

     

    “I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,” added Alvares.

     

    Inamdar said, “I strongly believe that advertising is changing and the future will be about brands and agencies working together to create meaningful impact on people and society. With a medium agnostic approach, brands and agencies will be evaluated on how they have been able to change people’s lives. This transformation is just around the corner, and I look forward to my new role at Grey to create a new structure where context, technology and consumer impact will be aligned together.”

     

    He has previously worked with companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative.

  • Happy Creative wins creative mandate of Maiyas foods & Amante

    Happy Creative wins creative mandate of Maiyas foods & Amante

    MUMBAI: Bengaluru-based Happy Creative Services has bagged the creative mandate of two brands – Maiyas foods and Amante.
    Both businesses have been won without a formal pitch process.

    Maiya‘s is a processed foods initiative by Dr. Sadananda Maiya – the man behind the now Norwegian owned MTR enterprise.

    Meanwhile, Amante is a lingerie brand owned by MAS holdings group based in Sri Lanka.

    The Maiya‘s brand is planning to launch ready to eat and ready to cook packaged foods spanning a variety of a 100 snacks and dishes in the country. The agency has been chosen to communicate the launch of new products.

    Maiya said, “While we are about preserving traditional foods, we are also about innovation in the way we make sure it lasts in all its purity after being packaged. In that way we are a cross between the past and the future. We chose Happy because we wanted a young agency would could understand and communicate the same.”

    Happy Creative Services CEO Kartik Iyer said, “It‘s great to be working with Mr. Maiya again. Some of us at Happy have had the opportunity to work with him in our previous jobs. He is a very inspiring person and an unconventional thinker himself. It‘s an honor to be chosen to launch his own personal brand.”

    “Happy Creative Services have been appointed as our advertising agency because we believe they have the ability to inject unshakable awareness and loyalty for Amanté into the Indian fine lingerie consumer‘s mind, benefitting both,” Amanté CEO John Chiramel said.

    Happy Creative Services COO Siddhartha Roy added, “We were awarded the Amante business on the basis of our experience in the fashion-apparel space, our flair for media-agnostic innovative thinking and our expertise in building brands ground-up. That‘s what makes this win extra special for us.”