Mumbai: Nickelodeon has launched its Children’s Day campaign, “#NickChildrensDayFUNda,” that encourages kids to express their feelings and unique fun-da about life.
With this campaign, Nickelodeon reaffirms its dedication to kids by promising to always be a friend they can trust. Nourish has joined Nickelodeon as an associate sponsor for the campaign.
The campaign encouraging children to express themselves is brought to life by #NickelodeonChildrensDayFUNda, which was created with the nation’s most beloved Nicktoons, Chikoo, Bunty, Happy, and Pinaki.
To encourage kids to express their desires and ideas, Nickelodeon has also launched a special microsite. Nickelodeon will choose some of the best submissions and give them a voice by airing them on the channels on 14 and 15 November. With carefully curated games on the microsite, kids can interact with their favourite cartoons as well.
Speaking on celebrating kids at every step of the way, Viacom18 Kids TV Network marketing head Sonali Bhattacharya said, “At Nickelodeon, we have always encouraged kids to express themselves. It is with this belief that we engage with kids beyond screens and dial up the connection with our young audiences and their parents through meaningful campaigns and initiatives. Our Children’s Day campaign puts the power back in the hands of kids and encourages them to voice their fundamental wants and needs, however big or small. We wish kids all over the country a very happy Children’s Day and urge them to keep their free spirit intact!”
The campaign is being boosted through a variety of social and digital initiatives, influencer engagement, partnerships, mall engagements, and on-ground activities, in addition to the special promos featuring Chikoo, Bunty, Happy, and Pinaki that will air across the Nickelodeon franchise.
Nickelodeon has partnered with food companies like My Froyoland and Hangout Cakes & More to provide sweet treats for its young viewers. Through the food delivery services Zomato and Swiggy, children can order these special treats.
On 14 November, Nickelodeon will also host a special Nicktastic brunch in collaboration with the JW Marriott, Mumbai. This brunch is especially designed around the children’s favourite Nicktoons, with customizations ranging from the menu to the restaurant decor, and it concludes with a special meet-and-greet between Happy & Pinaki and the children at the hotel.
Nickelodeon has announced that its newest movie, Motu Patlu & The Terror of Giant Beasts, will have its television premiere on 13 November at 11:30 a.m., adding to the festivities.
The intensity of this action-packed movie, which is set in Furfuri Nagar and features Motu and Patlu battling the enormous beast, is sure to reach new heights. On 14 November, Nickelodeon also announced Nick Ka Fun-day, which will feature special episodes of Zig and Sharko, Motu Patlu, and Chikoo Aur Bunty and begin at 7:00 a.m. Motu Patlu film festival is additionally scheduled for 15-18 November at 4:30 p.m.
