ITV

Tag: Happii-Fi

  • SAB’s Happii-Fi to target multiple genres, gets 3m views online

    SAB’s Happii-Fi to target multiple genres, gets 3m views online

    MUMBAI: SAB Group’s digital initiative Happii-Fi has set the pace to become a front-runner in the original digital content game. With the digital audience in India growing rapidly SAB Group plans to aggressively expand Happii-Fi by coming up with comedy content in multiple genres like talk shows, web series, music, informative shows and more. The channel will also be releasing humorous music videos touching upon youth trends.

    The channel went live with four new enticing content pieces with a mix of digital videos starting 23 January 2017 and has achieved a whopping 3 million plus views and over 1 lakh organic subscribers in less than two weeks of the release of the first web episode.

    “Many Broadcasters are usually tempted to pump in money to get the targeted views and subscriptions, but we are glad that the content created by our in house team could grab the audience’s attention and organically grow the subscriptions to over one lakh with over three million views in less than two weeks. Since the beginning the objective of Happii-Fi has been not only to entertain but give the youth of the country a mix of content that they have not seen in India before & with this the, new and the future content promises to keep the entertainment quotient up and running high, helping Happii-Fi breakthrough the current digital clutter creating a market for itself in the digital world. We would also like to thank our partner “One Digital” an MCN for optimizing the channel and helping Happii-Fi carve its identity,” said SAB Group group CEO Manav Dhanda.

    The channel has started a new trend in the digital content space with its light hearted mix of content which is beyond the obvious web series and web episodes catering to a variety of audiences across demographics. Having come up with concepts like Bro-Court- a take on the life of engineering college students and their issues that are solved by Bro played by the YouTube sensation Bhuvan Bam, Janhit Mein Jaari – a show that talks about global current affairs giving it a humorous touch, Rat Race – an animated series revolving around rat friends working in a call center called rat race teleservices and Peepal Ka Pedh Party – an alternate take on the UP state elections lead played by Bhojpuri superstar Dinesh Lal Yadav whose fate takes an unusual twist when he is selected as the face of the new party ‘Peepal Ka Pedh Party’ floated by a corrupt, out of power minister.

    Happii-Fi has more such innovative concepts in the pipeline.

  • SAB Group unveils digital initiative Happii-Fi

    SAB Group unveils digital initiative Happii-Fi

    MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

    What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM’s, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

    Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

    Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

  • SAB Group unveils digital initiative Happii-Fi

    SAB Group unveils digital initiative Happii-Fi

    MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

    What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM’s, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

    Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

    Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

  • SAB to extend its wings into digital; to produce an array of shows

    SAB to extend its wings into digital; to produce an array of shows

    MUMBAI: Known to be one of the pillars of Indian media, the Sri Adhikari Brothers (SAB) group founded by Gautam and Markand Adhikari, has plans to enter the digital space with a new initiative. The group will create original comedy content in Hindi catering to the digital masses. The various shows will be launched under Happii-Fi and will roll-out by June.

    Through this initiative, the company plans to have strategic tie-ups with various OTT platforms, OEM’s and telecos. “Happii-fi will create comedy content in Hindi for the masses unlike the rest who create content to match with the English elite sensibilities. There are several hundred million online active users who have come up, but there is no platform that completely caters to them. We have already started the productions”, informs Sab Group chief executive officer Manav Dhanda.

    As there are different output commitments for various platforms, the group has not decided on the specific number of videos that it intends to produce. The branded content will derive its revenue from the many advertisers on board, although the IP rights will remain with SAB Group.

    The platform will only stress on Hindi language and is primarily focused on HSM markets which consume 40 per cent of all online content.

    “There are too many platforms which are not required. A person can only hold access to 3 or 4 platforms on a smart-phone. Creating one more would not solve anything. Hence, we decided on producing content which the audience can relate to”, adds Dhanda.

    The group has already produced a digital comedy show titled Gharbar which features Shakti Kapoor, Neelu Kohli, Rishab Chadda, Rakesh Shrivastav and Vaishali Thakkar. The show has been conceptualized by Dhanda and is directed by Sagar Bellary of the Bheja fry fame. It depicts a twisted take on the modern Indian family and their adventures when they decide to bring in a bar into their home. The series features Shakti Kapoor as Sharmaji the most seedha (staright forward) man ever.
    Promising a very unique doze of humor like never before, the series portrays BAR as a lead protagonist.

    Sri Adhikari Brothers Television Network Ltd. (SABTNL) has been producing multi-lingual, multi-genre content and already has an established regional presence in various Indian languages including Marathi, Gujarati, Tamil, Telugu and Kannada amongst others.

    The group not only has a fair amount of experience in the production of content, but also in the broadcasting sector by creating a light humour centric television brand, SAB TV. With many firsts in its hat, it will be interesting to see how far this initiative takes the SAB group.

     

  • SAB to extend its wings into digital; to produce an array of shows

    SAB to extend its wings into digital; to produce an array of shows

    MUMBAI: Known to be one of the pillars of Indian media, the Sri Adhikari Brothers (SAB) group founded by Gautam and Markand Adhikari, has plans to enter the digital space with a new initiative. The group will create original comedy content in Hindi catering to the digital masses. The various shows will be launched under Happii-Fi and will roll-out by June.

    Through this initiative, the company plans to have strategic tie-ups with various OTT platforms, OEM’s and telecos. “Happii-fi will create comedy content in Hindi for the masses unlike the rest who create content to match with the English elite sensibilities. There are several hundred million online active users who have come up, but there is no platform that completely caters to them. We have already started the productions”, informs Sab Group chief executive officer Manav Dhanda.

    As there are different output commitments for various platforms, the group has not decided on the specific number of videos that it intends to produce. The branded content will derive its revenue from the many advertisers on board, although the IP rights will remain with SAB Group.

    The platform will only stress on Hindi language and is primarily focused on HSM markets which consume 40 per cent of all online content.

    “There are too many platforms which are not required. A person can only hold access to 3 or 4 platforms on a smart-phone. Creating one more would not solve anything. Hence, we decided on producing content which the audience can relate to”, adds Dhanda.

    The group has already produced a digital comedy show titled Gharbar which features Shakti Kapoor, Neelu Kohli, Rishab Chadda, Rakesh Shrivastav and Vaishali Thakkar. The show has been conceptualized by Dhanda and is directed by Sagar Bellary of the Bheja fry fame. It depicts a twisted take on the modern Indian family and their adventures when they decide to bring in a bar into their home. The series features Shakti Kapoor as Sharmaji the most seedha (staright forward) man ever.
    Promising a very unique doze of humor like never before, the series portrays BAR as a lead protagonist.

    Sri Adhikari Brothers Television Network Ltd. (SABTNL) has been producing multi-lingual, multi-genre content and already has an established regional presence in various Indian languages including Marathi, Gujarati, Tamil, Telugu and Kannada amongst others.

    The group not only has a fair amount of experience in the production of content, but also in the broadcasting sector by creating a light humour centric television brand, SAB TV. With many firsts in its hat, it will be interesting to see how far this initiative takes the SAB group.