Mumbai: Hansgrohe India, a manufacturer of bathroom and kitchen fittings has appointed PR Pundit as its strategic communications partner. The mandate is aimed at strengthening awareness and enhancing engagement for the brand to power preference for its core brands hansgrohe and AXOR, in addition to telling a compelling story of the company’s leadership in the category in India.
“PR Pundit is expected to develop effective stakeholder engagement strategies with a strong focus on the key innovations led by Hansgrohe in the field of bath, technology and aesthetics,” said the company in a statement.
“The bathware and sanitation is at an extremely buoyant junction, and it is imperative to create strong consumer connect and build engagement through authentic storytelling and category differentiation,” said Hansgrohe head of marketing for India and Saarc countries Abhijeet Sonar. “PR Pundit has a pedigree of working with some of the finest brands from India and around the globe. Its team of savvy communicators has a pulse of the now and new to craft meaningful and impactful programmes and we look forward to a rewarding association with them.”
With a legacy of over 120 years, this German bathroom and kitchen fittings manufacturer, Hansgrohe is a shower head, hand shower and tap supplier. The brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks, whereas, AXOR is dedicated to manufacturing iconic objects for luxurious bathrooms and kitchens.
“This legacy global brand, synonymous with innovation, design and quality, presents a fabulous opportunity for us to deliver impactful campaigns to highlight the brand’s competitive edge. We aim to undertake some benchmarking work to build a category dominance for the brand,” commented PR Pundit managing director Archana Jain. “We look forward to working closely with the brand’s marketing teams to design and deploy an integrated communication programme that includes strategic media outreach in addition to campaign planning and execution to strengthen popular appeal.”