Tag: Hansal Mehta

  • “The idea whose time had come”: Hansal Mehta on making financial thriller ‘Scam 1992’

    “The idea whose time had come”: Hansal Mehta on making financial thriller ‘Scam 1992’

    New Delhi: When the ten-part series Scam 1992 hit SonyLIV platform last October, it captured the imaginations of millions of young Indians in no time. The financial thriller chronicling the life of Gujarat-based stock broker Harshad Mehta, and his involvement in the 1992 Indian Stock Market Scam soon became the most-viewed series on the platform.

    On the last day of fifth edition of the Content Hub 2021 -TV, Film, Digital Video, and Beyond’ – the makers and writers of ‘Scam 1992: The Harshad Mehta Story’ got into a freewheeling conversation with Indiantelevision.com founder and CEO Anil Wanvari and showrunner-writer Alok Sharma to discuss the making of one of the most successful digital series on an Indian platform during the pandemic.

    “Harshal Mehta’s meteoric rise and sudden downfall had captured the imagination of millions, especially Gujaratis in the 90s. I was fascinated by his journey ever since I read Sucheta Dalal’s book in 2003-04, and wanted to tell the story. But that was the era of six-pack abs and shirtless songs, and I couldn’t even consider making it, until years later, when Samir Nair (Applause Entertainment) pitched the story to me and I jumped at it,” recalls director-producer Hansal Mehta, “It was the idea whose time had come.”

    The series went LIVE on the SonyLIV platform in October, 2020 when the first wave of the pandemic had begun to ebb away. The show was lauded for its tight screenplay and sparse writing by a team led by Sumit Purohit, Saurabh Dey, Vaibhav Vishal and Karan Vyas.

    The protagonist played by Pratik Gandhi hit it off with the audience with his one-liners, so whether it was ‘Risk hai to, Ishq hai’ which went on to become the tag-line of the series, or ‘Success kya hai, failure ke baad ka chapter’. These were also some of the lines that Hansal Mehta wanted to scrap out of the script believing them to be too filmy.

    “I found these lines to be too naïve and filmy at first. Par writers ka kamaal hai, wo kaise dikhate hain. Pratik (Gandhi) delivered those dialogues with such conviction and belief, that the audience connected with them. Wo daur filmi bhi tha,” smiles Mehta. Such one-liners were also used by stock brokers then, he adds.

    “It was also a casting feat,” quips co-director Jai Mehta. “Pratik (Gandhi) lent authenticity to the dialogues. Both of us had met several brokers on Dalal Street to get those nuances, and gestures right. It was unreal. Also, most actors in the series, including Gandhi understood finer nuances of the language, as they had done Gujarati theatre or stage plays early in their career.”

    Harshad Mehta’ character in the series represented the angry young man, the writers say, drawing inspiration from Amitabh Bachchan of the 70s. All through the series, he is seen, relying on his family for support.

    Delving into the writing process for a financial thriller, replete with several technical terms, filmmaker-writer Sumit Purohit says, the team made a conscious attempt not to dumb down the script to make it look simple. “We wanted to ensure that it looks authentic- whether it was the way the stock brokers were talking, or bankers discussing the financial transactions. It’s like science fiction. It’s not necessary that people understand the terms, for as long as they are emotionally invested with the characters,” he elaborates.
    Saurav Dey concurs, “That’s exactly the brief we got. We could tell the story as it is, and don’t have to spoon-feed the audience. They can use their judgment and draw inferences.”

    The story also carried a deep political undercurrent, with several scenes raising questions over alleged involvement of political leaders during that time. When asked about treading the fine line, Dey says, “We wanted to be responsible about what we show on screen. So, we retained only those parts, which we could substantiate with evidence. Rest was speculation, and we steered clear of that, or it would have irresponsible filmmaking.”

    The team began with the simple idea of telling a human story. “It was a volatile time, and we showed as much as we could do within the limits of the current time. We focussed on the bigger picture, and did not want that it should get impacted by any kind of outrage,” shares the ace director, who won the National Film Award for directing 2013 movie Shahid.

    However, for this series, Mehta says, he acted more like a motivator, than a writer. “I see my job as that of a motivator, who brings a pool of talent together, and ensures they move in a single direction. The biggest thing in long-form writing is patience and discipline, and the team had that,” he shares.

    Also, like his previous movies – Shahid or Omerta, the series Scam 1992 also did not have a lead actor who shared physical resemblance with the lead character in real-life. “My approach is driven by instincts and trust. That’s how I get writers and actors on-board. The physical likeness is not as important as it is to convey the spirit of the character on screen,” he opines.
    The ace-director also credits his association with Applause Entertainment, CEO Sameer Nair, who he says, ‘gave him the freedom to choose and trusted his choices.”

    Among those choices, were also several famed actors from the 90s, including Mamik Singh aka ‘Rattan’ from the iconic movie – Jo Jeeta Wahi Sikandar who played the Citibank chief Rao in the series. The series also had Anant Mahadevan, playing RBI Governor, S Venkitaramanan and Satish Kaushik as the foul-mouthed stock market kingpin Manu Mundra. “It was a masterstroke,” says Mehta emphatically.

    Another crucial element was planning the locations for the series, set in the 90s – ‘Bombay’ that most members of the team had not seen. “We went through books, pictures and did our research to recreate that era. We even got the original CBI office opened for a few scenes we shot there. It has been lying closed for over two decades,” recalls Jai Mehta.

    After the success of Scam:1992, Hansal Mehta is now back on the sets for his next – a crime thriller based on a true incident.

    The fifth edition of the Content Hub 2021 was co-presented by IN10 Media Network and ZEE5, and co-powered by Applause Entertainment and Tipping Point, the digital content unit of Viacom18 Studios. PTC Network was the supporting partner.

  • FCAT abolished, filmmakers criticise government’s decision

    FCAT abolished, filmmakers criticise government’s decision

    NEW DELHI: It was on April 7 that the government decided to abolish the Film Certification Appellate Tribunal (FCAT) with immediate effect. The statutory body was formed in 1983 to hear appeals from filmmakers against the rulings by the Central Board of Film Certification (CBFC). FCAT has played a crucial role in releasing several films which were initially banned from screening by the CBFC. 

    The Centre’s decision to do away with the FCAT has been met with widespread condemnation from filmmakers in the country, with industry stakeholders opining that such a move from the government could lead to creative restrictions, and may even delay film releases. 

    With the FCAT now dismantled, producers and directors unhappy with the censor board's verdict will have to approach the high court for remedy. 

    Soon after the abolition of FCAT, several prominent personalities including National Award-winning filmmakers Hansal Mehta and Vishal Bharadwaj, and actor Richa Chadha took to social media to pan the move. 

    "Do the high courts have a lot of time to address film certification grievances? How many film producers will have the means to approach the courts? The FCAT discontinuation feels arbitrary and is definitely restrictive. Why this unfortunate timing? Why take this decision at all?" tweeted Hansal Mehta. 

    Omkara director Vishal Bhardwaj censured the government's move to shut down the FCAT, calling it a “sad day for cinema.” 

     

     

    CBFC former chairperson and actor Sharmila Tagore also came out in support of filmmakers and made it clear that the decision to abolish FCAT could not only consume the time of the judiciary but also delay the release of films. 

    "I don’t know what the rationale is, what was the reason for doing this. I don’t want to comment on it at all. But FCAT was a body that was presided over by a judge and they had very eminent members. I felt since there was a legal body already present, why can’t that body look into these PILs and then later, the courts are always there. The problem with the court is everything takes a little longer. Producers can’t risk it. For them, even a week’s loss is huge," Tagore told Indian Express. 

    Several filmmakers had previously made use of FCAT to release their films on time. In 2017, Alankrita Shrivastava had approached FCAT after CBFC refused to certify Lipstick Under My Burkha. After watching the movie, FCAT asked to give an 'A' certificate to the movie with a few edits. In 2016, it was the intervention of FCAT that helped Anurag Kashyap to release his film Udta Punjab. 

  • From stock market to screen: SonyLIV’s Scam 1992 is a cautionary tale

    From stock market to screen: SonyLIV’s Scam 1992 is a cautionary tale

    KOLKATA: In April 1992, mayhem hit the Indian financial sector as the nation woke up to the biggest stock market scam. So huge was its impact on Dalal Street that it led to structural changes in the financial security system of India with new reforms in stock trades. However, what remains untold is the story of the mastermind behind it. Scam 1992 – The Harshad Mehta Story, SonyLIV’s latest tentpole show, is about the charismatic stockbroker who orchestrated a previously unheard-of Rs 5,000-crore securities scandal.

    Unravelling the man from the myth over the course of 10 nail-biting episodes, the show will drop on the OTT platform on 9 October. With it, SonyLIV is hoping to boost its subscriber base while fulfilling its promise to deliver more original content.

    Produced by Applause Entertainment in association with Studio Next, this series is a financial crime thriller based on the bestseller book The Scam written by notable journalists Debashis Basu and Sucheta Dalal.

    Read more news on SonyLIV

    The series is a gripping tale of the meteoric rise and fall of the flamboyant big bull of the stock market – Harshad Mehta. Directed by national award-winning filmmaker Hansal Mehta, the series is led by Pratik Gandhi and Shreya Dhanwanthary along with an ensemble cast of Satish Kaushik, Sharib Hashmi, Anant Mahadevan, Nikhil Dwivedi, KK Raina and Lalit Parimoo, among others. The creative team comprises dialogue writers Sumit Purohit, Saurav Dey, Vaibhav Vishal and Karan Vyas.

    Director Hansal Mehta said the story, or cautionary tale, is more relevant than ever in these troubled times where a new multi-billion dollar scam is uncovered every other day and the conmen responsible fly the coop with uncanny ease.

    “This show gives you an intimate peek into the middle-class aspirations of a common man who rose from rags to riches while managing to subvert and deceive the banking system. It talks about what the system, if not mended, might make people do. The system doesn’t seem to have mended. There is scam on scam,” Mehta averred.

    Having helmed films about complex socio-political issues, like Shahid starring Rajkummar Rao, and Manoj Bajpayee-led Aligarh, Mehta found the enormity of Scam 1992 to be a quite a unique challenge.

    "I've told many true stories but to put this kind of long-form writing on screen was a huge challenge. It was perhaps the biggest, single largest challenge that I've had after making almost 15 feature films," he said.

    Read more news on Applause Entertainment

    The makers spent over three years on the show to ensure absolute accuracy, from the script, to choice of actors, and the overall treatment. 

    Scam 1992 – The Harshad Mehta Story reflects on a landmark event in the Indian stock market. The incident was integral in shaping India’s financial security systems and hence was a story waiting to be told,” Studio Next head Indranil Chakraborty said.

    Applause Entertainment CEO Sameer Nair said that with Scam 1992, the company hopes to raise the bar of premium series in India in terms of creativity and production while staying true to the original source material.

  • SonyLIV unveils teaser of Scam 1992 – The Harshad Mehta Story

    SonyLIV unveils teaser of Scam 1992 – The Harshad Mehta Story

    KOLKATA: ‘SonyLIV 2.0’ has significantly upped its game in original premium content space. After releasing successful shows like Avroadh, Undekhi, it has now released a teaser of its upcoming show Scam 1992. Directed by Hansal Mehta, Scam 1992: The Harshad Mehta Story is about the real-life 1992 stock market scam involving the eponymous stockbroker, which led to major reforms, including the formation of Securities and Exchange Board of India (SEBI) Mehta has adapted a book on the 1992 stock market scam. The teaser of ‘Scam 1992’ has been unveiled featuring Pratik Gandhi, Shreya Dhanwanthary, and Sharib Hashmi. The story is set in the 1980’s and 90’s Bomba. At the beginning of the teaser, Sharib tells Shreya, about a Rs 500-crore fraud which has taken place. “We wrapped a mammoth 85 days shoot spanning 6 months, 550 pages, 170+ characters, and 200+ locations. It was tough but eventually satisfying. A great team saw this (and is still seeing it) through all the limitations and adversities. #Scam1992 is THEIR show. Thank you team!,” Mehta tweeted.

  • SonyLIV 2.0 embarks on a journey with brand new identity, original premium content

    SonyLIV 2.0 embarks on a journey with brand new identity, original premium content

    MUMBAI: One of the early movers in the Indian over-the-top (OTT) ecosystem set out on its quest to reimagine the business in the latter part of 2019. Starting with a rejig in leadership last year, SonyLIV has now brought one of the most noticeable changes to its look: content strategy.

    Sony Pictures Network India (SPN) on Tuesday revealed a brand new look of its digital arm.

    A video on its social media gives glimpses of the redesigned logo which will replace its yellow background logo with a vibrant colourful one. The new logo emphasises the ‘liv’ part in a bright yellow colour in contrast to a colourful background with streaks of purple, blue, orange. Compared to the earlier one, it looks thinner and more refined reflecting warmth.

    Although being one of the oldest contenders, the platform has not been able to create much buzz lately. The ecosystem has not only grown but also the competition from both homegrown and international players. Netflix and Amazon Prime Video have started upping their investment in local content aggressively. Another giant player Disney+ also made its much-awaited entry into the market in March. Other broadcast-led players like ZEE5 and VOOT have also brought premium content to woo users, the former going deeper into the vernacular market.  Amidst all these ambitious players, a reimagining was required to make a mark and stand out.

    Better late than never. Along with re-designing, its content strategy is also set for an overhaul. Earlier, the new faces of SonyLIV spoke about the plan of focusing on originals. As the video reveals, the platform is going to bring original stories from the well-known storytellers in the country including Ashwini Iyer Tiwari, Ajay Monga, E Niwas, Hansal Mehta, Samar Khan, Nikkhil Advani, Nitesh Tiwari, Saumya Joshi, Tigmanshu Dhulia, Sachin Pathak, and Vir Das. It will also premiere international series including For Life, The Tudors. However, it promises to stay committed to the core strength, and sports content, too.

    The platform has struck a deal with Applause Entertainment announcing a content licensing deal of four premium drama series: Your Honor, Avrodh,  Undekhi and Scam 1992.  It has started its gradual rollout of its refreshed SonyLIV 2.0. app with the new visual identity and a distinct user interface.

    SPNI rejigged its digital team last year, with old-time SPNI executive Danish Khan leading it, with added responsibilities as business head of its leading GEC Sony Entertainment Television. Khan roped in his A Team who worked with him at SET, Ashish Golwalkar and Aman Srivastava, to also help him out to revitalise SonyLIV. The new faces revealed the wish for a rekindled focus on subscription-based service which just took off last year.

    Before this overhaul in brand identity, SonyLIV went through a change in 2016, after three years of its launch. The latest change comes at a time when all the OTT platforms have seen a huge surge in the viewership due to ongoing lockdown.

    At the time of publication of this story, the platform was reached for more details, but denied response.

  • Industry leaders provide valuable insights on content creation at The Content Hub 2020

    Industry leaders provide valuable insights on content creation at The Content Hub 2020

    MUMBAI: The fourth edition of The Content Hub 2020, presented by Indiantelevision.com, saw a gala turnout with scores of people eager to hear industry leaders speak about content and the way forward. While the first part of the day saw discussions on digital content and the second half went into understanding storytelling, research and OTT format, the last part saw a mix of audio content, movies and digital transformation.

    Before we venture into day two, here’s a wrap of what happened yesterday.

    The audio content business

    Rainshine Entertainment co-founder and COO Anuraag Srivastava in a fireside chat with Monisha Singh Katial explored the opportunity of the podcast business. The audio and podcast side is a new venture for the company where it dedicatedly has two verticals looking after AVOD and SVOD services.

    Srivastava believes the potential gap between the audience belonging to rural and urban space is increasing because the content on television is not heard on the radio anymore. So, podcast is a way by which small towns can plug in through radios. "One of the things that we see here, unlike the US, is that India entirely skipped the satellite radio market where we went from short wave to FM. There was never a serious radio or anything equivalent of radio where you paid to hear good content" he mentioned.

    A new wave is taking over big screens

    Rather than relying on big B-Town stars, new-age directors, writers, scriptwriters are focusing on delivering messages through stories. At the panel ‘The role of writers and directors in developing the magic script’ at The Content Hub 2020, the panellists agreed that the audience wants new stories in a familiar way.

    Screenwriter, script consultant and advisor Anjum Rajabalia, film director, writer and producer Hansal Mehta, screenwriter and director Hitesh Kewalya, film director, writer and producer Om Raut, dialogue writer and director Sumit Arora participated in the panel.

    The panellists opined that not only we have opened up to social issues but the crucial thing is that it is being led by good writing. He also added that people have begun realising the importance of a good script. The panellists also agreed that storytelling needs to be relooked at and constantly evolve. According to them, if the most politically, socially relevant and taboo topics can be told in a manner that can touch hearts, then stories will travel far. 

    Decoding new-age content

    The last couple of years have seen a huge evolution of content with the shifting paradigm. At The Content Hub 2020, the creators who are at the forefront of the change discussed the way forward and what are the new initiatives they are taking.

    Actor and creator Mallika Dua said she is looking at long-format content as well. She has been more into short format content. She also added that spending quality time online should be the focus rather than random scrolling. Pocket Aces founder Anirudh Pandita, who in a lighter note said that their mission is to solve boredom in India, mentioned that he is looking at two new segments.

    OML Entertainment chief executive officer Gunjan Arya said that working with creators and growing platforms have opened up more opportunities. OML is looking at making Comicstaan in Tamil. It is also working with OTT platforms to get content outside India.

    YouTube partnerships director Satya Raghavan said that while there is the platform’s traditional advertising-driven business, now it is also looking at subscription business including YouTube Premium, YouTube Music, etc. He also added that some partners can sell their own inventory on the platform which is another revenue stream. TVF content and business global head Rahul Sarangi spoke about the creator’s new focus in vernacular languages and output deals with major OTT platforms.

    Fireworks India CEO Sunil Nair said that it would not depend on influencers-based content. He also added that it’s not necessary for short-format apps to do cringy content.

    Digital content, self-censorship and more 

    Applause Entertainment CEO Sameer Nair took the stage with House of Cheer founder Raj Nayak to discuss the realm of TV and OTT content. Nair said that this trend of pushing everything to digital-first will not allow enough revenue to come through. Instead, we must follow the US approach of first releasing movies in the theatre and then giving them out on DVD or digital.

    When it comes to series-based content, Nair said that digital benefits in giving the user the power to decide rather than the broadcaster deciding for them. That's why international content is being consumed with subtitles. TV, though it was successful, it was a one-way street.

    Nayak posed a question on the need for self-censorship and whether it will kill creativity. To that Nair responded that self-regulation is a tricky area and people are finding innovative ways to tackle that. He also added that people realise that if they don't self-censor, they will face repercussions.

    Movies and their success

    The success of a film is never planned, it happens. This was the unanimous response of the panel moderated by Talkietive Content Creators co-founder Priyanka Sinha Jha, with panellists Reliance Entertainment group chief executive officer Shibasish Sarkar, Azure Entertainment chief executive officer Sunir Kheterpal and Zee Studios chief executive officer Shariq Patel.

    The panellists were of the view that the emotions embodied in the story of the film resonate with the audience then it definitely creates a market for itself. And, this is the biggest reason why Dangal and Bahubali both part one and two received huge success in the foreign markets like China.

    Moreover, the panellists also echoed the same view that the cost of talent is never sustainable. However, there is also value related to the face and that eventually ends up generating more revenue.

    There’s a market for everything and the business of films and content is here to stay no matter what platform it is released on.

    Stay tuned with us for more updates from day 2 of The Content Hub 2020.

    Day 1 Highlights

    The Content Hub 2020: An enriching and engaging first day

    The Content Hub 2020: Creators emphasise on importance of content quality over formats

    Check out the gallery from Day 1 of The Content Hub 2020

  • ALTBalaji show Bose ‘anthem of protest’ is full of adrenaline, says Hansal Mehta

    ALTBalaji show Bose ‘anthem of protest’ is full of adrenaline, says Hansal Mehta

    MUMBAI: ALTBalaji is all set to stream the mysterious tale of Subhash Chandra Bose in their new show Bose Dead/Alive. The character of Bose has been played by Rajkummar Rao.

    On 18 August, ALTBalaji launched the 2.12-minute video trailer of Bose. The trailer begins with a voiceover that says, “The world thinks Bose is dead.” In the sneak peek, people ponder over Bose’s death or if this is yet another disappearing act.

    The video ends with the news of Bose’s death published in a newspaper, but a voice in background hints at his return.

    The title track of the show has been released with an aim of amplifying the audience excitement. The fast-paced, thrilling number, penned by Mc Todfod and Doktorgandu, has been rendered by the composer Neel Adhikari and Q (Qaushiq Mukherjee).

    The title track of Bose is available for streaming on websites – Hungama, Gaana and Saavn. Adhikari is known for his work in Brahman Naman and Saheb Bibi Golaam. Q has done films like Gandu and Tasher Desh. The release of the song is the gripping stunt to keep the audience on the edge, while setting a perfect background for the show.

    Directed by Pulkit, Bose Dead/Alive seeks to clear the air around the enigma of Subhas Chandra Bose, whose life and death left people baffled for decades.

    ALTBalaji CMO Manav Sethi said, “The song has been beautifully composed and captures the beat of the show. We released it on leading streaming platforms as it ensures wider reach and core TG presence.”

    The show will trace the journey of the freedom fighter from being an introverted 14-year-old to a 48-year-old brave nationalist. There are perhaps more myths to Bose than accurate histories. From ageless rumours in Kolkata about Bose pulling off histrionics akin to those of superheroes to his eventual destination after a plane crash in 1945, there are countless theories.

    Bose: Dead/Alive is all set to paint the mystery red.

    The show’s creative producer Hansal Mehta said, “We wanted the soundtrack to reflect the spirit of Bose. The track had to be subversive, a ‘cool’ anthem of protest and something that would represent the thriller that Bose’s life journey was. I’ve been a huge fan of Q, both for his films and his music. He has rapped his heart out for this number. It is such a cool composition, so edgy and such an adrenaline rush.”

  • Enjoy Alt Balaji entertainment as you ride in Ola

    MUMBAI: Alt Balaji and Ola’s connected car platform for ridesharing Ola Play have joined hands to provide entertainment on the go.

    Through this collaboration, a preview of Alt Balaji’s original and exclusive shows will be available to Ola Play customers across the country. The users will be able to access a vast collection of original shows produced and curated by Alt Balaji through an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.

    Present in cities such as Bengaluru, Delhi, Mumbai, and Hyderabad, Ola Play presents Alt Balaji with the opportunity to engage with hundreds and thousands of Ola customers. Alt Balaji aims to create 250+ hrs of original content this year for its viewers all over the world.

    Alt Balaji CEO Nachiket Pantvaidya said, “Oia is the only ridesharing app in India that links mobility to an unparalleled in-cab experience, providing a great platform for content creators like us with a unique opportunity to reach out to a wide customer base. With an average ride time of 45 minutes or more, travellers are usually deprived of options. But through Ola’s unique connected experience for travellers, Ola Play users can now access an assortment of Alt Balaji’s shows from multiple genres, and beat traffic woes. All new shows will be available on Play, and for more content, users can download the Alt Balaji app through Ola’s free in-cab Wi-Fi connectivity. We look forward to our continued association with Ola Play to create the best possible experience for Ola customers.”

    Ola Play Head and senior director Ankit Jain said, “Content partnerships such as Alt Balaji play a huge role in enhancing the unique customer experience that 0/a Play as a pioneering innovation has to offer. The strategic tie-up aims to provide fresh and exclusive content to our customers who can control the entire experience and engage with the content. With partnerships such as these, Ola is well on its way to transform the consumer’s ride experience, building an experience that is intelligent, contextual, and unique.”

    Alt Balaji was launched on 16 April 2017 with five original shows and the app will unveil shows every fortnight for its viewers to binge watch. The platform recently launched The Test Case’ directed by Nagesh Kukunoor starring Nimrat Kaur as the first female officer in a combat role. The content has been created by some of the best talent in the Indian entertainment industry, including critically acclaimed directors and actors.

    The illustrious list of artistes also comprises Juhi Chawla,Rajkumar Rao, Hansal Mehta,Sakshi Tanwar,Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and many more. Alt Balaji now has the widest payment options amongst SVOD on services in India.

  • Amazon Prime to premier T-Series new films

    Amazon Prime to premier T-Series new films

    MUMBAI: Amazon’s intent is very clear: amass content, which gives it an unassailable advantage for its OTT service Amazon Prime Video India. With a war chest of $5 billion, it can well afford to. Cricket and movies is what it is focusing on.

    Earlier this week, it announced that it had been licensed to stream the entire upcoming Dharma Productions film roster on its Prime Video service. And, adding to its content, catalogue Amazon has announced that it has sealed a deal with leading music label and film studio the Bhushan Kumar-owned T-Series.

    Under this, Amazon will be the exclusive subscription streaming home for T-Series’ upcoming 17 film strong slate.  On it, feature films like the Anubhav Sinha-directed Tum Bin 2, the Sonakshi Sinha-starrer Noor, Chef, starring Saif Ali Khan, Raabta starring Sushant Singh Rajput and Kriti Sanon, the Hansal Mehta directed, Simran, starring Kangana Ranaut, the Saket Chaudhary directed Hindi Medium, starring Irrfan Khan and Pakistani beauty, Saba Qamar, the Vishal Pandya directed, Wajah Tum Ho, Yaariyan 2, Hate Story 4 and other  future big budget features with top-of-the-line actors and top directors like Abhinay Deo and Luv Ranjan.

    A release states that the films will be seen first on Prime Video even before the TV premier.

     “T-Series is one of the leaders in the Indian entertainment industry.  As a result of this partnership, Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release,” said Amazon Video India director & country head Nitesh Kripalani. “We are committed to adding value for Prime members and are excited to give them exclusive access to premium entertainment they will love.  We will continue to add more content in the coming months.”  

    Added T-Series chairman & managing director Bhushan Kumar: “T-Series has always strives to be ahead of the curve in the digital content distribution space, and this exclusive alliance for our future under-production films with Amazon is another step in that direction. Subscription services are being well-received by the consumers and hold tremendous potential in India. We hope to see higher traction and growth in this mode of content distribution. This alliance will bring in greater synergies for both, Amazon and  T-Series, and we wish great success to Amazon Prime Video.”

    ALSO READ:

    Amazon Prime, Dharma enter licensing deal

  • Amazon Prime to premier T-Series new films

    Amazon Prime to premier T-Series new films

    MUMBAI: Amazon’s intent is very clear: amass content, which gives it an unassailable advantage for its OTT service Amazon Prime Video India. With a war chest of $5 billion, it can well afford to. Cricket and movies is what it is focusing on.

    Earlier this week, it announced that it had been licensed to stream the entire upcoming Dharma Productions film roster on its Prime Video service. And, adding to its content, catalogue Amazon has announced that it has sealed a deal with leading music label and film studio the Bhushan Kumar-owned T-Series.

    Under this, Amazon will be the exclusive subscription streaming home for T-Series’ upcoming 17 film strong slate.  On it, feature films like the Anubhav Sinha-directed Tum Bin 2, the Sonakshi Sinha-starrer Noor, Chef, starring Saif Ali Khan, Raabta starring Sushant Singh Rajput and Kriti Sanon, the Hansal Mehta directed, Simran, starring Kangana Ranaut, the Saket Chaudhary directed Hindi Medium, starring Irrfan Khan and Pakistani beauty, Saba Qamar, the Vishal Pandya directed, Wajah Tum Ho, Yaariyan 2, Hate Story 4 and other  future big budget features with top-of-the-line actors and top directors like Abhinay Deo and Luv Ranjan.

    A release states that the films will be seen first on Prime Video even before the TV premier.

     “T-Series is one of the leaders in the Indian entertainment industry.  As a result of this partnership, Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release,” said Amazon Video India director & country head Nitesh Kripalani. “We are committed to adding value for Prime members and are excited to give them exclusive access to premium entertainment they will love.  We will continue to add more content in the coming months.”  

    Added T-Series chairman & managing director Bhushan Kumar: “T-Series has always strives to be ahead of the curve in the digital content distribution space, and this exclusive alliance for our future under-production films with Amazon is another step in that direction. Subscription services are being well-received by the consumers and hold tremendous potential in India. We hope to see higher traction and growth in this mode of content distribution. This alliance will bring in greater synergies for both, Amazon and  T-Series, and we wish great success to Amazon Prime Video.”

    ALSO READ:

    Amazon Prime, Dharma enter licensing deal