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MUMBAI: Hansa Research has taken a fresh drive through India’s motor insurance landscape, unveiling how drivers today pick, trust and switch their policies. Its new nationwide...
MUMBAI: India’s advertisers are pouring between Rs 12,000 crore and Rs 22,000 crore into digital video platforms. They’re getting precious little bang for their buck. A...
Mumbai: A part of the R K Swamy Hansa Group, Hansa Research, has collaborated with Qualtrics to help organisations optimise its marketing efforts by monitoring the...
Mumbai: Hansa Research has appointed Sandeep Ranade as the executive vice president (EVP) and national head of quantitative research. Sandeep was working with Kantar as executive...
Mumbai: Hansa Research on Monday announced the appointment of Ashish Karnad as executive vice president and head -media and digital business. In his most recent role...
MUMBAI: Hansa Research, the third party agency which measures television rating points (TRP) for Broadcast Audience Research Council (BARC) and Meterology Data Pvt Ltd (MDL), has decided to...
NEW DELHI: Bombay high court told Mumbai police not to harass Hansa Group’s employees by calling them every day to the crime branch. This was in...
NEW DELHI: In the latest development in the TRP manipulation scam, Hansa Research has denied the charges of making a payment of Rs 32 lakh to...
MUMBAI: Hansa Research has launched‘Festive Monitor 2019’, a unique studyto map the Indian Consumers’ purchases around the festival season.The Festive Monitor will track consumer purchases across...
MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range...
MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL...
MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL...
KOLKATA: SureWaves MediaTech, a Bengaluru-based digital media-technology company, has joined hands with Hansa Research, to carry out third party audit and validation of the entire SureWaves...
MUMBAI: The debate over portrayal of women in our advertisements and soaps is ever going. Remember the recent Airtel advertisement which created a furor as people...
MUMBAI: Is the rollout of DAS having an impact on cable & satellite TV’s reach? Prima facie it seems to be if one goes by the...
MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten...
MUMBAI: Three of the top ten Hindi daily newspapers and an equal number out of the top ten English dailies saw a fall in readership in...
MUMBAI: The Calcutta High Court has ruled in favour of the Media Research Users Council, dismissing the petition filed by ABP Pvt Ltd challenging the findings...
MUMBAI: The Media Research Users‘ Council (MRUC) has decided to award the Indian Readership Survey (IRS) contract to the Nielsen Company. The decision was made on...
MUMBAI: Hansa Research and Ipsos have entered into a Memorandum of Understanding (MoU) to jointly bid for the new Indian Readership Survey (IRS) contract that starts...
MUMBAI: The cable and satellite (C&S) sector continued its growth momentum, posting a CAGR of 13.9 per cent as its reach rose to 462.38 million, according...
MUMBAI: Dainik Jagran and The Times of India continue to be the most read Hindi and English dailies, according to the Indian Readership Survey (IRS) Q4...
