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Tag: Hansa Research

  • Hansa Research, Qualtrics partner to optimise marketing efforts and help in brand building

    Hansa Research, Qualtrics partner to optimise marketing efforts and help in brand building

    Mumbai: A part of the R K Swamy Hansa Group, Hansa Research, has collaborated with Qualtrics to help organisations optimise its marketing efforts by monitoring the brand health performance and help in building their brands in India’s growing and maturing economy.

    With this collaboration, Hansa Research will combine its consulting and advisory services with intelligent consumer insights captured using the Qualtrics XM platform.

    The insights and capabilities enabled by the collaboration will aid organisations to track their brand health, as well as, how they compare to competitors, in real-time and by key audience segments to deliver the brand experiences and services consumers want.

    The organisations will benefit from the ability to conduct market research and brand tracking studies using structured and unstructured feedback in a fast and cost-effective way.

    On this collaboration, Hansa Research chief executive officer Praveen Nijhara said, “Organisations across India are scaling up their efforts to improve their brand and consumer experience. As a market research company, our forte has been to provide customized strategic insights to brands to give them a competitive edge in the market. The integration of our customer intelligence expertise along with Qualtrics capabilities will provide unique solutions to clients to aid in their marketing and business initiatives.”

    “In today’s rapidly changing markets, organisations that stay closely aligned with the needs of their customers are well-positioned for success. Qualtrics is working with organisations across India to tune into the needs of consumers, and the collaboration between Qualtrics and Hansa Research will help even more companies better understand how to serve their customers and prioritize brand and marketing investments,” said Qualtrics head of ecosystems Asia Pacific and Japan Zoe Nicholson.

  • Sandeep Ranade joins Hansa Research as EVP & quantitative research head

    Sandeep Ranade joins Hansa Research as EVP & quantitative research head

    Mumbai: Hansa Research has appointed Sandeep Ranade as the executive vice president (EVP) and national head of quantitative research.

    Sandeep was working with Kantar as executive director and head of media in South Adia. He brings with him an experience of 27 years of working in the research industry. He has extensive experience in FMCG, telecom and the media sectors across brand, creative and media domains. He has also led teams across locations to help clients build their brands and solve their critical business issues.

    In his professional journey, he has led multiple global studies including developing a windows-based software for analyzing NRS (National Readership Survey) 1995 data with a team of software developers. He was also the team lead for setting up a panel for monitoring lubricant usage in trucks (2003-2004) and also transitioned customer satisfaction study for a large telecommunication client in Africa (across sixteen countries).

    Commenting on Sandeep Ranade’s appointment, Hansa Research CEO Praveen Nijhara said, “We are pleased to welcome Sandeep to our organization. His vast experience will further help advance our research expertise and deliver more valuable insights to our clients. I’m confident he will play an important role in Hansa’s growth in the coming years.”

    Speaking on his new role Ranade said, “I am excited to be a part of the Hansa Research Group. Being the largest consumer insights company in India, Hansa is known in the research industry for its innovative and path-breaking studies. I look forward to working with the team who has pioneered some benchmarks in the market research industry.”

    Having completed his education in PGDBM (Marketing and Finance) from Symbiosis Institute of Management Studies (SIMS), Pune and B.E. Mechanical with Andhra University, Visakhapatnam, Sandeep has many awards to his credit for his exceptional contribution to the research industry.

     

  • Hansa Research announces Ashish Karnad as EVP and head-media and digital business

    Hansa Research announces Ashish Karnad as EVP and head-media and digital business

    Mumbai: Hansa Research on Monday announced the appointment of Ashish Karnad as executive vice president and head -media and digital business. In his most recent role at Nielsen Media, he was in charge of IRS, the print currency in India.

    Karnad brings over 25 years of experience in media research. His key expertise lies in Media and ROI measurement.

    Speaking on the appointment, Karnad said, “It’s a great feeling to be joining the Hansa Research Group. The Indian media and digital scenario is an ever-evolving phenomenon and hence there is a constant need for newer information and better usability of research insights. This asks for a different perspective and a fresh approach when it comes to research processes and that is precisely what I have been mandated to do while I try to build a profitable media and digital business at the Hansa Research Group. I’m really excited and looking forward to this opportunity.”

    In the past, Karnad also worked with Kantar India (both IMRB and Millward Brown). Some of his key achievements at Kantar have been launching India’s first meter-based TV measurement system (TAM) and then extending the same to Sri Lanka and Bangladesh.

  • Hansa Research to cease services to BARC and MDL

    Hansa Research to cease services to BARC and MDL

    MUMBAI: Hansa Research, the third party agency which measures television rating points (TRP) for Broadcast Audience Research Council (BARC) and Meterology Data Pvt Ltd (MDL), has decided to withdraw its services from 30 July 2021. According to sources, Hansa and MDL have mutually agreed upon service disengagement and that MDL is well equipped in data collection and will continue to provide services without any interruption.

    "We haven't heard from you for over four months though there was a sense of urgency to get our response to the RFP by 17 November, with a deadline to finalise the new vendors/contractors by 1 December 2020. We assume you have finalised the new set of vendors for managing your panel homes and that we can now be relieved of our duties," Hansa Research CEO Praveen Nijhara wrote in a letter addressed to MDL. 

    Praveen asked MDL to consider the letter as a notice of withdrawal and made it clear that services from Hansa Research to BARC and MDL will end on 30 July.

    Hansa Research became embroiled in controversy last year, when the Mumbai police arrested a few of its former employees in connection with the TRP manipulation case. In its chargesheet, the police alleged the Hansa ex-employees had rigged the ratings in exchange for kickbacks from certain TV channels. 

    The Enforcement Directorate, too, investigated Hansa and mentioned in its chargesheet that relationship managers at the agency had induced multiple households with bar-o-meters to watch certain channels only throughout the day. BARC bar-o-meters are used to keep track of channels that are being watched most by households, and this data is used to calculate ratings. Some channels which are allegedly involved in this scam bolstered their TRPs with the help of these former Hansa Research employees to get more advertisements. 

    The fake TRP scam came to light in October 2020, when ratings agency BARC filed a complaint through Hansa Research, alleging that certain television channels were rigging television ratings.

  • Bombay HC tells Mumbai police not to harass Hansa employees

    Bombay HC tells Mumbai police not to harass Hansa employees

    NEW DELHI: Bombay high court told Mumbai police not to harass Hansa Group’s employees by calling them every day to the crime branch. This was in response to a plea moved by the research agency citing harassment faced by its staff allegedly on account of their reluctance to give false statements against Republic TV in the ongoing TRP scam case.

    Media reports suggest that the bench of justices SS Shinde and MS Karnik have issued notices in the matter and granted the respondents – namely Mumbai police commissioner Parambir Singh and two other officers – liberty to file their reply. The court has also recorded a statement made on behalf of the police that Hansa's employees will only be called in twice a week till the next date of hearing.

    The court will examine the submissions from both sides and added, "…in the interregnum, you cannot call them (Hansa Research) every day. They are complainants, not the accused."

    Hansa Research in its plea alleged that the crime branch officials were pressuring its employees to “retract” a report, based on which Republic TV had claimed it was not among channels named in the TRP scam case. They were repeatedly called to the crime branch and made to wait for hours on end from October 12 onwards. The petition named assistant police inspector (Crime Branch) Sachin Vaze, Mumbai police commissioner Parambir Singh, assistant CP and chief investigating officer Shashank Sandbhor, Maharashtra government and the CBI as respondents.

    Read more news on Hansa Research

    "This is a unique situation where the first informant in the crime is being harassed by the investigating agency and treated like an accused only for a false statement …petitioners are being used by police and media to attack each other," the plea said.

    The petitioners stated that they told crime branch officers repeatedly that they could not confirm or deny the report since they were not aware what the ‘Hansa report’ cited by Republic TV was, as the channel had not sought their permission or informed them about using the report, and only parts of the report were telecast. They said that they will have to see the entire document to ascertain its veracity.

    On 6 October, Hansa Research Group lodged an FIR against its employee Vishal Bhandari after he was found allegedly accepting payments illegally to make certain households watch specific TV channels to fudge TRP. Several arrests have been made in the case.

  • No business dealings with Republic TV: Hansa Research

    No business dealings with Republic TV: Hansa Research

    NEW DELHI: In the latest development in the TRP manipulation scam, Hansa Research has denied the charges of making a payment of Rs 32 lakh to Republic TV, levelled against it by the Crime Branch spokesperson.

    The agency has categorically stated that there have been no business dealings with Republic TV and no payment has been made to the channel nor received from it.

    Hansa group CEO Shekar Swamy said, “Our group company Hansa Vision India Pvt Ltd is in the advertising business. It purchases advertising time and space in various TV channels, newspapers, radio, digital platforms and other media regularly for its clients. This is normal, routine business. The last time Hansa Vision has purchased advertising time in Republic TV was two years ago for the period from September 2017 to October 2018 for a value of Rs 108 lakh. The Mumbai police is perhaps incorrectly linking this with the current TRP related investigation.”

    In the past two years, as part of its business, Hansa Vision has purchased TV advertising time from 55 TV channels for a total value of Rs 13.42 crore on behalf of its clients. In 2019 and 2020, Hansa Vision has not bought any advertising time from Republic TV, it said in a press release.

    Swamy added, “The Hansa Research CEO and team have been repeatedly called by API Mr Sachin Vaze of the Crime Branch, and asked to stay till late hours. They are cooperating with the investigation and have submitted various documents as asked for. Hansa Research and the people working for this company, have nothing to do with the advertising activities of the group company Hansa Vision.”    

    The statement follows after several media outlets reported, citing sources, that the Mumbai police had found a payment of Rs 32 lakh to Republic TV made by Hansa Research. Earlier in the day, Republic TV dismissed the media reports as completely fake.

  • Hansa Research launches FESTIVE MONITOR 2019

    Hansa Research launches FESTIVE MONITOR 2019

    MUMBAI: Hansa Research has launched‘Festive Monitor 2019’, a unique studyto map the Indian Consumers’ purchases around the festival season.The Festive Monitor will track consumer purchases across more than 15 product categories, including consumer durables, electronics, mobiles, jewellery, furniture & furnishing, consumables, apparel etc., overa five week period coinciding with the festival season. With a total sample size of over 14,000 respondents, this Monitor will be the largest of its kind, spread over 16 towns with a population of over one lakh, covering decision makers from SEC A& B in the age group 22 to 50.

    The Festive Monitorwill focus on shopping done by consumers during the busiest season coveringNavratri, Durga Puja, Dusshera and Diwali. The research design and fast turnaround time for reportingwill ensurevaluable early insights for Marketers,to enhance their understanding and plan actions during the festive season.

    “The Festive Monitor will cover key trends in category choices and allocation of money by the festival shoppers. The study will throw light on preferences in shopping formats for various categories,a key input to guide marketing activity“ said V Sudarshan, Senior Vice President, Hansa Research.

    “Our 2018 report showed that Mobiles & Accessories, Electronics and Durables emerged as the most popular categories, with eight in ten consumers having shopped in one of these three categories. This year’s Monitor will cover aspects of Marketing activity likePromotions used & preferred during the festival,and Brands, Stores and Websites with the best traction” said Praveen Nijhara, CEO, Hansa Research.

    Continued Nijhara, “Nimble marketers, be it online or offline, are the ones who will succeed. The Festive Monitor will provide them quick and actionable data. It is designed to help such Marketers win big in the festival season”.
     

  • HANSA Research ties up with MSW ARS

    HANSA Research ties up with MSW ARS

    MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India.

    “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage to the final execution stage: and also measure and improve the ROI of marketing investments,” says Hansa Research Group MD Ashok Das.

    “Our collaboration will work across the brand building continuum from strategic studies to measuring new creative ideas to in-market measurement,” says MSW ARS MD Steve Jagger.

    “Led by executive director Muthukumaran with three decades, we are equipped to offer the entire suite of MSW – ARS services from all our offices,” Das added.

  • Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL – Season 1), completes 9 years, covering 11550 F2F CAPI Interviews, panning 10 towns covering SEC ABC, hard-core IPL viewers, of age group 12+, this season, threw up some interesting data.

    •Not all cities are ardent supporters of their respective teams
    •Team’s Performance plays a significant (if not crucial role) in enhancing loyalty
    •Marque players are a vital cog in any team’s fan following

    There are exceptions though.

    Transient Loyalties

    For every fanatical supporter of CSK, there is a very fickle supporter of DD. But, even this might change in the next season. KXIP realized that when they found tremendous support in the latter stages of 2014, while they were consistently dominant, only for the support to fizzle out in the next edition when they bombed. So can DD count on an increased fan base during IPL-10?

    Amongst the latest entrants, GL are increasing the fan base with their performances, while RPS is struggling even with MS Dhoni at the helm. 

    Top Performers

    CSK and MI have emerged as the most consistent in garnering loyalties, and not just from their respective cities, so has KKR and RCB. 

    Masterstroke

    CSK, MI, KKR and RCB have more or less kept a consistent pool of players, giving their supporters ample time to identify themselves with the team. With a consistent core, their performances have been consistent and that has led to a consistent, loyal fan base. 

    In teams that are yet to settle their squad, marquee players play an important role in establishing a connection with the audience. Fans of SRH swear by their captain David Warner, whereas Glenn Maxwell rouses the fervour for fans of KXIP. 

    Lead Sponsor Mentions

    IPLomania reveals a stark difference in the manner in which these sponsor brands are recalled by the audiences. Let us take an example of the ‘lead’ sponsors (whose logo appears on the jersey chest for each team). 

    8%  of audience mentions the ‘lead’ sponsor on a average for any team 
    27% of audience mentions ‘lead’ sponsor when it comes to the top 2 teams CSK and KKR 
    2% of audience mentions ‘lead’ sponsor in case of KXIP and DD

    In fact the brand recall for the CSK sponsor was as high as 42%.

    Team Loyalty and brand recall

    Team loyalty also plays a huge role on the recall value for a brand. Teams that have managed to consistently garner a loyal fan base, also manage to repay their sponsors in terms of a better brand recall.

    Bringing it all together

    With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience. The formula is to be consistent whether it comes to the squad or performance and strategic – like having a marquee player and giving him time to build a loyalty fan following. 

  • Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL – Season 1), completes 9 years, covering 11550 F2F CAPI Interviews, panning 10 towns covering SEC ABC, hard-core IPL viewers, of age group 12+, this season, threw up some interesting data.

    •Not all cities are ardent supporters of their respective teams
    •Team’s Performance plays a significant (if not crucial role) in enhancing loyalty
    •Marque players are a vital cog in any team’s fan following

    There are exceptions though.

    Transient Loyalties

    For every fanatical supporter of CSK, there is a very fickle supporter of DD. But, even this might change in the next season. KXIP realized that when they found tremendous support in the latter stages of 2014, while they were consistently dominant, only for the support to fizzle out in the next edition when they bombed. So can DD count on an increased fan base during IPL-10?

    Amongst the latest entrants, GL are increasing the fan base with their performances, while RPS is struggling even with MS Dhoni at the helm. 

    Top Performers

    CSK and MI have emerged as the most consistent in garnering loyalties, and not just from their respective cities, so has KKR and RCB. 

    Masterstroke

    CSK, MI, KKR and RCB have more or less kept a consistent pool of players, giving their supporters ample time to identify themselves with the team. With a consistent core, their performances have been consistent and that has led to a consistent, loyal fan base. 

    In teams that are yet to settle their squad, marquee players play an important role in establishing a connection with the audience. Fans of SRH swear by their captain David Warner, whereas Glenn Maxwell rouses the fervour for fans of KXIP. 

    Lead Sponsor Mentions

    IPLomania reveals a stark difference in the manner in which these sponsor brands are recalled by the audiences. Let us take an example of the ‘lead’ sponsors (whose logo appears on the jersey chest for each team). 

    8%  of audience mentions the ‘lead’ sponsor on a average for any team 
    27% of audience mentions ‘lead’ sponsor when it comes to the top 2 teams CSK and KKR 
    2% of audience mentions ‘lead’ sponsor in case of KXIP and DD

    In fact the brand recall for the CSK sponsor was as high as 42%.

    Team Loyalty and brand recall

    Team loyalty also plays a huge role on the recall value for a brand. Teams that have managed to consistently garner a loyal fan base, also manage to repay their sponsors in terms of a better brand recall.

    Bringing it all together

    With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience. The formula is to be consistent whether it comes to the squad or performance and strategic – like having a marquee player and giving him time to build a loyalty fan following.