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Tag: Hanneli Slabber

  • South Africa Tourism ropes in Jonty Rhodes to drive marketing effort in India

    MUMBAI: Eager to attract more Indians to the rainbow nation, South Africa Tourism (SAT) has appointed former South African cricketer and one of the most well-known faces of world cricket Jonty Rhodes as brand ambassador in India.

    The decision comes after the former cricketer penned down a travel guide on his South African holiday experiences for Lonely Planet on behalf of South Africa Tourism.

    South African Tourism India country manager Hanneli Slabber said, “It has been our constant endeavour to engage with like-minded partners who showcase their passion for South Africa and believe in the huge tourism potential that our country has to offer to core markets like India.

    “Jonty has a huge fan-following, his credibility, stellar cricketing career and love for travel, adventure and South Africa, makes him the ambassador of choice to promote South Africa‘s varied and exciting tourism experiences in a growing market of Indian travellers.”

    According SAT, there has been double digit growth from the Indian market for South African tourism in the last five years with the numbers increasing substantially each year. The country‘s tourism department hopes that this year will see South Africa cross the 100,000 mark for arrivals from India.

    According to the arrival figures, South Africa had received 97,664 Indians visitors between January to November 2012 which is an increase of 18.1 per cent to the corresponding period last year.

  • South African Tourism launches ad campaign targeting Indians

    South African Tourism launches ad campaign targeting Indians

    MUMBAI: Post the launch of its cinema campaign recently, South African Tourism has now entered the television and outdoor arena to popularise the destination among Indian travellers.

    The 20 and 30 seconds advertisement captures an Indian couple who share their holiday experience in South Africa. The commercial shows the adventure, nightlife, wildlife, luxury, wine route and beauty of the country.

    South African Tourism country manager Hanneli Slabber said, “Given the fact that Indian television is one of the strongest consumer influencers, we wanted to leverage the medium with the launch of our television campaign. The commercial aims to demonstrate South Africa‘s warmth and affability through the eyes of Indians who have experienced the country. This New Year with our outdoor campaign we want to make South Africa top of the mind recall destination for everyone‘s travel plans. With these two campaigns we want to intrigue desire towards the destination and aid brand recall towards South Africa.”

    Outdoor Advertising Professionals (OAP) has handled the creatives and execution of the outdoor campaign. The scale of the upcoming campaign is spread across 16 types of media that comprises 452 media units covering an outdoor space of approx 1,90,000 sqft across 22 markets. The various media chosen for the campaign are billboards, backlit walls, bus shelters, cantilevers, glass façades, flagpoles, gantries, glow cubes, king-long buses, metro signage‘s, pole kiosks, subway panels, skywalks, standalones, malls and airport displays.