ITV

Tag: Hanley King

  • Publicis & Facebook to host forum for financial services brands

    Publicis & Facebook to host forum for financial services brands

    MUMBAI: Publicis Groupe and Facebook have come together to host an event that addresses brands in the banking, financial services and insurance categories (BFSI).

     

    The event named, ‘Financial Services Forum,’ will address the key trends in the industry, share consumer insights, challenges and solutions, case studies and recent progress in the measurement area. 

     

    The event will be held on 4 November, 2015 at the Trident, Bandra Kurla Complex in Mumbai.

     

    Zenith Optimedia Group chief executive officer Anupriya Acharya said, “These are exciting times for both the BFSI sector and digital media! The Indian government’s push on added licenses for banking to promote financial inclusion and the call for a Digital India provides the perfect setting for a forum like this. Our digital marketing brands have an extensive experience in the BFSI segment and have in fact made much progress on even testing out how platforms like Facebook can make a difference to this segment, which has not been very intuitive so far. I keenly look forward to some interesting learnings being shared at this forum.”

     

    “The Financial Services Sector in India was amongst the first industries to adopt digital. The consumer’s shift from desktop to mobile requires a paradigm shift. This forum is the coming together of experts from across the spectrum – marketers, media and creative agencies, technology partners, and publishers – to leverage the power of personalised marketing at scale to drive awareness of new and existing services, grow businesses and deliver extraordinary customer service for banks, insurers, credit card issuers or any other part of the financial services ecosystem,” added Facebook India managing director Kirthiga Reddy.

     

    Starcom MediaVest Group chairman Hanley King said, “Driving real world business and marketing deliverables today has to be driven by large and complex consumer data sets. Facebook is at helm of this form of marketing. We have been able to leverage its user data and its ability to customise marketing efforts through custom audiences and website integration to drive tangible sales uplift and build deeper consumer relationships to improve lifetime value of customers. The direction that we are seeing Facebook taking by introducing audience data based solutions such as Atlas is inline and core to our principle of driving precision marketing at scale. We hope through this event we help our clients in the BFSI space to move further down the path of precision marketing and get excited about the possibilities the platform has to offer.”

  • Starcom MediaVest Group India bolsters its senior team

    Starcom MediaVest Group India bolsters its senior team

    MUMBAI: Starcom MediaVest Group (SMG) India has bolstered its senior leadership team with the hiring of two key executives.  Natasha Kapoor joins the agency as SMG Mumbai VP and Gautam Surath as strategic planning VP.

     

    In a newly created role, Kapoor will be responsible for client service, product delivery and growth for the Mumbai market. Kapoor has more than 15 years of media experience. Her last job was at Samsung India, where she handled investment, brand activation and strategy for its media procurement and process audit division. Prior to that, she was a media purchases director at Mediacom where she handled television buying for the Procter & Gamble team. She also has worked on the Unilever business at Fulcrum and Mindshare.

     

     “I believe SMG offers a unique opportunity in the market for staff and clients alike. Nowhere else in India can you find a world class Digital and Data and Analytics practice coupled with great media tools, systems and thinking resulting in a great all round product. It is a wonderfully challenging assignment and I am looking forward to it,” said Kapoor.

     

    Surath will be responsible for strategic planning, training and guiding the digital transition of SMG’s clients across its offices. He is an SMG veteran having worked for the company from 2003 in both India and China. For the past four years he has been at SMG China business director, where he was strategy lead on multiple categories of the Procter & Gamble business. His responsibilities included the development of tools and systems to improve productivity and focus on product development. Prior to his posting in China, he spent six years on the P&G planning AOR team in India.

     

     “Quite frankly, having started my career at Starcom and having worked here ever since, moving back to the India office from China was a bit of a no-brainer. Having seen the company evolve with evolving consumer trends, I have no doubt that our vision is the right one. Exposure to the global marketplace has only strengthened my belief in this regard. Exciting times in India and it’s great to be back home!” said Surath.

     

     “Natasha and Gautam bring key skillsets to complement and enhance our offering to clients in India and both Malli and I look forward to working with them,” said SMG India chairman Hanley King.