Tag: Hangover

  • Burger Kings introduces ‘Sober Whopper’ to curb hangover this new year

    Burger Kings introduces ‘Sober Whopper’ to curb hangover this new year

    Mumbai: New year’s evening is often associated with indulgence followed by a whopper of a hangover the next morning. So this new year, Burger King India has introduced the #SoberWhopper, which has been specially curated for guests to enjoy the first-hand experience of 1 January.

    Conceptualised and executed by FoxyMoron (part of the Zoo Media network), the #SoberWhopper campaign will be promoted with a digital film. The brand has activated the #SoberWhopper campaign on social media. 

    “Burger King as a brand has a unique way of connecting with its TG of GenZ and millennials,” said Zoo Media & FoxyMoron co-founder Pratik Gupta on the brand campaign. “While most brands focus on bringing in the new year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food.”

    “Our strategy is to constantly hack contemporary moments and culture. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their new year on a Whopper note,” said chief marketing officer Kapil Grover.

    The limited-time ‘Sober Whopper’ is exclusively available on the Burger King mobile app between 28 December and 5 January 2022, said the statement.

  • ‘Hangover’ director Todd Phillips begins shooting for ‘Arms & the Dudes’

    ‘Hangover’ director Todd Phillips begins shooting for ‘Arms & the Dudes’

    MUMBAI: Principal photography is underway on Warner Bros. Pictures’ Arms & the Dudes, starring Oscar nominee Jonah Hill and Miles Teller.

     

    The Hangover trilogy director and Oscar nominee Todd Phillips is directing the film.

     

    Based on a true story, Arms & the Dudes follows two friends in their early 20s (Hill and Teller) living in Miami during the Iraq War who exploit a little-known government initiative that allows small businesses to bid on U.S. Military contracts. Starting small, they begin raking in big money and are living the high life. But the pair gets in over their heads when they land a $300 million deal to arm the Afghan Military – a deal that puts them in business with some very shady people, not the least of which turns out to be the U.S. Government.

     

    Phillips directs from a screenplay he co-wrote with Jason Smilovic, and Stephen C. Chin, based on the Rolling Stone article by Guy Lawson. Phillips and Bradley Cooper, under the banner of their 22nd & Green Productions, and Mark Gordon, under the banner of The Mark Gordon Company, are producing the film. The executive producers are David Siegel and Bryan Zuriff.

     

    Filming began on location in Romania, and shooting is also being accomplished in Las Vegas, Southern California, Miami, and in Morocco.

     

    Arms & the Dudes reunites Phillips with several of his collaborators from The Hangover trilogy, including director of photography Lawrence Sher, production designer Bill Brzeski and editor Jeff Groth. Joining the team is costume designer Michael Kaplan.

     

    The film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment company.

  • Blockbuster Overdose: MOVIES NOW unveils Explosive Marketing Campaign

    Blockbuster Overdose: MOVIES NOW unveils Explosive Marketing Campaign

    MUMBAI: MOVIES NOW, India’s first High Definition channel brings you an explosive series of super-hit blockbusters, Hollywood’s biggest franchises and never seen before series all through March & April. Watch the complete series of Star Wars, Harry Potter, X Men, Matrix, Hangover, Ocean’s 11, 12 & 13, Lord of The Rings and a blockbuster Shaolin line up in stunning high definition. If you think this wasn’t enough, watch with the world, as MOVIES NOW brings to you the most anticipated series of 2014, the premier of CRISIS, a thirteen part series, simulcast with the US and also an exclusive showcase of Mr. Go for its viewers.

     

    Ajay Trigunayat, CEO of English Channels, Times Television Network said. “In a span of only three years, MOVIES NOW has been successfully taken the category by storm! MOVIES NOW has repeatedly proved that it is The Destination for high adrenaline and heart pumping blockbusters. The upcoming line up in the month of March & April will never get repeated in the English Movie Channel category, given the amalgamation of all the excellent box-office franchises being showcased one after the other. With the launch of our new pan India integrated promotional campaign, MOVIES NOW will engage with its viewers through different mediums. This campaign will help us to amplify the overdose of blockbusters across media. OOH is going to spearhead the campaign and we have activated OOH media on a large scale across all the metros which will be supported by Print, On-Air activations, Social media and PR.”

     

    To promote its mega line up, MOVIES NOW has unveiled a blistering 360 degrees marketing campaign across the 8 metros. Over 200+ high octane OOH units comprising of Billboards, Mall Media, Mobile Vans, Metro branding, Office branding and innovations are splashed across all 8 metros. The OOH is turbo charged with daily adverts in the Times Of India, City Times and Mirrors.

     

    The channel has also taken consumer engagement to another level On – Air and on Social Media with mega contests. MOVIES NOW will fly 2 winners to the Harry Potter world in the USA and all they have to do is watch their favorite Harry Potter movies! If that is not enough, MOVIES NOW will give 6 winners a once in a lifetime opportunity to party with Jackie Chan on his 60th birthday!!

     

    Blockbuster Overdose will keep viewers glued to MOVIES NOW throughout March, April & beyond.

     

  • Zach Galifianakis to play cameo in third sequel of Hangover

    Zach Galifianakis to play cameo in third sequel of Hangover

    MUMBAI: American stand-up comedian, actor and pianist Zach Galifianakis has sparked rumours that singer Cheryl Cole will make a cameo in the third sequel of Hangover. The 43-year old Galifianakis is known for his role of Alan Garner in the comedy movie franchise that also starred Bradley Cooper, Ed Helms and Justin Bartha.

    I have heard the rumours about her (Cole) making a cameo and there seems to be something to them. But I don‘t know if anything‘s signed yet,” Galifianakis has been quoted to have said.

    The movie franchise, that began with Hangover in 2009, was followed up by by “The Hangover Part II” in 2011. All three films have been directed by Todd Phillips.

  • Stuntman launches legal action against Warner Bros

    Stuntman launches legal action against Warner Bros

    MUMBAI: An Australian stuntman, who suffered serious brain injuries while filming Warner Bros Hangover: Part Two in Thailand, has initiated legal action against the studio.

    Scott McLean was doubling for Ed Helms during a car-chase sequence when his head smashed into a moving vehicle, leaving him with a huge gash over the right side of his head and flesh torn from his skull.

    The stuntsman, who according to his legal representatives is likely to suffer “permanent brain and physical injuries”, is suing for unspecified damages, it is understood.

    The clip he was filming shows the movie‘s stars being chased in a taxi by two Russian gangsters on motorbikes. In his lawsuit, the stuntman claims that the action sequence needed “precision and timing” but stunt coordinator Russell Solberg changed the timing just after they had started performing the stunt.

    “Solberg commanded to the driver of the automobile in which plaintiff Scott McLean was a passenger, that the speed of his vehicle be increased significantly to a speed unsafe for the stunt, thus resulting in a major collision,” McLean claimed in his lawsuit.

    In a statement Warner Bros said, “We were shocked and saddened by this accident and have been working closely with Scott and his family throughout his treatment and recovery. We have offered continual support since the accident occurred and we are working together to try and resolve any outstanding issues.”