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Tag: handsets

  • Samsung launches advanced ‘E Series’ of mobile handsets

    MUMBAI: Samsung India has launched three new models of its advanced E-series of camera mobile phones in the Indian market namely – E730, E-530 and E-880, priced between Rs 14,099 and Rs 16,449.
     
    E-730: With a 262K TFT LCD display, this compact folder phone is equipped with a 1.3 mega pixel camera with Flash, MP3 Player, External Music key, Stereo FM Radio and Speakerphone with Voice Clarity Function. The unique feature of this triband, GPRS phone is its ability to print directly via blue tooth, eliminating the need for a cable. Weighing only 88 g, the phone has a capacity of recording for an hour, 1000×5 phone book memory, 90 MB user memory and seven language menu – Hindi, Marathi, Tamil, Bengali, Punjabi, Gujarati and Kannada. It is priced at Rs 16,449.

    E-530: The E-530, with a mega pixel camera and an inbuilt flash has a 4X Digital Zoom function and one hour video recording capability. It is equipped with a 90 MB memory, MP3 Player, Bluetooth and SyncML DS Connectivity. This GPRS phone has a 262K colour internal TFT screen and a 65,000 Colour External OLED Screen. This model too has seven language menu and 64 polyphonic ring tones and is priced at Rs 15,299.
     
    E-880: This soft touch, slide up phone has a semi-automatic, 1.0 megapixel camera with a one-hour video recording functionality. The triband phone, which is priced at Rs 14099, comes with a 90 MB memory, Bluetooth connectivity, MP3 Player, 64 polyphonic/MP3 Ringtones and a 1000×5 phone book memory. A unique plug in speaker is also provided with the set.

    The E530 and E880 support a unique video wallpaper function, which allows the user to even record his/her own personal video and set it as wallpaper.

    “The new E-series are targeted both at professionals and high life seekers who are looking at innovative features and stylish looks,” says Samsung director-telecom H C Ryu.

    With the introduction of the new E-series, Samsung now has a range of 14 mobile phones, priced in the range of Rs 3399 to Rs 18,699.

     

  • Second time mobile buyers prefer upgraded handsets: Study

    MUMBAI: According to the IDC India Mobile Handsets Study 2005, current mobile users are willing to spend Rs 7500 on an average, while buying the next handset. The value added handset features are present in a fewer number of current handsets, but for a high proportion of handset users, some of these features are must have while buying the next handset.
     

    The features most likely to drive up gradation of mobile handsets are integrated digital camera, FM radio and speaker phones, as per the study.

    “The average amount spend on the current handset is Rs 4500; thereby an additional Rs 3000 is likely to be spent while upgrading, a good news for the mobile manufacturers,” says User Research Group senior analyst Nikhil Pant.
     
     
     

    Mobile vendors are taking care to market the upgraded handsets among niche segments. Though service cost and relevance factor play a crucial role in the buying decision, marketers are increasingly targeting the specific user segments and the results are positive.

    “Most of the handset vendors are following the right communication mix by using these aspired features to sway the target audience,” observes head of User Research and Communication Research in IDC India Parijat Chakraborty, . “The value added services like MMS, WAP, GPRS, Tri-band etc., have also observed growing demand, but it is yet to develop any mass appeal. According to Parijat Chakraborty, “The wide-spread hype around these services is coming down among the mass, primarily due to high service cost and low relevance. However, among specific segments, these services are exhibiting high to very high demands. The handset marketers need to focus on segmented communication approach for these niche segments.”

    The study also reveals some interesting facts on the handsets usage front. Average handset is used for one hour in a day for voice communication (incoming and outgoing calls). The average number of incoming calls received in a day is 12 while the average numbers of outgoing calls made are 8. It indicates the continuation of the dominance of landline-to-mobile calls vis-?-vis the other-way, as observed in previous studies as well. “The unsolicited calls from call centers for selling services and goods are also responsible for higher number of incoming calls,” Parijat comments.

    On the second most commonly used service, SMS, some changes were observed as compared to previous years. Average SMS users send 4 SMS in day on an average, while the number of SMS received is higher, at 6 in a day. The number of incoming SMS is high due to number of messages from Mobile service providers giving information about various downloads like ring tones and various contests. Other reason is the SMS received from Banks, Railways, and Airlines etc.

    IDC Mobile Handsets Study 2005 was conducted by taking a sample of 2,245 mobile users (both GSM and CDMA) spread across A/B and C Category circles. The study covered all the four metros and 10 other major cities from A/B and C circles. Socio-Economic Class A, B and C were covered in this study.

    Gurgaon-based IDC India provides technology intelligence, industry analysis and market data to builders, providers and users of IT. It is regarded as one of the industry’s most comprehensive resources on worldwide IT markets, trends, products, vendors, and geographies. IDC delivers insights and advice on the future of e-business, the Internet and technology to help its clients make sound business decisions. IDC is a subsidiary of IDG, the world’s leading Technology, Media, Research, and Event Management company.

  • Motorola handsets ‘Hijacked’ by MTV International

    MUMBAI: This is an initiative that seeks to take mobile content to the next level! Motorola, which provides mobility products and solutions across broadband, embedded systems and wireless networks, and MTV International will digitally invade the latest Motorola handsets. The music broadcaster has come out with a new concept Hijacked. The handsets will be available in Asia, the Mddle East, Europe, Latin America.
     

    The aim is to bring a rebellious mobile experience that rewrites the rules of ringtones, alerts, screensavers, SMS/MMS templates and wallpapers to Motorola’s latest youth focused handsets. More than just new content, each Motorola handset has a unique interface and functionality that has been jointly developed by Motorola and MTV, specifically for the mobile-fuelled MTV generation.

    Updates on existing content and cutting-edge capabilities include SMS templates that speak a universal language shared by young people and not their parents. There are also a host of preloaded wallpapers, screensavers, phonebook IDs and skins with in-your-face characters and offbeat illustrations.

    Subscribers can also enjoy a range of interchangeable new skins. This allows users to personally customise the look and feel of the phone at their every whim — depending on their mood, outfit, season, time of the day
     
     

    Another feature is new ringtones and alerts. They have all been Hijacked to put a new spin on audio reality. The Hijacked by MTV concept is the brainchild of MTV Intl senior VP and creative director Cristian Jofre. The aim is to evolve the
    handset as we know it into a new world of mobile mystery and entertainment.