Tag: hands

  • Indiagames, SingTel join hands for first World Cyber Games

    MUMBAI: Indiagames has entered a partnership with SingTel (Singapore Telecommunications Limited) to launch Asia Pacific’s first and largest competition for mobile gamers – World Cyber Games (mobile).
     

     
    SingTel is a part of the eight member Bridge Mobile Alliance that also includes Airtel (India). The WCG Mobile Championship will be hosted on SingTel’s GamesXtremeLeague (GXL) Mobile platform.

    It is a regional mobile games platform with features such as registration, community news and ranking of scores, etc. It is facilitated by Bridge Mobile’s regional infrastructure, enabling IP connectivity between member operators as well as regional billing settlement capabilities.

     
     
    Indiagames holds the global rights for WCG Mobile Tournament, licensed from International Cyber Marketing (ICM), to host the World Cyber Games Competition for mobile phones.

    The event will be kicked off in Asia Pacific region and will pit mobile gamers in Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Taiwan against one another.

     
     
    SingTel’s GamesXtremeLeague (GXL) Mobile platform is a regional mobile games platform with features such as registration, community news and ranking of scores, provided exclusively to the SingTel Group. It is facilitated by Bridge Mobile’s regional infrastructure, enabling IP connectivity between member operators as well as regional billing settlement capabilities.

    The four official games for the Mobile Tournament are Midtown Madness 3, Bruce Lee, Goolie, and Chopper Rescue.

    Players across the region will be engaged first on an online championship followed by a ground event in some countries where the national champions will be selected. These national champions will be then flown down to Singapore in November for the Grand Finals where they will compete with other participants across the world to be the ultimate winners.

    Indiagames CEO Vishal Gondal says, “We are very happy to associate with SingTel’s GamesXtreme League Mobile to power first ever World Cyber Games Mobile Championship. We are sure gamers across Asia Pacific will truly enjoy this unique experience put together by Indiagames in collaboration with SingTel and Bridge Mobile.”

    SingTel vice president (consumer marketing) Thomas Yeo says, “We are meeting the needs of an avid and growing pool of mobile gamers by bringing the whole playing experience to a new level. Instead of just competing against players in their own country, they can now challenge the best in the region and the world. Beyond the exhilaration and thrill of gaming for the players, we hope to give them a platform to be recognised internationally.”

    Bridge Mobile CEO Dr Patrick Sim says, “Bridge Mobile is proud to partner with SingTel, Indiagames and our other operator members in pioneering the first and largest mobile gaming championship in Asia Pacific. SingTel’s GXL Mobile will set the foundation and platform for the creation and rollout of regional mobile gaming services in the future.”

    The Grand Finals will be held concurrently in Suntec City, Singapore from 16 – 20 November 2005.

  • NGC joins hands with IAF for its next ‘Mission’ property

    NEW DELHI: It’s another mission and this time it’s with the Indian Air Force for the national geographic Channel (NGC).

    NGC today announced an alliance with the Indian Air Force to launch its new India based programming initiative for 2005 —‘Nat Geo Mission Udaan’ that will take Indian viewers deep into the country’s air force.
     
     

    This initiative is the channel’s latest move to further expand its appeal and entrench its new positioning `Think Again’ with its viewers and advertisers.

    “Once again National Geographic Channel presents a first in Indian television history. For the first time ever Indian audiences will get a unique glimpse into the life and science behind military aviation in India with ‘Nat Geo Mission Udaan-inside the Indian Air Force’ presented in association with the Indian Air Force,” NGC MD Zubin J. Gandevia.

    According to Gandevia, “Nat Geo Mission Udaan arises out of our ongoing effort at broad basing the channel’s appeal and producing programmes that are locally relevant, more topical and more relatable.”

    Nat Geo Mission Udaan is a representation of National Geographic Channel’s evolution as a channel based on its new positioning of Think Again… to continuously stay relevant to its viewers by reaching out and providing answers and insights to questions about life around them.

    The series will take audiences inside the Indian Air Force, the
    fourth-largest air force in the world, and introduce them to the IAF’s history, the legends and heroes, its squadrons of aircrafts and technologies behind them, impeccable training standards, culture, traditions and lifestyle.

    “Nat Geo Mission Udaan is a window into the Indian Air Force… a glimpse into the lives of a team of elite professionals who epitomize integrity, service above self, and excellence” said Air Chief Marshal S. P. Tyagi PVSM AVSM VM ADC, adding, “It gives me great pleasure to associate with National Geographic Channel to bring to you an inside look into the Indian Air Force”.

    Apart from an inside look at the Air Force, Nat Geo Mission Udaan is the channel’s second wholly India based programming initiative after the hugely successful Mission Everest, which will directly involve viewers with an on ground outreach, added Dilshad Master, s VP, content and communication, NGC India..

    On ground selections will be held in October, in the three main cities of Delhi, Mumbai and Bangalore to give thousands of Indians a chance to be one of five people who will get a once in a lifetime opportunity of getting inside the Indian Air Force.

    The channel plans to synergise its strengths on-air, online and on-ground to create a strong interactive local connect with its target audience.
     
     

    National Geographic Channel will also target advertisers with products and brands that are synonymous with the spirit of the channel, which will offer them an ideal platform to associate with an enduring property over an extended period of time.

    This renewed synergy between the channel, viewer and advertiser through Nat Geo Mission Udaan will give the channel the opportunity to engage viewers more strongly and drive longer-term relationships and extended associations with key advertisers.

    National Geographic Channels International (NGCI) invites viewers to re-think the way they see television – and the world – with smart, innovative programming. A business enterprise owned by National Geographic Television & Film (NGT&F), FOX Entertainment Group and the National Broadcasting Company (NBC), NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education.

  • Diageo joins hands with ICC for World Cup

    MUMBAI: Drinks firm Diageo has joined hands with the International Cricket Council (ICC).

    It has agreed a multi-brand, multi-region sponsorship for its Johnnie Walker and Red Stripe brands to sponsor the 2007 ICC Cricket World Cup.

    Johnnie Walker will be the regional sponsor and official whisky for the Asia and Caribbean regions, while Red Stripe will be the regional sponsor and official beer in Jamaica, Antigua and Barbuda. Guinness, meanwhile, has been given official pouring rights at all matches.

    The World Cup will be held across eight islands in the West Indies from 11 March to 18 April. It will be contested between 16 teams and will air in India on Max and DD.

  • MTV, Body Shop join hands for Aids awareness campaign

    MUMBAI: MTV Networks International (MTVNI) has entered into a multimedia partnership with retailer The Body Shop to support HIV and Aids prevention.

    The campaign, Spray to Change Attitudes, will cover 44 countries and reach millions of under-25s.

    Media reports state that to launch this initiative, the two parties have developed a limited edition co-branded fragrance, Rougeberry Eau de Toilette, which will be sold worldwide in The Body Shop stores from 29 January to 30 March.

    Proceeds from the sale of every Rougeberry bottle will go to The Staying Alive Foundation. This equates to $8.70 for every bottle of Rougeberry sold and represents the Foundation’s largest fundraising collaboration to date.

  • Playwin joins hands with ITZ Cash

    MUMBAI: It is touted as an initiative that will make online lottery gaming as more accessible and easy to play.

    Playwin has announced a tie-up with ITZ Cash – a multi-purpose prepaid card by Intrex India Ltd where consumers can now play Playwin games on their computers, mobile phones or even landline phone.

     

    In addition to that, Playwin has also launched its new website www.myplaywin.com, a fun site with links to all Playwin games where the customer can try his luck, get some information on Playwin and all the games, says an official release.

    Available in denominations of Rs 100, Rs 250, Rs 500, Rs 1000, Rs 3000 and Rs 7500, ITZ cash can be home delivered without any extra charges by dialing 1600 22 1600.

    While placing an order for the card, the customer does not have to reveal his identity or personal details. ITZcash is available at all pre-paid and post paid outlets of all mobile operators and on www.itzcash.com, informs the release.

    Winnings up to Rs 5,000 from Playwin are credited directly to the card and can be encashed anytime, as per the customer’s convenience.

    Commenting on the tie-up Intrex India CEO Naveen Surya said, “We are proud to be associated with Playwin, one of the well known brands in the country having a wide reach & a bigger base of loyal players.”

    According to Playwin CEO Sanjay Das said, “Exciting times lie ahead for our company & all our players. This week’s ThunderBall Jackpot (draw to be held on Tuesday, 11 May) is Rs 10.5 crores (105 million). We have now made it more convenient for our players to play our games, whenever they want and from wherever they are. In the near future, we expect a substantial number of people playing our games using ITZcash. In fact, over 5 per cent of total revenue should come from games being played using ITZcash”

  • Banff Television Festival shakes hands with the devil

     MUMBAI: The Banff World Television Festival wil examine the far-reaching scope of news and documentary programming. The event takes place in June 2005 in Banff, Canada.
     

    Best-selling author and highly-decorated Canadian Forces Lieutenant-General Roméo Dallaire will deliver the keynote address. He wrote an account of his experiences during the Rwandan genocide in Shake Hands With The Devil, The Failure of Humanity in Rwanda.

    This paved the way for Peter Raymont’s documentary Shake Hands with the Devil: The Journey of Roméo Dallaire. The session is being sponsored by CBC/Radio-Canada
     
     

    Complementing Dallaire’s address is an intimate dialogue with Raymont. This will explore Raymont’s 34-year career that has yielded over 100 documentaries. He has won 35 international awards and his films have been broadcast on numerous television networks around the world. In fact, his up-coming project Killer Cure was born at the Banff World Television Festival. In 2002, Raymont won a pitching contest for this project and the development blossomed from there.

    Banff World Television Festival, event CEO Robert Montgomery said,”As the world’s leading event for television content creators, Banff has an obligation to inform and enlighten the producers, broadcasters, financiers, buyers and government agencies that come from around the world to participate in our conference sessions. Lieutenant-General Dallaire serves as an inspiration – persevering against seemingly insurmountable challenges.

    ” He encourages those in a position of influence, such as our delegates, to give voice to the dilemmas and injustice that impede our success on a very human scale. Similarly, Peter Raymont is testament to the fact that film and television are powerful mediums that wield tremendous impact and offer unparalleled insight into a broad range of issues and events.”

    Banff World Television Festival will also offer a full slate of sessions on the issues that are central to those working in international co-production and genres. “The goal of this event is to offer business opportunities to delegates that will help them successfully navigate their way through to the future of television as it develops,” Montgomery said.

    Conference sessions will address successful collaborations and business models for co-financing, funding and marketing television programming as well as emerging genres and burgeoning technologies such as HDTV. There will also be major sessions around treaty and international co-production issues across genres, with the goal of finding solutions to open more doors on co-production among treaty and non-treaty partners. Case studies and master sessions will also examine the anatomy of recent successful co-production projects.

    Banff will continue its tradition of facilitating new business opportunities with the continuation of its famous pitching competitions: Market Simulation, New Players Pitch, iPitch for interactive projects and the world’s most lucrative pitch – CTV Canadian Documart. These competitions offer producers the opportunity to pitch their hot new ideas to a distinguished group of international broadcasters and decision-makers. Sessions also encourage broadcasters to share programming needs as well as discuss programming trends and emerging technologies with producers from around the world.