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Tag: Handbags

  • Miraggio scoops the summer with a creamy new drop

    Miraggio scoops the summer with a creamy new drop

    MUMBAI: This summer, fashion got a little sweeter. Miraggio has stirred up the accessories scene with Summer Scoop, a limited-edition handbag collection inspired by the creamy colours and indulgent textures of iconic ice cream flavours. Think zesty mango, silky vanilla, and moody chocolate—served not in cones, but on your arm.

    The brand dished out more than just bags. It kicked off the launch with an influencer-led mystery campaign—sending out cryptic PR hampers featuring ice cream scoopers, scratch cards, and secret notes that teased a flavour-forward reveal. The final treat? An exclusive pop-up in Mumbai, where creators, media, and contest winners discovered their personalised ‘flavour’ in bags—and on cones.

    To up the sensory ante, Miraggio teamed up with artisanal ice cream brand Indu, offering guests scoops that matched the bags: pistachio white chocolate matcha, milky chocolate, and saffron mango, among others. The result was an Instagrammable frenzy of reels, countdowns, and colour-coordinated content that had influencers—and their followers—licking their screens.

    “With Summer Scoop, we set out to do more than launch a collection, we wanted to craft an experience and launch one of our most unique campaigns yet. Fashion, much like food, evokes memory, mood, and indulgence, so we leaned into that feeling. By drawing inspiration from ice cream flavours and creamy textures, we created bags that are meant to be felt—literally and emotionally. From the buttery finishes to our flavour reveal at the pop-up, every detail was designed to tickle the senses, spark curiosity, and serve up a little joy,” said Miraggio founder & CEO Mohit Jain.

    By blending nostalgia, sensory cues, and a dash of cross-industry flair, Miraggio’s campaign hit the sweet spot. Summer Scoop wasn’t just a launch—it was a tasty masterclass in storytelling that you could almost taste.

  • Wieden+Kennedy bags creative mandate of IRTH from the House of Titan

    Wieden+Kennedy bags creative mandate of IRTH from the House of Titan

    Mumbai: Women’s handbag IRTH from the House of Titan has partnered with DesignStudio for the brand presentation and visual architecture. The launch advertising work for IRTH has been developed by Wieden+Kennedy, New Delhi. Leading with the motto of “Yours to Define,” the W+K team took a visibly subversive approach to the brand.

    “From the first moment we spoke with the team at Titan, we began to understand the frustration with women’s handbags in Indian life today-they are beautiful to look at, but entirely impractical to use,” said DesignStudio principal for Asia Pacific David Storey.

    “So we created a brand rooted in the idea that IRTH is “Made to Delight,” added DesignStudio Asia Pacific executive creative director James Duru. “A brand that has a sense of joy at the heart of it—as can be seen through the entire visual expression, from the logo to the colour palette to the photography style. A brand that’s not just seen, it’s felt.”

    The campaign celebrates the live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea.

    With its tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotype. IRTH bags are meant for the women of today to elevate their everyday lives. IRTH bags are centred on both design and functionality. Hence, the brand has launched a film, bringing to life the “Yours To Define” brand world. The beautiful frames capture the premium bags in the best way, showing the many possibilities any active woman has with IRTH bags. The brand will also be launching feature films that will highlight the many nuances of functionality built into each IRTH bag in the most stylish manner.

    “We were happy when we were given the creative mandate from the House of Titan to launch this wonderful product line up under the brand IRTH. With creative directors Amrish Kondurkar & Sunayna Sabharwal at the helm along with their team, we’ve tried to create a world that forever stays delightful to work on. The campaign traverses touchpoints, in a way that celebrates the product range and user in a casual candid way,” added Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy).

    Talking about the launch campaign, Titan’s IRTH head of business Ruchika Khanna said, “It’s always a pleasure to work with clients who bring clarity and thought to a creative brief. For us, the challenge really was to give life to a new brand, to find a fresh voice in a category that already has many expressions. And to find a balance between the functionality of the product and the beauty of the brand.”

  • Central’s ‘Happiness sale’ returns!

    Central’s ‘Happiness sale’ returns!

    MUMBAI: The most exciting sale in town is here- The Central Happiness Sale! Avid shoppers will have yet another reason to celebrate this New Year with the sale offering upto 51% off on almost over 500 brands available across Central stores in the country. Indulge in the one month Happiness sale from January to February, 2014 and avail some incredible discounts on some of the best fashion brands across various categories. Choose from a choice of apparels, handbags, footwear, watches, cosmetics and accessories.

     

    The Happiness sale caters to almost all age groups and spoils shoppers for choice offering up to 51% off on the latest fashion and accessory brands. Fashion has never been more accessible as there are great offers for women ranging from ladies ethnic, western and party wear brands like Desi Belle, Fushion Beats, Biba, Rangmanch, Rig, Scullers, Remanika, Aakruti, Honey, Oxygen to Kid’s range of stylish and chic brands like Gini & Jony, Lilliput, Chalk, and Bare Kids to name a few.

     

    Men too now have an opportunity to change their wardrobe. With great offers on brands like Arrow, Van Heusen, Scullers, John Miller, Provogue, Indigo Nation, Allen Solly. Shoppers can even avail up to 51% off on sports brands like Nike, Adidas, Converse, Speedo, Skechers, Pepe, Levis, UMM, Rig and many more.

     

    Jitendranath Patri, Marketing Head- Central and Brand Factory said, “The Happiness Sale is a great opportunity for shoppers who are looking for the most fashionable apparel and accessories this season. They get to choose from a wide range of some of the best international and National brands. There’s something for everyone at Central. This is a great time to own your style and make a fashion statement.”

     

    From ethnic to western, from sober to bold styles, from kids fashion to formal fashion – Central offers a perfect blend of fashion at the best deals to the fashion conscious shopper, the family shopper or the budget shopper.

     

    Come and experience Happiness and be spoilt for a choice only at Bangalore Central. Be delighted!

  • Tangerine Home Couture launches in India

    Tangerine Home Couture launches in India

    MUMBAI: The Indian Home Décor Market that is slated to touch the Rs.1, 60, 000 crore mark by 2016, will see the launch of a new player in the home décor space – Tangerine Home Couture. From the house of Indian Home Variations, a marketing and distribution company that offers premium houseware products, Tangerine Home Couture is a boutique designer brand of home solutions that will offer its audience colour coordinated design centric solutions. With the phenomena of introducing the concept of color coordinated product stories, Indian market will inch closer to the international market and change the way home products are sold in India.

    Started with the vision to cater to the changing lifestyle needs of Indian customers, Tangerine Home Couture enables the consumer select the best concepts that is suitable for today. With the knowledge of Indian consumer behaviour and current market trends, they bring a total coordinated solution for home couture and accessories making homes a platform of self expression.

    Tangerine Home Couture has created a wide range of products that are fashionable and comfortable. The offering comprises of a vast variety of products including bedsheets, comforters, fitted sheets, bed covers, duvet covers, blankets, specialized pillows, cushions, towels, rugs, shower curtains and bath accessories. In addition to bed and bath products, Tangerine Home Couture also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour.

    The core competency of Tangerine Homes is these eight colour stories woven around eight themes. The stories revolve around capturing nature moods and desires making it a unique offering by an industry player.

    While Turq Tango brings an effervescent appeal for a young-at-heart environment, Indigo Bay pumps up creativity and coolness in a monotonous corporate setting. Midnight Rouge lingers on promising nocturnal romance while Fete collection ushers in wedding celebrations and festivities. The Zen XP collection ensures a comfortable and restful feel for the industrious executives while Desert Safari becomes the master’s choice with the extravagant metallic lustres. While Plum Pleasures and Aquacado weave pleasant stories for a sprightly workplace, Scarlet Sunsets bring in mild geometric prints with a tinge of the vibrant red to lift energy levels.

    Mr. Rajiv Merchant, Co-Founder & CEO, Tangerine Home Couture who has over two decades of experiences in the Indian fashion and retail industry asserts, ‘The sector for manufacturing textiles in India is second only to agriculture when it comes to contribution to national growth. With the Home Decor market growing exponentially from a CAGR of 6.25% (Rs. 80,000 crores) in 2011 to 13.5% (Rs. 1, 60,000 crores) in 2016, signals a huge potential that lies in the textile sector in times to come. Considering the current scenario with 4.5 million homes bring added each year in urban India, sky is the limit when it comes to growth prospects in home couture segment. The Company aims to cater to the customers within this category by offering colour coordinated home décor solutions promising global standards at affordable prices.”
    Tangerine Home Couture has its presence in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.


    For further information, please visit the social page: facebook.com/mytangerinetree

  • Calvin Klein Jeans announces Fall 2013 Campaign

    Calvin Klein Jeans announces Fall 2013 Campaign

    MUMBAI – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today revealed the Calvin Klein Jeans women’s and men’s Fall 2013 global advertising campaign.
    The Calvin Klein Jeans advertising campaign for Fall 2013 showcases members of the American alternative rock band Warpaint – including Jenny Lindberg (vocals, bass), Theresa Wayman (vocals, guitar), Emily Kokal (vocals, guitar) and Stella Mozgawa (drums).

    Shot by Tyrone Lebon, Warpaint is featured performing for a crowd that includes models Tilda Landstrom, Louise Parker, Matthijs Meel, Sung Jin Park and Mikkel Jensen. The musicians and models are wardrobed in a mix of jeanswear, sportswear, footwear and accessories from Calvin Klein Jeans. The campaign highlights the brand’s latest introduction, the new rocker kick jean — ‘RCKR KICK’ – a sexy, slim silhouette with a kick flare at the hem.

    Conceived under the creative direction of Calvin Klein’s in-house global marketing and advertising agency, the Calvin Klein Jeans Fall 2013 campaign will be featured across four continents, spanning from North and South America to Europe and Asia. The print campaign will be complemented by prominent outdoor executions and an on-line advertising campaign video, featuring Warpaints’s new song, “Love is to Die,” which will be included on the band’s next album scheduled for release in September 2013.

    Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

    PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.