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Tag: Hammer

  • Hammer ropes in Rannvijay Singha as investor, unveils fresh product lineup

    Hammer ropes in Rannvijay Singha as investor, unveils fresh product lineup

    MUMBAI: Hammer, one of India’s fastest-growing lifestyle and smart audio brands, has announced actor and youth icon Rannvijay Singha as a strategic investor. The partnership marks a new chapter in Hammer’s journey to create lifestyle technology products that balance performance, portability, and style for the modern consumer.

    Alongside this announcement, Hammer introduced an all-new range of products that includes smart speakers, power solutions, and headphones. The lineup reflects the company’s focus on innovation and style while catering to the needs of a fast-paced, mobile generation.

    Speaking about the development, Hammer, founder and CEO, Rohit Nandwani said that Rannvijay’s investment not only strengthens the brand’s connect with India’s youth but also accelerates its mission of blending innovation, style, and accessibility in lifestyle technology. He added that the newly launched speakers, power devices, and headphones reinforce Hammer’s dedication to delivering uncompromising performance and convenience.

    Sharing his excitement, Rannvijay Singha said that he has always been drawn to brands that resonate with young people and their lifestyle choices. He explained that Hammer’s commitment to advanced technology with stylish design made his investment decision effortless, and he looks forward to contributing to the company’s mission of creating products that are powerful, fashionable, and built for everyday use.

    The new lineup features the Boom speaker, which offers a 30w output, dual passive radiators, RGB lighting, TWS support, and up to 30 hours of playtime, making it the ultimate party and travel companion. Complementing it is the Wave speaker, a lightweight, made-in-India device equipped with 10w RMS output, 52mm drivers, TWS pairing, Bluetooth v5.4, and multiple connectivity options for seamless listening.

    In the power solutions segment, Hammer launched the MagSafe 10,000 mAh Power Bank, which supports magnetic wireless charging for both iPhone and Android devices. It comes with a smart digital battery indicator, triple charging modes, and up to 22.5W fast charging in a sleek design. The brand also unveiled the 36W GaN Fast Charger, which features dual USB-C ports, rapid 0–50% iPhone charging in just 30 minutes, and certified safety standards for greater reliability.

    Expanding its lifestyle audio range, Hammer introduced the Vibe headphones with ENC, 40mm drivers, dual pairing, and 50 hours of playtime; the Vivid headphones with hi-res sound, up to 23dB ANC, and 70 hours of playtime; the Aura earbuds with 32dB ANC, 50-hour battery life, and low-latency gaming performance; and the Blaze gaming headphones with 50mm drivers and immersive RGB lighting.

    With this new partnership and product portfolio, Hammer is strengthening its position as one of India’s top homegrown lifestyle technology brands, combining style, performance, and affordability to meet the evolving demands of today’s youth.

  • HAMMER announces “Values That Stay, Lifestyle that Changes” Diwali campaign

    HAMMER announces “Values That Stay, Lifestyle that Changes” Diwali campaign

    Mumbai:  HAMMER brand, a nationwide FMEG leader, announces the launch of its Diwali campaign – “Values that Stay, Lifestyle that Changes”. This campaign endeavours to demonstrate how Diwali traditions can be made available, attainable, and accessible by durable, modern technology. The campaign hinges on HAMMER’s tagline “Re-Imagining Lifestyles”.

    Aimed to be carried out in a phased fashion, HAMMER’s “Values that Stay, Lifestyle that Changes” Diwali Campaign, will feature

    A video campaign

    Exclusive Diwali offers on HAMMER’s entire catalogue,

    Biggest ever giveaways on the brand’s social media handles.

    https://bit.ly/Hammer_DiwaliCamp

    The Advertisement is centred on – “Values that Stay, Lifestyle that Changes”, and will be featured across digital platforms, and social media. The TVC captures the members of a family on Diwali day, digitally communicating to keep track of all festive errands around the house. The son is shown wirelessly attending his mother’s call via his HAMMER Headphones, the mother is shown to be calling from her HAMMER Smartwatch to remind her son of the festivities. The father is seen to be getting ready with HAMMER’s Electric Toothbrush, as he seems to be losing track of time. Finally, the mother is assured of her grocery list being on the way by playing traditional music on her HAMMER speaker.

    Commenting on the launch, HAMMER founder and COO Rohit Nandwani said, “We are proud endorsers of a Smart Lifestyle. Thus, as the spirit of celebration fills the air, we aim to position Hammer’s catalogue as a catalyst in combining Tradition with Tech. Centred on ‘Values that Stay, Lifestyle that Changes’, we aim to convey how adaptive tech like Hammer’s, can serve as a reliable extension in fulfilling last-minute traditions, that are designed to be accessible for anyone. As we embark on this festive journey together, let the spirit of giving unite us all. Wishing you all a joyful and prosperous festival season!”

    The campaign projects how intricately tech is embedded into our daily lives, and how the right tech gear can perform beyond mileage to stay productive for people of all ages, regardless of capabilities. HAMMER Gadgets aims to translate a progressive state of living, where traditions not only coexist but also thrive alongside modern extensions of practicality. It tells that Hammer products are for everyone in the family making it an adaptable smart lifestyle. HAMMER FMEG is a proud enabler of this harmony that avails an efficiency like never before, accommodating values that re-imagine lifestyles. 

  • HAMMER introduces AI voice commands in the new Active 3.0 smartwatch

    HAMMER introduces AI voice commands in the new Active 3.0 smartwatch

    Mumbai: Hammer, leading name in consumer tech durables, is proud to announce the release of the highly anticipated Active 3.0 Unisex smartwatch. This latest addition to the catalogue represents a fusion of style and functionality, setting a new standard for wearable technology. Repleted with practical tech modes for fitness afficionados and tech enthusiasts, the Active 3.0 is created to deliver an elevated companion during emergencies and well-being, for both men and women.

    The Active 3.0 comes with a 1.39″ IPS display, a pixel resolution of 240*240 and 600 nits’ brightness. The smartwatch Active 3.0 ensures a clear and vibrant visual experience. Crafted from top-tier metallic zinc alloy and featuring an IML shell at the bottom, this smartwatch offers exceptional durability and aesthetics. It comes equipped with two working buttons, including a power button and a digital rotating crown, providing smooth and intuitive navigation through the user interface. To enhance convenience, the Active 3.0 offers an impressive battery life of up to five days without Bluetooth calling and 2 days with Bluetooth calling, all with hassle-free smart wireless charging.

    Experience comprehensive health monitoring on your vitals like heart rate, blood pressure, spo2 and sleep schedule, that is integrated with an SOS for emergency contact facility. Maximise your workout efficiency by utilising in-app GPS, that is delivered with in-built sports mode. Four alluring strap variants are available: pop orange, metallic black, metallic silver, and black ocean wave. Users can choose from over 100 watch faces and three menu styles. The smartwatch also features an AI voice assistant for convenient voice commands, as well as functions like find device, camera shutter, raise to wake, health records, in-app GPS motion trail, alarms, sedentary reminders, and message push.

    Commenting on the latest development, Hammer founder & COO Rohit Nandwani said, “After launching Hammer’s active smartwatch range for Indian consumers earlier this year, the Active 3.0 series continues our commitment to delivering high-quality standards. We believe that technology should empower and simplify people’s lives, and the HAMMER Active 3.0 smartwatch is a testament to that belief. Whether you’re a fitness enthusiast, a tech lover, or someone seeking convenience on their wrist, the smartwatch launches are the perfect companions for extending fitness intuition.”

    Active 3.0 is compatible with both iOS and Android platforms, ensuring broad accessibility. The app provides both 12-hour and 24-hour time format to suit individual preferences. The Active 3.0 shall deliver results congruent to Hammer’s technology philosophy, that seeks to innovate contemporary wearables that are multifunctional, comfortable yet athletic, designed to cater to the discerning tech consumer.