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Tag: Hamdard

  • Hamdard salutes armed forces and police in #SehatHaiToWatanHai campaign

    Hamdard salutes armed forces and police in #SehatHaiToWatanHai campaign

    Mumbai: Hamdard Laboratories (medicine division) has launched its national campaign ‘Sehat Hai To Watan Hai’ to India’s armed forces and police for their selfless service round the clock. In the second phase of the campaign, the company salutes the soldiers for their unwavering commitment to the nation. In addition, it is supplementing the initiative by offering special offers to the nation’s vigilant keepers.

    With the second leg of the campaign, Hamdard has come forward in organising health camps for the armed forces and the police, coast guards, BSF jawans. The company is organising these camps at various police colonies in Delhi and Ghaziabad and looking forward to cover more cities in the coming days. Hamdard is also encouraging frontline workers to get a free health check-up done at Hamdard Wellness Centers and tips from the Unani doctors on how to stay fit, build immunity, fight symptoms and suggestions on post-recovery medicines. Under the ‘Sehat Hai To Watan Hai’ initiative, the patients will also get attractive discounts on the best of Hamdard’s Unani medicines.

    “Commitment to self-care is critical as the nation grapples with the third Covid-19 wave. While we continue to provide quality healthcare products to all, we find it critical to care for our armed forces and the police of the nation for their selfless service,” said Hamdard Laboratories (medicine division) chairman and managing trustee Abdul Majeed. “We extend our gratitude through dedicating #SehatHaiToWatanHai to our armed force, frontline workers and commit to providing the best of Unani solutions for their brighter and healthier future.”

    A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign was featured across social media platforms along with e-commerce and entertainment portals to engage with audiences. 

  • RoohAfza Fusion and RoohAfza Milkshake enthral millennials with refreshing new campaigns

    RoohAfza Fusion and RoohAfza Milkshake enthral millennials with refreshing new campaigns

    MUMBAI: Hamdard Laboratories India owns a legacy of more than 100 years and is one of India’s largest and most trustworthy names in the FMCG and beverage sector. With Hamdard’s Food division foraying into the ‘Ready to Drink’ segment with RoohAfza Fusion and RoohAfza Milk Shake products, the digital campaigns launched celebrates the “Double Dose” of these unique flavour combinations. The new campaigns will be launched on digital media with the messaging – Freshness and Taste Ka Double Dose.

    The digital film of RoohAfza Fusion highlights the message ‘Freshness Ka Double Dose’ representing the exciting combination of an array of fresh fruit juices and RoohAfza for a sensorial ready to drink mocktail delight for the millennials. The combination of milk and RoohAfza has been one of the most sought after mix and with the launch of RoohAfza Milkshake, the campaign aims at refreshing the younger audience with ‘Taste Ka Double Dose’. The film showcases memorable and cute characters to drive the functional messaging of these RTD products, and resonate with the mindset of young Indians through the two campaigns.

    Hamdard India took its widely loved and recognized beverage – RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake. RoohAfza Fusion presents a burst of RoohAfza with the fresh taste of fruit juices in 5 exciting flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and Juicy Mango. RoohAfza Milkshake brings together the flavour of milk, vanilla and RoohAfza in a scrumptious unique taste. The new products promise healthy, ultra-safe tetra packaging and a refreshing taste in every sip for all the consumers. RoohAfza has been a cherished drink for people from generations and the brand wanted to extend the nostalgia of this flavour to the young, vibrant population with these new products strengthening its image as “The Drink of India.”

    Hamdard Laboratories India chief sales and marketing officer- Mansoor Ali said, “We’ve always wanted to build bridges with the younger generation and offer them with products that would refresh their taste buds with a hint of nostalgia. The double dose signifies the unique punch of fruits with Roohafza in Roohafza Fusion, and milk with Roohafza in the Milkshake. Our aim has always been to innovate and treat our discerning consumers with our exciting, unique flavours. The launches and campaigns symbolise the entire family of RoohAfza as the ‘refreshingly local’ Indian brand that everyone relishes. ”

    All new RoohAfza Fusion – Freshness ka #DoubleDose

  • RoohAfza targets millennials in latest campaign

    RoohAfza targets millennials in latest campaign

    MUMBAI: RoohAfza, a refreshment beverage for over 100 years, has been India’s favourite drink for generations. This summer, the brand launched its new TVC campaign called #GhulkeJiyo, celebrating India’s unity in diversity.

    The campaign crafted and conceptualised by FCB Ulka stays true to what RoohAfza is, but finds a way to connect with Indian millennials who are progressive yet immensely proud of their culture.

    Hamdard chief sales and marketing officer Mansoor Ali says, “Every time we come up with a new campaign, we want to address a key issue that is prevalent in our society. Being a 111-year-old drink and loved by consumers across all age groups and segments, RoohAfza has stood the test of time, not solely because it’s a great refresher, but because at its core it stands for something far larger — togetherness! This campaign is a call for everyone to come together and live in harmony.”

    FCB Ulka president Debarpita Banerjee adds, “RoohAfza is a lot more than a refreshing beverage. For a lot of us it is nostalgia in a bottle. Along with its natural ingredients, beautiful colour and unique taste, it is also a drink that almost had the power to bring people together, cutting across all age groups, belief systems and geographies. And this was the task we set upon ourselves. To re-introduce this iconic stature to the younger generations of our country.”

    RoohAfza is a sharbat in a bottle, but the magic happens when it is mixed and mingled with things. RoohAfza, in its refreshing way asks India to come together and celebrate the ‘unity in diversity’ that it stands for. The new insight-based campaign showcases this in a montage film depicting different scenarios and a background score taken form a very popular evergreen song “Yeh hai Bombay Meri Jaan” from the film CID.

    FCB Ulka national creative head Surjo Dutt mentions, “The challenge was to make a 100-year-old iconic drink relevant for the youth of today. Only when we mix and mingle with each other is when we truly come together. Just like Roohafza’s unique taste which comes out only when it is mixed with something else. It was an absolute pleasure bringing this idea to life using an iconic song, paired with heart-warming visuals.”

  • #JigarMatlabLiver conceptualised by Chimp&z Inc

    MUMBAI: If asked, ‘What’s the meaning of ‘Jigar’?’ with confidence, you would say ‘Heart’. But, despite your confidence, Hamdard has taken the onus to clear the air around this popular misconception. Hamdard Laboratories (India), a 100-year-old brand in the health and wellness segment, has launched a social media campaign for their brand Jigreen, its natural Liver health tonic, titled ‘#JigarMatlabLiver’ focusing on clearing the misconception regarding Jigar in India.

    Courtesy Bollywood, ‘Jigar’ is widely believed to be a synonym of the heart in every sense. Targeting the very source of this misconception, Jigreen developed a post series that brought a tongue-in-cheek twist to some popular Bollywood songs and dialogues, for example, “My Jigar da tukda” is now “My Liver da tukda” and “Dard-e-dil, dard-e-jigar” is “Dard-e-dil, dard-e-liver” along with inviting audiences to share their responses on more such lyrics and dialogues.

    The campaign won overwhelming response from netizens who participated in large numbers and were surprised over this revelation and the twist it brought to the meaning of their favorite songs. This campaign followed the new Jigreen TVC; a first ever by any company operating in the Liver Health category in India. The very aim of ‘#JigarMatlabLiver’ campaign was to clarify the very meaning of Liver, create awareness about Liver Health and relate it with the brand name ‘Jigreen’. The interest, thus generated paved the way for Jigreen to further communicate the importance of liver in our lives. Jigreen’s current social media campaign titled ‘#LifeKaJigreeDost’ is efficiently leveraging this curiosity generated around the liver.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance our liver has by demystifying the liver and its functions in a soft, easy manner to appeal to people’s minds in the longer run. We want people to change their attitude about taking their liver for granted..”

    The campaign conceptualized by Chimp&z Inc, Gurgaon, plays on a deep consumer misconception regarding the meaning of Jigar, the idea behind this campaign.

    https://www.facebook.com/naturewonder/?fref=ts

    Chimp&z Inc co-founder Lavinn Rajpal adds, “When you get an unusual brief, it creates a level of excitement and gives the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Liverka jigri Hamdard

    Liverka jigri Hamdard

    MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.

    All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.

    Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.

    The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.

    The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”

    Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Liverka jigri Hamdard

    Liverka jigri Hamdard

    MUMBAI: The 110-year-old heritage company that develops wellness solutions and medical innovations through the Unani medicine Hamdard Laboratory has always kept selfless care at the heart of its offerings.

    All the products that are created come from a deep understanding of the human body. Jigreen, a natural, multi-herb Liver protection medicine is the finest example of Hamdard’s Unani methodology combined with progressive research as the base for formulating the various products offered by them for health & wellness benefits.

    Created by team LnK, the TVC talks about how we misconstrue the functioning of the liver, thinking that it only bears the impact of all irrational consumption, particularly with regards to alcohol. In fact, our Liver performs over 500 functions per second in the human body .The daily role of the liver is to keep us fit & active, improving our digestion and to detoxify our body from various chemicals. This is the truth that people had been totally unaware of. In an age where lifestyle & stress-related illnesses are prevalent, the liver is that vital organ that truly becomes the body’s first line of defence.

    The TVC seen and narrated from the perspective of the wife, witnesses her conveying to her husband that she cares for him; that everyone has always talked about how important the heart is, but the liver is equally important to keep the heart and the body healthy. She assures the husband that she will always take care of his well-being. So no matter how often they give in to their indulgences, they now know that there’s a brand out there that helps their Liver deal with it. The liver is the actual unsung hero in our bodies, and quietly but efficiently deals with our excesses.

    The TVC aims at making people aware of how important the Liver is and dispelling the myth created by Bollywood and cultural usage that the word Jigar had far more connotations to heart rather than the liver. The need of the hour was to subtly address that misnomer too.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance that our liver has by demystifying the liver and its functions in a friendly manner in order to appeal to people’s minds in a longer run and possibly change their attitude about taking their liver for granted.”

    Film director Rahul Sengupta said “When you get an unusual brief, it creates a level of excitement in your work and gives you the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”

  • Mr. SardiZukaam speaks out in Hamdard’s new TVC

    Mr. SardiZukaam speaks out in Hamdard’s new TVC

    MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.

    The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.

    The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.

    Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”

    Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.

  • Mr. SardiZukaam speaks out in Hamdard’s new TVC

    Mr. SardiZukaam speaks out in Hamdard’s new TVC

    MUMBAI: Hamdard has rolled a new TVC for its herbal cough and cold remedy product; Joshina. The campaign positions the brand as a means to protect users from the effects of seasonal change and an impending cough and cold situation.

    The new campaign depicts an engaging narrative through the personification of Cough and Cold that makes people incapacitated. Shown from the perspective of ‘Mr. SardiZukaam’ (Cold & Cough) depicts his plight that people are no longer scared of him as children continue to ride their bicycles in the rain; the elderly savor ice-creams in the severe cold, amongst other scenarios.

    The campaign has been developed by Rediffusion Y&R, and was shot by Jigsaw Pictures Productions. The creative will be carried forward in the form of a TVC and on various digital platforms.

    Speaking on the key insights of the campaign, Hamdard chief sales and marketing Mansoor Ali, said,“With the advent of monsoon, people especially the young and the aged, are susceptible to common cold easily. With this campaign, we want to re-instill people’s faith in the power of herbal products that are fast, healthy and with no side-effects. The campaign is cheeky but delivers a strong message and brings the value of the product in the fore-front effectively. We sincerely believe that the Joshina TVC will be remembered for the differentiated treatment and narrative.”

    Hamdard Laboratories senior brand manager Nilotpal Singh said, “Joshina as a product in the category is different. To have the syrup at the onset of the first signs of cold is itself a “Prevention”. This year the creative takes a bash at cold that we believe relishes at the thought of incapacitating us. Joshina takes away its wing and that makes the advertising this year so interesting”.

  • L&K Saatchi & Saatchi bags Hamdard account

    L&K Saatchi & Saatchi bags Hamdard account

    MUMBAI: Health and wellness brand Hamdard Laboratories, which houses brands like Roohafza, Safi, Joshina and Roghan Badam Shirin amongst others, has allocated its creative duties to L&K Saatchi & Saatchi.

     

    L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach and was awarded the creative duties for brands like Roghan Badam Shirin, Traditional medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties.

     

    Hamdard Laboratories chief marketing officer Mansoor Ali said, “Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us.”

     

    L&K Saatchi & Saatchi CEO and managing partner Anil Nair added, “Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying. And hence our creative strategy is completely in sync with Hamdard reoriented marketing strategy which we hope should culminate into great results in the market.”

     

    L&K Saatchi & Saatchi Delhi branch head and senior VP Sanjeev Gauba said, “Today’s markets needs very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”

  • Sudhir Deokar’s visualisation was photographically perfect: Ivan Arthur

    Sudhir Deokar’s visualisation was photographically perfect: Ivan Arthur

    MUMBAI: It was in the early 60s, I was a cub writer then, Sudhir a young tiger. Every day, I watched him roar, bold and resonant on his easel. And I cowered behind my table wondering what I was doing in a place like this? Tentatively, I handed him a line for an Esso advertisement, expecting a growl of disapproval. He looked at it for a moment and with the salivary articulation of well-chewed paan, he said: “Tomorrow.” The next morning I glanced at his easel and grew a hundred feet tall. There was my line on his layout, for sure, but barely recognisable even to me.  Sudhir had made it resonate beyond the thesaurus.

     

    He did this always. He took lines and gave them roundness, movement, dimension, resulting in halos for copywriters, account directors, clients and their brands. He freed the Air-India Maharaja from the croquill’s ruthless line and caressed him with that soft roundness. He poured sex appeal into Haryana Breweries’ beer barrels, played mid-wife to both DCM and Wipro Data Products and placed Hamdard on the medical pedestal it deserved. Name any Thompson brand from the early sixties to the Millenium year; Sudhir has gilded it with his brush. He retired as creative chief of the Mumbai office of Hindustan Thompson Associates (HTA), now JWT.

    Sudhir poured sex appeal into Haryana Breweries’ beer barrels

    He worked his magic with 6-B pencil, croquill, rotring, Indian ink, water-colours and his sable hair wand; conjuring up caricatures, cartoons, stylised drawings and life-like water colours; his 20-minute layouts often used as artwork. Artwork became works of art, clients having them framed and put up in their offices. His visualisation of human situations or tabletop was photographically perfect. When the final picture was taken in the studio, you might not be able to tell the difference between the photographed picture and the 20-minute wash drawing. Mitter Bedi, Obi, Salian and so many others would marvel at the lens that was Sudhir’s eye.

     

    For close to three decades he gave my work the visual sanctification of his brush, and I feel blessed. I know that many who came before and after me will echo my feelings. He had the bigness and breadth to work with most anyone – from trainee to guru. Many of his trainees are gurus now. I look with awe today at a generation that thrives on the digital evacuation of ideas, but I still thrill to the memory of those visual insights shaped by hand and eye by artists like Sudhir. He was loved by all – from the most cussed of executives to the most difficult of clients.

    Freed the Air India Maharaja from the croquills ruthless line and caressed him with that soft roundness

    Besides being my creative soul mate, Sudhir became a friend of the family. His passing is a deep gash that my soul will have to bear for ever.

     

    (Ivan Arthur is the former creative director of JWT, India. He can be contacted at Ivan.arthur@gmail.com)