ITV

Tag: Hamara Samay TV News Network

  • K Sera Sera launching music channel on 1 December

    K Sera Sera launching music channel on 1 December

    MUMBAI: K Sera Sera is launching a music channel on 1 December with an investment plan of Rs 250 million. With this, the production company will make an entry into the broadcasting space.

    K Sera Sera has bought out Hamara Samay TV News Network, the company that owns and operates music channel Jhankar TV. But the brand stays with the original promoters of Hamara Samay who will continue to run Jhankar TV. The distribution platform of Jhankar TV will, however, shift to K Sera Sera’s new music channel.

    “The distribution network which belonged to Jhankar TV will come to us as part of the agreement. The deals struck already with cable operators for carrying Jhankar TV will pass on to us. This will guarantee the distribution of our new channel on cable networks in the Hindi markets,” says Sapna Chaturvedi who will head the music channel.

    K Sera Sera’s idea of running a music channel is seen as a strategy to synergise with its movie production business. The company spends substantial amount of money for promoting its movies on music channels. Having a channel of its own would, thus, make strategic sense.

    Eternal Dreams, the company that Chaturvedi owns, will manage the operations of the channel as a turn key project and be paid a fee by K Sera Sera. “The programming will revolve around musical reality shows, contests, interactive programming, countdowns, music and entertainment,” says Chaturvedi.

  • K Sera Sera buys out Jhankar TV

    K Sera Sera buys out Jhankar TV

    MUMBAI: K Sera Sera is buying out Hamara Samay TV News Network, the company that owns and operates music channel Jhankar TV.

    The acquired company will be renamed K Sera Sera Entertainment. It will become a subsidiary of K Sera Sera Productions Ltd, the listed company.

    The promoters of Hamara Samay TV News Network will be given around 20 per cent stake in K Sera Sera Entertainment. “We have applied for a change in shareholding. Hamara Samay promoters will hold close to 20 per cent in the subsidiary company,” says a source in K Sera Sera.

    Sapna Chaturvedi is going to head K Sera Sera Entertainment. Chaturvedi also owns a media company, Eternal Dreams.

    Jhankar TV will be given a new name and the channel will be relaunched. “We have not yet finalised on the name but it may be called K Sera Sera. Chaturvedi will be the managing director of the company and the channel is being revamped by Diwali,” says the source.

    K Sera Sera’s idea of running a music channel is seen as a strategy to synergise with its movie production business. The company spends substantial amount of money for promoting its movies on music channels. “We will still use the general entertainment channels for promoting our movies. But we don’t have to spend on music channels,” the source says.

    K Sera Sera also plans to ramp up its movie production business. The company yesterday approved an enabling clause to raise debt of up to Rs 5 billion. “We have big plans for our movie business. Having a music channel makes strategic sense,” says the source.

    Though K Sera Sera was also weighing options of launching the music channel on its own, it decided on the acquisition route. “Jhankar already enjoys distribution. We realise the problems we would have to face in distributing a new channel,” the source adds.