Tag: Half Girlfriend

  • Zee Entertainment to acquire Zee Studios film biz

    Zee Entertainment to acquire Zee Studios film biz

    MUMBAI: Zee Entertainment Enterprises Ltd (ZeeL) is going to the movies. The company has announced that it is all set to acquire the film production and distribution business of its subsidiary Zee Studios on a slump sale basis over the next two months. It has priced the acquisition on a cash payout of Rs 275 crore.

    Zee Studios generated a revenue of Rs 124.11 crore in FY 2019-20, Rs 299.54 crore in 2018-19, and Rs 165.98 crore in FY 2017-18.

    In a regulatory filing to the BSE, ZeeL has stated that the acquisition of the business is going to result in growth opportunities for it. The company’s board gave the transaction the go-ahead on Thursday.

    Incorporated in 2010, Zee Studios has been behind films such as Gadar Ek Prem Katha, Sairat, Rustom, Mom, Secret Superstar, Raees, Fukrey Returns, Half Girlfriend, Hindi Medium, Veeri Di Wedding, Mannikarnika: The Queen of Jhansi, Milan Talkies, Article 15, Good Newz, Uri: the Surgical Strike, Gold, Gully Boy, Dream Girl, among many others. It’s headed by CEO Shariq Patel.

  • ALT Balaji & the Balaji Telefilms story, courtesy Sameer Nair

    MUMBAI: The ALT key on computer keyboards is quite a crucial one. As is recently launched OTT/SVOD service ALT Balaji for content producer Balaji Telefilms Ltd (BTL). CEO and broadcast veteran Sameer Nair is quite sanguine that the app is well on course to hit breakeven point as planned, but admits that  its TV content business will continue to be the “cash cow.”

    “Alt (Balaji) started with a plan of breaking even with a target of about four million subscribers who pay us between Rs 60-Rs90 per month by 2020,” Nair told CNBC TV18 yesterday after the company announced its financials for the period ending 31 March, 2017.

    Nair pointed out that card or rack rate for Alt Balaji OTT service is Rs 90 per month, but it was launched in April 2017 with an introductory first quarter offer of Rs 25.  However, the pricing for users internationally is at Rs 399.

    Mumbai-headquartered and Bombay Stock Exchange-listed BTL  is arguably Asia’s largest TV and film content production houses delivering Hindi and Indian language content across a variety of platforms. It is promoted by Hindi film actor Jeetendra Kapoor and his family comprising his wife Shobha Kapoor, daughter Ekta Kapoor and son Tusshar Kapoor.

    Nair is quite happy with the traction that ALT Balaji had got in the first five weeks since launch with downloads going past the three million mark from over 75 countries.

    “The reason we got subscribers so early in the game is because our strategy is different from the rest of the players where they (subscribers) have one month free (service), but we give five episodes free,” the seasoned media executive explained on the business news channel.

    Nair pointed out that that the company aimed at having two million paid ALT Balaji subscribers by end March 2018, with revenues  at Rs 700 million (Rs 70 crore).

    “Alt is investing Rs. Rs100-Rs125 crore (Rs.1,000 million-Rs. 1,250 million) a year and we have also got a lot of interest from strategic investors to come and partner with us,” he added.

    The company in its investor presentation said that the net realization per hour for its TV programmes increased 17 percent to Rs 2.89 million in FY-17 as compared to Rs 2.47 million in the previous fiscal.

    Nair is  confident about the the group’s television content business and expected it to remain a robust revenue stream. He pointed out that the business would grow in the range of 20-30 percent year-on-year helping the company to better its margins and added, “ARPUs are growing, which is a good thing for us. The TV business is going to remain a cash cow in the Balaji stable.”

    Nair disclosed that BTL had gone easy on film releases in FY 2017, but has begun pretty well in Q1FY18 with its offering `Half Girlfriend’, based on banker-turned-author Chetan Bhagat’s book of the same name, attracting viewers to the box office. “We had originally planned the film in a manner where we did a lot of re-sales on satellite, digital and theatrical rights. The film will make good money for distribution (people) and as well as for the company,” he explained.

    However, BTL is reviewing its exposure to movie production business, at the same time, as resources allocated to the business vertical may not be yielding the desired results.

    “We are taking a long hard look at it (the movie business) and, at the board meeting we decided …capital allocation will be towards television and Alt Balaji. The only reason why on a consolidated basis for a full year we are negative is because of the movie leak.”

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    Balaji Telefilms net realization for programs improves

  • Hindi Medium….Fun in parts

    MUMBAI: Hindi Medium is meant to be a satire on the education system as it has evolved in India lately. Just about every institution likes to add the word ‘International’ to its name and claim to be affiliated to a system of education somewhere in the West. 

    It is a take on the money versus schooling and the snob value added to education.

    Publications have taken to ranking educational institutions and many swear by these rankings. And, just about every family on the top of the social ladder in Delhi, where the story is based, wants its ward to get into the number one in ranking; the rest would be a compromise and a blot on their status during society parties.

    Saba Qamar is one such mother who wants her daughter to go to Delhi Grammar School, ranked number one.

    The characters of Irrfan Khan and Saba are an old Delhi, Chandni Chowk, couple, married after a phase of teenage courting.  The couple have a daughter. Irrfan, a ladies tailor’s son, has grown up to be a millionaire now owning a huge women’s high-end dress showroom. 

    Along with that, he also possesses the gift of gab. His customers, mostly women and into buying wedding trousseaus, usually go away having bought more than they planned to.

    While, Irrfan, a dropout and has no English, Saba, a graduate, is fluent. Irrfan and Saba’s love is intact but Saba has just one ambition which is to get her daughter into Delhi’s number one school.

    To this end, the process starts when Saba convinces Irrfan to shift to a posh Delhi locality, Vasant Vihar, because Chandni Chowk is downmarket and schools number one to five would not admit a child from this area. Some schools also have rules about admitting new students only if they are wards of ex-students or those belonging to vicinity.

    Having moved, Saba now tries to fit in to the new neighbourhood. She pretends to be in with the rich neighbours but Irrfan’s way of life is a pure giveaway of his old Delhi ways. They are soon told that being rich is not the only criteria, being suave and savvy is also important. The neighbour’s kids would not play with Saba’s daughter because she speaks Hindi, not English!

    Saba tries a number of ways but when everything fails, Irrfan is informed of the 25% RTE (Right To Education) quota meant for the poor as per the law set by the authorities. On Saba’s insistence, Irrfan applies. What ensues thereafter is another story altogether.

    To prove that theirs is a poor family, Irrfan and Saba shift to a typical Delhi jhuggi jhopdi basti. That is because the school authorities plan to visit and verify the poor applicants. Here, in poor basti, the film takes a detour, going into the equation between selfish rich and the sacrificing poor. Irrfan’s neighbour, Deepak Dobrail, has also applied for his son’s admission under RTE and what ensues is pure 1960s drama of pure heart versus evil heart.

    So far riding on subtle humour and human bondage, the film unfortunately decides to conclude on preaching. This costs about 20 extra minutes to finish. Its 133 minute duration starts feeling like 180. The climax is way too predictable. Which means, once again, that the editors have little say nowadays. Music plays to no effect. Dialogue is simple and witty. Saba’s takiya kalaam about her daughter ending up as a drug addict is fun.

    This is an Irrfan vehicle but the one who excels is Deepak Dobriyal in an author-backed role. Saba, as an obsessed wife and mother, follows next. Irrfan remains his usual competent self.

    Hindi Medium has had a weak opening. The film has been exempted from paying entertainment tax in Gujarat and Maharashtra and some more states may follow suit. With a good word of mouth, the film should pick over the weekend.

    Producers: Bhushan Kumar, Krishan Kumar, Dinesh Vijan.

    Director: Saket Chaudhary.

    Cast: Irrfan Khan, Saba Qamar, Deepak Dobriyal.

    Half Girlfriend……Half Hearted!

    We have had titles such as JhuthaSach, ThodisiBewafaii which raised some pre-release debates. But, in the absence of such widespread and active media we have now, not as much as Half Girlfriend did. Normally too, people are in a habit of defining friendship with unnecessary adjectives like True friend, loyal friend etc. A friend is a friend and, similarly, one has a man/boyfriend or a girlfriend. 

    The title Half Girlfriend may have sounded good enough for the novel ChetanBhagat wrote since it would help raise curiosity and sell copies. In the film, it sounds funny despite explanations. Does a girl qualify to be called girlfriend after she has slept with the boy? That is how it comes across in this film. Since Shraddha Kapoor has no such immediate plans, she suggests Arjun Kapoor consider her as his half girlfriend! 

    This, then, is an indication of things to come. 

    Arjun Kapoor, a native of a small town in Bihar, applies at Delhi’s prestigious college, St Stephens, on sports quota being an ace basketball player. He is being interviewed by a panel but is unable to answer since he knows no English. He suggests he be interviewed in Hindi rather than ‘the language of a country thousands of miles away’! The panel looks extremely ashamed of their insistence on English no matter all the education meted out by the faculty is in English. 

    He calls up his mom, Seema Biswas, who runs a school in his hometown and expresses a desire to return because of language problem. She gives him a new mantra about never to give up or something to that effect! While he is talking to Seema, he spots Shraddha practicing basketball. More than the mother’s mantra it isShraddha magic that makeshim ‘Mantramugdha’ and he decides to stay. Shraddha, who arrives in college in a limousine, is the daughter of a millionaire Delhi businessman.

    The list of students accepted by the college is put up and Arjun has qualified. This looks a bit strange since the college seems to be functioning in its full glory with students teeming all over the campus!

    Forget English, Arjun now concentrates all his attention on Shraddha. He manages to draw her attention when she is not having a good time with her scoring on the basketball court by suggesting how to go about it. It works for her. But, there is nothing thereafter. She seems to have forgotten he existed while all of Arjun’s time around the college is spent stalking her. To guide him are three of his fellow Bihari friends in the hostel who may never have talked to a girl but know what Arjun should do next!

    Friends advise Arjun ask Shraddha out on a movie date and only then will they believe she is not leading him on! That done, Arjun is told that the only way Bihar knows to make sure if a girl really loves a boy is to invite her over to have sex! 

    Angry, Shraddha, walks out and decides it is better to sleep with a suitor her parents have chosen for her by marrying him than to sleep with the man she loves! 

    There is no way to salvage the film hereafter.

    Half Girlfriend has two major faults: casting and scripting. As for casting, the chemistry does not work between Arjun and Shraddha, Arjun and Seema or Arjun and his friends. As of the script, if there are 80 scenes in the film, they all seem to have their origins in some or other old film. It is a totally contrived script. The situations created of a pining lover Arjun fail to create empathy.  Direction is below par. Music has no takeaway value. Editing is lacking. 

    There is not much to talk about performances. Arjun Kapoor lacks range and carries limited expressions. Shraddha Kapoor is okay. Seema Biswas’ is an ill-defined role. Same goes for Vikrant Massey. Rhea Chakraborty is good in a brief role.

    Half Girlfriend has at some centres and average at others and not expected to sustain for long.

    Producers: Ekta Kapoor, Shobha Kapoor, MohitSuri, ChetanBhagat. 

    Director: MohitSuri.

    Cast: Arjun Kapoor, Shradha Kapoor, Seema Biswas, Vikrant Massey, Rhea Chakraborty.

     

  • Balaji’s ‘Half Girlfriend’ high on brand associations

    MUMBAI: Chetan Bhagat’s novel cinematic adaptation of ‘Half Girlfriend’, directed by Mohit Suri, is all set to hit the big screens this Friday.

    The film has attracted some of the biggest brands to associate with them from all around the world. Each brand has found a connect with the film, something they can associate with, and in turn brought their own uniqueness to the table adding further value to the film and the brand itself. Right from the juncture of pre-production, the marketing force of Balaji Motion Pictures have very well identified the potential brands that carry forward the theme of the film that have lead to these associations.

    One of their integral brand associations also include the National Basketball Association (NBA), which is the major professional basketball league in North America, and is widely considered to be the premier men’s professional basketball league in the world. Special coaches were flown down from US to train the actors in their basketball skills. Some other brand associations include Close Up, HeroCorp, Make My Trip, Facebook, UC News, Uber and PVR to name a few.

    “‘Half Girlfriend’ follows the journey of the protagonists from Delhi to India’s heartland and finally culminates in New York. There are different brand stories that unfold organically and each one co-exists beautifully. The film manages to cut across demographics seamlessly which is why the associations are a balance between ‘the aspirational’ and ‘the relatable’. For some key brands this is their first cinematic outing and we’re thrilled that they chose to integrate with Half Girlfriend”, says Ruchika Kapoor, Executive Vice President, Balaji Motion Pictures Ltd.

    The brands have either been woven into the film’s script, or facilitated the shoot or are currently carrying campaigns on-air and on-ground to promote the film.

    Produced by Balaji Motion Pictures, Mohit Suri and Chetan Bhagat, ‘Half Girlfriend’ is a cinematic adaptation of Chetan Bhagat’s novel of the same name. Directed by Mohit Suri, the film is slated to release on 19 May, 2017.

  • ‘Half Girlfriend’ is a work of fiction, says Chetan Bhagat

    ‘Half Girlfriend’ is a work of fiction, says Chetan Bhagat

    KOLKATA: Author Chetan Bhagat has described his book ‘Half Girlfriend’ as a work of fiction and has ridiculed allegations that its contents had insulted the former kingdom of Dumraon in Bihar.

     

    “‘Half Girlfriend’ is a work of fiction. It is a mere coincidence that a character Madhav Jha belongs to a royal family,” Bhagat said while addressing a gathering at Infocom 2014 in Kolkata.

     

    The author, who has penned popular books like ‘Five Point Someone’, ‘One Night at the Call Centre’ and ‘The 3 Mistakes of My Life’, said he did not require a controversy to become popular.

     

    “Madhav Jha does not exist. It appears some old kings of Dumraon are alleging I have insulted the kingdom. They wrote to me. I have replied politely. I said they have been instigated by someone. I also told them I have made Dumraon famous,” he signed off.