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Tag: Haleon

  • Digital marketing veteran leaves Reckitt after nine-year stint

    Digital marketing veteran leaves Reckitt after nine-year stint

    MUMBAI: Shashishekhar Mukherjee, one of India’s most decorated digital marketing executives, has ended his nine-year tenure as head of digital marketing at Reckitt, the British consumer health and hygiene giant behind brands including Dettol, Durex and Veet.

    The departure of the 18-year industry veteran, announced on LinkedIn this week, marks another high-profile exit from the fast-moving consumer goods sector as companies grapple with rapid digital transformation and fierce competition for top talent.

    Mukherjee, who joined Reckitt in April 2016, spearheaded the company’s data-driven marketing strategy across its marquee portfolio, which also includes Moov pain relief gel. His campaigns earned recognition at prestigious industry awards including the APAC Effies, Asian Warc and Emvies.

    The executive’s credentials include being named among Brand Equity’s top 30 digital marketers. He currently serves as a board advisor to the India Influencer Governing Council and is a member of the Mobile Marketing Association’s APAC retail media network.

    “After nine incredible years, I recently bid farewell to my team, coworkers, and friends at Reckitt,” Mukherjee wrote in his LinkedIn post, describing the role as having “profoundly shaped me both personally and professionally.”

    His exit comes as multinational consumer goods companies face intensifying pressure to digitise their operations and connect with younger consumers across India’s diverse markets. The sector has witnessed a wave of senior departures as executives seek new opportunities in the rapidly evolving landscape.

    Mukherjee’s departure follows a distinguished career spanning blue-chip agencies and brands. Before Reckitt, he served stints at GSK (now Haleon), where he led digital initiatives for wellness brands including Sensodyne toothpaste and Eno antacid, and at Mindshare, where he headed digital strategy for PepsiCo’s portfolio.
    His early career included roles at GroupM, handling accounts for Twinings tea, Kurkure snacks and Domino’s Pizza, and at Publicis Groupe, managing digital offerings for Hewlett-Packard and telecom operator MTS.

  • Indian brands turn heads and hearts at Kantar’s ad-effectiveness awards

    Indian brands turn heads and hearts at Kantar’s ad-effectiveness awards

    MUMBAI: Culture met creativity head-on, and Indian brands walked away with the spoils. Danone, Hindustan Unilever, Haleon and Godrej Consumer Products were among the big winners at Kantar India’s Creative Effectiveness Awards, which celebrated five years of ads that hit both hearts and wallets.

    With more than 1,350 Indian creatives tested in 2024—out of 12,000 globally—the winners were chosen not by agency suits, but by the toughest (and truest) critics: everyday consumers. Think festival rituals, everyday mishaps, Bollywood throwbacks and even snarky political satire. The kind of stuff that makes you nod, laugh or text your mum.

    HUL took home the crown across TV and digital. Meanwhile, Godrej Fab tickled funny bones with its satirical punch, Pond’s struck a Bollywood chord, and Nihar shaved off grooming clichés with flair.

    To mark the fifth anniversary of the awards, Kantar unveiled a snappy new mantra—distilled from half a decade of tracking India’s most powerful campaigns. Turns out, the most effective ads haven’t lost the plot: culture still sells, and creativity still seals the deal.

    The report’s insights are as spicy as a masala chai:

    ●    Culture is comfort food: Great Indian ads are like dal—with a creative tadka. They’re emotional, familiar, and loaded with meaning.

    ●    Tiny moments, big memories: It’s not grand gestures but the small stuff—rainy train stations, puja rituals, awkward family dinners—that truly lands.

    ●    Multilingual magic: Language may vary, but emotion doesn’t. The most effective brands ditched the Hindi-only formula for regionally rooted storytelling.

    ●    Execution eats strategy for breakfast: Music, humour, idioms, casting—get them right, and you’ve got a winner.

    Influencer-driven content, says Kantar, isn’t just noise—it holds eyeballs 2.2 times longer than standard ads, and delivers a 58 per cent average salience score. That’s gold in today’s skip-happy world.

    In India, you don’t invent culture—you tune into it, add some flavour, and serve it up with feeling. That’s how brands go from ads to icons.

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  • Centrum unveils new campaign with Kajal Aggarwal

    Centrum unveils new campaign with Kajal Aggarwal

    Mumbai: Centrum multivitamin brand, has announced actress and entrepreneur Kajal Aggarwal as a brand ambassador for the launch of its new range of multivitamin & protein powders in India.

    Many Indians may not be aware of their overall nutritional needs. 8 out of 10 Indians may be multivitamin deficient. Centrum’s campaign, with Kajal, promotes the importance of a balanced diet, and the inclusion of multivitamins along with diet to fill nutritional gaps. It highlights Kajal’s seamless management of her multiple roles with Centrum’s support.

    Expressing her excitement about the collaboration, Kajal said “Being an actress, entrepreneur, and a new mother, I strive to give my 100 per cent every day and to keep up with a multi-life like mine, it is essential to take care of one’s body and health on the inside. I’m excited to be associated with a trusted brand like Centrum for this new Multivitamin Protein Powders and gummies range. It is heartening to witness a brand that truly cares for women and enables them to prioritise their own health. With this partnership, I hope to inspire Indian women to take charge of their health inside, so they can shine with their best glow outside.”

    Commenting on this new association, Haleon head of marketing India subcontinent Anurita Chopra said, “Having a multi-life is the new way of living, and to excel in the multiple roles we play, staying healthy is essential. Centrum aims to encourage individuals to provide their body with the required multivitamins along with their daily diet essential for their multi-life roles. Kajal, being an inspiration for many, is the perfect fit to inspire Indians to prioritise their health every day. We hope to not only educate Indians on the importance of multivitamins but also drive behavioural change that enables Indians to be healthy inside, and glow outside.”

    FCB interface executive creative director Arjit Sengupta “Our collaboration with Kajal Aggarwal for Centrum Women and Kids Multivitamin & Protein powders is a testament to our commitment to authenticity. As a real-life mom as well as an actress, Kajal leads a very active multi-life where she has to juggle between her personal and professional commitments. So, she understands the need for adding multivitamins to her everyday diet and gets all her essential nutrients from the Centrum Women Multivitamin & Protein. She also truly brings out the energy and vibrance Centrum stands for, effortlessly embodying the brand ethos of ‘More power to you’.”

    FCB interface executive creative director Mithun Mukherjee said “In today’s fast-paced life, women often find themselves juggling multiple roles, including those of a caregiver, professional, partner, and possibly a parent. Unfortunately, their diet ends up playing catch-up with their life, creating a gap. Multivitamins become extremely important to fulfil it. We brought in Kajal, a self-professed consumer of Centrum Multivitamins, to represent the promise of multi-life for women of our country. She has a unique voice and uses it effectively to communicate with her followers across social media platforms, so she became the perfect fit for our campaign.

    With this new category of multivitamin & protein powders along with multivitamin gummies, Centrum is uniquely positioned to cater to people’s diverse needs and unlock their full potential every day. Centrum is available to men, women and children. Women’s and Men’s variants provide 24 vital vitamins, minerals, and plant protein for overall health. The Kid’s variant provides 24 vital vitamins, minerals, and probiotics along with plant & milk-based protein for holistic growth.

    As the most clinically studied multivitamin brand, Centrum aims to make it effortless for people to lead healthy, multi-faceted lives.

  • Sensodyne launches digital campaign to celebrate World Dentist’s Day

    Sensodyne launches digital campaign to celebrate World Dentist’s Day

    Mumbai: Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has launched an endearing digital campaign to celebrate the role of dentists in our lives on World Dentist’s Day, observed on 3 October.

    As the tooth sensitivity expert, Sensodyne is proud to recognize and celebrate the indispensable role of dentists as guardians of our oral health. At the heart of this campaign are four short films that bring alive the small joys that are possible in our lives thanks to the good oral health that our dentists’ enable, thereby making them dentists of joy. These films show unique but relatable moments of joy in our consumer’s lives whether it is consuming chilled water after a long tiring day at work or relishing a piping hot cup of tea on a rainy day. It can be a special moment of a grandfather bonding with his grandson while biting into their favorite ice cream, or experiencing the transformation and newfound confidence of a teenager that comes with having braces removed. These engaging thumb stopper films are designed especially for Instagram, Facebook, and YouTube creating a visually compelling experience and reaching out to approximately fifty-three million people.

    To drive the importance of dentists and oral health, Sensodyne has also partnered with three prominent influencers from across the fields of fitness, travel, and culinary arts. Each of these influencers have not just shared their personal oral health stories but also brought the relationship with their dentists alive through conversations. From travel influencers relishing diverse cuisines to chefs emphasizing the importance of good oral health, the influencers talk about the critical link between oral health and living life to the fullest.

    With the commencement of the digital campaign, the brand has set in motion a series of upcoming initiatives across the country with the aim of engaging a broader audience to recognize the tireless efforts of dentists in making our lives better every day.

    Expressing her thoughts on the launch of this campaign, Haleon category head – oral healthcare Bhawna Sikka said, “This World Dentist Day, we wanted to demonstrate our firm belief in the importance of the role played by dentists in helping people maintain their overall health. Most people feel wary of visiting dentists; hence, through this campaign we hope to bring alive stories and conversations that show how dentists enable small joys throughout our life. They are the doctors of joy and people should see them more often.”