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Tag: Haldiram’s

  • Parle rules the roost as Britannia bags snack crown in Brand Footprint 2025

    Parle rules the roost as Britannia bags snack crown in Brand Footprint 2025

    MUMBAI: Looks like Parle still has India eating out of its hand. The biscuit-to-snack giant has once again topped the charts as the most chosen in-home FMCG brand, retaining its #1 spot for the 13th year running with a whopping 8,605 million Consumer Reach Points (CRPs), according to Worldpanel by Numerator’s Brand Footprint India 2025. Right on its heels was Britannia at 8,241m CRPs, while dairy heavyweight Amul secured third place with 6,517m CRPs. Clinic Plus held steady at #4, but the real climber was Surf Excel, which finally scrubbed its way into the Top 5 in-home brands with 3,438m CRPs, rising from #8 in 2023 to #5 this year.

    Haldiram’s pulled off a masala move, breaking into the Top 10 in-home list for the first time, climbing from #19 in 2023 to #10 this year with 2,513m CRPs. Other standout performers included Balaji, which expanded its rural snack pack reach adding 10 million shoppers ( plus 22 per cent CRP growth), and Godrej Expert Crème, which boosted its shopper base by 15 million (plus 37 per cent CRP growth).

    When it comes to out-of-home (OOH) snacking, Britannia kept its crown with 655m CRPs, but it was Balaji that made the biggest crunch, jumping to #2 with 510m CRPs, followed by Haldiram’s (460m), Cadbury (458m), and Parle (299m). Amul also rose to #6, riding a creamy plus 19 per cent CRP growth.

    While FMCG brand choices in India grew in 2024, the pace was slower, dragged by a food and beverage sector slowdown. Yet, India continues to outpace global averages: 60:40 odds of growth here, compared to 50:50 worldwide. Interestingly, smaller brands are punching above their weight, showing higher CRP growth, while big players slow down.

    “Growth comes from expanding the shopper base, whether through innovation, new formats or deeper rural reach. India remains a vibrant market with challenger brands steadily gaining ground,” said Worldpanel by Numerator MD for South Asia K. Ramakrishnan.

    With 414 brands across foods, home care, beauty, beverages and dairy in the study, the 2025 report confirms what Indians have always known whether at home or out, their brand loyalties are built bite by bite.

  • Parle tops charts as the most chosen in-home FMCG brand for 12th year in a row: Kantar Brand Footprint India 2024 report

    Parle tops charts as the most chosen in-home FMCG brand for 12th year in a row: Kantar Brand Footprint India 2024 report

    Mumbai: Kantar has released the twelfth edition of its annual Brand Footprint India report. The report ranks the most chosen (in-home & out-of-home) FMCG brands based on consumer reach points (CRP’s). CRP considers the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year.

    Key findings: In-home segment:

    1.    With a CRP score of 7980 million, Parle holds the top spot for a record twelfth year in a row, followed by Britannia, Amul, Clinic Plus and Tata Consumer Products.

    2.    Consumer reach points (CRP’s) continue to grow, however is slightly lower than last year. Overall, CRP’s have increased almost 33 per cent in the last five years.

    3.    All sectors have seen a CRP growth slow down, except dairy:

    4.    Brands chosen more often have greater probability of growing in CRP:

    5.    Haldiram’s and Balaji are the only two brands in the 2024 top 25 in-home brand list to grow by more than 30 per cent in CRPs in 2023.

    6.    Sunfeast leads the way in biggest penetration gains in 2023 at 6.4. The following brands make it to the top 10 list:

    7.    Seven brands in the top 25 in-home rankings show more than 20 per cent penetration increase in the last decade. Britannia leads the way, followed by Surf Excel, Sunfeast, Haldiram’s, Patanjali, Brooke Bond and Vim.

    Key findings: Out of home segment:

    1.    Britannia leads the way in the second edition of OOH brand rankings with 628Mn CRP’s. It is followed by Haldiram’s, Cadbury, Balaji and Parle. The top five rankings are all snacking brands and remain the same as 2023.

    2.    The five most chosen OOH beverage brands in India are Thums Up, Frooti, Amul, Maaza, & Bisleri.

    Speaking about this year’s report and rankings, Kantar MD – South Asia, worldpanel division, K. Ramakrishnan said, “Consumer choice is very reliable strength test for a brand across market conditions and Brand Footprint has been a widely acclaimed ranking system to measure this for over a decade now. As we see over the years, consumers are making increasing trips for purchase and that adds their options and in-turn, their choice. This is reflected in the constant increase in CRP’s. We also introduced an out of home rankings last year as OOH consumption is on the rise and has different choice triggers.”

  • Haldiram’s unveils ‘Navratri Special Feast’ menu for Navratra season

    Haldiram’s unveils ‘Navratri Special Feast’ menu for Navratra season

    Mumbai: This Navratri, Haldiram’s has introduced its Navratri special feast menu, satisfying all your fasting desires. The brand proudly presents the campaign, offering flavoursome recipes that are both delicious and true to the spirit of the festival. Haldiram’s stands out as a pioneer, ensuring the most hygienic preparation of Navratri meals.

    Dive into an array of delicious options at your nearest Haldiram’s restaurant or order online exclusively from Zomato.

    From timeless favorites like Kurkuri Sabudana Tikki to innovative creations such as Tandoori Platter, Sabudana Papdi Chaat and Purani Dilli Ki Tawa Aloo Chaat, the menu is designed for every palate. The tandoori specialties are a delightful blend of succulence on the inside and crispiness on the outside, a must-try for all.

    If you’re looking for a complete meal, you can’t afford to miss the Navratri special thali at Haldiram’s this festive season that gives you full variety and feasting experience.

    Introducing the campaign, Haldiram’s head of marketing Divya Batra remarked, “This Navratri, let your fast be a flavorful journey. We, at Haldiram’s, have carefully curated a Navratri menu that celebrates the essence of fasting while delivering a good culinary experience. From traditional fasting snacks to hearty, wholesome dishes, you can explore a world of flavors at your nearest Haldiram’s restaurant or conveniently order online via Zomato.”

    Haldiram’s president – retail Kailash Agarwal expressed, “Navratri is a time to seek blessings and savor flavorful meals after a day of fasting. At Haldiram’s, we understand the diverse taste preferences of our patrons and the significance of traditional recipes during the festival. Hence, we have meticulously crafted a special Navratri menu to tantalize the taste buds of our valued customers as they celebrate the much-awaited festival – Navratri.”

    Join us in the celebration! Experience the ‘Navratri Special Feast’ at your nearest Haldiram’s outlets. For added convenience, we also offer online ordering through Zomato, so you can relish these Navratra delights from the comfort of your home or at our restaurants. We invite you to savor the essence of Navratri with us.

  • Contract Advertising wins the mandate for Haldiram’s

    Contract Advertising wins the mandate for Haldiram’s

    Mumbai: In a strategic partnership with Wunderman Thompson, Contract Advertising has won the mandate for Haldiram’s, an Indian multinational sweets and savouries company headquartered in Delhi.

    The mandate was awarded to Contract Advertising India after a multi-agency pitch in which about 16 agencies participated. Contract Mumbai will handle the account.

    Haldiram’s has manufacturing plants in several states of India, including UP, Uttarakhand, Haryana, Bihar, J&K, and Guwahati. A plant is also located in the UK.

    The mandate includes brand strategy and creatives for the domestic market, the export market, and retail/QSRs.

    Welcoming Contract Advertising, Haldiram’s managing director Pankaj Agarwal said, “Haldiram’s has always been trusted for their quality offerings. As a key player in the snack, sweets, and restaurant sectors, we are known to generate excitement amongst the consumers. We, as a brand, are constantly innovating and trying to raise our high-quality standards. To make consumers aware of our wide brand portfolio, we needed an advertising agency that understood our constant rise and the consumer’s changing mindsets. And that is why we are excited to partner with Contract Advertising to build effective marketing communications and reach new heights.”

    Adding to this, Divya Batra marketing head Haldiram’s commented, “Over the years, Haldiram’s has expanded its range from traditional namkeens to western snacks, frozen snacks, ready to eat, ready to cook, chocolates, and many more food categories. To communicate the same to our consumers, we needed an agency passionate about reaching and engaging with consumers impactfully. After an extensive process and multiple pitch rounds, we are exhilarated to partner with Contract. Together with the data & consumer insights approach, we target to build effective marketing communication and increase brand footprint.”

    Started in 1937 in Bikaner, today, Haldiram’s is a household name across multiple states in India. It also supplies 400 plus SKUs internationally, with its trademark being registered in 80 countries, spanning six continents. The company is famous across the globe and is available at various international stores such as Walmart, Tesco, Spinney’s, Carrefour, Metcash, Costco, Woolworth, etc.

    “Haldiram’s is an iconic brand, and it is a household name in India. We are proud of being the agency that has been given the responsibility to craft the narrative for this brand in India and abroad,” added Contract Mumbai EVP and general manager Ayan Chakraborty.

    Contract Mumbai SVP and executive creative director Rahul Ghosh commented, “At Contract, we have a bit of history with Made in India powerhouses. Haldiram’s is one such global success story. Getting to work on the narrative of this iconic brand is the kind of challenge that is a part of our DNA.”

  • Haldiram’s campaign for safe customer experience

    Haldiram’s campaign for safe customer experience

    NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet.

    The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level that has been launched at the Haldiram’s outlets.

    Being at service of the customers, Haldiram’s wanted to make a responsible comeback post lockdown that prioritises the health and safety of the customers where the employees and customers form the intricate part of the endeavour so that latter can indulge in their favourite delicacy while abiding by the measures necessary for social distancing.

    The brand promises to take care of the consumers’ hunger as well as the health with secure delivery counters and seating area. Through the tagline “Delicious bhi Dooriyaan bhi” the brand emphasises on the seating arrangement where consumers are requested and restricted to maintain 6 feet distance from individuals to create a temporary practise of social distancing for safe dining experience and to maintain the permanent love of Haldiram’s.

    The brand committed to safety & hygiene since 1937 caters to customers’ hunger while not losing out on their hygiene. Therefore, in the light of menace created by novel coronavirus, Haldiram’s has efficiently incorporated all the hygiene protocols to provide the visitors/consumers with safe and healthy experience on their every visit. ‘Customer Safety is our first Priority’, being the motto, stringent food safety measures have been adopted while focusing on every possible precautions to provide the customers with hygienic environment along with super safe delivery.

    “Through the campaign, we wanted to convey Haldiram’s sensitivity towards its consumers health while establishing it as a brand that stands firm to its promises of fulfilling the customer’s expectations,” said Option Designs MD Rahul Gandhi.

    The packaging of food is minutely accessed where all the items are sealed with utmost safety and ensures that the staff also maintains their hygiene by washing hands every 30 minutes.

    Haldiram’s manager marketing Rajat Rastogi says: “With the coming in of unlock, consumers are wanting to restart life but are hesitant against the heightened health concern. At Haldiram’s, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign highlighting the social distancing along with the favourite food restaurants reassures the customers that by following #HaldiramsCare safety protocols they can entertain themselves to quality food experience in safe environment.”

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  • U Mumba ropes in 6 sponsors, 3 partners for Pro Kabaddi League 7

    U Mumba ropes in 6 sponsors, 3 partners for Pro Kabaddi League 7

    MUMBAI: U Mumba, the franchise owned by U Sports which is helmed by Ronnie Screwvala and Supratik Sen, got 6 sponsors and 3 partners on board for the upcoming Season 7 of the Pro Kabaddi League that starts on 20 July. While a few brands have been associated with U Mumba in prior seasons as well, a few new ones have deals across all the sport franchises under U Sports.

    The categories of sponsorship have been taken by the following: Indigo Paints as Presenting Sponsor, Haldirams as Powered by Sponsor, Mitashi as Electronics Partner, BKT Tires as Off Highway Tire Partner, Flamingo as Pain Management Partner, Je & Vee Infrastructure as Infrastructure Partner and Vihan Switches as Electric partner. In fact, Indigo paints was Presenting sponsor for U Mumba in season 6 as well. A few more sponsors are expected to come on board as the season begins.

    U Mumba also has Radio City as Radio Partner, Superfan AI as Fan Engagement Partner, Gold’s Gym as Fitness Partner, Dome@NSCI, SVP Stadium as Venue Partner and PayTM/Insider.in as Ticketing Partner for a second year running.

    Flamingo, flagship brand of Ascent Meditech Ltd. has backed U Sports not only in kabaddi, but also in volleyball (U Mumba Volley) and table tennis (U Mumba TT)

    As a brand, U Mumba looks to grow along with its partner brands. U Mumba believes in ensuring all brands get their desired visibility, engagement and more. It’s evident from the fact that some of our partners are with us in concurrent seasons.

    U Sports co-founder and MD, Supratik Sen said, "We are pleased to have all these sponsor and partner brands on board for season 7 of the Pro Kabaddi League. All our partner brands and sponsors share similar mindsets and ethos as U Sports, and we hope to have an engagement with them that is deeper than just being sponsors. As always, U Mumba has always engaged the right audiences and thus facilitates maximum traction for our sponsors! With strong brands like these backing the team, we will definitely do our best to live up to their and the fans expectations and reach for top honors.”

    Indigo Paints managing director Hemant Jalan said, "We have been a part of the U Mumba journey for a while now and the relationship has been nothing short of amazing. It is important to have similar mindset and goals. The engagement we got last season was wonderful and we’re looking to do more this season. The team over the seasons has shown tremendous progress and we could not be prouder to be associated with a team like U Mumba. Hoping for yet another successful season this time too!"

    Haldirams Food International Pvt Ltd, director, Neeraj Agrawal said, “We are extremely pleased to be a sponsor of U Mumba for the upcoming Season 7. Kabaddi is the most iconic & lovable sports after cricket in India, and in over the years PKL has grown as one of the biggest sporting properties, and we are proud to be part of it, U Mumba and our brand have perfect synergy. This is our first season with U Mumba, and we are as excited as the team is! We believe the team will deliver the best of their skills & conclude at the top order. On behalf of Haldirams family, I wish them all the very best”

    Ascent Meditech Ltd, founder and MD, Flamingo, Rajiv Mistry said, ‘’Pro Kabaddi, an action-packed platform for brands has changed the media consumption pattern among Indians drastically over the past seasons. Kabaddi players have now become household names and carry with them huge followers, who are majorly millennial. With Kabaddi or with any sporting activity, come injuries and pain. Flamingo, the official pain management partner of U Mumba would play a crucial role in comforting the pain among the players with its quality products thereby enabling them to excel in their pursuits and help emerge Kabaddi as the winner. He adds, Kabaddi acted as the perfect fit as Flamingo products are used by everyday consumers across age who strives to progress and refuse to stare at defeat due to niggles and pain.’’

    BKT Tires joint managing director Rajiv Poddar said, “Having been associated with 8 Kabaddi teams last season and receiving a fantastic response from our stakeholders, we are delighted to continue our association with Kabaddi this year as well. Being able to support some of the most competitive Kabaddi teams in the country is a matter of pride for BKT Tires. The U Mumba team has had great success over the past seasons, and we are delighted to be able to partner with the team this season.”

    Mitashi Edutainment Pvt. Ltd. founder and CMD, Rakesh Dugar said, “With longstanding associations with cricket and football, Mitashi is excited to collaborate with the U Mumba team for the 7th edition of the Pro Kabaddi League 2019. We share the team’s ethos and ideology with focus on hard work, companionship and sportsmanship. We encourage the promotion of home-grown talent and sports across India and Internationally. We are confident that our U Mumba team shall come through with flying colours and shall win the trophy in this edition of the PKL 2019."

    Vihan Electric Private Limited director Devendra Kumar Jain said, "We are very excited to be associated with U Mumba and are sure the journey is going to be a long lasting and fruitful one for both parties. As a team, U Mumba is young and motivated and that reflects on our brand energy too."

    Je & Vee Infrastructure MD Vinay Singh said, “At Je & Vee Infrastructure, as someone who believes in quality and excellence in everything we do, we see U Mumba is the one team that shares the same values. By partnering with them, we hope to connect with the common Mumbaikar and build long term relationships not only with audiences but with the team as well! We look forward to the next 3 months and more!”