MUMBAI: This Diwali, sweet meets chill. Hocco Ice Cream and Haldiram’s have joined forces for Cooler, Together, a festive collaboration that turns classic Indian mithai into dreamy ice cream flavours, including orange barfi and milk cake. Folk legend Mame Khan adds a soulful rhythm, making tradition taste refreshingly modern.
Created by Collective Creative Labs, the campaign centres on a music-led film celebrating togetherness. Families, friends, and couples share candid festive moments, as folk-fusion beats and vibrant visuals bring the joy of Diwali to life. The palette mixes marigold warmth with soft pastels, letting the new Hocco x Haldiram packs shine as the stars of every frame.
A Hocco spokesperson said, “We wanted something fun this Diwali, bringing people together over a sweet treat. Working with Haldiram’s felt like the perfect match.” Collective Creative Labs CEO Sanjana Jain added, “With ‘Cooler, Together’, we celebrate the harmony of nostalgia and novelty through sound, visuals, and rhythm.”
By merging heritage flavours with contemporary flair, Hocco and Haldiram’s campaign makes Diwali cooler, sweeter, and a little more unforgettable. With a treat in every bite and music in every frame, this festive fusion promises to turn celebrations into a flavourful affair.
MUMBAI: It’s not Diwali until the first bite of mithai melts on your tongue and Haldiram’s is making sure of that. The Indian snack and confectionery giant has unwrapped its new festive campaign, “Aap Diwali manate hai, Hum Diwali banate hain!”, a joyful ode to the nation’s sweetest season. With an array of traditional sweets, gourmet assortments, and gifting delights, the brand invites patrons to taste the many flavours of togetherness.
True to its legacy, Haldiram’s has found the perfect recipe to blend nostalgia with novelty. Its new festive range features indulgent Stuffed Dates, Exotic Baklava, and Khajoor Anjeer Bites under the “Festive Marvels” collection; Premium Sweets under “Sweet Symphony”; and curated hampers such as Dry Fruit Delights, Majestic Gourmet Collection, and HR Finest Nut Extravaganza. Each box is a celebration in itself, a marriage of heritage recipes with modern indulgence.
Across the country, Haldiram’s outlets have been decked up in festive finery, a visual treat of golden lights, fragrant sweets, and shimmering hampers. The ambience invites customers to not just buy sweets, but to feel Diwali to pause, pick, and pack joy for loved ones. Whether it’s a corporate gift box or a tray of laddoos for the family, Haldiram’s is positioning itself as both the maker and messenger of festive warmth.
Haldiram president of retail QSR Kailash Agrawal said, “With Diwali 2025 just around the corner, it’s time to celebrate the joy of togetherness, sharing sweets, and creating cherished memories. At Haldiram’s, we’re proud to have been part of countless Diwali celebrations over the years whether through our traditional mithai or our modern festive collections. This year, we’ve introduced an exclusive range that blends heritage with indulgence.”
He added, with a wink to the campaign line, “Iss Diwali, aap Diwali manayenge… hum aapki Diwali banayenge. Toh ho jaaye Haldiram’s!”
What began nearly a century ago as a humble mithai shop has now become synonymous with India’s festive palate. With each new season, Haldiram’s doesn’t just sell sweets, it delivers memories, aromas, and stories of celebration. This year’s campaign reinforces that Diwali isn’t just about lights and firecrackers, it’s about the shared sweetness that binds people together, one bite at a time.
MUMBAI: When Navratri calls for nine days of purity, Healthok and Haldiram’s are serving a dose of devotion with a side of wellness. Mankind’s Healthok, India’s pure vegetarian multivitamin brand, has teamed up with Haldiram’s Nagpur to champion health for vegetarians during the festive season.
The campaign rolling out across 76 Haldiram’s outlets in Maharashtra, Madhya Pradesh, Gujarat and Chhattisgarh reminds devotees that just as they trust Haldiram’s for pure veg delicacies, they can count on Healthok for vegetarian nutrition. Adding to the flavour, a co-branded digital video is running on YouTube and Instagram, while Healthok tablets and gummies are now stocked at participating Haldiram’s stores.
“Navratri is when millions turn to pure vegetarian living. We want them to approach Healthok with the same trust they have in Haldiram’s,” said Mankind Consumer Products vice president for sales and marketing head Joy Chatterjee. He added that the tie-up amplifies the brand’s “24 Hour Active Energy” promise and cements its vegetarian-first positioning.
Haldiram director Neeraj Agrawal echoed the sentiment: “Our dedication to high-quality vegetarian food aligns perfectly with Healthok’s mission. Together, we make it easier for vegetarians to lead a healthier life.”
From temple visits to thali feasts, Navratri is a season where tradition meets lifestyle choices. With this collaboration, two household names are making sure that while plates stay pure, energy levels stay powered because devotion deserves a healthy boost.
Mumbai: As the festive season is right around the corner, Haldiram’s, India’s leading traditional namkeen and sweets brand, has just launched its new festive gifting campaign, Haldiram’s Diwali ki Dhadkan. With the campaign, Haldiram’s aims to induce love, light, and delicious delights among Indian households by presenting its wide range of Diwali gifting options.
With their new campaign, Haldiram’s aims to make this Diwali truly memorable by offering a mindful selection of festive delights in special ranges like Sweet Symphony, Dry Fruit Delights, and much more, that feature a wonderful mix of flavours and textures through an exquisite range of sumptuous sweets, quality dry fruits, and specially curated festive gift hampers, to suit diverse taste and preference.
Haldiram’s president – retail Kailash Agarwal said, “Diwali is a time for celebration, togetherness, and sharing sweet memories. We at Haldiram’s believe our products can help elevate the sweetness and warmth during festive celebrations. With our new festive gifting campaign, we aim to offer our customers a delightful range of options to express their love.”
Highlights of Haldiram’s Diwali gifting range include Sweet Symphony: Kaju Roll, Badam Burfi, Pista Launj, Kaju Anjeer Cake, Kaju Ladoo, etc.; Dry Fruit Delights: Premium dry fruits and dry fruit-based sweets and Nut Extravaganza: Smokey Barbeque Cashew, Deluxe Salted Nut Mix, Mewa Bite, Rose Bite, Chocolate Bite, Mango Bite, Khajoor varieties, Chocolate Finger Baklava, Almonds, Cashews, and more.
One can visit their nearest Haldiram’s outlets to avail of special festive offers and explore the gifting range. The range will be available on online food service marketplaces like Zomato.
Mumbai: Ahead of celebrating the eternal bond shared between brothers and sisters on Raksha Bandhan, Haldiram’s, revered sweets and snacks major, has launched the illustrious Raksha Bandhan campaign. The campaign highlighted beautifully in the TVC titled “Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,” represents the timeless promise of love, care, and protection that Rakhi signifies.
The TVC captures the core of Raksha Bandhan, showcasing the thread of Rakhi as more than a symbol but a deeper hearty commitment to cultivate the treasured togetherness of childhood. Through the adage “Samay Sambandhon ka Naam – Haldiram’s” which rekindles memories of mischievous antics and sweet quarrels, Haldiram’s reminds everyone that no matter how much time passes, the bond of love between siblings remains strong.
To celebrate the cherished bond, Haldiram’s has unveiled six exclusive Rakhi gift hampers that are mindfully tailored to present love and warmth. These hampers include the Khushiyon Kaa Bandhan Hamper, Pyaar Kaa Tohfa Hamper, Rishtoh Kaa Bandhan Hamper, Harmony Box Hamper, Rakhi Delight Hamper, and Indulgent Delight Hamper (Generic Box).
Each hamper has a signature assortment of premium snacks, dry fruits, and sweets, that represent modern Indian flavours, making them an ideal gifting range to celebrate the special day. Some of the unique offerings are Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, Cherish Sundried Tomato Crackers, and much more.
Speaking on the campaign, Haldiram president – retail Kailash Agarwal said, “Raksha Bandhan is a festival that celebrates the timeless bond of love, care, and innumerable memories between brothers and sisters. Our Raksha Bandhan gift hampers celebrate this bond, offering a delightful assortment of sweets and savouries. Through our campaign ‘Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,’ we wish to convey that no matter the distance or time and age, the love between siblings remains eternal and that is captured seamlessly in our TVC featuring two old brothers and sisters.”
The new TVC, coupled with these exclusive hampers, is set to make Raksha Bandhan 2024 a celebration filled with joy, nostalgia, and togetherness.
Mumbai: Haldiram’s, a brand in the Indian culinary landscape, has launched its innovative wheat menu. Featuring a variety of delicious wheat-based dishes, the new menu is sure to thrill foodies with its focus on diversity and catering to varied taste preferences. The new menu is launched with the exciting “Ab Sab Khayenge” campaign, encouraging everyone to relish the rich flavours of Indian food with the nutritional benefits of wheat. The wheat menu is available at Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli outlets.
With a diverse range of flavorful and tempting dishes to choose from, Haldiram’s has always been at the forefront of celebrating Indian cuisine. It offers a variety of meals, from classic favourites to modern inventions that highlight the adaptability of wheat. Delicious options on the wheat menu include Chole Bhature, Pav Bhaji, Batata Vada, Pani Puri, and two varieties of wheat bread sandwiches which are Corn & Spinach, and Paneer Tikka.
Speaking about the launch, Haldiram’s Foods International Pvt Ltd, director Neeraj Agrawal said, “We are excited to present our Wheat Menu, which demonstrates our dedication to providing a variety of wholesome menu selections. Good food should be enjoyed by everyone, and we are thrilled to provide this experience to our guests with our ‘Ab Sab Khayenge’ campaign.”
Known for its commitment to quality and taste, Haldiram’s has been a household name for decades, offering an exceptional range of snacks and delectable sweets/mithai delights. The brand strives to honour tradition while evolving to meet changing consumer preferences. Haldiram’s invites everyone to join the ‘Ab Sab Khayenge’ campaign and explore the delightful flavours of the new wheat menu. Whether you are a fan of traditional Indian cuisine or looking to try something new, the wheat menu has offerings to satisfy your cravings.
Mumbai: We are thrilled to announce the next chapter in our partnership between Haldiram and Times Prime. Following the remarkable ‘Azaadi ka Tyohaar’ celebration, where we joyfully distributed laddoos, we are joining forces once again to offer an exclusive benefit to our valued Times Prime members.
Haldiram president of retail & QSR Kailash Agarwal, remarked on the partnership, “Building upon our successful collaboration with Times Prime, we are excited to elevate this relationship further. The laddoo distribution by Haldiram’s and Times Prime during ‘Azaadi ka Tyohar” on the occasion of 77 Independence Day, set a high standard. Now, we are pleased to offer Times Prime members a sweet offer of complimentary ‘sweet lassi’ with their orders, enhancing their Haldiram experience as a token of our appreciation.”
Times Prime founder and business head Harshita Singh reflected on the partnership’s evolution, saying, “Transitioning from a one-off campaign to a year-long collaboration with Haldiram’s underscores our commitment to providing our members with unparalleled value and unique experiences. The positive response to our initial effort has not only motivated us to continue but also deepened our partnership, starting with this exclusive offer.”
This new milestone in the collaboration between Haldiram and Times Prime celebrates the innovation and tradition embodied by both brands. It reflects a mutual dedication to delivering memorable and value-driven experiences to customers.
Times Prime members are warmly invited to savour this special offer, symbolizing the enduring partnership and shared appreciation for their continued support. Both organizations eagerly anticipate bringing more value, joy, and innovative benefits to the Times Prime membership experience throughout the year.
Mumbai: Experience the excitement and flavour at Haldiram’s Nagpur Carnival Extravaganza, a campaign that promises days filled with festive entertainment and culinary delights. Taking place at Haldiram’s Restaurants in Bengaluru, Hyderabad, Pune, Kolhapur, Mumbai, Nashik, Shirdi, Vapi, Valsat, Surat, Vijayawada, Kognoli, Rajkot and Ankleshwar, the carnival aims to bring people together for a memorable celebration.
From 15 December to 5 January, get ready to enjoy a lively time at the Carnival! There are lots of exciting deals, both online and offline, like tasty combos with refreshing drinks. Try your luck in the roulette games where guessing the right slot could win you special tickets and merchandise from Haldiram’s Nagpur. Capture the beautiful moments with the Food Challenge, a contest about eating a certain amount in a specific time, with the best highlights featured on Haldiram’s Nagpur’s Instagram page. If you love dancing, show off your moves in the “Dhina Dhin Dha” competition where no specific steps are required! The best dances will be on Haldiram’s Nagpur social media, creating excitement and interest.
For a delightful day filled with happiness, great food, and entertainment, visit one of Haldiram’s Restaurants in cities all over India. You’ll have the opportunity to savour the best of Haldiram’s Nagpur and even stand a chance to win special carnival giveaways like Winner’s Tickets and popular Haldiram’s Nagpur merchandise. Come, enjoy all that Haldiram’s Nagpur has to offer, have a good time, and connect with others at this event.
Mumbai: Haldiram’s, a leading brand in India, has just unveiled its all-new Diwali campaign, ‘Tyohar ke har tohfe me, Haldiram’s’. The campaign highlights Haldiram’s extensive range of Diwali gifting options, including sweets, dry fruits, namkeen, chocolates, and assorted gift hampers. Targeting both offline and online audiences through featured print advertisements, in-store branding, and a comprehensive performance-based marketing strategy with influencer partnerships, The Gifting by Haldiram’s range is bound to reach a wide and diverse audience through the mindful festive campaign.
As Diwali approaches, Haldiram’s understands the significance of gift-giving in this festive season. The ‘Tyohar ke har tohfe me, Haldiram’s’ campaign aims to communicate that Haldiram’s has something for everyone, making it the ultimate destination for thoughtful and flavour-filled gifts for family and friends.
As part of the Diwali Campaign, Haldiram’s has also taken path-breaking initiatives such as a captivating visual story that highlights the essence of gifting during the festive season. The film features a fascinating arrangement where multiple choppers carrying big Gifting by Haldiram’s boxes, deliver them to strategic locations across Haldiram’s outlets. These boxes, filled with an assortment of sweets, dry fruits, namkeen, chocolates, and gift hampers, symbolize the heartwarming tradition of sharing joy and love during Diwali through the nation. The film concludes with the resonating tagline, “Tyohar ke har tohfe mein Haldiram’s,” signifying Haldiram’s commitment to making every Diwali celebration even more special with its diverse and thoughtful gifting options.
Speaking about the launch of the Diwali campaign, Haldiram president – retail Kailash Agarwal said, “At Haldiram’s, we take pride in being a part of every Indian celebration. Diwali is a time when families come together to share love and happiness, and gifting plays a crucial role in expressing those sentiments. With our extensive range of Diwali gifts, we want to help people make their loved ones feel special. ‘Tyohar ke har tohfe me, Haldiram’s’ is our way of joining the festivities and offering a wide variety of options that cater to different tastes and preferences.”
Adding about ‘Tyohar ke har tohfe me, Haldiram’s’ campaign, Haldiram head of marketing Divya Batra added, “Diwali is not only a festival but a tradition that brings people closer. Our campaign reflects the essence of Diwali by offering a diverse selection of gifting options that cater to the preferences of every individual. We have carefully crafted a mix of traditional and contemporary gifting ideas, allowing our customers to choose gifts that resound with their emotions. We are excited to have partnered with influencers like Komal Pandey and Kritika Khurana to connect with our audience, and we believe that ‘Tyohar ke har tohfe me, Haldiram’s’ will connect with everyone looking to make this Diwali memorable for their loved ones.”
With the unveiling of ‘Tyohar ke har tohfe me, Haldiram’s’, the brand is set to make this Diwali even more special, offering a wide array of gifts that celebrate the spirit of the festival at every moment. With a focus on the joy of giving and celebrating together, Haldiram’s continues to be a cherished part of the festivities, making Diwali sweeter and more memorable for all.
Mumbai: Haldiram’s, India’s popular snacks and sweets brand, has recently launched a heartwarming campaign “Pyaar Ka Tohfa” underlining the ever-lasting bond between brothers and sisters on this Raksha Bandhan. Alongside its diverse range of delectable and well-designed gifting range of sweets, nuts & chocolates, as part of the Pyaar Ka Tohfa campaign, Haldiram’s has unveiled a special box of assorted sweets, featuring the ever-popular Laddoo.
The Pyaar Ka Tohfa campaign centres around an emotional ad film, showcasing the beautiful bond between a surgeon’s sister and her brother. The film depicts the everyday routine of the sister returning home after her work as a surgeon, but on this particular Rakhi day, she arrives late for the celebrations. The brother feels disappointed but conceals it with a heartfelt gesture, handing over the Haldiram’s Box of Ladoos and asking her to keep her apologies to herself.
As the story unfolds, the sister ties the Rakhi to her brother’s hand, revealing that it was her first surgery that day, during which she successfully delivered a cute baby girl. The brother’s disappointment turns into pure joy and playfully feeds the delicious Ladoos to her.
Haldiram’s head of marketing Divya Batra shared, “Raksha Bandhan is a celebration of the unbreakable bond between siblings, and Haldiram’s ‘Pyaar Ka Tohfa’ campaign beautifully captures the emotions and love shared between them. Our special gifting range including an assortment of signature sweets, nuts, and much more, etc., makes the perfect gift to express affection and appreciation to your beloved siblings.”
Haldiram’s President – Retail Kailash Aggarwal also expressed, “At Haldiram’s, we believe in preserving traditions and spreading joy through our delightful treats. With the Pyaar Ka Tohfa campaign, we aim to celebrate the essence of Raksha Bandhan and make this festival even more memorable for our customers. “Gifting by Haldiram’s”, specially curated gift boxes for special occasions, adds a touch of thoughtfulness to the festivities, allowing our customers to express their love and appreciation in a truly heartwarming manner.”
Haldiram’s is popularly known for its wide-ranging gifting options that suit different preferences and budgets. From thoughtfully curated hampers and exquisite sweets gift boxes, Haldiram’s also offers and plethora of assorted nuts, and chocolates, among other exciting foods. These gifting options highlight the brand’s vision to curate moments of togetherness for families and friends. The special assortment of sweets is available at Haldiram’s stores in Delhi NCR and selected retail partners across the region.
