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Tag: Hakuhodo Percept

  • Rajat Mukherjee joins Garage Group as principle creative consultant

    Rajat Mukherjee joins Garage Group as principle creative consultant

    Mumbai: Garage Group, a full-service and creative agency founded in 2015, has strengthened its creative capabilities with the appointment of Rajat Mukherjee as principle creative consultant. In his new role, Mukherjee will oversee all markets and lead the organization’s creative division for its clients.

    With an impressive background, Mukherjee brings more than two decades of creative experience in the field of advertising and communication and is considered one of the prominent creative leaders in the industry, having worked with agencies such as HSAd, JWT, Leo Burnett, Hakuhodo Percept, Dentsu, Mudra, and R.K. Swamy BBDO, to name a few.

    He has worked on several leading business brands such as LG, Horlicks, Boost, Monte Carlo, Pepsi, Coke, Hero Cycle, Pizza Hut, Sony, ESPN, Star Sports, Hero Honda, Maruti Suzuki, Suzuki Bikes, Honda Motors, Toshiba, Central Park, PUBG, Numero Uno, and Hindware, among others.

    Before joining Garage Group, he served as national creative director for HSAd India, the primary partnering agency for the electronics giant LG, where he headed the firm’s entire creative communication division for more than ten years.

    Talking about his new role, Mukherjee said, “A real 360-degree communication is the key to the communication business today, and Garage Group excels with its diversified in-house offering for the same. Thus, it becomes an exciting move for me, as this allows me to expand my wings to soar to newer heights with Garage Group and its varied application format in the field of communication.” 

    Speaking on the appointment, Garage Group founder and managing director Saurabh Gupta said, “We’re thrilled to welcome Mukherjee to the Garage Group family. With our expansion into creatives, digital, music, and technology, Mukherjee is a clear fit in the organisation. His diverse experience in industry and understanding of the brand ecosystem will further lift Garage Group’s service offering in the market.”

    Mukherjee is a graduate of the esteemed Delhi College of Art. He has received numerous significant national and international honours during his 23-year journey, which in turn adds another feather to his cap.

     

  • Maruti plans 360 degree integrated campaign for new Baleno

    Maruti plans 360 degree integrated campaign for new Baleno

    BENGALURU: Recently, Maruti Suzuki launched a new premium segment hatchback Baleno to be manufactured exclusively in India for sale across 100 countries, including Japan. Now with the Indian festival season just around the corner, the company has planned an integrated 360 degree campaign.

     

    The car comes with new features that include Apple CarPlay, a first for an Indian car, and is going to be available at an introductory special price during the Diwali season.

     

    The campaign includes television, print, outdoor, in-store, internet and BTL activities. The campaign creatives are by Hakuhodo Percept, while digital creatives are by internet marketing agency Grapes Digital and public relations are by Avian Media.

     

    “Hakuhodo will be integrating creatives across all mediums, including creatives by other agencies,” revealed a source at Maruti. “Within a day or two you will see TVCs play across your screens.”

     

    Maruti plans to sell the five petrol and four diesel variants of the Baleno through its recently launched chain of premium exclusive automobile retail outlets Nexa.

     

    Maruti regional manager (new channel) South unveiled the Belenao as well as the first preview of the TVC to be aired in Bengaluru yesterday.

  • Suzuki Motorcycle to spend around Rs 40 crore on Gixxer campaign

    Suzuki Motorcycle to spend around Rs 40 crore on Gixxer campaign

    BENGALURU: Suzuki Motorcycles India Private Limited (SMIPL) announced the launch of its flagship 155cc bike Gixxer in Bengaluru.

     

    SMIPL executive VP Atul Gupta said, “Loaded with exciting equipment, power, handling and trusted Suzuki quality, the Gixxer will make a statement without saying a word. It is an overall mix of elegant styling, classy on-road presence and promising performance, and will attract young bikers to rev up and ride. We expect Gixxer to create a strong foothold for itself in the market.”

     

    He added, “Suzuki is keen on providing youth-centric products for the Indian customers at a very competitive price. Our track record of new launches iterates Suzuki’s legacy built on the ethos of credibility along with advanced, unmatched engineering. In tune with its endeavours to reach out to maximum potential buyers the motorcycle major is also coming up with a marketing campaign featuring the actor-endorser Salman Khan.”

     

    The first phase of its TVC campaign has already begun, and will run until post the festival season. A TVC featuring the company’s brand ambassador Khan has been created by Hakuhodo Percept for Gixxer.

     

    Industry sources reveal that the company will spend around 30-40 per cent of it’s approximately Rs 100 crore advertisement budget for FY-22015 on Gixxer.

     

    “The company is targeting the 18-25 age group male, and apart from Colors TV channel in the HSM and the leading GECs in each of the regional markets, the Gixxer campaign will be aired on sports, lifestyle, music and niche channels,” said SMIPL national head of marketing Anu Anamika. Besides television, SMIPL is betting big on digital as well as print.

     

    “We’d said that we would launch four products this year, Gixxer is the fourth one. Post Diwali we plan to launch a brand campaign. Our previous campaign had our brand ambassador Parineeti Chopra for our scooter Let’s,” added Anamika.

  • Hakuhodo Percept gets Bhaskar Ghosh on board as National Client Services Director

    Hakuhodo Percept gets Bhaskar Ghosh on board as National Client Services Director

    MUMBAI: Bhaskar Ghosh joins the senior leadership team at the Delhi headquartered Hakuhodo Percept, as National Client Services Director.  The former Branch Head of Rediffusion- Delhi, brings with him a wealth of experience gained over 20 years, creating new conversations for brands such as Domino’s Pizza, Coca Cola, Spice Jet, Nokia, Dabur and Sony, to name a few.

     

    He takes on a national role, with key focus areas being to strengthen Hakuhodo Percept’s client relationships, put in place best practises in account management, and create opportunities for new businesses and growth across branches in India.

     

    Speaking about this development, Elvis Sequeira – Executive Director, Hakuhodo Percept said: “ It’s been a long, long courtship, and am happy that we’ve got Bhaskar on the team. We’ve been slowly re-engineering ourselves over the last couple of years, getting fabulous talent on board to head Planning and Creative, so really this was the final missing piece in our plan. Bhaskar is a wonderful mentor for young talent and an inspirational leader who loves to roll up his sleeves and get things done. I believe that clients, brands and people have a lot to gain from Bhaskar’s talent, involvement and style of functioning.”

     

    Bhaskar Ghosh’s previous stints have been with Contract, Grey, Bates, Leo Burnett and TBWA. He is a Commerce Honours Graduate from Delhi University and has an MBA from the University of Bedfordshire, UK.

  • Dentsu Marcom wins creative mandate for Toshiba India

    Dentsu Marcom wins creative mandate for Toshiba India

    MUMBAI: The Dentsu India Group has moved Toshiba India DS division‘s creative duties to Dentsu Marcom. The pitch process began in May and the partnership was sealed in June. The account was earlier handled by Hakuhodo Percept.

    Dentsu India Group, executive chairman, Rohit Ohri

    Talking on this development, Dentsu India Group, executive chairman, Rohit Ohri said, “Toshiba India is now gearing up for its next phase of aggressive growth in India. We‘re delighted with this opportunity to partner the company on this exciting new journey. Our integrated communication thinking will be at the centre of our communication approach. We will deploy our best capabilities to, hopefully, produce work that is an industry benchmark.”

    Dentsu is looking at a brand with a fresh pair of eyes and plans to have a strong brand communication for Toshiba in the market.

    The agency‘s Delhi branch will handle the TV and Laptop accounts. Work on both has begun with a print campaign for the brand‘s laptops called ‘Awesome Inside Out‘. Dentsu will carry out this campaign to other mediums as well.

    “Post the print campaign, we plan to spread out to outdoor, digital and print medium. Television will be considered in the second phase.” added Ohri.

    Toshiba India (DS division) country head Sanjay Warke said, “Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. For our communication efficacy, it is important to have a partner that emulates similar brand values of unparalleled quality, high performance & reliability embedded in its DNA. Dentsu‘s understanding of this industry, their skills and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner.”

  • Hakuhodo Percept walks away with Costa Coffee’s creative duties

    MUMBAI: Hakuhodo Percept has bagged the creative duties of Costa Coffee, following a multi-agency pitch that took place in December-January.

    The account is being serviced out of the agency’s Delhi office.

    Hakuhodo Percept Executive Director Elvis Sequeira is heading the team handling the account. He told indiantelevision.com that the agency has already started working on the account. They have worked on a campaign titled ‘India’s Best Cappuccino’ which they will be rolling out soon.

    The agency will also be doing other activities in order to engage with the consumers.

    Costa Coffee is a British multinational coffee house company with headquarters in Dunstable, United Kingdom, and is a wholly owned subsidiary of Whitbread PLC.

  • Hakuhodo Percept appoints Jayanto Banerjee as national planning director

    MUMBAI: Hakuhodo Percept has appointed Jayanto Banerjee as national planning director.

    Banerjee will be working closely with agency leaders across all major brands and clients handled by the agency.

    Based at the agency‘s Delhi office, he will be responsible for guiding the planning function, as well as spearheading “I-HPPL discovery”, the consumer knowledge and centre that focuses on understanding youth in India.

    Hakuhodo Percept executive director Elvis Sequeira said, “At Hakuhodo Percept, we place huge emphasis on multi-talented, versatile professionals. And Banjo is a shining example of someone who can partner our clients brilliantly. Apart from his planning experience Banjo also brings with him the experience of heading agency offices, the experience of starting a digital and PR set up from scratch and the experience of having worked across five cities in India and Middle East. With Banjo‘s arrival and several key talented people in place, Hakuhodo Percept‘s transformation into a powerhouse of knowledge, strategy and creativity is now complete.”

    Banerjee has over 19 years of experience in senior management, strategic planning and client servicing across Mumbai, Delhi, Kolkata, Dubai and Muscat. He has been the regional planning director of Euro RSCG in the Middle East, and headed integrated agency offices in Dubai, Muscat and Delhi.

    He started his career with Lintas in 1993. He has also worked with Euro RSCG and Bates 141 for FMCG, automotive, consumer durables, airline, banking, insurance, retail, technology, hospitality and pharmaceutical brands.

  • Hakuhodo Percept rolls out its first campaign for Sony Handycam

    Hakuhodo Percept rolls out its first campaign for Sony Handycam

    MUMBAI: Sony Handycam has launched a new television commercial, ‘Shoot, Project, Smile‘, conceptualised and executed by Hakuhodo Percept.

    The commercial focuses on the new projector series where one can share what has been captured instantly. The commercial moved on from simply reliving memories to instant sharing.

    Hakuhodo Percept ED Elvis Sequeira said, “This is Hakuhodo‘s first campaign after getting Sony on board. And it carries forward our key strength of creating ideas that are real, memorable and touch the consumer.”

    “Our focus is on the young parents going on holidays with their families. And hence it was important that we made an emotional connect with them while clearly demonstrating the benefit. Kids love animals. And given a choice, they would spend the entire time playing with them and never let them go,” he added.

    The in-built projector has powerful sound and display size of up to 100 (254cm). One doesn‘t need to plug in the andycam to the television or laptop anymore.

    Sony India head – marketing communication Ryusuke Fukushima said,?The brief was to highlight this innovation in the category, and this film does full justice to it. We are also planning a 360 degree campaign including TVC, print, and shop-front activities.”
    The ad film has been shot by Danish filmmaker Ivo ostertman from Fleet Productions.

    It captures a little boy interacting with various animals at a zoo, while his parents shoot him with their Handycam. The kid gets unhappy when the time to leave comes. His mother, with the help of Handycam‘s ‘instant sharing‘ feature, projects the child‘s moments with the animals on the roof of the car and then on their bedroom ceiling making him relive the entire experience, instantaneously.

  • Hakuhodo Percept bags Sony India creative biz worth Rs 1 bn

    Hakuhodo Percept bags Sony India creative biz worth Rs 1 bn

    MUMBAI: The consumer electronics and IT giant Sony India has appointed Hakuhodo Percept as the creative agency following a multi-agency pitch. The account size is pegged at Rs 1 billion.

    The pitch process that began in November 2011 saw agencies such as JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept participating.

    The incumbent agency on the account was JWT.

    Sony India deputy general manager- marketing communication Ryusuke Fukushima said, “At Sony we don’t simply create products; we create real experiences and emotions. Imagination is at the core of our brand, and with each and every communication of Sony, we aim to inspire and unlock the power of imagination of our audiences. We wanted to revisit our creative mandate and partner with a firm which demonstrates the immersive Sony experience and showcases its DNA compromising of essence, promise and purpose.”