ITV

Tag: Hakuhodo

  • Stay in tune with your friends with Line, Katrina

    Stay in tune with your friends with Line, Katrina

    MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features actor Katrina Kaif, who is trying to woo users with stickers.

    Yes, the company has come up with two ads of 40 seconds and 20 seconds that have been created by Hakuhodo Percept, Delhi to present to the audience the sticker language.

    This time, Katrina is seen in a coquettish mood where she is trying to spark a playful conversation with a French man using Line messaging application. The ad campaign captures the quintessence of displaying emotions, defying the barriers of language and hitting off a romantic encounter using exciting new series of stickers on the app.

    The story begins with an attractive French man trying to woo Katrina to spend a romantic night in town, but language becomes a barrier and he leaves Katrina puzzled. The story develops as Katrina switches to stickers on LINE and drops cues to the French guy who then uses his charm to impress her with his witty selection.

    The ad features visually alluring effects on screen while Katrina and the French man continue sharing stickers with each other. The commercial highlights the new way of sharing emotions through personalised stickers to spark off conversations between users on Line. The TVC unfolds with a vibrant background score that lingers on.

  • Stay in tune with your friends with Line, Katrina

    Stay in tune with your friends with Line, Katrina

    MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features actor Katrina Kaif, who is trying to woo users with stickers.

    Yes, the company has come up with two ads of 40 seconds and 20 seconds that have been created by Hakuhodo Percept, Delhi to present to the audience the sticker language.

    This time, Katrina is seen in a coquettish mood where she is trying to spark a playful conversation with a French man using Line messaging application. The ad campaign captures the quintessence of displaying emotions, defying the barriers of language and hitting off a romantic encounter using exciting new series of stickers on the app.

    The story begins with an attractive French man trying to woo Katrina to spend a romantic night in town, but language becomes a barrier and he leaves Katrina puzzled. The story develops as Katrina switches to stickers on LINE and drops cues to the French guy who then uses his charm to impress her with his witty selection.

    The ad features visually alluring effects on screen while Katrina and the French man continue sharing stickers with each other. The commercial highlights the new way of sharing emotions through personalised stickers to spark off conversations between users on Line. The TVC unfolds with a vibrant background score that lingers on.

  • Hakuhodo Percept creates TVC to launch Lines new brand ambassador Katrina Kaif

    Hakuhodo Percept creates TVC to launch Lines new brand ambassador Katrina Kaif

    MUMBAI: Hakuhodo Percept has created a TVC featuring Katrina Kaif- the new brand ambassador for social messaging app ‘Line’. The TVC showcases Katrina talking to a host of people over the phone with a catchy soundtrack which says ‘Wish one, wish all – Line free call’.

     

    Released this festive season, the TVC reiterates its ‘free calls’ proposition. The list of people she calls from her phone book includes her best friend, neighbour, aunt, school teacher, gym instructor, the director she wants to work with, and more. The film ends with a super that reads, “These festivals, wish all – Line free calls.”

     

    Hakuhodo Percept managing director Taro Muto said, “During the festive season, wishing your loved ones is a very important part of the celebrations. Line with its free call service lets people wish one and all. They no longer have to think whom to wish and whom not to.”

     

    “The idea was to drive home a simple proposition that you can wish all your loved ones with ‘Line’ free call, but do it in a way that people remember and register it. So we decided to literally show the phonebook of our country’s biggest actress in a way that’s never been done before. This festive season, the ad will make the world repeat – Wish one and all, with Line free call,” Hakuhodo Percept executive creative director Sabuj Sen Gupta.

     

    Line Corporation executive, chief strategy and marketing officer Jun Masuda on Katrina’s appointment said, “Katrina is a youth icon and we wanted a person with that kind of an image. Katrina is perfect for this role.”

  • Hakuhodo Percept creates a TVC to launch Sony’s Sonic laptops

    Hakuhodo Percept creates a TVC to launch Sony’s Sonic laptops

    MUMBAI: As the old forms of communication give way to the new innovative machines, Hakuhodo Percept has launched Sony‘s new range of Sonic laptops with in-built subwoofers through a TVC for the Indian market. The film went on air on July 2.

    British musician Shlomo and his vocal project ‘Shlomo and the Lip Factory‘ have been used in this TVC. They are seen performing on ‘Moves like Jagger‘ by Maroon 5. Different shots of the group are shown through the Sonic range of laptops. This was done keeping in mind the taste and culture of the current generation. The brand has also initiated what is billed as India‘s first online ‘Beatboxing competition‘ where contestants need to share links of their beatboxing videos on Sony‘s Youtube channel to win a Vaio laptop from the Sonic series.

    Commenting on the TVC, Hakuhodo Percept executive creative directors, Shobhit Mathur and Sabuj Sen Gupta said, “Typically, laptops don‘t give you great sound forcing you to use additional speakers for better sound experience. But all that is about to change as Sony Vaio brings to you a laptop with an in-built subwoofer! Not only will you be able to hear great bass and thump, you will also be able to hear every sound with great clarity and distinction. It‘s a yet another first from Vaio. For us, it all started here. So to corroborate this brief, we devised a campaign with a fusion of A cappella and beat boxing.”

    “Our aim was to own the domain of voice & sound. Hence we tied-up with an internationally acclaimed human beat boxer, Shlomo and his latest vocal project ‘Shlomo and the Lip Factory‘ to perform the chartbuster ‘Moves like Jagger‘. We got seven beat boxers, including Shlomo, to recreate the song using only their voices. What‘s interesting is that each one of them has performed their part through a different Vaio thereby creating a never-heard-before orchestra of laptops”, they added.

    On the TVC, Sony India, marketing communication head, Ryusuke Fukushima said, “The new television commercial for Vaio aims to highlight the in-built subwoofers of the new Vaio series. After doing our research, we realised that users mostly complain about the quality of sound in their laptops and to redress this issue, Sony announced its new Vaio series with enhanced listening experience.” He added, “To bring out the sound proposition clearly in the TVC, we tied up with internationally acclaimed human beatboxer, Shlomo and his latest vocal project ‘Shlomo and the Lip Factory‘. As part of the campaign, we will also be rolling out print and online advertisements, outdoor and shop-front enhancement and PR activities.”

  • Hakuhodo Percept creates new campaign for Xperia Z

    MUMBAI: Sony India has launched a new campaign, ‘Experience the Best of Sony in a Smartphone‘, for its brand new product ‘Xperia Z‘ this March.

    The ad film has been created by Hakuhodo Percept.

    The challenge for Hakuhodo Percept was to make the communication sound as impressive, as grand and as incredible as the product. The Katrina Kaif ad showcases how the features of Xperia Z add life to every moment she lives.

    The commercial is directed by Ben Hartenstein.

    Hakuhodo Percept ECDs Sabuj Sengupta and Shobhit Mathur said , “The aim was to creatively and effectively highlight, that this Smartphone has the most amazing sound, the most awesome camera and the most incredible display one has ever experienced.”

    Sony India head marketing communication Ryusuke Fukushima said, “This is our biggest launch of the year. We wanted to create a buzz in the market and make sure people get excited about the smartphone that brings together the best of Sony.”

    The ad aims to create a stir in the competitive market of smartphones and establish Sony‘s ‘Xperia Z‘ as the best of three worlds – display, sound and pictures.