ITV

Tag: haircare range

  • Arata onboards Taapsee Pannu to launch its hair styling gel

    Arata onboards Taapsee Pannu to launch its hair styling gel

    Mumbai: Homegrown personal care and haircare brand Arata has onboarded Bollywood actor Taapsee Pannu to promote its advanced curl hair styling gel.

    Known for her bold, fierce, and fearless on-screen image, Taapsee embodies Arata’s curl care philosophy, flipping the narrative that censors curlies, the thought process that mandates curly hair to be ‘in place,’ stated the brand.

    “Conventional beauty standards are not only restrictive, but they also fail to elevate diversity. The very idea that beauty is defined by a set of adjectives – straight hair, tall, slender, fair, etc. is harmful and excludes most of us who don’t fit the norm,” said Taapsee. “For me, having this curly hair representation – whether on-screen or with the brands I choose to work with, is highly important. I support Arata’s clean, toxin-free approach to personal care.”

    “We love how authentic Taapsee is and how she embraces her curls in their true form. We’re delighted to have her on board as Arata’s CurlFriend – someone who advocates for our brand and our new collection’s ethos, in the most befitting manner,” said Arata founders Dhruv Madhok and Dhruv Bhasin.

  • Vedix ropes in Avika Gor for new digital campaign

    Vedix ropes in Avika Gor for new digital campaign

    Mumbai: Ayurvedic beauty brand Vedix has brought on board “Balika Vadhu” actor Avika Gor to launch a digital campaign for its haircare range. 

    The actor explains in the campaign film how her hectic schedule and long hours coupled with non-stop shooting schedules, ultimately impacted her hair growth. This led to a lot of hair fall problems for her because of the use of harmful chemicals. She then goes on to share how Vedix-designed customised hair care regime and ayurvedic solutions helped her get past those problems.

    “For the first time, I understood my dosha profile and the imbalances which were a result of using different hair products laden with chemicals. Since the time I have started to use Vedix hair oil, I just knew it was something special as it suited my hair & scalp perfectly,” said Gor.

    The campaign will be promoted across the customised Ayurvedic beauty & wellness brand’s social media platforms, Facebook, Instagram, Youtube, and over-the-top (OTT) platforms starting Monday.

    “With Vedix, we are bringing, trueness of 5,000 years old Ayurveda in a contemporary form,” stated Vedix business head Jatin Gujrati. “Ayurveda teaches us to customise as per individual needs. We have successfully helped lakhs of customers to break the constant trial and error cycle by providing them high efficacy products that work.”

    “Work stress, long working hours leave all of us with almost no time to care for our hair and skin. Vedix was born to help our upwardly mobile customers to arrest their hair and skin concerns without worrying about side effects which are often caused with the repeated use of chemical base cosmetics,” Gujrati further said.

    Vedix recently launched Gandusha/Kavala oil pulling oil oral detox and an all-new men’s skincare range further deepening its focus across three major categories – hair, face, and oral market segment.