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Tag: hair colour brand

  • Manushi Chhillar becomes face of Wella Professionals, marking a bold leap in brand expression

    Manushi Chhillar becomes face of Wella Professionals, marking a bold leap in brand expression

    MUMBAI: Wella Professionals has appointed Manushi Chhillar as its new brand ambassador for India, signaling a dynamic new chapter for the heritage brand. The announcement was made during the grand finale of TrendVision 2024-25, a creative summit that brings together the best of hair artistry and fashion.

    The collaboration marks Wella’s return to celebrity endorsements after years, aligning with a shift towards bolder, transformational branding. Chhillar, known for her elegance and fierce individuality, now embodies the brand’s core values of fearless self-expression, transformative beauty, and artistic excellence.

    “This marks the beginning of something legendary. Manushi represents a new wave of beauty, modern, bold, and unapologetically expressive. With her as the new ambassador of Wella Professionals, we bring our vision to life: to inspire stylists to create and consumers to embrace what’s new. Everyone dreams of change, but very few dare to make it happen. Together, we will encourage people to take that leap”, said Wella India and south Asia GM Pravesh Saha.

    The partnership underscores Wella’s ongoing mission to empower stylists while pushing boundaries in the hair industry. With over 140 years of legacy and innovation, Wella Professionals continues to shape trends through vibrant colour solutions and high-performance care. The brand now aims to strengthen its footprint in India through storytelling that resonates with the modern Indian consumer’s aspiration for change.

    The announcement comes on the back of Wella’s top ranking in the 2023 Salon Hair Care Study published by Kline, which placed the brand at number one globally in the hair colouring products category.

    Chillar’s association with Wella is expected to catalyse a fresh wave of engagement, both with stylists and consumers. Her rise from Miss World 2017 to a fashion-forward public figure has embodied resilience, evolution and grace—values that align with the ethos of Wella Professionals.

  • ART-E Mediatech bags creative & digital mandate for Indica

    ART-E Mediatech bags creative & digital mandate for Indica

    Mumbai: ART-E Mediatech has bagged the digital & creative mandate for Indica, an Indian herbal hair colour brand from the CavinKare portfolio.

    In order to create a strong digital presence of Indica, the agency will be taking on the responsibility of presenting it with the right mix of creative thinking & data-based research, the company said in a statement. 

    The agency will be responsible for formulating & executing social media strategy, cross-medium communication strategies, and influencer marketing strategies for building a strong brand voice, it added.

    “We have always directed our efforts in crafting products that make our consumers’ life easy while rendering an enriching experience. So, it is imperative for us to stay in touch with consumers all the time,” said CavinKare digital & e-com marketing head Amlan Pati. “Given the popularity of social media in the post lockdown world, we were looking for an agency that could transcribe our expansion plans into reality and create a buzzing platform for our consumers to engage with us anytime. And, team ART-E fits the bill.”

    “At ART-E, partnering with a new brand gives us an opportunity to leverage our sound digital knowledge using new-age technological advancements and keeping in sync with the changing preferences of the audience. We look forward to our partnership and hope to build a dynamic brand presence for Indica,” said ART-E Mediatech co-founder Rohit Sakunia.