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Tag: Haier Appliances India

  • Haier levels up with G-League to play big in India’s gaming arena

    Haier levels up with G-League to play big in India’s gaming arena

    MUMBAI: From refrigerators to frag grenades Haier is no longer just cooling your kitchen, it’s heating up India’s gaming scene. Haier Appliances India has hit the start button on its first e-sports IP with the launch of the Haier G-League, bringing the brand into the heart of India’s fast-growing gaming universe. Backed by its cutting-edge QD Mini LED TV range, the G-League is not just a tournament, it’s a bold move to connect with the joystick-wielding, meme-sharing Gen Z and millennial crowd.

    Set to kick off on 4th July 2025 with the finals on 20th July, the tournament has already pulled in 2,048 teams and over 8,000 players, all vying for a grand prize of Rs 1 million. The battle unfolds in Battlegrounds Mobile India (BGMI), streamed live on Haier India’s official Youtube channel, turning every play into primetime entertainment.

    While Haier has previously dipped into sport-o-tainment as a digital streaming partner for the Indian T20 League and title sponsor of Match Centre Live for the ICC Champions Trophy 2025, the G-League is its first homegrown leap into India’s e-sports cosmos.

    At the heart of the G-League is Haier’s QD Mini LED TV series crafted for those who crave cinematic visuals and low-latency gameplay. This isn’t just a viewing device; it’s a front-row ticket to the future of gaming, with specs that could make even a console blush.

    “The G-League is more than a campaign, it’s a cultural commitment,” said Haier Appliances India president NS Satish. “We’re not just creating content, we’re entering conversations. Gaming is where Gen Z lives, and we want to meet them there with relevance, innovation and authenticity.”

    With a platform that champions skill, speed, and streaming appeal, Haier is now not just in living rooms, it’s in the digital arenas where the next generation battles it out.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    MUMBAI: Haier Appliances India, has redefined luxury and innovation with the launch of Lumiere, India’s first 4-door convertible side-by-side refrigerator. The grand unveiling took place at the Hindustan Times (HT) India’s Most Stylish 2025, a celebration of fashion, glamour, and cutting-edge trends.

    Haier, the only brand manufacturing 4-door side-by-side refrigerators in India, continues to push boundaries in premium home appliances. Lumiere, designed for modern Indian homes, seamlessly blends advanced technology with refined aesthetics, setting new benchmarks in both style and functionality.

    The reveal was a showstopping moment, presented by actress and UN ambassador Dia Mirza, co-host Cyrus Sahukar, and , Haier Appliances India president NS Satish. Adding to the excitement, cinema icons Akshay Kumar, Abhishek Bachchan, Shikhar Dhawan, Kanika Kapoor, and Farhan Akhtar explored Lumiere’s sleek design and intelligent features at Haier’s exclusive brand zone during the red carpet segment.

    Haier Appliances India president Satish said,
    “At Haier India, we take immense pride in being the only brand in India manufacturing 4-door convertible side-by-side refrigerators. This achievement reflects our commitment to innovation and delivering solutions that cater to the evolving needs of modern Indian homes. The launch of the Haier Lumiere Series is a proud addition to our ‘Made in India, Made for India’ vision, combining advanced technology with elegant design. Our association with HT India’s Most Stylish 2025 provided the perfect platform to showcase a product that redefines style and functionality. As we continue to innovate, Haier remains dedicated to introducing appliances that elevate everyday living while complementing contemporary lifestyles with elegance and performance.”

    HT Media Group Ltd VP & head branded IPs Vijay Nair added, “We are delighted to have Haier India as a valued partner at the 13 edition of HT India’s Most Stylish. As the voice of the nation since 1924, HT has been at the forefront of culture, style, and innovation. This year, we crafted an immersive experience, celebrating 100 years of style through the cinematic lens where fashion met storytelling in its most iconic form. Haier’s spirit of innovation perfectly complemented our vision, making this collaboration truly special. We are proud to have provided a platform that showcased Haier’s commitment to redefining home experiences with style and functionality through the launch of the Lumiere series refrigerator.”

     

  • Nikita Hooper takes the helm at Micromax Informatics as head of communications & marketing

    Nikita Hooper takes the helm at Micromax Informatics as head of communications & marketing

    MUMBAI: Nikita Hooper has announced her new role as head of external & internal communications and marketing for Micromax Informatics Ltd, MiPhi Semiconductors Pvt Ltd (a joint venture between Micromax and Phison), and Bhagwati Products Ltd. 

    Nikita Hooper is a seasoned communications professional with over a decade of experience in public relations, corporate strategy, and marketing..

    In a heartfelt reflection on her professional journey, Hooper described the past year as one of profound personal and professional growth. “The past year has been transformative,” she shared. “It was a time of self-reflection, growth, and embracing change, even when it meant letting go of things that no longer aligned with my purpose. Heading into 2025, I’ve committed to prioritizing what truly matters and making bold moves toward meaningful impact.”

    Hooper’s decision to join Micromax comes after a remarkable tenure with Versuni (formerly Philips Domestic Appliances), where she led communications with distinction. Prior to that, she made significant strides at Haier Appliances India, Jajabor Brand Consultancy, and Ruder Finn India, among others. Throughout her career, she has excelled in roles requiring expertise in corporate communications, internal and external messaging, employee engagement, employer branding, and reputation management.

    A graduate of Jesus and Mary College, Hooper brings a wealth of experience in event management, media relations, and client services. Her career trajectory has been defined by a series of leadership roles at top organizations, including Genesis BCW and Brandwidth Events.

    In her new position at Micromax, Hooper will focus on pushing boundaries and driving innovation in corporate communications and marketing strategy. She describes the move as “a leap of faith” and an opportunity to “explore uncharted territory while redefining what’s possible.”

  • Haier India joins forces with Star Sports HD as broadcast sponsor for ICC Men’s T20 World Cup 2024

    Haier India joins forces with Star Sports HD as broadcast sponsor for ICC Men’s T20 World Cup 2024

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, announces its association with Star Sports HD as the broadcast sponsor for the prestigious ICC Men’s T20 World Cup 2024, one of the biggest global sporting events. This collaboration allows Haier India to gain significant visibility during matches broadcasted on Star Sports HD as the global cricket action unfolds with the matches between the US and West Indies teams from 1 to 29 June.

    Haier India recognizes the significant impact of sports, particularly the unifying zeal of cricket in India, which brings together people from diverse backgrounds. Understanding this opportunity, the brand aims to deepen its connection with millions of cricket enthusiasts and fans by strategically integrating its brand into the digital landscape. Driven by the youth and leveraging new-age marketing strategies, the brand focuses on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Commenting on the exciting collaboration, Haier Appliances India president NS Satish said, “Cricket is not just a sport; it’s an emotion deeply embedded in the hearts of every Indian. At Haier India, we are thrilled to announce our association as the ‘Broadcast Sponsor’ for the ICC Men’s T20 World Cup 2024 on Star Sports HD. Taking our sport-o-tainment strategy to new heights, we aim to build strong connections with cricket enthusiasts and millions of consumers worldwide. We view the ICC Men’s T20 World Cup 2024 as an unparalleled opportunity to engage meaningfully with audiences. As one of the biggest sporting events globally, it offers a platform to solidify our position as a challenger brand that pioneers innovative initiatives.

    He further added, “Through such strategic associations, our ultimate goal is to forge stronger connections with our customers, understand their needs better, and create products that make their lives smarter, more convenient, and comfortable. We are confident that this association will strengthen our existing consumer connections and unlock new opportunities in line with our vision of ‘more creation, more possibilities’. With a massive fan base not just in India but around the world, we are confident this collaboration will help Haier captivate a larger audience and expand our brand presence.”

    Aligned with its sport-o-tainment marketing strategy, Haier continues to strengthen consumer connections by investing in premier sporting events worldwide. Recently, the brand announced its partnership with the prestigious Roland-Garros tennis tournament as the Official Partner for the current season. Additionally, the brand welcomed Ana Ivanovic as its global sports brand ambassador. This association highlights Haier’s dedication to the youthful, sports-loving consumer segment and reinforces its commitment to excellence. The collaboration aligns with Haier’s mission to deliver top-notch performance through industry-leading innovations, creating more opportunities for engagement and growth.

  • Features high refresh rates, low latency, and MEMC-enhanced motion and gaming experience.

    Features high refresh rates, low latency, and MEMC-enhanced motion and gaming experience.

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, has announced the launch of its latest Smart QLED Series S800QT. Designed to elevate the home entertainment experience, the series has a 4K QLED display and comes in four sizes 75”,65″, 55″ and 43”. It will be available across all channels starting at a price of Rs 38,990.

    The all-new QLED series builds upon Haier India’s widespread acclaim of providing an unparalleled entertainment experience, offering enhanced features, and mesmerizing design elements. With quantum dot technology at its core, the S800QT series delivers an exceptional spectrum of colours, incredibly lifelike visuals, and unmatched clarity with a 4K display. This revolutionary series seamlessly integrates cutting-edge technology with a visually captivating look, aiming to immerse consumers in an unparalleled cinematic journey from the comfort of their homes.

    Haier India president NS Satish stated, “At Haier, we are dedicated to continuously redefining the home entertainment experience, and with the feature packed S800QT QLED series, we’re delivering a harmonious blend of cutting-edge technology and aesthetic finesse. Catering to consumers who seek uncompromised visual brilliance and an immersive cinematic haven in their own homes, Haier India aims to meet the evolving needs and preferences of consumers, offering them an unparalleled home entertainment solution. The launch of the new QLED series highlights our commitment to providing consumers with best-in-class technologically advanced products that combine style and innovation.”

    Dolby Vision Atmos:

    With Dolby Vision Atmos, you can truly feel an immersive viewing and listening experience with a deeper connection to the movies, shows, music, sports, and games you love. Prepare to hear what you’ve been missing with an unparalleled immersive experience that will leave you craving for more.

    The new series is poised to set a new benchmark in home entertainment, inviting consumers to indulge in the brilliance of advanced technology and superior design. With this latest offering, Haier India reaffirms its position as a pioneer in the industry, consistently driving innovation to meet and exceed the evolving needs of its discerning customers.

    Google TV:

    Haier’s S800QT seamlessly integrates with Google and provides access to a vast range of apps, content, and streaming services, allowing consumers to experience endless entertainment possibilities at the touch of a button. It also provides you with curated recommendations based on your watching habits.

    Smooth gaming experience with 120Hz DLG and 2GB RAM:

    The new range offers ultra-smooth motion reproduction and reduced motion blur during fast-paced action sequences, ensuring a truly immersive viewing experience with DLG (Dual Line Gate) technology. The TV automatically detects the content and adjusts its refresh rate up to 120Hz and has a super low latency than ever before. This offers a much smoother gaming experience at your fingertip with 2GB RAM and 32GB storage.

    Unparalleled viewing experience:

    It comes power-packed with MEMC, the UI is faster and smoother, and gives exceptional clarity in every frame, this TV is destined to enhance your movie-watching and game-playing experience. Equipped with a Variable Refresh rate and DLG 120Hz, the S800QT QLED Series ensures smooth and detailed visuals, allowing you to fully immerse yourself in fast-moving images.

    Hands-free voice control with far field technology:

    The series introduces effortless TV control through hands-free voice commands. With the power of hands-free voice control, users can effortlessly adjust settings, switch channels, search for content, and perform various other tasks, all without the need to lift a finger by just saying ‘OK Google’.

    Micro dimming:

    Enhance picture quality and detail through advanced micro-dimming technology, providing deep contrasts and vibrant colours for a lifelike experience.

    Elegant metal design:

    Taking consumer preferences to heart, Haier India has meticulously crafted the S800QT series to seamlessly blend into modern living spaces. The sleek and elegant metal design exudes sophistication and elevates the overall aesthetics of the series.

    Price and offers

    Starting at a price of Rs 38,990, the Haier S800QT QLED series will be available on both online and offline channels.

  • Haier partners with Dadasaheb Phalke International Film Festival Awards 2024

    Haier partners with Dadasaheb Phalke International Film Festival Awards 2024

    Mumbai: The anticipation is building as the prestigious Dadasaheb Phalke International Film Festival Awards (DPIFF) prepare to captivate the world of cinema. DPIFF 2024 will be Co-Powered by Haier Appliances India (Haier India), a global leader in Home Appliances and the Number 1 brand in Major Appliances for 14 consecutive years.

    The annual award ceremony will pay tribute to the Entertainment and Film Industry in India and will take place on 20 February 2024 in Mumbai, Maharashtra, in the presence of celebrities, media personnel, government delegates, and renowned personalities from the industry.

    Commenting on this partnership, Haier Appliances India president NS Satish said, “At Haier, our focus has always been to bring in the best customer-inspired innovations, and we strive to be a part of the daily lives of Indian consumers by offering innovative, reliable, and technologically driven home appliances. Bollywood and entertainment drive India with the spirit of passion, zeal, celebration, and enthusiasm. We are excited that our collaboration with the prestigious Dadasaheb Phalke International Film Festival Awards is a seamless integration of technology and India’s cinematic heritage. We are hopeful that this association with further solidify our presence across premium audience in India.”

    The partnership between DPIFF and Haier India underscores the intersection of technology, art, and entertainment, showcasing the transformative power of both industries.

    DPIFF CEO Abhishek Mishra expressed, “The history of cinema, the film industry, and technology has undergone several changes that transformed the movie industry from its modest beginnings with black and white silent films to today’s colourful extravaganza. Therefore, I take immense pride in celebrating the Cinematic Evolution alongside Haier Appliances India, the global leader in Home Appliances and Consumer Electronics.”

    Driven by the brand purpose of ‘Inspired Living’, Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India, Made for India’ philosophy. Pushing the edge, as a challenger brand Haier India is integrating a host of traditional and new-age marketing strategies, to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Over the years, DPIFF has evolved into the country’s most prestigious award ceremony. In a monumental celebration of talent, the gala event will felicitate the artists of the film fraternity who have put in their hard work and dedication to excel in the year 2023. DPIFF will be honouring all three prodigious segments – the Indian Film Industry, Indian Television Industry & International Film Fraternity – under the same roof.

    It aims to felicitate those artists of the film fraternity who have put in their hard work and have shown true promise, along with the dedication to excel. The mission, as always, is to cultivate and promote the art and science of film through education and cross-cultural awareness. DPIFF believes that the medium of cinema as well as TV series are artforms that hold the power to bridge cultures and illuminate the universality of the human experience.

  • Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023

    Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023

    Mumbai: Taking the festive celebration a notch higher, Haier Appliances India (Haier India), a global leader in home appliances and the number one brand in major appliances for 14 consecutive years, announced its strategic association as the ‘Digital Streaming Associate Sponsor’ on Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023.

    Pushing the edge, as a challenger brand Haier India rechristened its marketing strategy to bring a power-packed amalgamation of sports and festivals to the customers across India. Integrating a host of traditional and new-age marketing strategies, this festive season Haier India is focused on a high-impact sports marketing game plan to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Haier India recognises the significant impact of festivals and sports, specifically in India. These unifying forces bring the nation together, uniting people from diverse backgrounds. Igniting the festive season, through its association with Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023, Haier is all set to showcase the range of its customer-inspired product innovations highlighting the brand’s commitment to leverage technology and innovation. As India takes pride in hosting the entire tournament, Haier India and cricket enthusiasts are gearing up for 48 exhilarating matches.

    Haier Appliances India president NS Satish said, “Two things that unite our nation, with the spirit of passion, zeal, celebration, and enthusiasm are festivals and sports. At Haier India, customer centricity lies at the core of our growth trajectory and hence we decided to bring together an impactful marketing strategy bridging the synergies of festivals and sports to tap the premium audience. Ahead of the festive season in India, we are excited to announce Haier’s collaboration with Disney+ Hotstar for the biggest sporting event of the year ICC Men’s Cricket World Cup 2023.”

    “This collaboration exemplifies our commitment to align with the passion and energy that cricket ignites in the hearts of millions of Indians. Celebrating success and togetherness with India during the festive season, we view this sponsorship as a fantastic opportunity to connect with the customers and showcase our innovative spirit. As a brand, Haier has always believed in engaging with its customers in a meaningful way, and we believe that the genre of festivals and sports provided us with the perfect opportunity to do so” he added.

    In line with the marketing strategy, Haier India has been deepening its sports commitment by investing in top events like Roland-Garros, ATP, and Indian Premier League 2023 amongst others. Now with the ICC Men’s Cricket World Cup 2023, coinciding with India’s festive spirit, this presents a unique opportunity for Haier to connect with the audience even more deeply. 

  • Haier India is the associate sponsor for Bigg Boss Telugu Season 7

    Haier India is the associate sponsor for Bigg Boss Telugu Season 7

    Mumbai: Haier Appliances India (Haier India), the global leader in home appliances and the world’s number 1 brand in major appliances for 14 consecutive years has announced its partnership as the associate sponsor for the much-anticipated reality show, Bigg Boss Telugu Season 7.

    With a diverse and intriguing mix of contestants, the show promises to be a rollercoaster ride filled with drama, emotions, and entertainment and will be live on the OTT platform Disney Plus Hotstar and telecasted on Star Maa. This strategic collaboration underscores Haier’s commitment to entertaining and engaging Indian audiences while reinforcing its position as a trusted household name.

    Commenting on this exciting association, Haier Appliances India president Satish NS said, “In line with our long withstanding collaboration, we are thrilled to be associated yet again with one of the most-watched television shows in the region, ‘Bigg Boss 7’ Telugu. Haier has always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable and technologically driven home appliances. The upcoming Season 7 of Bigg Boss Telugu presents a great opportunity for us to connect with the customers and over the last few years we have seen tremendously positive results. We are truly proud of this synergistic collaboration to engage with our audience through one of India’s most beloved television shows.”

    As an associate sponsor, Haier India will have a prominent presence on the show, with product showcase and brand integration into various segments. The partnership offers Haier a unique opportunity to connect with a vast and diverse audience, further expanding its reach and brand visibility in the Telugu-speaking markets. Haier India’s presence will be felt throughout the season as the show unfolds its unique blend of entertainment, drama, and unexpected twists.