MUMBAI: When it comes to reality television, what goes up must come down but for Amazon MX Player’s Rise & Fall, the only direction right now is up. Premiering on 6 September, the high-drama reality experiment has shot straight into the Top 2 original reality shows on Ormax ratings, winning fans across both metros and rural India. And the buzz isn’t limited to television screens, the show has already racked up a jaw-dropping 500 million social media views, turning reels, memes, and reactions into a second stage of drama.
Hosted by Ashneer Grover, Rise & Fall drops 15 celebrity contestants spanning Bollywood, music, sports, entrepreneurship, and social media into a unique social experiment that examines the eternal tug-of-war between the powerful and the powerless. Over 42 days, alliances are built and broken, friendships tested, and betrayals executed with both tears and applause.
The star-studded line-up features Arbaaz Patel, Aarush Bhola, Aahana Kumra, Aditya Narayan, Arjun Bijlani, Dhanashree Verma, Kubra Sait, Kiku Sharda, Anaya Banger, Nayandeep Rakshit, Bali, Akriti Negi with the first elimination seeing Noorin Sha bow out.
“With Rise & Fall, Amazon MX Player is redefining reality television for India,” said Amazon MX Player director & head Karan Bedi. “We went back to the basics of what audiences want, not just spectacle and drama, but strategy, leadership, and emotion. By reimagining a global format through an Indian lens, we’re bringing viewers a bold, refreshing and powerful narrative that resonates deeply.”
The opulent set, designed by National Award-winning art director Omung Kumar, provides the perfect stage for the drama. Behind it all, Banijay India’s powerhouse creative team has tailored the format to spark conversation across every medium and judging by the memes flooding Instagram and Twitter, it’s working.
The show has also become a marketer’s playground. Amazon India head of advertising Girish Prabhu explained: “The response from brands has been phenomenal, they see real value in being part of Rise & Fall. Integrations feel natural and memorable, which is why sponsors like Lux Cozi, Orient Electric, Haier, Pintola, Avvatar Whey Protein, Envi, and HMD are seeing strong impact.”
With streaming on Amazon MX Player, Prime Video, Fire TV, the Amazon shopping app, Airtel Xstream and airing on Sony Entertainment Television at 10:30 pm, brands also get the bonus of multi-platform reach.
Rise & Fall isn’t just another unscripted series; it’s shaping up to be the OTT cultural moment of the year, where entertainment collides with hustle, and power shifts become prime-time spectacle. As fresh episodes drop daily at 12 pm, one thing’s clear, the only thing falling here are the contestants, while the show itself continues its meteoric rise.
MUMBAI: The Asian Cricket Council (ACC) has unveiled a formidable line-up of sponsors for this year’s tournament, led by title sponsor DP World. Joining the roster are Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells, and Groww. The partnerships have been brokered by TCM Sports, the sports marketing firm with a three-decade legacy of landmark cricket alliances.
The men’s Asia Cup, running from 9 to 28 September, will see eight nations battle it out in the high-octane T20 format. With packed stadiums, fierce rivalries and a broadcast reach expected to run into hundreds of millions, the tournament promises one of its most competitive editions yet.
ACC President Mohsin Naqvi said, “The DP World Asia Cup is the heartbeat of cricket in Asia. It’s a stage where champions rise, rivalries ignite, and fans unite. We are delighted to have a dynamic mix of sponsors across categories and welcome them all as partners.” [sic]
TCM Sports, md, Lokesh Sharma added, “Participation of globally renowned sponsors is an acknowledgment of the stature of the Asia Cup. Beginning with this edition, we are placing more emphasis on fan engagement and grassroots development.”
MUMBAI: Streaming is going prime time. Amazon MX Player, Amazon’s free video service, has joined hands with Sony Entertainment Television to take its buzzy new reality series Rise and Fall to a wider audience.
In a first-of-its-kind distribution pact, episodes of the show will drop daily at noon on Amazon MX Player before hitting Sony TV at 10:30 pm, giving viewers the choice of mobile-first streaming or traditional appointment viewing.
The gamble seems to be paying off. According to Ormax Media, Rise and Fall was the most-watched show in its launch week. Hosted by Ashneer Grover, the show packs 15 celebrities from across entertainment, sports and music into a towering set split between extremes: a penthouse for the “Rulers” and a spartan basement for the “Workers.” Contestants shuffle between privilege and hardship, testing their wits in a battle of ambition, survival and strategy.
Amazon MX Player, director & head of content, Amogh Dusad called the partnership “a cultural moment,” adding that the bold and disruptive format deserved the widest possible reach. Akshay Agrawal of Sony Pictures Networks India said the tie-up reflects Sony TV’s mission to bring “unique and compelling” formats to millions of households.
The show has also lined up big-brand backers, with Lux Cozi, Orient Electric, Haier, Pintola and Avvatar Whey Protein among its sponsors.
New episodes of Rise and Fall stream daily for free at 12 pm on Amazon MX Player, available via the MX app, Amazon shopping app, Prime Video, Fire TV and Airtel Xstream and air at 10:30 pm on Sony Entertainment Television.
MUMBAI: When it comes to sport, Haier is no longer just in the business of cool refrigerators, it’s chilling with champions. The world’s No.1 global major appliances brand for 16 consecutive years has just unveiled blockbuster multi-year partnerships with Liverpool Football Club and Paris Saint-Germain, two of the most-followed clubs on the planet. The announcement, made at IFA Berlin, saw club executives join Haier leaders to reveal a fresh brand strategy that links the footballing elite with a company famed for user-centric innovation. Fans can expect Haier to activate its badge across stadiums, digital platforms and retail touchpoints, roll out exclusive fan experiences, and even explore co-branded smart-home products that channel matchday passion straight into living rooms.
But the deal doesn’t stop at Anfield or Parc des Princes. Haier’s football footprint already spans LALIGA among the world’s most-watched leagues, Liga Portugal, one of Europe’s fastest-growing, and the Royal Moroccan Football Federation, home to Africa’s rising powerhouse. Together, these partnerships highlight the strategic weight of Spain, Portugal and Morocco in Haier’s football roadmap.
Off the pitch, Haier is just as aggressive on the court. The brand has renewed its ATP Tour partnership through 2028, ensuring visibility at four major tournaments: the Plava Laguna Croatia Open (Umag), ABN Amro Open (Rotterdam), BMW Open (Munich), and the season-ending Nitto ATP Finals in Turin. That means more than just logos on banners, think on-court branding, hospitality experiences and product integration designed to put Haier in front of an audience of over one billion online fans. Add to that its continuing partnerships with Roland-Garros, the Rolex Paris Masters, the Australian Open and Madrid Open, and tennis is firmly set as Haier’s premium playground.
The brand has also expanded its ATP role beyond Home Appliances into Home Entertainment & TV, signalling a cross-category push to engage global fans with both fridges and flat-screens. It’s a dual-sponsorship strategy that Haier calls Sport-o-Tainment where sporting passion fuses with entertainment. In India, this has meant aligning with IPL, ICC Cricket World Cups and even Wimbledon, tapping into a country where sports-crazy youth expect both premium experiences and cultural connection.
Values are at the core of these deals. For Haier, football and tennis embody teamwork, elegance, precision and top-level performance traits it likens to its connected smart solutions. As the brand frames it, this is about more than advertising; it’s about reflecting excellence and creating shared value across continents.
The partnerships also carry a touch of nostalgia. In the late 1980s and early 1990s, Candy now part of Haier Europe was Liverpool’s main shirt sponsor, a chapter still remembered fondly by Reds fans. With Haier’s new tie-up, the story comes full circle, reuniting the club with a brand family that has history stitched into its shirt.
Whether on the turf at Anfield, the clay of Roland-Garros or the hard courts of Melbourne, Haier is proving that its winning streak is not confined to the kitchen. By pairing itself with champions of football and tennis, the company is playing at the very top tier of global sport and inviting fans to bring that energy home.
MUMBAI : Haier India is set to take centre stage in the ICC Men’s Champions Trophy 2025 as the title sponsor for Match Centre Live on JioHotstar. From 19 February to 9 March 2025, the brand will bring cricket fans closer to the action with exclusive match insights, real-time updates, & expert analysis, reinforcing its presence in the world of sports entertainment.
This move aligns with Haier’s sport-o-tainment marketing approach, which aims to engage India’s young, tech-savvy, and premium consumer base through major sporting events. By integrating its brand into the cricketing action, Haier is set to amplify its visibility among millions of passionate fans.
Haier appliances India president NS Satish remarked, “Cricket unites India like no other sport. This collaboration with JioHotstar enhances our engagement with audiences across generations, reinforcing Haier’s image as an innovative & challenger brand that merges technology with passion.”
As Match Centre Live’s title sponsor, Haier will offer exclusive live match statistics, expert insights, and commentary across JioHotstar’s connected TV and mobile platforms. The collaboration will also feature high-impact tv commercials, showcasing Haier’s premium refrigerators, LED TVs, washing machines, and air conditioners.
With a history of sponsoring top-tier sporting events such as the ICC Men’s T20 World Cup 2024, Euro Cup, Roland-Garros, & the IPL, Haier continues to strengthen its presence in the sports & entertainment landscape.
Mumbai: As excitement builds for the ICC Men’s T20 World Cup 2024, Disney Star unveils its stellar line-up of 19 brands across various categories. This impressive ensemble features prominent names such as Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, KP Group (Kamala Pasand), Campa, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal, with a few more sponsors in the pipeline. This diverse array of sponsors underscores the tournament’s widespread appeal and substantial importance.
Disney Star head of network – ad sales Ajit Varghese commented, “We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament. This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world.”
The matches will be telecast exclusively on the Star Sports network and will be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament begins on 2 June, featuring record 20 teams divided into four groups, competing in 55 matches. The participating teams are Afghanistan, Australia, Bangladesh, Canada, England, India, Ireland, Namibia, Nepal, the Netherlands, New Zealand, Oman, Pakistan, Papua New Guinea (PNG), Scotland, South Africa, Sri Lanka, West Indies, Uganda, and the USA.
Cricket enjoys a revered status in India, making the ICC Men’s T20 World Cup a significant event that brings together passionate fans and players in a grand celebration of the sport.
Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, has announced its partnership with JioCinema as the digital streaming sponsor for the upcoming TATA Indian Premier League (IPL) 2024. Building on last season’s success, the brand re-enters this partnership to inspire and empower customers with an immersive viewing experience.
IPL stands as a pinnacle among cricket tournaments, drawing immense excitement every year while uniting millions of viewers across the nation. Recognising the opportunity IPL presents, Haier in India aims to deepen its connection with millions of cricket enthusiasts and fans by strategically integrating into the digital landscape. Driven by the youth and leveraging new-age marketing strategies, Haier India is focused on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.
Commenting on the partnership, Haier Appliances India president NS Satish said “Cricket is not just a sport in India; it is an integral part of our cultural fabric that echoes the same fervour as festivals. At Haier India, keeping the consumer at the core of our operations is paramount, and our partnership with JioCinema for the second consecutive year as the Digital Streaming Partner for IPL 2024 is a testament to this commitment. Believing in the power of genuine interactions, we see IPL as an unparalleled opportunity to engage meaningfully with audiences. As the most celebrated sporting event that has the power to unite millions across the country, we are elated to be part of IPL 2024 and celebrate with the entire nation. The league has a huge fan base not just in India, but across the world, and we are confident this partnership will help Haier captivate a larger audience mind share”.
In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in top sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others. Through its association with JioCinema for IPL 2024, Haier India is geared up to showcase its wide range of customer-inspired innovations highlighting the brand’s commitment to leveraging technology and innovation.
With a focus on establishing a strong connection with the Indian audience, Haier has embraced a digital-first approach and is working on developing unconventional, edgy, and product innovation-centric campaigns. This ethos is exemplified by the unveiling of three new ads by Haier India, which highlight the brand’s latest state-of-the-art customer-inspired innovations including Colourful Glass Door Refrigerators, Heavy-Duty Air Conditioners with Hexa Invertor Technology and a diverse range of OLED & QLED televisions powered by Google TV. To amplify the excitement surrounding IPL and elevate its brand allure, Haier’s latest ads burst with vibrant colours and catchy tunes, promising an immersive and electrifying experience!
Mumbai: Haier Appliances India (Haier India), the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years* today announced its unique campaign- ‘Perform Big Silently’ featuring powerful women achievers of India. Haier’s new campaign is an extension to its ‘Silent Performers’ campaign that acknowledges the determination and efforts of Indian women achievers who continue to ‘Perform Big, Silently’, in their respective fields and make India proud with their achievements.
Haier’s digital video series – Perform Big, Silently, gives a peek at the stories of outstanding women achievers, leaders, CXOs, and entrepreneurs. The series features remarkable women who candidly share their unique perspectives, inspiring journeys, challenges, and invaluable lessons learned throughout their illustrious careers. Being a tribute to the powerful women visionaries listed below, this campaign will showcase their unassuming yet powerful presence, in parallel with Haier India’s best-in-segment washing machines powered by the direct motion motor.
● Da Milano marketing director Shivaani D Mallik: Mallik entered the business back in 2007 when Da Milano had only two stores and took up the challenge of expanding the brand across horizons and successfully managed to achieve unprecedented success today.
● Natwest Group director Sudeshna Banerjee: A dynamic leader and transformation professional with over 23 years of successful strategic business experience across leadership and employee engagement, Banerjee is leading a power packed team that is responsible for coaching senior leaders, coaching Talent and first-time managers across Natwest India.
● YogaPreneur’s Sharan Khanna: Khanna, quit her corporate career from Red bull. After 14 years of her corporate stint, she invested in her passion for Yoga, today she is an expert and an advocate for holistic wellness.
● Mishry Reviews founder Tanu Ganguly: A broadcast media executive with over 18 years of experience, Ganguly found her calling with Mishry Reviews where she focuses on in-depth reviews of kitchen appliances and cooking tools.
● Amaltaas CEO & founder Neha Saida Mehta: After working in the corporate sector for over 15 years, she decided to jump into the ‘start-up’ scene with her fashion and fine jewellery brand called Amaltaas, to bring about a revolution to this space.
Through captivating personalities, compelling storytelling, and expertly crafted narratives, the ‘Perform Big, Silently’ campaign will capture the essence of these women that make them great in everyday life and inspire generations to come. Talking about the campaign, Haier Appliances India marketing head Priyanka Sethi marketing head said, “Corporate women achievers are the architects of success, constructing dreams into realities with grace, determination, and relentless ambition. Our latest campaign, ‘Perform Big Silently’, is a tribute to the countless women who have made remarkable contributions in their respective fields, often without the recognition they deserve. Similar to our innovative products, these women embody the essence of high performance delivered with grace and calmness. In line with Haier’s commitment to delivering product excellence, we are celebrating these powerful stories, drawing inspiration from them and saluting these extraordinary women. Staying true to our brand ethos of Inspired Living, this campaign reflects our commitment to quality, innovation and performance.”
Campaign storyboard: This campaign reflects how the brand mirrors its values and convictions with the real silent performers of India who have a passion to excel and are focused to ‘Perform Big, Silently’. The video series gives a center stage to women achievers and highlights how they have pushed boundaries to become thought leaders in their industry, sector, and fields. Their commitment and hard work coincide with Haier’s philosophy of ‘Inspired Living’. Through their riveting stories, these women continue to lead by example, inspiring several others to break barriers and question the status quo to emerge victorious. Haier salutes and celebrates their excellence, performance, and strength that act as an inspiration to live better and bigger, not just louder.
Corporate women are always on the go and hence they need smart appliances like Haier washing machines, which resonate with their true spirit. When it comes to campaigns, Haier always displays originality and innovation in its overall conceptualization and communication. Following the core brand philosophy of ‘Inspired Living’, Haier derives inspiration from listening to the consumer needs to create solutions that complement their evolving lifestyles.
This is the third series launched by Haier under the larger campaign theme of ‘Silent Performers’, first introduced by the brand in 2019 with India’s ace sportswomen – Dipa Karmakar, Hima Das, and Simranjit Kaur. The second leg was launched in 2021, where Haier saluted notable women highfliers – Indian mountain climber – Dr. Arunima Sinha; India’s first woman commando trainer – Dr. Seema Rao; Indian Female Chess Grandmaster – Harika Dronavalli; and Female Mountain Biker – Anissa Lamare. The campaign showcases the consistent effort of Haier to give the spotlight to women achievers who have pushed boundaries in the pursuit of their passion, going against all odds to let their success speak for itself. Through this theme of ‘Perform big, Silently’, Haier highlights its latest Super Drum Series of Front Load Fully Automatic Washing Machines which features one of the biggest drums in India.
New Delhi: Home appliances and consumer electronics major Haier has launched a series of new TVCs titled ‘Perform Big, Silently’ featuring notable women achievers who pushed boundaries to make a mark.
The new TVCs feature Indian mountain climber Dr Arunima Sinha, India’s first woman commando trainer Dr Seema Rao, Indian Female Chess Grandmaster Harika Dronavalli, and female mountain biker Anissa Lamare. The campaign celebrates the power of being a silent performer and gives a peek into the challenges, conviction, and strength of each of the woman achievers.
An extension to its ‘Silent Performers’ campaign, the new TVCs acknowledges the determination and efforts of Indian women achievers and athletes who continue to ‘Perform Big, Silently,’ letting their work speak for everything and have made India proud at the global stage with their triumphs.
Haier Appliances India senior VP sales & marketing NS Satish said, “Our latest campaign takes another leap towards our efforts to recognise the success of Indian women. Striving silently in their respective fields they have made our nation proud and our campaign lauds their accomplishments. Similarly, our new range of washing machines champions performance in the background without making any noise. Haier salutes the spirit and achievements of these performers who made it big without making noise.”
The campaign gives center stage to women achievers and highlights how they have pushed boundaries to bring pride to India on an international platform. Their commitment and hard work coincide with Haier’s philosophy of ‘Inspired Living,’ said the brand.
The TVC created in collaboration with Famous Innovations will premiere across all leading national and regional TV channels. For a wider reach, the TVC will be aired in Hindi and English.
Famous Innovation founder and CCO Raj Kamble said, “The consumer durables category is cluttered with celebrity-driven communication, relying on Bollywood and Cricket’s fame to sell products. However, we believe that the Indian consumer has been ready to move forward with new idols – people who perform big, silently. That’s why we are celebrating personalities from various fields like mountain climbing, combat training, chess, and downhill mountain biking.”
This is the second series of TVCs launched by Haier under the larger campaign theme of ‘Silent Performers,’ first introduced by the brand in 2019 with India’s ace sportswomen – Dipa Karmakar, Hima Das, and Simranjit Kaur. The campaign is dedicated to highlighting Haier’s latest ‘Super Drum’ series of front-load fully automatic washing machines which are designed to function super silently.
NEW DELHI- Diwali – the biggest festival that’s celebrated across India. At this time, celebrations are in full swing with everyone decorating their homes, exchanging gifts, indulging in delicacies and sweets, and spreading love and happiness.
However, the festive season is different this year, due to the Covid2019 pandemic. Though peoples’ spirits remain undampened, the celebrations will be a bit muted. To brighten up the festive mood, brands across categories like FMCGs, consumer durables, smartphones, automobiles, and others have launched ad campaigns, with the message of empathy and spreading joy front and centre.
We at Indiantelevision.com have created a list of such campaigns:
Lifestyle
Lifestyle India has launched #DilSeDiwali festive campaign inspired by the joyful feelings that the festival of light ushers in. The campaign takes a leap from 2019, to capture the heart of the celebrations in the context of recent times where everyone is looking forward to dressing up and dispel the gloom by celebrating Diwali in their own unique way.
This year, there will be many kinds of Diwali celebrations. There will be the ones who will keep the celebrations small and ones who will build on the festive occasion as an opportunity to reach out to their near and dear ones and share the spirit of the festival. Lifestyle’s new campaign considers all these different individual ways of celebrations, encouraging people to spread the brightness and joy in their own way. The campaign consists of two digital films with two-part storytelling, with two different Diwali Celebrations, accentuated by a memorable song. Young, vibrant and engaging, the film delivers the message of “celebrating the way your heart wishes” in a fresh new way.
Grofers
To support local artisans whose livelihoods have been severely impacted by the Covid2019 pandemic, Grofers has enabled local potters to sell their diyas on Grofers. The initiative called Ek Diye Se Do Ghar Roshan (One lamp lights up two homes) encourages consumers to shop for diyas made from local potters during this festive season, which can help lighten up Diwali for more than 200 potters and their families across Delhi, Gurgaon, Noida, Bangalore, Mumbai and Kolkata. The company will absorb the cost of delivery of the products and also ensure that 100 per cent of the contributions go directly to the potters.
Mankind Pharma
This Diwali, Mankind Pharma has come up with a campaign that emphasises on #SpreadingKindness and narrates the message of how kindness resides in all of us, we just have to find it for others.
The campaign is built on the importance of kindness and helping others in need and aims to encourage people to spread brightness and joy in others’ lives.
The video campaign reflects the story of a restaurant owner who has always always extended a helping hand to those in need. It then leads to the current situation where his wife is extremely unwell and how it has drained him of all his resources and it pushes him to sell his restaurant to make ends meet and pay for the medical bills. The video ends by showing a young guy who comes to his rescue by buying his restaurant and surprises him by gifting it back to him.
Tata Motors
Tata Motors rolled out the ‘Silent Diwali Film’, encouraging viewers to celebrate a silent, safe and pollution-free festival of lights with their loved ones. The video encourages people to protect the environment by opting for an electric mobility solution as a step towards building a sustainable future for India. Highlighting one of the important features of an electric car i.e. curbing noise pollution, this film draws attention to the underlying message – ‘the loudest statement will be the quietest one’.
The video begins with a young girl giggling at the excitement of lighting a firework. On the contrary, the second scene cuts to the chakras of nature spinning while pots of flowers are exploding into thin air, emphasizing the fact that nature suffers the consequences when human actions such as bursting firecrackers pollute the environment around us. Amidst all the noise showcased in the video, the final scene shows footage of India’s best-selling electric car, the Nexon EV, as it drives quietly with only a soft hum without contributing to any noise to its surroundings. An important point to note in this video is that the sound of the bursting crackers is replaced by the sounds of nature.
Paytm
Paytm launched an emotional digital ad film around Diwali celebrations. The film is receiving an overwhelming response due to its real slice-of-life depiction, at a time when many Indians are unable to meet their families or travel this festive season due to the pandemic.
This film captures the Indian sentiment around Diwali and how one can share happiness using Paytm with their loved ones, even from a distance. It is an extension of the company’s ongoing TV campaign highlighting the seamlessness of instant bank to bank transfers through the Paytm app. The TV ads had depicted various scenarios, ranging from a wedding ceremony to an everyday situation of a landlord and tenant, striking a chord with millions of Indians.
Haier
In its new digital film #LightUpAHeart, Haier celebrates the life of office people who work closely together but have drifted apart due to remote office and work from home setups. The ad seeks to play a vital role in nurturing office relationships and rekindle Diwali festivities with colleagues who despite efforts are not able to meet and celebrate the festival of lights together this year.
Through the campaign, the brand highlights how offices become a second home for office goers and how bonds transcend professional ties to become personal.
Vivo
Vivo India released a heart-warming campaign #SmileWalaDiya to celebrate the festival of Diwali. Based on Vivo India’s brand proposition of ‘Delight Every Moment’, the ad captures the nuances of the prevailing situation; the difficulty and stress that our dear ones have been facing in one of the toughest years of history. Through the #SmileWalaDiya campaign, the brand reminds us that one thing we can easily do amidst adversities is spreading smile and delight.
Through a thought-provoking video film, Vivo depicts the excitement of Diwali, the expectations a child has juxtaposed against the pressures faced by his father in the current backdrop of struggling businesses and tightened purse strings. Then, his other friends come together, surprise him, and cheer him up by undertaking cute, innocent acts like only children can. The film is a beautiful reflection of how, by just going the extra mile, we can all spread joy and delight every moment of our friends and family.
