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Tag: Gypsy Moth

  • Gypsy Moth launches Flying Machine’s ‘Muhammad Ali Collection’ campaign

    Gypsy Moth launches Flying Machine’s ‘Muhammad Ali Collection’ campaign

    Mumbai: Gypsy Moth, the innovative force in fashion and lifestyle, has soared to new heights with the launch of Flying Machine’s iconic Muhammad Ali collection. This groundbreaking campaign not only pays homage to the legendary boxer but marks a pivotal moment in Flying Machine’s narrative.

    With just two weeks of intense pre-production, Gypsy Moth orchestrated a concept that defied conventions, aiming to catapult the Muhammad Ali collection into the spotlight. The primary objective behind this content campaign was to launch the officially licensed merchandise with a concept that broke through the clutter of conventional fashion launches. Specifically, the campaign aimed to generate awareness of Flying Machine’s capsule collection targeting all the boxing enthusiasts, the fashion-forward crowd, and every Flying Machine loyalist.

    The campaign unfolded as a mesmerizing fashion spectacle, immersing viewers in the captivating world of Muhammad Ali. Multiple backdrops, each symbolising crucial milestones in Ali’s illustrious life,  provided the perfect canvas for showcasing the collection dedicated to the GOAT (Greatest of All Time)  of boxing. Utilizing creative transitions and animations, Gypsy Moth brought a vibrant aesthetic to the forefront, keeping the focus firmly on the wardrobe. Models moved strategically amidst dynamic camera angles, seamlessly transitioning between backdrops, and presenting the collection in its entirety.

    At its core, the campaign aimed to convey the essence of Flying Machine’s new capsule collection. Through a fusion of captivating visuals and immersive storytelling, the campaign resonated with audiences, positioning Flying Machine as a brand synonymous with style, innovation, and timeless allure.  

    A staggering 40 pieces of content were generated for the campaign, ranging from campaign videos and down edits to campaign images, each meticulously crafted to capture the essence of the legendary collection. These assets were strategically deployed across various digital platforms and in-store displays, ensuring widespread visibility and engagement throughout the campaign period, which spanned from 6 September to 27 October.  

    Gypsy Moth founder Priyanka Chugh added, “The journey was not without its challenges, including navigating creative feedback and harnessing a variety of technologies—from video and illustration to animation and AI—but the team’s unwavering dedication and ingenuity prevailed, resulting in an outcome that surpassed expectations”.

    As the Muhammad Ali collection takes flight, propelled by the creative synergy between Gypsy Moth and Flying Machine, a new chapter in fashion history is written—one that celebrates the legacy of a legend while ushering in a fresh era of style and sophistication.

  • Gypsy Moth welcomes Ishan Sinha as the chief business officer

    Gypsy Moth welcomes Ishan Sinha as the chief business officer

    Mumbai: Gypsy Moth, an advertising agency, announced the appointment of Ishan Sinha, ex. Supari Studios, ex.Ogilvy as its chief business officer. With a reputation for delivering innovative and impactful marketing solutions, Gypsy Moth sets the stage for a new era under Ishan’s leadership.

    Ishan Naman Sinha brings over a decade of unparalleled experience in marketing communications, online marketing, and digital marketing to his role at Gypsy Moth. Kicking off his journey at the iconic Ogilvy & Mather, Mumbai, Ishan honed his skills with the Vodafone national brand account. His career trajectory showcases a dedication to blending analytical acumen with creative ingenuity, evident in roles with diverse brands such as Netflix, Spotify, Tata Sky, Michelin, and Playboy. Channeling Abraham Lincoln’s philosophy, Ishan believes in honing the proverbial axe to craft strategies that captivate and leave a lasting impact. His approach, rooted in consumer behavior and culture, aligns seamlessly with Gypsy Moth’s commitment to pushing creative boundaries.

    Ishan Sinha steps into the pivotal role of chief business maestro at Gypsy Moth, steering the agency’s strategy and growth domains. His responsibilities encompass a continuous elevation of problem-solving approaches across different categories, consumers, and environments, coupled with a concentrated effort on expanding the business through strategic initiatives. Ishan’s relationships and industry knowledge are poised to enhance client services, foster robust relationships, and propel business growth. His appointment aligns with Gypsy Moth’s dedication to excellence, promising a harmonious blend of creativity and strategic prowess.

    Ishan Sinha injects a fresh perspective into Gypsy Moth, operating at the intersection of strategy and content – two elements that fuel his passion. His vision is crystal clear – to produce remarkable work that not only secures critical and commercial acclaim but also garners prestigious awards and widespread recognition. Ishan aims to navigate obstacles with unconventional solutions, ramping up strategy, teams, and growth at an exhilarating pace.

    Expressing his enthusiasm about joining Gypsy Moth, Ishan shared, “I am thrilled to be part of the Gypsy Moth family. The journey and ecosystem outlined by Priyanka and Kevin resonated with me, mirroring the challenges and rewards I’ve experienced as a gamer. This role, operating at the intersection of Strategy and Content, aligns perfectly with my passions, making it a slam dunk for me to contribute my efforts at this stage of my journey.”

    “We are very excited to have Ishan onboard considering his strategy & content understanding. With his diverse experience across categories, we intend to strengthen our strategic approach towards our brands and projects hence looking for aggressive growth this year”, said Gypsy Moth founder Priyanka Chugh.

    Ishan Sinha’s appointment fortifies Gypsy Moth’s commitment to excellence, combining strategic thinking, creativity, and a deep understanding of consumer behavior. The agency eagerly anticipates setting new benchmarks under Ishan’s visionary leadership.