ITV

Tag: gym

  • Reebok launches new campaign #SheGotRee

    Reebok launches new campaign #SheGotRee

    MUMBAI: Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a celebration of fitness and depicts the myriad ways in which you can harness your energy and enjoy being fit no matter where you are.

    Through product innovations like the Pure Move Bra and the ‘Meet You There’ collection, or campaigns such as It’s Not a Man’s World, Reebok continues to inspire women around the world to find their personal expression of fitness.

    Now, with the powerful ‘She Got Ree’ campaign with Katrina, Reebok strives to further strengthen its commitment to the constant pursuit of fitness. The campaign video, which features catchy music and impactful lyrics, has Katrina unleashing her energy in a free-spirited routine that’s a combination of running, spinning, flexing, dancing and boxing. 

    “I’m thrilled to be associated with a brand like Reebok that has always strived to inspire people to be the fittest versions of themselves. The ‘She Got Ree’ campaign only furthers this belief by encouraging everyone to find their “Ree” which is the joy and spirit of being fit” said Katrina.  

    Reebok India Brand Director Mr. Sunil Gupta commented “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors, and everywhere in between. Through the “She Got Ree” campaign, we hope to inspire women to find their very own expression of fitness.”

  • Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    MUMBAI: One is a versatile and much sought-after macho man of Bollywood who has singularly gone on to redefine the definition of power and what one can do with it, while the other is an accomplished power brand that assists those looking to push themselves in order to achieve more.

    The two have now teamed up to form one powerful force and set the pulse racing for others to emulate and learn from.

    Bollywood actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition, have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more. The integrated brand campaign includes a series of ad films that will be launched across popular television genres and will be complemented with communication across the mediums of outdoor, activations and digital.

    Launched under the credo of ‘You are stronger than you think’, the ad film seeks to increase brand awareness and drive consumer pull while also positioning BigMuscles Nutrition as a premium and trusted brand.

    Conceptualised & executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.

    BigMuscles nutrition Director Suhel Vats says, “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”

    The TVC showcases a regular gym routine and how there comes a point when your body gives up, but the mind still pushes you for more. These high-power moments have been captured using brand ambassador Ranveer Singh in a never-before-seen raw, honest portrayal of himself.

    L&K Saatchi & Saatchi chief creative officer Delna Sethna adds, “If you look within you, you'll always find one more rep, one more lift, one more try to take you closer to your goal. It's a thought that applies to life as much as it does to body building. A thought we believe the brand can build up on in the years to come.”

    The campaign will be amplified through TVCs, outdoor hoardings and activations at national body building events, along with a strong play on digital platforms with Ranveer Singh himself tweeting about his association with the brand.

    BigMuscles Nutrition started its journey almost a decade ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its support to aspiring body building athletes from all over India and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive.

  • Tiger Shroff’s PROWL partners Cure.fit

    Tiger Shroff’s PROWL partners Cure.fit

    MUMBAI: Health-tech startup Cure.fit, launched by ex-Myntra executives, has tied up with brand PROWL, co-created by Mojostar and Tiger Shroff for an exclusive fitness program that will be led by the Bollywood actor who is known to be an avid fitness enthusiast, dancer and athlete. It will have combat, dance and functional fitness to music. The gym brand run under Cure.fit is called as Cult.

    Speaking on its association with PROWL, Cure.fit co-founder Mukesh Bansal said, “Cult’s ethos has always been to break free from the monotony of dull workouts and keep yourself motivated to stay fit, the fun way. Our association with Mojostar for the PROWL workout is in keeping with this very philosophy. Tiger is widely appreciated for his extraordinary dedication to martial arts, fitness, and dance, and we are confident this partnership will help us reach out to a wider untapped consumer base and chart new growth trajectories for Cure.fit.”

    Mojostar CEO Abhishek Verma added, “PROWL as a brand is all about seamless movement. Through the PROWL workout, Cure.fit has developed an innovative fitness routine which captures the essence of the brand. The involvement of Tiger in curating this workout shows in the intensity of the activities selected. I am confident that the PROWL workout will soon be a huge hit and will give Indians access to a more fun and engaging way to remain fit and active.”

    Commenting on the collaboration, Shroff said, “I am extremely delighted to have Mojostar partner with Cure.fit, a brand that values holistic fitness while ensuring novelty for fitness enthusiasts, for PROWL. Health and well-being is not just about heavy weights or cardio training. It is about taking care of your body and mind, whether you have a sedate lifestyle or even when you are on the go. Learning martial arts and dance has given me a sense of focus and grounding which helps my mind and body to remain fit. Through this association with Cure.fit, I hope the PROWL workout will engage all the fitness enthusiasts and help them in their journey for a holistic fitness experience.”