ITV

Tag: Gyanesh Chaudhary

  • Vikram Solar marks 20 years with heartfelt Diwali film ‘Apno wali Diwali’

    Vikram Solar marks 20 years with heartfelt Diwali film ‘Apno wali Diwali’

    MUMBAI: Vikram Solar Limited, one of India’s leading solar PV module manufacturers, ushers in Diwali with a touching new film: Apno Wali Diwali. Celebrating 20 years of illuminating lives, this marks the company’s first-ever festive campaign, inspiring people to reconnect with loved ones and embrace meaningful, sustainable celebrations.

    The campaign encourages audiences to rediscover the true spirit of Diwali: one grounded in connection, laughter, and light. Through the story of a man reminiscing about the joy of family gatherings from his childhood, Apno Wali Diwali rekindles nostalgia and reminds viewers that the warmth of togetherness shines brighter than any screen. A simple ring of the doorbell brings back those cherished memories, echoing Vikram Solar’s belief that progress and connection go hand in hand.

    “As we complete two decades of powering lives with the Sun’s blessings, Apno Wali Diwali reflects our belief that true progress shines brightest when it brings people closer,” said Vikram Solar chairman and managing director Gyanesh Chaudhary. “Just as solar energy lights up homes, human connections light up lives and this Diwali, we wish to rekindle that warmth.”

    Rooted in nostalgia and guided by sustainability, the campaign embodies Vikram Solar’s philosophy of spreading Khushiyon wali sunshine,  encouraging celebrations that go beyond lights to touch hearts.

     

  • Vikram Solar launches first TV ad with a warm ‘Khushiyon Wali Sunshine’

    Vikram Solar launches first TV ad with a warm ‘Khushiyon Wali Sunshine’

    MUMBAI: When was the last time a solar ad made you smile? Vikram Solar’s first-ever TVC might just be that moment. In a heartwarming debut on national screens, the company’s new campaign ‘Khushiyon Wali Sunshine’ swaps jargon for joy and kilowatts for connection led by a cheerful child and one magic word: “Hanji”.

    Set in a sleepy hill town, the ad follows a young host whose sunny disposition powers every scene. As family and guests make requests, he answers each with a confident “Hanji”, taking care of every comfort from adjusting lights to managing the vibe. But this isn’t just a slice-of-life tale. It’s a metaphor. With every “Hanji”, Vikram Solar subtly makes its pitch: solar energy can be just as seamless, caring and reliable as that helpful child.

    This marks the first television splash for Vikram Solar, one of India’s largest solar PV module manufacturers. The campaign captures the company’s 20-year journey from solar player to purpose-driven brand, rooted in innovation and community upliftment. The message is clear with clean energy, sunshine isn’t just power, it’s happiness.

    “As a brand, we wanted to go beyond panels and power,” said Vikram Solar chairman and managing director, Gyanesh Chaudhary “‘Khushiyon Wali Sunshine’ is about reminding people that solar isn’t only about savings or sustainability, it’s about joy, warmth, and building a better tomorrow. This TVC lets us tell that story with heart.”

    The campaign’s momentum has been building throughout the year. Earlier in 2025, Vikram Solar launched the “Khushiyon Wali Sunshine” brand initiative and joined hands with Kolkata Knight Riders as their official Clean Energy Advocate during the IPL season. With the TVC now live across national channels and digital platforms, the message goes mainstream: solar is not only smart, it can be soulful too.

    Backed by a multimedia rollout and social media activations, the film aims to win over a new generation of clean energy adopters one emotional beat and one “Hanji” at a time.

  • KKR and Vikram Solar unite to promote clean energy in cricket

    KKR and Vikram Solar unite to promote clean energy in cricket

    MUMBAI: In a groundbreaking move for sports and sustainability, Vikram Solar has joined forces with the Kolkata Knight Riders (KKR) as their official clean energy advocate for the upcoming Indian T20 Premier League season. This partnership underscores a shared commitment to promoting renewable energy and environmental awareness.

    As part of the collaboration, Vikram Solar’s logo will feature on KKR’s team jersey, symbolising a push towards clean energy solutions. Cricket, with its vast following, provides a unique platform to drive conversations about sustainability. By engaging KKR’s passionate fan base, Vikram Solar hopes to encourage wider adoption of solar energy across India, bridging the gap between awareness and action.

    This initiative aligns with India’s broader sustainability goals and highlights Vikram Solar’s role in accelerating the clean energy transition. Celebrating 20 years of innovation in the solar industry, the company views this partnership as an opportunity to inspire communities and businesses to embrace renewable energy as part of India’s growth story.

    Vikram Solar chairman & managing director Gyanesh Chaudhary said, “KKR embodies passion, resilience, and excellence values that resonate deeply with us. As a brand rooted in Kolkata, we see this partnership as a powerful avenue to promote solar energy adoption across India and drive positive environmental change.”

    KKR’s CEO Venky Mysore also highlighted, “Cricket has the ability to connect with millions, and this collaboration allows us to use that influence for a meaningful cause.

    Together with Vikram Solar, we aim to raise awareness about clean energy and contribute to a greener, more sustainable future.”

    Through this alliance, KKR and Vikram Solar are not just championing cricket but also leading a movement towards environmental responsibility, demonstrating how sport can be a powerful driver of change.