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Tag: Gwyn Jones

  • BBH India welcomes new addition to their leadership team: Arvind Krishnan to return as Managing Director

    BBH India welcomes new addition to their leadership team: Arvind Krishnan to return as Managing Director

    MUMBAI: BBH India has announced a new addition to their leadership structure by bringing in Arvind Krishnan as managing director. Arvind comes back to BBH India after a stint at BBH London where he was Team Director, managing a diverse portfolio of Unilever, Diageo and other brands.

    Arvind will join the team of BBH India, CEO & Managing Partner, Subhash Kamath and CCO & Managing Partner, Russell Barrett along with Head of Planning ,Sanjay Sharma; Executive Creative Director, Puneet Kapoor, and Finance Director, Rishit Mehta to form the core leadership team at BBH India. Arvind will report into Subhash Kamath.

    Kamath, stated, “Russell and I are delighted that Arvind will be returning to us. He was one of our first recruits at BBH India and has been an outstanding star in the company. He brings a huge amount of drive and passion to the team here, combined with the valuable experience he’s gained during his tenure at BBH London. We have no doubt that both our people and our clients will benefit greatly from his leadership.”

    Gwyn Jones, Global CEO added, “Arvind has done an excellent job for the agency and it’s clients in Mumbai and London. It is great for us to be able to grow management from within and also develop talent for the future by moving from office to office like this.”

    Said Arvind Krishnan, “It’s great to be back. It’s been a fantastic experience working on global brands and helping them navigate through different markets. It has taught me the value of simplicity. Simplicity, that allows ideas to stretch and flex across geographies. The opportunity to apply this and create market-moving work at home is exciting and I’m thrilled at the prospect of working with the team in Mumbai again.”

    BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 70 people and manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, Acer, Movies Now and World Gold Council, amongst many others.

  • Publicis acquires mobile agency Monterosa

    MUMBAI: Publicis Groupe continued with its shopping streak by acquiring global mobile agency Monterosa.

    The newly acquired entity will report into Bartle Bogle Hegarty (BBH), providing the network with a core specialty in mobile communications and a team of dedicated specialists around the world.

    The move follows Publicis Groupe‘s pioneering expansion into the mobile advertising market with its acquisition of Phonevalley in 2007. Like Phonevalley, Monterosa is exclusively committed to mobile marketing and communications, one of the high-growth digital sectors in which Publicis Groupe is committed to expanding its footprint.

    Monterosa will retain its name after the acquisition. It will also continue to work with its own clients in addition to other advertising agency partners throughout BBH and Publicis Groupe.

    The deal will enable Monterosa to grow its footprint to other areas in the world and work more closely with its clients. Carl Norberg, a co-founder of Monterosa, will continue to manage the agency and will report to BBH Group‘s CEO, Gwyn Jones.

    Monterosa was founded in 2009 by four Swedes — Johan Hemminger, Johan St?hle, Anton Holmquist and Carl Norberg and has offices in New York, Singapore. It is headquartered in Stockholm and has a team of 30 that works with brands like Carlsberg, Google, Mercedes Benz, Samsung and Vodafone. Its work for Mini Cooper‘s ‘Getaway‘ campaign (2011) and a number of global apps such as Buick Encore‘s ‘Hide and Seek’ in China, Lufthansa‘s ‘Anywake’ in Scandinavia, AT&T‘s ‘Daybreak’ in the US and the Pan-Asian Axe ‘Dare’ app for Unilever have won the agency accolades and awards.

    BBH Group CEO Gwyn Jones said, “The ubiquity and intimacy of smartphones make mobile campaigns an entirely new way to communicate with consumers. Mobile ads can be uniquely useful and pertinent — but they can also be perceived by consumers as disruptive. It‘s vital that we help our clients develop campaigns that are not just technically seamless, but also friendly and relevant. We‘ve been working with Monterosa for 18 months now. They have a great team, and a culture and approach that fit well with ours. We‘re very excited about the potential for this strategically important move.”

    Monterosa Stockholm CEO Johan Hemminger added, “Our two companies share a passion for producing highly creative, disruptive ideas with a dedication to craft. This deal will enable us to take our work to the next level. ”

    The interactive and mobile advertising and communications sector is currently experiencing spectacular growth as it benefits from convergent technological developments and the massive spread of smartphones. According to eMarketer, worldwide mobile-ad spending will reach $6.4 billion in 2012 and more than $23.6 billion by 2016. Monterosa‘s strong expertise in mobile and its multi-region profile will provide BBH with a core specialty in this key sector, which is one of the fastest growing media channels.