ITV

Tag: GVT

  • All GECs gain in week 44 of TAM TV ratings

    All GECs gain in week 44 of TAM TV ratings

    MUMBAI: In the week 44 of TAM TV ratings, Sony Entertainment Television’s (SET) sister channel, Sab, has retained its fourth position on the ratings chart. It saw a significant growth and delivered 306985 GVTs, up from 287,091  GVTs in the previous week.
     

    The channel’s offerings like Balveer and Chidiya Ghar have witnessed a significant growth in the viewership. They recorded 2300 TVTs, up from 1934 TVTs and 2127 TVTs, up from 1859 TVTs. On the other hand, its chart topper Taarek Mehta Ka Ooltah Chashmah has seen a huge rise in the ratings and noted 6317 TVTs, up from 4,966 TVTs.

     
    All the other general entertainment channels (GECs) witnessed a growth in the ratings as well. Thus, Star Plus continues to lead the pack with 655032 GVTs, up from 594,825 GVTs. Its fiction offering – Diya Aur Baati Hum continued to rule the chart with a huge leap gaining 10798 TVTs up from 8,819 TVTs, Saathiya Saath ranks number two with 594,825 TVTs, up from 6,895 TVTs, and at number three stood Ye Hai Mohababtein which got 8908 TVTs, up from 6,732 TVTs.

     
    Colors continued to occupy second position with 456890 GVTs, up from 432,194 GVTs. In the week 44, Sasural Simar Ka ranked number one with 6447 TVTs, up from 5695 TVTs. Udann came second with 6021 TVTs, up from 5002 TVTs, Comedy Nights with Kapil scored 5863 TVTs, down from 6,393 TVTs and Balika Vadhu reported 4818 TVTs, up from 4,426 TVTs.

     
    Zee TV at number three observed 404572  GVTs, up from 393,512 GVTs. The channel’s historic property Jodha Akbar garnered 8234 GVTs scoring high from 6,667 TVTs, Kumkum Bhagya recorded 7080 TVTs, up from 6,338 TVTs, and Jamai Raja observed 6744 TVTs, up from 5528 TVTs.

     
    Life OK moved to number five with 305165  GVTs, up from 256,529 GVTs. Savdhan India noted 2189 GVTs, up from 1,992 TVTs, Mahadev scored 2050 TVTs, up from 1,548 TVTs and Dare to Dance jumped up with 1852 TVTs, up from 1244 TVTs.

     

     SET garnered 285159 GVTs, up from 247,590 GVTs. CID topped with 3218 TVTs, KBC got 3040 TVTs, up from 2780 TVTs. Its fiction show Maharana Veer Pratap got 2835 TVTs, up from 2322 TVTs.

     
    Big Magic registered 56061 GVTs, down from 59,042 GVTs. Zindagi grew well with 31302 GVTs, up from 26,614 GVTs and Sony Pal stood at 31405  GVTs, up from 26,215 GVTs.

     

  • Star Plus, Colors top gainers for TAM Week 47

    Star Plus, Colors top gainers for TAM Week 47

    MUMBAI: In the week 47 of TAM TV ratings, Star Plus and Colors have registered more TVTs than last week. It seems Colors is trying its best to reach great heights. This week, it scored 513,415 GVTs (479,010) maintaining its number two position. On the other hand, Star Plus that has been leading the chart since quite some time now is the second highest gainer by adding 31,304 TVTs, taking its tally to 560,497 GVTs (529,193).

     

    While Zee TV lost out on numbers, it continued to be at its usual number three with 433,447 GVTs (440,447). Life OK stood at number four with 335,013 GVTs (340,200) followed by Sab with 308,133 GVTs (315,637). Sony retains its sixth position with 269,332 GVTs (297,801). And Sahara One is still at the bottom of the chart with 30,429 GVTs (35,749).

     

    Coming back to the chart topper — Star Plus, whose popular shows took it to newer heights. Its most popular and loved show in the prime-time slot, Diya Aur Baati Hum registered 12,298 TVTs (11,223). Yeh Rishta Kya Kehlata Hai too registered 7,863 TVTs (7113). However, the viewership of Pyar Ka Dard Hai seems to have dropped as it scored 7,351 TVTs (7,694). But then Sath Nibhana Saathiya managed enough to balance it out. The show is one of the most popular across GECs in the pre-primetime registered 8,290 TVTs (7,708). The epic series Mahabharat too notched up and scored 6,835 TVTs (5,807). And surprisingly, the ratings of Saraswati Chandra also went up. It registered 5,071 TVTs (4,803). The ratings of popular celebrity dance reality show, Nach Baliye, however didn’t witness  much change and registered 4,736 TVTs (4,741).

     

    Colors seems to be going really strong with its reality shows. While the fiction shows witnessed a drop, the reality shows have been getting good viewership. The longest running and the most popular fiction series, Balika Vadhu generated 6,684 TVTs (7,298), while Madhubala – Ek Ishq Ek Junoon scored 4,749 TVTs (4,473). Uttaran, another popular show on the channel also witnessed a significant drop and rated 3,645 TVTs (4,096). However, Comedy Nights with Kapil that made headlines, thanks to the Gutthi controversy, seems to have lost out on the numbers because of all the negative publicity. It witnessed a slight drop with 8,464 TVTs (8,588). The international series 24 starring Anil Kapoor that got a tepid response till now, has finally managed to grab more eyeballs with 3,058 TVTs (2,881). Reality show Bigg Boss seems to be a favourite of the audience as it has again witnessed a slight increase in its ratings and has registered 5,491 TVTs (5,316).

     

    And while Zee TV didn’t do well in general, the ratings of its period drama Jodha Akbar notched up taking its tally to 9,801 TVTs (9,176). The channel that came up with a sitcom Bh se Bhade after almost a decade and managed fairly good response, lost its charm and scored 1,650 TVTs (2,080). However, the ratings of Qubool Hai escalated and registered 5,830 TVTs (5,646). Pavitra Rishta generated 5,043 TVTs (4,879), while its drama series, Do Dil Bandhe Ek Dori Se registered 5,019 TVTs (5,622). Its popular dance reality show, Dance India Dance 4 scored 4,666 TVTs (5,311) during the weekend.

     

    Fourth placed, Life OK witnessed a drop in its popular mythological series Mahadev. It could just manage 3,212 TVTs (3,693). Ek Boond Ishq too saw a dip and registered 2,834 TVTs (3,112). Crime-based show Shapath too witnessed a drop and generated 4,057 TVTs (4,392). Do Dil Ek Jaan registered 1,494 TVTs (1,472), while crime-based show Savdhaan India saw a rise and generated 3,035 TVTs (2,848). The channel’s new entrant Tumhari Paakhi could just generate 1,877 TVTs (2,068).

     

    Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah that has been keeping viewers in splits, continues to get viewership and registered 8,856 TVTs (7,782). Even Chidiya Ghar saw a significant rise and generated 3,479 TVTs (3,265). Lapataganj saw a slight dip and generated 1,921 TVTs (1,986). Baalveer registered 3,293 TVTs (3,134).

     

    Sony seems to be surviving at the sixth position with its longest running crime series CID. The show witnessed a massive rise and scored 5,254 TVTs (4,744). However, Crime Patrol could manage just 3,255 TVTs (3,887). The channel’s historical show Maharana Pratap garnered 3,054 TVTs (2,922), while quiz show KBC witnessed a drop and registered 3,248 TVTs (3,738). Other fiction shows either maintained a stable position or dipped marginally during the week. Its new horror flick, Bhoot Aaya doesn’t seem to entice viewers as it registered only 1,662 TVTs (1,792).

     

    In the movie channel genre, Zee Cinema reported 197,512 GVTs (185,759); Star Gold witnessed registered 178,122 GVTs (174,020) and Movies OK scored 127,470 GVTs (130,641). On the other hand, &pictures witnessed a huge rise and scored 112,609 GVTs (77,910), Zee Anmol registered 46,088 GVTs (44,457) and Max scored 200,508 GVTs (173,908)

     

    While all the GECs have maintained a stable position this week, let’s see what’s in store for the channels in the coming weeks.

  • Bindass climbs the rating ladder with content that connects

    Bindass climbs the rating ladder with content that connects

    MUMBAI: It seems content and digitisation has helped Bindass in a big way. The channel climbed the TV ratings ladder in week 46 of TAM TV ratings with 20,533 GVTs, leaving its rivals MTV and Channel [V] far behind with 14,160 and 16,576 GVTs respectively.

     

    “Both our content as well as digitisation has helped our channel to a great extent. It has helped us reach out to our core TG which is the youth,” says Disney executive director content media networks Indrajit Ray.

     

    Digitisation, according to Ray, has led to democratisation of channels. “Earlier there was limited penetration of channels and thus only the popular channels with better resources could reach every household. Digitisation has helped us to increase our reach,” he says.

     

    According to the ratings provided by Bindass, the top five shows for the week in the youth space were: Yeh Hai Aashiqui (1,852 TVTs), Channel [V] Gumraah Season 3 (1,056 TVTs), Emotional Atyachaar on Bindass (882 TVTs), MTV Webbed (628 TVTs) and [V] Crazy Stupid Love (208 TVTs).

     

    The channel has been working towards improving its GVTs for a long time now. “It is not a week’s work, but a long process. The ratings are not a result of one single promotional activity,” remarks Ray, attributing the growth in ratings to Yeh Hai Aashiqui. He also informs that the channel’s team has formulated an aggressive plan to offer more. “Currently, we have two hours of original content, we plan to increase this,” he adds.

     

    The growing number of GVTs is an indication for the channel that brand Bindass is being accepted among newer audiences. “We believe this was largely on account of its popular mass narrative based on youth themes,” remarks Ray, who also thinks that the channel has been able to strike a chord with its audience because the content reflects the thought of today’s youth in the best way. “Our content is a reflection of what the youth feels today. Relationships, which are the most important part of any youngster’s life has been underserved,” adds Ray, emphasising that Bindaas is a platform for many youngsters to raise their concerns on issues that interests them.

     

    Talking about the reach, Ray says, “We have a fair equitable reach in the Hindi speaking market. We are strong in the north and now have also become popular in west and central India. Our core TG is between 15-24 years, but we do not restrict our programming to this age group. Our shows also cater to older people.”

     

    Bindass, for Ray, is a channel that brings to the fore issues that are brushed under the carpet. “We do not sensationalise but reflect the truth,” he says with hope that the channel will continue to be on the growth trajectory.

  • TAM week 42: Zee packs a punch, now at No 2

    TAM week 42: Zee packs a punch, now at No 2

    MUMBAI: In week 42 of the TAM TV ratings, Zee TV props up to number two position with 409,304 GVTs (406,987), whereas Colors sheds and moves down to number three with 384,496 GVTs (407,337).

     

    With a huge rise, Star Plus continues to be the GEC leader with 517,048 GVTs (464,989).  Sab,which was at number six position last week, notched up with 319,214 GVTs (291,781) going back to number four. Life OK ranks fifth this week with 316,904 GVTs (344,750). Sony goes back to six once again with 292,327 GVTs (313,411). Sahara One continues to be at the bottom of the chart with 32,081 GVTs (33,705).

     

    Coming back to the chart topper, Star Plus’s fiction shows have seen a good amount viewership. Thus, its popular show Diya aur Baati Hum scored 9,981 TVTs (9,243), Yeh Rishta Kya Kehlata Hai reported 6,819 TVTs (6,032), Pyar Ka Dard Hai generated 6,878 TVTs (6,250) and Saathiya registered 7,007 TVTs (6,314). Epic series Mahabharat too witnessed a rise and scored 4,815 TVTs (4,523). On 20 October, the channel aired Hindi feature film Bhag Milkha Bhag 4,702 TVTs.

     

    Second placed, Zee TV’s fictional offering Qubool Hai witnessed a drop and scored 5,412 TVTs (5,676). Pavitra Rishta generated 4,736 TVTs (4,196). Sapne Suhane Ladakpan Ke secured 4,660 TVTs (5,085). The channel’s historical show Jodha Akbar noted 8,551 TVTs (8,777). Drama series Do Dil Bandhe Ek Dori Se registered 4,726 TVTs (5,104). On 19 October, its dance reality DID – Dance ka Tashan aired its finale taking its tally to 4,572 TVTs.

     

    Third placed, Colors long running fiction series Balika Vadhu saw a drop in its ratings and marked 5,767 TVTs (6,624), Madhubala – Ek Ishq Ek Junoon scored 4,230 TVTs (4,157) and Uttaran reported 3,663 TVTs (3,252). Comedy Nights with Kapil lost its viewership and registered 5,228 TVTs (6,518). Much hyped reality show 24 witnessed a slight rise and scored 2,776 TVTs (2,625).

     

    Fourth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,224 TVTs (6,945). Chidiya Ghar saw a rise and rated 3,386 TVTs (3,096). Lapataganj reported 2,189 TVTs (2,090) and Baalveer registered 2,750 TVTs (2,600). It was a roller-coaster ride for other fictional shows as well.

     

    Fifth placed, Life OK’s top mythological series Mahadev scored 3,316 TVTs (3,416). Do Dil Ek Jaan stood at 1,711 (1,669), Savdhan India rated 2,563 TVTs (2,566). Shapath generated 3,460 TVTs (3,470). Ek Boond Ishq noted 2,673 TVTs (2,551).

     

    Sixth placed, Sony’s long running crime series CID witnessed a drop and recorded 3,229 TVTs (5,292), Crime Petrol too saw a drop and registered 2,940 TVTs (3,423). The channel’s historical show Maharana Pratap generated 2,680 TVTs (2,772). KBC garnered 3,796 TVTs (3,960). New reality series The Bachelorette India stood at 1,875 TVTs (1,888). Other fiction shows either held on to their viewership or dipped marginally during the week.

     

    In the movie channel genre, Zee Cinema reported 205,828 GVTs (196,371); Star Gold witnessed a fall and registered 179,697 GVTs (192,339) and Movies OK scored 116,200 GVTs (115,017). On the other hand, &pictures garnered 64,687 GVTs (62,839), Zee Anmol notched up and rated 52,080 GVTs (47,173) and Max scored 199,906 GVTs (177,170).

    Let’s see what’s in store for the channels in the coming weeks.

  • Colors and Zee TV: close fight for no 2

    Colors and Zee TV: close fight for no 2

    MUMBAI: In week 41 of TAM TV ratings, all the Hindi general entertainment channels (GECs) have seen a drop in their ratings. What was interesting though, was the close fight between Colors and Zee TV for the number two position in the TV ranking. Colors, won the race, with a slight margin, to claim its number two position with 407,337 GVTs after it shed 68,726 TVTs from last week’s rating. Not so far is Zee TV that recorded 406,987 GVTs (415,793).

     

    Star Plus continues to lead the panel with 464,989 GVTs (501,683). At number four is Life OK that maintains its stability with 344,750 (347,291) GVTs. Sony Entertainment Television ranks fifth this week with 313,411 GVTs (323,337). Sab goes to number six with 291,781 GVTs (317,170). Sahara one continues to be at the bottom with 33,705 GVTs (33,222).

     

    Star Plus, the chart topper, has seen a drop in the ratings for all its fiction shows. Thus, its popular show Diya aur Baati Hum scored 9,243 TVTs (9,911), Yeh Rishta Kya Kehlata Hai scored 6,032 TVTs (7,614), Pyar Ka Dard Hai reported 6,250 TVTs (7,708) and Saathiya registered 6,314 TVTs (7,237). Epic series Mahabharat too witnessed a drop in its fourth week and scored 4,523 TVTs (4,909).

     

    Second placed, Colors’ long running fiction series Balika Vadhu saw a slight drop in its ratings and marked 6,624 TVTs (6,759), Madhubala – Ek Ishq Ek Junoon scored 4,157 TVTs (4,519) and Uttaran reported 3,252 TVTs (4,056). Comedy Nights with Kapil reported 6,518 TVTs (4,462). Much hyped reality show 24, too saw a drop and scored 2,625 TVTs (3,134).

     

    Third placed, Zee TV’s fictional offering Qubool Hai witnessed a drop and scored 5,676 TVTs (6,003). Pavitra Rishta generated 4,196 TVTs (4,646). Sapne Suhane Ladakpan Ke secured 5,085 TVTs (6,490). The channel’s historical show Jodha Akbar noted 8,777 TVTs (9,337). Drama series Do Dil Bandhe Ek Dori Se registered 5,104 TVTs (5,696). Its dance reality DID – Dance ka Tashan took its tally to 3,172 TVTs (3,870) on a Saturday and 3,056 TVTs (3,707) on a Sunday.
    Fourth placed, Life OK’s top mythological series Mahadev scored 3,416 TVTs (4,009). Do Dil Ek Jaan stood at 1,669 TVTs (1,884), Savdhan India rated 2,566 TVTs (2,479). Shapath generated 3,470 TVTs (3,637). Ek Boond Ishq noted 2,551 TVTs (2,635).

     

    Fifth placed, Sony’s long running crime series CID witnessed a drop and recorded 5,292 TVTs (7,048), Crime Petrol too saw a drop and registered 3,423 TVTs (3,882). The channel’s historical show Maharana Pratap generated 2,772 TVTs (3,057). KBC has maintained its score and garnered 3,960 TVTs (3,911). Other fiction shows either held on to their viewership or dipped marginally during the week.

    Sixth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 6,945 TVTs (8,485). Chidiya Ghar saw a drop as it rated 3,096 TVTs (3,817). Lapataganj reported 2,090 TVTs (2,380) and Baalveer registered 2,600 TVTs (2,925). It was a roller-coaster ride for other fictional shows as well.

     

    In the movie channel genre, Zee Cinema reported 196,371 GVTs (198,401); Star Gold witnessed a rise taking its tally to 192,339 GVTs (174,671) and Movies OK scored 115,017 GVTs (126,462). On the other hand, &pictures garnered 62,839 GVTs (61,530), Zee Anmol notched up and rated 47,173 GVTs (38,080) and Max scored 177,170 GVTs (220,318).

    Seems like the festive season has not proved too fruitful for the channels! We wonder if Navratri has eaten away on the TVTs.