ITV

Tag: GV Krishnan

  • Hike Messenger’s new brand campaign reaches 200 million consumers

    Hike Messenger’s new brand campaign reaches 200 million consumers

    MUMBAI: Hike Messenger has launched its biggest ever brand campaign that will reach as many as 200 million consumers. The brand campaign rollout comes on the back of the launch of biggest ever product update, Hike 4.0, which is 5X faster and loaded with over 10 new features.

     

    The campaign with its tag line ‘Got a Gang? Get on Hike’ aims at showcasing the ‘World of Hike’ by bringing alive groups of friends and asks consumers to create their own gang on Hike and experience the fun and spice that the product features can bring to their social conversations.

     

    The 18 week long campaign that will run across TV, print, digital, radio and outdoor will showcase new features like sticker suggestions, free calling, group chats with over 500 people, multi-type file transfer up to 100 MB, enhanced privacy options, photo filters and doodles among others. Each product feature and its benefit will be brought alive by a different group of friends shown in different situations, with a storyline that makes the campaign fun to watch.

     

    Hike messenger founder and CEO Kavin Bharti Mittal said, “Our goal with this campaign is to highlight those quirky groups that you cherish so much in your life and how that world would be so different, better and more expressive in so many ways in the world of Hike. This campaign truly brings out the all the great things about the latest version of Hike, which is a big step up from where we’ve been. We can’t wait for India to see it.”

     

    Lowe Lintas president GV Krishnan added, “The all-new Hike, with its unique features, is an intelligent messenger in the world of instant messengers. Our campaign aims to bring alive the fun that these wonderful features can bring to social interactions and conversations. ‘Got a gang? Get on Hike’ is an inescapable invite from the world of Hike to join in and have fun.”

     

    To engage with consumers in India and make messaging more relevant, along with the campaign, Hike will also be releasing special sticker packs for all major festivals in India starting with Rakhi, which falls on the 29 August. Consumers can access Rakhi sticker packs on the Hike app, which is available for android users on the Google Play store and Apple users on the iOS App store.

  • TaxiForSure launches two month 360 degree campaign

    TaxiForSure launches two month 360 degree campaign

    BENGALURU: Taxi aggregator and technology company, TaxiForSure, recently launched a 360 degree campaign under the creative direction of Lowe Lintas and Partners executive director GV Krishnan. The campaign will be spread across two months panning TV, OOH, print, radio and online. Industry sources say that the company would be spending between Rs 12 to 20 crore during this phase towards media, advertising and marketing.

     The campaign includes a 45 second TVC with the theme ‘Bachao’ (save) based on a TaxiForSure created character named Arpan. The TVC shows how TaxiForSure makes it possible for Apran to save his friendship with his office colleagues. The TVC is in Hindi and Tamil and will be aired across Hindi movie, music, lifestyle, business and news channels, including regional channels in versions ranging from 45 seconds to smaller durations.

    TaxiForSure co-founder and director Aprameya Radhakrishna said, “Our customers have given us positive feedback on the pricing, service levels and reliability. This gave us the confidence to launch a 360 degree campaign that will help us take our services to a lot more people. TaxiForSure wants to change the customer mind set by getting taxis to be a part of their everyday life and choose TaxisForSure given its affordability and reliability.”

    The company also formally launched a new category of Tata Nano taxis in Bengaluru city last week. The move could be seen as a unique one in the Indian transportation industry so far, making in-city taxi travel even more convenient and affordable.

     TaxiForSure co-founders marked the launch of the service by flagging off company branded Tata Nano cars. The service has been launched with 100 Nanos in Bengaluru and will be expanded to other Indian cities in the coming weeks say, industry sources.

     Besides TaxiForSure’s other class of vehicles services, the Nano service will be available exclusively on the TaxiForSure app and mobile site in the ‘Pick Now’ option, which makes a cab available in minutes.

    TaxiForSure co-founder Raghunandan G said, “We are thrilled to announce our new Nano category that offers a great city-driving proposition. We are seeing great traction across 14 cities and we recently completed 3.5 million trips. The aggressive growth that the taxi industry is seeing requires innovative ways to bring more cars onto the road. Tata Nano is a well-loved consumer brand that is perfectly suited for city travel with its small footprint and zippy commute. It is also light on the pockets of our driver partners, who can now become entrepreneurs much more easily. With a brand-new design, well-trained drivers and an intuitive app experience, our customers will be wowed with the Nano.”
     
    TaxiForSure estimates the current size of the taxi market at about Rs 50,000 crore, of which only about Rs 2500 to 3000 crore is organised, and hence, sees potential for tremendous growth in this segment.

     

  • Karishma Lintas wins the creative mandate of Paper Boat

    Karishma Lintas wins the creative mandate of Paper Boat

    MUMBAI: Karishma Lintas, a part of Lintas India group, has won the creative mandate of Paper Boat. Karishma Lintas edged out Happy Creative Services & Dentsu in the multi-agency pitch that was held a few weeks ago.

     

    As its partner, Karishma Lintas would be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendation, positioning and marketing of brand Paper Boat across various media.

     

    Hector Beverages CEO Neeraj Kakkar commented: “Design thinking is at the crux of Paper Boat and we believe that the same applies for Karishma Lintas. With a very clear mandate in mind, we decided to appoint Karishma Lintas as the creative agency for our brand. Backed by a strong team and disruptive ideas we were very confident about our choice and the quality of deliveries. Karishma Lintas understands our brand sensibilities and their work has been inspiring.”

     

    Paper Boat was launched nationally in August 2013 and is among the fast-growing juice brands from the stable of Hector Beverages. Paper Boat started out with two variants – Jaljeera and Aamras, and has since expanded its lineup to include seven new flavours comprising Aamras, Jaljeera, Jamun, Kalakhatta, Aam Pana, Kokum, Imli Ka Amlana and Golgappe Ka Paani. Its latest offering includes traditionally brewed Tulsi Tea and Ginger and Lemon.

     

    The agency’s executive director GV Krishnan said, “We admire the vision and purpose of brand Paper Boat aspiring to reduce cynicism in society and to reaffirm faith in life. Through our creative solutions, we genuinely believe that we could win the heart of every Indian by emotionally connecting with his childhood memory and serving them a delicious traditional Indian drink to savour. We’ve had inspiring and transparent discussions with the founders of Paper Boat and are excited to create an awesome portfolio going ahead for Karishma Lintas.”

     

    Paper Boat is backed by Sequoia Capital, Catamaran Ventures (NR Narayan Murthy’s VC firm) and Foot Print Ventures and is run by industry veterans – Neeraj Kakkar, James Nutall, Suhas Misra and Neeraj Biyani.