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Tag: Gutenberg Networks

  • Sanjay Panday to head Gutenberg Networks India

    MUMBAI: DDB Mudra Mumbai SVP Sanjay Panday has been entrusted the additional responsibility of Gutenberg Networks India Head.

    Panday has been with the DDB Mudra Group for over five years and spearheads some of the largest clients of the group out of Mumbai. With over two decades of experience, he has worked across major agency networks and handled brands such as Cadbury, ITC, Emirates, Videocon, Emami and Asian Paints.

    Panday said, “The global trend of consolidation of artwork, digital studio and pre-production services is now in India. I’m looking forward to help make Gutenberg Networks India one of the best pre-media production services companies in the region.”

    DDB Mudra Group group CEO and managing director Madhukar Kamath said, “I am confident that Sanjay, with his vast experience across a spectrum of clients and agencies will lead Gutenberg Networks India to its goal of becoming a strategic business hub for digital studio and pre-media production services.”

    Gutenberg Networks is a global integrated marketing production organisation with core expertise in developing and executing cost effective communication campaigns in broadcast, web, press and print. With an expert workforce of over 1200 employees globally, Gutenberg Networks works closely with some of the biggest brands leveraging and creating value through tightly executed global campaigns. It has worked with over 75 clients for an average tenure of over a decade. Some of its partners include Philips, Star Alliance, PepsiCo Tropicana, Volkswagen and Canadian Tourism Commission.

  • Gutenberg Networks steps into Asia with Maatra

    Gutenberg Networks steps into Asia with Maatra

    MUMBAI: The DDB Mudra Group‘s pre-media production solutions specialist agency Maatra has joined Omnicom Group‘s global integrated production powerhouse Gutenberg Networks.

    The Indian agency will be rebranded Gutenberg Networks India, making it the 4th global centre after France, UK and USA.

    The rebranded agency will be headed by Radhakrishnan Swaminathan who is currently Maatra president. The first centre in Asia, Gutenberg Networks India is strategically positioned to leverage and expand on Maatra clientele and provide a growth platform.

    “We already work with a host of clients of the DDB Mudra Group and others. Our multi-location capability allows us to look at delivering pre-media production services across geographies,” said Swaminathan.

    DDB Asia Pacific, India & Japan chairman and CEO John Zeigler said, “We have a strategic vision of taking Maatra from India and transporting its service offering across Asia Pacific. With its robust platform and work flow technologies it is a natural fit with Gutenberg Networks. As a combined force, Gutenberg Networks India will be able to build on and will clearly offer benchmark services and value to all clients across the region. Gutenberg Networks can arguably be the third partner for any client after the creative partner, the media partner as the implementation partner.”

    Gutenberg Networks is a decade old global integrated marketing production organisation. Its core expertise lies in developing and executing cost effective communication campaigns in broadcast, web, press and print. With a workforce of over 1200 employees globally, the agency works towards leveraging and creating value through tightly executed global campaigns for its clients. It has over 75 partners across the globe including names like Philips, Star Alliance, PepsiCo Tropicana, Volkswagen and Canadian Tourism Commission.

    DDB Mudra Group group CEO and managing director Madhukar Kamath said, “Maatra is a pioneering and a strategic effort in offering pre-media services from the DDB Mudra Group. Teaming with the best in the business, Gutenberg Networks and leveraging what Maatra has already achieved, Gutenberg Networks India will no doubt become a valuable hub and a part of a global presence. It is exciting to be Gutenberg Networks‘ 4th global centre and the first in Asia.”